---
title: "Breast pump brands: Which brands are most popular in search?"
description: "Compare the breast pump brands parents buy. Share of Search among Medela, Elvie, Spectra, Philips Avent and Willow, the breast pump brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/breast-pump-brands"
publisher: "Brandwave"
---

# Breast pump brands: Which brands are most popular in search?

Compare the breast pump brands parents buy. Share of Search among Medela, Elvie, Spectra, Philips Avent and Willow, the breast pump brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Breast pump brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Medela, 62.3%

## Which brand is most popular in search among breast pump brands worldwide?

- In August 2026, Medela was the most searched among breast pump brands worldwide, with an estimated 278K branded searches and 62.3% estimated Share of Search within this set.
- Elvie is in 2nd place, 47.1 percentage points behind at 15.2% Share of Search.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands worldwide increased from 58.2% to 62.3%.
- Across the 11 months ending August 2026, Elvie’s estimated Share of Search among breast pump brands worldwide decreased from 23.8% to 15.2%.
- Across the 11 months ending August 2026, Spectra’s estimated Share of Search among breast pump brands worldwide increased from 11.2% to 13.6%.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide increased from 6.1% to 7.4%.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands worldwide increased from 0.67% to 1.5%.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands worldwide peaked at 63.9% in February 2026 and was lowest at 58.2% in October 2025.
- Across the 11 months ending August 2026, Elvie’s estimated Share of Search among breast pump brands worldwide peaked at 23.8% in October 2025 and was lowest at 15.1% in July 2026.
- Across the 11 months ending August 2026, Spectra’s estimated Share of Search among breast pump brands worldwide peaked at 16% in July 2026 and was lowest at 10.7% in January 2026.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide peaked at 7.7% in June 2026 and was lowest at 6.1% in October 2025.
- Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands worldwide peaked at 1.8% in July 2026 and was lowest at 0.67% in October 2025.

## Compare search popularity between leading brands

- [Medela vs Elvie: compare search popularity](/demand/global-en/compare/elvie-vs-medela): 62.3% against 15.2% Share of Search.
- [Medela vs Spectra: compare search popularity](/demand/global-en/compare/medela-vs-spectra): 62.3% against 13.6% Share of Search.
- [Medela vs Philips Avent: compare search popularity](/demand/global-en/compare/medela-vs-philips-avent): 62.3% against 7.4% Share of Search.
- [Elvie vs Spectra: compare search popularity](/demand/global-en/compare/elvie-vs-spectra): 15.2% against 13.6% Share of Search.
- [Elvie vs Philips Avent: compare search popularity](/demand/global-en/compare/elvie-vs-philips-avent): 15.2% against 7.4% Share of Search.
- [Spectra vs Philips Avent: compare search popularity](/demand/global-en/compare/philips-avent-vs-spectra): 13.6% against 7.4% Share of Search.

## How did search popularity change for breast pump brands worldwide in August 2026?

- In August 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 59.9% to 62.3%.
- In August 2026, Spectra lost estimated Share of Search among breast pump brands worldwide, from 16% to 13.6%.
- In August 2026, Elvie rose from 3rd to 2nd among breast pump brands worldwide.
- Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Medela | 62.3% | 278K | +0.5% | Medela |
| 2 | Elvie | 15.2% | 67.8K | -2.8% | Elvie |
| 3 | Spectra | 13.6% | 60.5K | -18.2% | Spectra |
| 4 | Philips Avent | 7.4% | 33.1K | 0.0% | Philips |
| 5 | Willow | 1.5% | 6.6K | -18.5% | Willow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Medela | 314K | 58.2% | 1 |
| Oct 2025 | Elvie | 129K | 23.8% | 2 |
| Oct 2025 | Spectra | 60.5K | 11.2% | 3 |
| Oct 2025 | Philips Avent | 33.1K | 6.1% | 4 |
| Oct 2025 | Willow | 3.6K | 0.67% | 5 |
| Nov 2025 | Medela | 294K | 59% | 1 |
| Nov 2025 | Elvie | 106K | 21.3% | 2 |
| Nov 2025 | Spectra | 60.5K | 12.1% | 3 |
| Nov 2025 | Philips Avent | 33.1K | 6.6% | 4 |
| Nov 2025 | Willow | 4.4K | 0.88% | 5 |
| Dec 2025 | Medela | 285K | 62.3% | 1 |
| Dec 2025 | Elvie | 85.9K | 18.8% | 2 |
| Dec 2025 | Spectra | 49.5K | 10.8% | 3 |
| Dec 2025 | Philips Avent | 33.1K | 7.2% | 4 |
| Dec 2025 | Willow | 3.6K | 0.79% | 5 |
| Jan 2026 | Medela | 355K | 62.7% | 1 |
| Jan 2026 | Elvie | 105K | 18.5% | 2 |
| Jan 2026 | Spectra | 60.5K | 10.7% | 3 |
| Jan 2026 | Philips Avent | 40.5K | 7.1% | 4 |
| Jan 2026 | Willow | 5.4K | 0.95% | 5 |
| Feb 2026 | Medela | 296K | 63.9% | 1 |
| Feb 2026 | Elvie | 77.8K | 16.8% | 2 |
| Feb 2026 | Spectra | 49.5K | 10.7% | 3 |
| Feb 2026 | Philips Avent | 33.1K | 7.2% | 4 |
| Feb 2026 | Willow | 6.6K | 1.4% | 5 |
| Mar 2026 | Medela | 302K | 61.9% | 1 |
| Mar 2026 | Elvie | 85.4K | 17.5% | 2 |
| Mar 2026 | Spectra | 60.5K | 12.4% | 3 |
| Mar 2026 | Philips Avent | 33.1K | 6.8% | 4 |
| Mar 2026 | Willow | 6.6K | 1.4% | 5 |
| Apr 2026 | Medela | 292K | 61.9% | 1 |
| Apr 2026 | Elvie | 80.4K | 17.1% | 2 |
| Apr 2026 | Spectra | 60.5K | 12.8% | 3 |
| Apr 2026 | Philips Avent | 33.1K | 7% | 4 |
| Apr 2026 | Willow | 5.4K | 1.1% | 5 |
| May 2026 | Medela | 292K | 62.7% | 1 |
| May 2026 | Elvie | 74.5K | 16% | 2 |
| May 2026 | Spectra | 60.5K | 13% | 3 |
| May 2026 | Philips Avent | 33.1K | 7.1% | 4 |
| May 2026 | Willow | 5.4K | 1.2% | 5 |
| Jun 2026 | Medela | 255K | 59.5% | 1 |
| Jun 2026 | Elvie | 75.6K | 17.6% | 2 |
| Jun 2026 | Spectra | 60.5K | 14.1% | 3 |
| Jun 2026 | Philips Avent | 33.1K | 7.7% | 4 |
| Jun 2026 | Willow | 4.4K | 1% | 5 |
| Jul 2026 | Medela | 276K | 59.9% | 1 |
| Jul 2026 | Spectra | 74K | 16% | 2 |
| Jul 2026 | Elvie | 69.8K | 15.1% | 3 |
| Jul 2026 | Philips Avent | 33.1K | 7.2% | 4 |
| Jul 2026 | Willow | 8.1K | 1.8% | 5 |
| Aug 2026 | Medela | 278K | 62.3% | 1 |
| Aug 2026 | Elvie | 67.8K | 15.2% | 2 |
| Aug 2026 | Spectra | 60.5K | 13.6% | 3 |
| Aug 2026 | Philips Avent | 33.1K | 7.4% | 4 |
| Aug 2026 | Willow | 6.6K | 1.5% | 5 |
| Sep 2026 | Elvie | — | — | — |
| Sep 2026 | Medela | — | — | — |
| Sep 2026 | Philips Avent | — | — | — |
| Sep 2026 | Spectra | — | — | — |
| Sep 2026 | Willow | — | — | — |

## What is being compared

- **Elvie**: Measured on the search terms “breast pump elvie”, “elvie”, “elvie breast pump”, “elvie com”, “elvie pump”, “elvie rise”, “elvie stride”, “elvie stride 2”, “elvie wearable pump” and “wearable pump elvie”, summed into one figure.
- **Medela**: Measured on the search terms “breast pump medela”, “medela”, “medela breast pump”, “medela com”, “medela freestyle”, “medela hands free”, “medela swing maxi”, “medela symphony”, “medela wearable pump” and “wearable pump medela”, summed into one figure.
- **Philips Avent**: Measured on the search term “avent bottles”.
- **Spectra**: Measured on the search term “spectra s1”.
- **Willow**: Measured on the search term “willow voice”.

- [Elvie](/demand/global-en/brands/elvie)
- [Medela](/demand/global-en/brands/medela)
- [Philips Avent](/demand/global-en/brands/philips-avent)
- [Spectra](/demand/global-en/brands/spectra)
- [Willow](/demand/global-en/brands/willow-voice)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among breast pump brands worldwide?

In August 2026, Medela was the most searched among breast pump brands worldwide, with an estimated 278K branded searches and 62.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Breast pump brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/breast-pump-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/breast-pump-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.