---
title: "Medela vs Willow: Which is searched more?"
description: "Which is more popular in search, Medela or Willow? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/breast-pump-brands/compare/medela-vs-willow-pump"
publisher: "Brandwave"
---

# Medela vs Willow: Which is searched more?

Which is more popular in search, Medela or Willow? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Medela and Willow
- **Competitive set**: Breast pump brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Medela Share of Search**: 36.6%
- **Willow Share of Search**: 2.7%

## Which is more popular in search, Medela or Willow?

- In September 2026, Medela had more branded searches than Willow among breast pump brands worldwide. Medela was estimated to have 275K branded searches compared to Willow’s 20.4K, and held a 36.6% Share of Search versus Willow’s 2.7%.
- Medela was ahead of Willow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Medela’s estimated Share of Search among breast pump brands worldwide moved from 36.9% to 36.6%, and its estimated monthly branded searches moved from 306K to 275K.
- Across the 12 months ending September 2026, Willow’s estimated Share of Search among breast pump brands worldwide moved from 3.6% to 2.7%, and its estimated monthly branded searches moved from 30K to 20.4K.

## How did search popularity change for breast pump brands worldwide in September 2026?

- In September 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 36% to 36.6%.
- Estimated monthly branded searches for Willow worldwide fell 31.8% over 12 measured months, from 30K to 20.4K in September 2026.

## Month by month

| Month | Medela estimated searches | Medela Share of Search | Medela rank | Willow estimated searches | Willow Share of Search | Willow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 306K | 36.9% | 1 | 30K | 3.6% | 5 |
| Nov 2025 | 286K | 36.2% | 1 | 28.2K | 3.6% | 5 |
| Dec 2025 | 278K | 38.9% | 1 | 24.5K | 3.4% | 5 |
| Jan 2026 | 349K | 39.4% | 1 | 32.3K | 3.7% | 5 |
| Feb 2026 | 289K | 39.1% | 1 | 24.5K | 3.3% | 5 |
| Mar 2026 | 295K | 36.1% | 1 | 24.6K | 3% | 5 |
| Apr 2026 | 285K | 36.7% | 1 | 23.1K | 3% | 5 |
| May 2026 | 285K | 37% | 1 | 23.1K | 3% | 5 |
| Jun 2026 | 249K | 34.1% | 1 | 20.4K | 2.8% | 5 |
| Jul 2026 | 271K | 35.1% | 1 | 20.3K | 2.6% | 5 |
| Aug 2026 | 271K | 36% | 1 | 20.4K | 2.7% | 5 |
| Sep 2026 | 275K | 36.6% | 1 | 20.4K | 2.7% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Medela’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Medela**: Measured on the search terms “breast pump medela”, “medela”, “medela breast pump”, “medela freestyle”, “medela swing maxi”, “medela symphony”, “medela wearable pump” and “wearable pump medela”, summed into one figure.
- **Willow**: Measured on the search terms “breast pump willow”, “willow go”, “willow pump” and “willow wearable pump”, summed into one figure.

- [Medela profile](/demand/global-en/brands/medela)
- [Willow profile](/demand/global-en/brands/willow-pump)
- [All breast pump brands worldwide](/demand/global-en/categories/breast-pump-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Medela or Willow?

In September 2026, Medela had more branded searches than Willow among breast pump brands worldwide. Medela was estimated to have 275K branded searches compared to Willow’s 20.4K, and held a 36.6% Share of Search versus Willow’s 2.7%.

## Cite this page

Brandwave. "Medela vs Willow: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/breast-pump-brands/compare/medela-vs-willow-pump

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/breast-pump-brands/compare/medela-vs-willow-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.