---
title: "Bronzer stick brands: Which are searched most?"
description: "Compare the bronzer stick brands people buy. Share of Search among Charlotte Tilbury, Rare Beauty, Pixi, Milk Makeup and Essence, the bronzer stick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bronzer-stick-brands"
publisher: "Brandwave"
---

# Bronzer stick brands: Which are searched most?

Compare the bronzer stick brands people buy. Share of Search among Charlotte Tilbury, Rare Beauty, Pixi, Milk Makeup and Essence, the bronzer stick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bronzer stick brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Charlotte Tilbury, 64%

## Which brand is most popular in search among bronzer stick brands worldwide?

- In September 2026, Charlotte Tilbury was the most searched among bronzer stick brands worldwide, with an estimated 1.5M branded searches and 64% estimated Share of Search within this set.
- Rare Beauty is in 2nd place, 40.6 percentage points behind at 23.5% Share of Search.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among bronzer stick brands worldwide increased from 57.1% to 64%.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among bronzer stick brands worldwide decreased from 31.3% to 23.5%.
- Across the 12 months ending September 2026, Pixi’s estimated Share of Search among bronzer stick brands worldwide increased from 7.7% to 8.6%.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among bronzer stick brands worldwide decreased from 2.8% to 2.1%.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among bronzer stick brands worldwide increased from 1% to 1.7%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among bronzer stick brands worldwide peaked at 67.8% in November 2025 and was lowest at 55.5% in April 2026.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among bronzer stick brands worldwide peaked at 31.3% in October 2025 and was lowest at 23% in June 2026.
- Across the 12 months ending September 2026, Pixi’s estimated Share of Search among bronzer stick brands worldwide peaked at 10.3% in June 2026 and was lowest at 5% in November 2025.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among bronzer stick brands worldwide peaked at 3.4% in February 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending September 2026, Essence’s estimated Share of Search among bronzer stick brands worldwide peaked at 1.7% in September 2026 and was lowest at 0.66% in December 2025.

## Compare search popularity between leading brands

- [Charlotte Tilbury vs Rare Beauty: compare search popularity](/demand/global-en/compare/charlotte-tilbury-vs-rare-beauty): 64% against 23.5% Share of Search.
- [Charlotte Tilbury vs Pixi: compare search popularity](/demand/global-en/compare/charlotte-tilbury-vs-pixi): 64% against 8.6% Share of Search.
- [Charlotte Tilbury vs Milk Makeup: compare search popularity](/demand/global-en/compare/charlotte-tilbury-vs-milk-makeup): 64% against 2.1% Share of Search.
- [Rare Beauty vs Pixi: compare search popularity](/demand/global-en/compare/pixi-vs-rare-beauty): 23.5% against 8.6% Share of Search.
- [Rare Beauty vs Milk Makeup: compare search popularity](/demand/global-en/compare/milk-makeup-vs-rare-beauty): 23.5% against 2.1% Share of Search.
- [Pixi vs Milk Makeup: compare search popularity](/demand/global-en/compare/milk-makeup-vs-pixi): 8.6% against 2.1% Share of Search.

## How did search popularity change for bronzer stick brands worldwide in September 2026?

- Estimated monthly branded searches for Essence worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.
- Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
- Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Charlotte Tilbury | 64% | 1.5M | 0.0% | Charlotte Tilbury |
| 2 | Rare Beauty | 23.5% | 550K | 0.0% | Rare Beauty |
| 3 | Pixi | 8.6% | 202K | -0.1% | Pixi |
| 4 | Milk Makeup | 2.1% | 49.5K | -18.2% | Milk Makeup |
| 5 | Essence | 1.7% | 40.5K | +22.4% | Essence |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Charlotte Tilbury | 1.5M | 57.1% | 1 |
| Oct 2025 | Rare Beauty | 823K | 31.3% | 2 |
| Oct 2025 | Pixi | 203K | 7.7% | 3 |
| Oct 2025 | Milk Makeup | 74K | 2.8% | 4 |
| Oct 2025 | Essence | 27.1K | 1% | 5 |
| Nov 2025 | Charlotte Tilbury | 3.4M | 67.8% | 1 |
| Nov 2025 | Rare Beauty | 1.2M | 24.7% | 2 |
| Nov 2025 | Pixi | 248K | 5% | 3 |
| Nov 2025 | Milk Makeup | 90.5K | 1.8% | 4 |
| Nov 2025 | Essence | 33.1K | 0.67% | 5 |
| Dec 2025 | Charlotte Tilbury | 2.7M | 66.7% | 1 |
| Dec 2025 | Rare Beauty | 1M | 24.4% | 2 |
| Dec 2025 | Pixi | 249K | 6.1% | 3 |
| Dec 2025 | Milk Makeup | 90.5K | 2.2% | 4 |
| Dec 2025 | Essence | 27.1K | 0.66% | 5 |
| Jan 2026 | Charlotte Tilbury | 1.5M | 57.1% | 1 |
| Jan 2026 | Rare Beauty | 823K | 31.3% | 2 |
| Jan 2026 | Pixi | 203K | 7.7% | 3 |
| Jan 2026 | Milk Makeup | 74K | 2.8% | 4 |
| Jan 2026 | Essence | 27.1K | 1% | 5 |
| Feb 2026 | Charlotte Tilbury | 1.2M | 56.6% | 1 |
| Feb 2026 | Rare Beauty | 673K | 31.2% | 2 |
| Feb 2026 | Pixi | 167K | 7.7% | 3 |
| Feb 2026 | Milk Makeup | 74K | 3.4% | 4 |
| Feb 2026 | Essence | 22.2K | 1% | 5 |
| Mar 2026 | Charlotte Tilbury | 1.5M | 60.4% | 1 |
| Mar 2026 | Rare Beauty | 673K | 27.1% | 2 |
| Mar 2026 | Pixi | 203K | 8.2% | 3 |
| Mar 2026 | Milk Makeup | 74K | 3% | 4 |
| Mar 2026 | Essence | 33.1K | 1.3% | 5 |
| Apr 2026 | Charlotte Tilbury | 1.2M | 55.5% | 1 |
| Apr 2026 | Rare Beauty | 673K | 30.6% | 2 |
| Apr 2026 | Pixi | 203K | 9.2% | 3 |
| Apr 2026 | Milk Makeup | 74K | 3.4% | 4 |
| Apr 2026 | Essence | 27.1K | 1.2% | 5 |
| May 2026 | Charlotte Tilbury | 1.2M | 59.2% | 1 |
| May 2026 | Rare Beauty | 550K | 26.7% | 2 |
| May 2026 | Pixi | 203K | 9.8% | 3 |
| May 2026 | Milk Makeup | 60.5K | 2.9% | 4 |
| May 2026 | Essence | 27.1K | 1.3% | 5 |
| Jun 2026 | Charlotte Tilbury | 1.2M | 62.4% | 1 |
| Jun 2026 | Rare Beauty | 450K | 23% | 2 |
| Jun 2026 | Pixi | 202K | 10.3% | 3 |
| Jun 2026 | Milk Makeup | 49.5K | 2.5% | 4 |
| Jun 2026 | Essence | 33.1K | 1.7% | 5 |
| Jul 2026 | Charlotte Tilbury | 1.5M | 60.7% | 1 |
| Jul 2026 | Rare Beauty | 673K | 27.3% | 2 |
| Jul 2026 | Pixi | 203K | 8.2% | 3 |
| Jul 2026 | Milk Makeup | 60.5K | 2.5% | 4 |
| Jul 2026 | Essence | 33.1K | 1.3% | 5 |
| Aug 2026 | Charlotte Tilbury | 1.5M | 63.9% | 1 |
| Aug 2026 | Rare Beauty | 550K | 23.4% | 2 |
| Aug 2026 | Pixi | 203K | 8.6% | 3 |
| Aug 2026 | Milk Makeup | 60.5K | 2.6% | 4 |
| Aug 2026 | Essence | 33.1K | 1.4% | 5 |
| Sep 2026 | Charlotte Tilbury | 1.5M | 64% | 1 |
| Sep 2026 | Rare Beauty | 550K | 23.5% | 2 |
| Sep 2026 | Pixi | 202K | 8.6% | 3 |
| Sep 2026 | Milk Makeup | 49.5K | 2.1% | 4 |
| Sep 2026 | Essence | 40.5K | 1.7% | 5 |

## What is being compared

- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”.
- **Essence**: Measured on the search term “essence makeup”.
- **Milk Makeup**: Measured on the search term “milk makeup”.
- **Pixi**: Measured on the search terms “pixi” and “pixi skincare”, summed into one figure.
- **Rare Beauty**: Measured on the search term “rare beauty”.

- [Charlotte Tilbury](/demand/global-en/brands/charlotte-tilbury)
- [Essence](/demand/global-en/brands/essence-makeup)
- [Milk Makeup](/demand/global-en/brands/milk-makeup)
- [Pixi](/demand/global-en/brands/pixi)
- [Rare Beauty](/demand/global-en/brands/rare-beauty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bronzer stick brands worldwide?

In September 2026, Charlotte Tilbury was the most searched among bronzer stick brands worldwide, with an estimated 1.5M branded searches and 64% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bronzer stick brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bronzer-stick-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bronzer-stick-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.