---
title: "Broadcast software: Which brands are most popular in search?"
description: "Compare the systems broadcasters run on. Share of Search among Avid, Chyron, Vizrt, Ross Video and Grass Valley, the broadcast software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/broadcast-software"
publisher: "Brandwave"
---

# Broadcast software: Which brands are most popular in search?

Compare the systems broadcasters run on. Share of Search among Avid, Chyron, Vizrt, Ross Video and Grass Valley, the broadcast software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Broadcast software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Avid, 87%

## Which brand is most popular in search among broadcast software worldwide?

- In August 2026, Avid was the most searched among broadcast software worldwide, with an estimated 201K branded searches and 87% estimated Share of Search within this set.
- Chyron is in 2nd place, 79.1 percentage points behind at 7.8% Share of Search.
- Across the 11 months ending August 2026, Avid’s estimated Share of Search among broadcast software worldwide decreased from 87.7% to 87%.
- Across the 11 months ending August 2026, Chyron’s estimated Share of Search among broadcast software worldwide increased from 6.5% to 7.8%.
- Across the 11 months ending August 2026, Vizrt’s estimated Share of Search among broadcast software worldwide decreased from 3.5% to 2.9%.
- Across the 11 months ending August 2026, Avid’s estimated Share of Search among broadcast software worldwide peaked at 87.7% in October 2025 and was lowest at 78.5% in February 2026.
- Across the 11 months ending August 2026, Chyron’s estimated Share of Search among broadcast software worldwide peaked at 15.8% in February 2026 and was lowest at 6.4% in May 2026.
- Across the 11 months ending August 2026, Vizrt’s estimated Share of Search among broadcast software worldwide peaked at 4.2% in June 2026 and was lowest at 2.8% in January 2026.
- Across the 11 months ending August 2026, Ross Video’s estimated Share of Search among broadcast software worldwide peaked at 3.5% in May 2026 and was lowest at 2.3% in December 2025.
- Across the 11 months ending August 2026, Ross Video and Grass Valley held steady: their estimated Share of Search among broadcast software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Avid vs Chyron: compare search popularity](/demand/global-en/compare/avid-vs-chyron): 87% against 7.8% Share of Search.
- [Avid vs Vizrt: compare search popularity](/demand/global-en/compare/avid-vs-vizrt): 87% against 2.9% Share of Search.
- [Avid vs Ross Video: compare search popularity](/demand/global-en/compare/avid-vs-ross-video): 87% against 2.3% Share of Search.
- [Chyron vs Vizrt: compare search popularity](/demand/global-en/compare/chyron-vs-vizrt): 7.8% against 2.9% Share of Search.
- [Chyron vs Ross Video: compare search popularity](/demand/global-en/compare/chyron-vs-ross-video): 7.8% against 2.3% Share of Search.
- [Vizrt vs Ross Video: compare search popularity](/demand/global-en/compare/ross-video-vs-vizrt): 2.9% against 2.3% Share of Search.

## How did search popularity change for broadcast software worldwide in August 2026?

- In August 2026, Avid gained estimated Share of Search among broadcast software worldwide, from 86% to 87%.
- In August 2026, Vizrt lost estimated Share of Search among broadcast software worldwide, from 3.4% to 2.9%.
- Chyron’s estimated Share of Search among broadcast software worldwide has gained ground for 3 months in a row, from 6.4% to 7.8% in August 2026.
- Ross Video’s estimated Share of Search among broadcast software worldwide has lost ground for 3 months in a row, from 3.5% to 2.3% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Avid | 87% | 201K | +21.8% | Avid |
| 2 | Chyron | 7.8% | 18.1K | +22.3% | Chyron |
| 3 | Vizrt | 2.9% | 6.6K | 0.0% | Vizrt |
| 4 | Ross Video | 2.3% | 5.4K | 0.0% | Ross Video |
| — | Grass Valley | — | — | — | Grass Valley |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Avid | 246K | 87.7% | 1 |
| Oct 2025 | Chyron | 18.1K | 6.5% | 2 |
| Oct 2025 | Vizrt | 9.9K | 3.5% | 3 |
| Oct 2025 | Ross Video | 6.6K | 2.4% | 4 |
| Oct 2025 | Grass Valley | — | — | — |
| Nov 2025 | Avid | 201K | 86% | 1 |
| Nov 2025 | Chyron | 18.1K | 7.7% | 2 |
| Nov 2025 | Vizrt | 8.1K | 3.5% | 3 |
| Nov 2025 | Ross Video | 6.6K | 2.8% | 4 |
| Nov 2025 | Grass Valley | — | — | — |
| Dec 2025 | Avid | 201K | 87% | 1 |
| Dec 2025 | Chyron | 18.1K | 7.8% | 2 |
| Dec 2025 | Vizrt | 6.6K | 2.9% | 3 |
| Dec 2025 | Ross Video | 5.4K | 2.3% | 4 |
| Dec 2025 | Grass Valley | — | — | — |
| Jan 2026 | Avid | 246K | 86% | 1 |
| Jan 2026 | Chyron | 22.2K | 7.8% | 2 |
| Jan 2026 | Ross Video | 9.9K | 3.5% | 3 |
| Jan 2026 | Vizrt | 8.1K | 2.8% | 4 |
| Jan 2026 | Grass Valley | — | — | — |
| Feb 2026 | Avid | 201K | 78.5% | 1 |
| Feb 2026 | Chyron | 40.5K | 15.8% | 2 |
| Feb 2026 | Vizrt | 8.1K | 3.2% | 3 |
| Feb 2026 | Ross Video | 6.6K | 2.6% | 4 |
| Feb 2026 | Grass Valley | — | — | — |
| Mar 2026 | Avid | 201K | 84% | 1 |
| Mar 2026 | Chyron | 22.2K | 9.3% | 2 |
| Mar 2026 | Ross Video | 8.1K | 3.4% | 3 |
| Mar 2026 | Vizrt | 8.1K | 3.4% | 4 |
| Mar 2026 | Grass Valley | — | — | — |
| Apr 2026 | Avid | 201K | 85.4% | 1 |
| Apr 2026 | Chyron | 18.1K | 7.7% | 2 |
| Apr 2026 | Ross Video | 8.1K | 3.4% | 3 |
| Apr 2026 | Vizrt | 8.1K | 3.4% | 4 |
| Apr 2026 | Grass Valley | — | — | — |
| May 2026 | Avid | 201K | 86.6% | 1 |
| May 2026 | Chyron | 14.8K | 6.4% | 2 |
| May 2026 | Ross Video | 8.1K | 3.5% | 3 |
| May 2026 | Vizrt | 8.1K | 3.5% | 4 |
| May 2026 | Grass Valley | — | — | — |
| Jun 2026 | Avid | 165K | 84.8% | 1 |
| Jun 2026 | Chyron | 14.8K | 7.6% | 2 |
| Jun 2026 | Vizrt | 8.1K | 4.2% | 3 |
| Jun 2026 | Ross Video | 6.6K | 3.4% | 4 |
| Jun 2026 | Grass Valley | — | — | — |
| Jul 2026 | Avid | 165K | 86% | 1 |
| Jul 2026 | Chyron | 14.8K | 7.7% | 2 |
| Jul 2026 | Vizrt | 6.6K | 3.4% | 3 |
| Jul 2026 | Ross Video | 5.4K | 2.8% | 4 |
| Jul 2026 | Grass Valley | — | — | — |
| Aug 2026 | Avid | 201K | 87% | 1 |
| Aug 2026 | Chyron | 18.1K | 7.8% | 2 |
| Aug 2026 | Vizrt | 6.6K | 2.9% | 3 |
| Aug 2026 | Ross Video | 5.4K | 2.3% | 4 |
| Aug 2026 | Grass Valley | — | — | — |
| Sep 2026 | Avid | — | — | — |
| Sep 2026 | Chyron | — | — | — |
| Sep 2026 | Grass Valley | — | — | — |
| Sep 2026 | Ross Video | — | — | — |
| Sep 2026 | Vizrt | — | — | — |

## What is being compared

- **Avid**: Measured on the search term “avid”.
- **Chyron**: Measured on the search term “chyron”.
- **Grass Valley**: Measured on the search term “grass valley”.
- **Ross Video**: Measured on the search term “ross video”.
- **Vizrt**: Measured on the search term “vizrt”.

- [Avid](/demand/global-en/brands/avid)
- [Chyron](/demand/global-en/brands/chyron)
- [Grass Valley](/demand/global-en/brands/grass-valley)
- [Ross Video](/demand/global-en/brands/ross-video)
- [Vizrt](/demand/global-en/brands/vizrt)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among broadcast software worldwide?

In August 2026, Avid was the most searched among broadcast software worldwide, with an estimated 201K branded searches and 87% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Broadcast software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/broadcast-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/broadcast-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.