---
title: "Medela vs Philips Avent: Which is more popular by branded search?"
description: "Which is more popular in search, Medela or Philips Avent? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/breast-pump-brands/compare/medela-vs-philips-avent"
publisher: "Brandwave"
---

# Medela vs Philips Avent: Which is more popular by branded search?

Which is more popular in search, Medela or Philips Avent? Compare estimated monthly branded-search demand and Share of Search inside the Breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Medela and Philips Avent
- **Competitive set**: Breast pump brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Medela Share of Search**: 62.3%
- **Philips Avent Share of Search**: 7.4%

## Which is more popular in search, Medela or Philips Avent?

- In August 2026, Medela had more branded searches than Philips Avent among breast pump brands worldwide. Medela was estimated to have 278K branded searches compared to Philips Avent’s 33.1K, and held a 62.3% Share of Search versus Philips Avent’s 7.4%.
- Medela was ahead of Philips Avent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands worldwide moved from 58.2% to 62.3%, and its estimated monthly branded searches moved from 314K to 278K.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide moved from 6.1% to 7.4%, and its estimated monthly branded searches held steady at 33.1K.

## How did search popularity change for breast pump brands worldwide in August 2026?

- In August 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 59.9% to 62.3%.

## Month by month

| Month | Medela estimated searches | Medela Share of Search | Medela rank | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 314K | 58.2% | 1 | 33.1K | 6.1% | 4 |
| Nov 2025 | 294K | 59% | 1 | 33.1K | 6.6% | 4 |
| Dec 2025 | 285K | 62.3% | 1 | 33.1K | 7.2% | 4 |
| Jan 2026 | 355K | 62.7% | 1 | 40.5K | 7.1% | 4 |
| Feb 2026 | 296K | 63.9% | 1 | 33.1K | 7.2% | 4 |
| Mar 2026 | 302K | 61.9% | 1 | 33.1K | 6.8% | 4 |
| Apr 2026 | 292K | 61.9% | 1 | 33.1K | 7% | 4 |
| May 2026 | 292K | 62.7% | 1 | 33.1K | 7.1% | 4 |
| Jun 2026 | 255K | 59.5% | 1 | 33.1K | 7.7% | 4 |
| Jul 2026 | 276K | 59.9% | 1 | 33.1K | 7.2% | 4 |
| Aug 2026 | 278K | 62.3% | 1 | 33.1K | 7.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Medela’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Medela**: Measured on the search terms “breast pump medela”, “medela”, “medela breast pump”, “medela com”, “medela freestyle”, “medela hands free”, “medela swing maxi”, “medela symphony”, “medela wearable pump” and “wearable pump medela”, summed into one figure.
- **Philips Avent**: Measured on the search term “avent bottles”.

- [Medela profile](/demand/global-en/brands/medela)
- [Philips Avent profile](/demand/global-en/brands/philips-avent)
- [All breast pump brands worldwide](/demand/global-en/categories/breast-pump-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Medela or Philips Avent?

In August 2026, Medela had more branded searches than Philips Avent among breast pump brands worldwide. Medela was estimated to have 278K branded searches compared to Philips Avent’s 33.1K, and held a 62.3% Share of Search versus Philips Avent’s 7.4%.

## Cite this page

Brandwave. "Medela vs Philips Avent: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/breast-pump-brands/compare/medela-vs-philips-avent

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/breast-pump-brands/compare/medela-vs-philips-avent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.