---
title: "Breast pads brands: Which are searched most?"
description: "Compare the breast pads brands people buy. Share of Search among Tommee Tippee, Philips Avent, NUK, Lansinoh, Pigeon and Medela, the breast pads brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/breast-pads-brands"
publisher: "Brandwave"
---

# Breast pads brands: Which are searched most?

Compare the breast pads brands people buy. Share of Search among Tommee Tippee, Philips Avent, NUK, Lansinoh, Pigeon and Medela, the breast pads brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Breast pads brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tommee Tippee, 49%

## Which brand is most popular in search among breast pads brands worldwide?

- In September 2026, Tommee Tippee was the most searched among breast pads brands worldwide, with an estimated 286K branded searches and 49% estimated Share of Search within this set.
- Philips Avent is in 2nd place, 15 percentage points behind at 34% Share of Search.
- Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among breast pads brands worldwide increased from 46.7% to 49%.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among breast pads brands worldwide decreased from 35.1% to 34%.
- Across the 12 months ending September 2026, Lansinoh’s estimated Share of Search among breast pads brands worldwide decreased from 3.2% to 2.5%.
- Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among breast pads brands worldwide peaked at 49.3% in August 2026 and was lowest at 44% in April 2026.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among breast pads brands worldwide peaked at 37.4% in May 2026 and was lowest at 33.5% in January 2026.
- Across the 12 months ending September 2026, NUK’s estimated Share of Search among breast pads brands worldwide peaked at 15.6% in March 2026 and was lowest at 12.5% in August 2026.
- Across the 12 months ending September 2026, Lansinoh’s estimated Share of Search among breast pads brands worldwide peaked at 3.6% in January 2026 and was lowest at 2.5% in September 2026.
- Across the 12 months ending September 2026, NUK, Pigeon and Medela held steady: their estimated Share of Search among breast pads brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tommee Tippee vs Philips Avent: compare search popularity](/demand/global-en/compare/philips-avent-vs-tommee-tippee): 49% against 34% Share of Search.
- [Tommee Tippee vs NUK: compare search popularity](/demand/global-en/compare/nuk-vs-tommee-tippee): 49% against 12.7% Share of Search.
- [Tommee Tippee vs Lansinoh: compare search popularity](/demand/global-en/compare/lansinoh-vs-tommee-tippee): 49% against 2.5% Share of Search.
- [Philips Avent vs NUK: compare search popularity](/demand/global-en/compare/nuk-vs-philips-avent): 34% against 12.7% Share of Search.
- [Philips Avent vs Lansinoh: compare search popularity](/demand/global-en/compare/lansinoh-vs-philips-avent): 34% against 2.5% Share of Search.
- [NUK vs Lansinoh: compare search popularity](/demand/global-en/compare/lansinoh-vs-nuk): 12.7% against 2.5% Share of Search.

## How did search popularity change for breast pads brands worldwide in September 2026?

- In September 2026, Philips Avent gained estimated Share of Search among breast pads brands worldwide, from 33.5% to 34%.
- In September 2026, Lansinoh lost estimated Share of Search among breast pads brands worldwide, from 3.1% to 2.5%.
- Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tommee Tippee | 49% | 286K | -2.1% | Tommee Tippee |
| 2 | Philips Avent | 34% | 198K | 0.0% | Philips |
| 3 | NUK | 12.7% | 74K | 0.0% | NUK |
| 4 | Lansinoh | 2.5% | 14.8K | -18.2% | Lansinoh |
| 5 | Pigeon | 1.1% | 6.6K | 0.0% | Pigeon |
| 6 | Medela | 0.62% | 3.6K | 0.0% | Medela |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tommee Tippee | 263K | 46.7% | 1 |
| Oct 2025 | Philips Avent | 198K | 35.1% | 2 |
| Oct 2025 | NUK | 74K | 13.1% | 3 |
| Oct 2025 | Lansinoh | 18.1K | 3.2% | 4 |
| Oct 2025 | Pigeon | 6.2K | 1.1% | 5 |
| Oct 2025 | Medela | 4.4K | 0.78% | 6 |
| Nov 2025 | Tommee Tippee | 263K | 46.7% | 1 |
| Nov 2025 | Philips Avent | 198K | 35.1% | 2 |
| Nov 2025 | NUK | 74K | 13.1% | 3 |
| Nov 2025 | Lansinoh | 18.1K | 3.2% | 4 |
| Nov 2025 | Pigeon | 6K | 1.1% | 5 |
| Nov 2025 | Medela | 4.4K | 0.78% | 6 |
| Dec 2025 | Tommee Tippee | 233K | 46.7% | 1 |
| Dec 2025 | Philips Avent | 168K | 33.7% | 2 |
| Dec 2025 | NUK | 74K | 14.8% | 3 |
| Dec 2025 | Lansinoh | 14.8K | 3% | 4 |
| Dec 2025 | Pigeon | 5.5K | 1.1% | 5 |
| Dec 2025 | Medela | 3.6K | 0.72% | 6 |
| Jan 2026 | Tommee Tippee | 286K | 46.5% | 1 |
| Jan 2026 | Philips Avent | 206K | 33.5% | 2 |
| Jan 2026 | NUK | 90.5K | 14.7% | 3 |
| Jan 2026 | Lansinoh | 22.2K | 3.6% | 4 |
| Jan 2026 | Pigeon | 6K | 0.98% | 5 |
| Jan 2026 | Medela | 4.4K | 0.72% | 6 |
| Feb 2026 | Tommee Tippee | 228K | 46.2% | 1 |
| Feb 2026 | Philips Avent | 168K | 34% | 2 |
| Feb 2026 | NUK | 74K | 15% | 3 |
| Feb 2026 | Lansinoh | 14.8K | 3% | 4 |
| Feb 2026 | Pigeon | 5.7K | 1.2% | 5 |
| Feb 2026 | Medela | 3.6K | 0.73% | 6 |
| Mar 2026 | Tommee Tippee | 263K | 45.3% | 1 |
| Mar 2026 | Philips Avent | 198K | 34.1% | 2 |
| Mar 2026 | NUK | 90.5K | 15.6% | 3 |
| Mar 2026 | Lansinoh | 18.1K | 3.1% | 4 |
| Mar 2026 | Pigeon | 6.3K | 1.1% | 5 |
| Mar 2026 | Medela | 4.4K | 0.76% | 6 |
| Apr 2026 | Tommee Tippee | 233K | 44% | 1 |
| Apr 2026 | Philips Avent | 198K | 37.4% | 2 |
| Apr 2026 | NUK | 74K | 14% | 3 |
| Apr 2026 | Lansinoh | 14.8K | 2.8% | 4 |
| Apr 2026 | Pigeon | 6.5K | 1.2% | 5 |
| Apr 2026 | Medela | 3.6K | 0.68% | 6 |
| May 2026 | Tommee Tippee | 233K | 44.1% | 1 |
| May 2026 | Philips Avent | 198K | 37.4% | 2 |
| May 2026 | NUK | 74K | 14% | 3 |
| May 2026 | Lansinoh | 14.8K | 2.8% | 4 |
| May 2026 | Pigeon | 5.8K | 1.1% | 5 |
| May 2026 | Medela | 3.6K | 0.68% | 6 |
| Jun 2026 | Tommee Tippee | 263K | 47% | 1 |
| Jun 2026 | Philips Avent | 198K | 35.4% | 2 |
| Jun 2026 | NUK | 74K | 13.2% | 3 |
| Jun 2026 | Lansinoh | 14.8K | 2.6% | 4 |
| Jun 2026 | Pigeon | 6.6K | 1.2% | 5 |
| Jun 2026 | Medela | 3.6K | 0.64% | 6 |
| Jul 2026 | Tommee Tippee | 280K | 48.5% | 1 |
| Jul 2026 | Philips Avent | 198K | 34.3% | 2 |
| Jul 2026 | NUK | 74K | 12.8% | 3 |
| Jul 2026 | Lansinoh | 14.8K | 2.6% | 4 |
| Jul 2026 | Pigeon | 6.6K | 1.1% | 5 |
| Jul 2026 | Medela | 3.6K | 0.62% | 6 |
| Aug 2026 | Tommee Tippee | 292K | 49.3% | 1 |
| Aug 2026 | Philips Avent | 198K | 33.5% | 2 |
| Aug 2026 | NUK | 74K | 12.5% | 3 |
| Aug 2026 | Lansinoh | 18.1K | 3.1% | 4 |
| Aug 2026 | Pigeon | 6.6K | 1.1% | 5 |
| Aug 2026 | Medela | 3.6K | 0.61% | 6 |
| Sep 2026 | Tommee Tippee | 286K | 49% | 1 |
| Sep 2026 | Philips Avent | 198K | 34% | 2 |
| Sep 2026 | NUK | 74K | 12.7% | 3 |
| Sep 2026 | Lansinoh | 14.8K | 2.5% | 4 |
| Sep 2026 | Pigeon | 6.6K | 1.1% | 5 |
| Sep 2026 | Medela | 3.6K | 0.62% | 6 |

## What is being compared

- **Lansinoh**: Measured on the search term “breast pump lansinoh”.
- **Medela**: Measured on the search term “breast pump medela”.
- **NUK**: Measured on the search term “nuk”.
- **Philips Avent**: Measured on the search terms “avent bottles” and “philips avent”, summed into one figure.
- **Pigeon**: Measured on the search terms “pigeon breast”, “pigeon breast pad”, “pigeon dummy” and “pigeon steriliser”, summed into one figure.
- **Tommee Tippee**: Measured on the search terms “tommee tippee”, “tommee tippee bottles”, “tommee tippee pacifier” and “tommee tippee steriliser”, summed into one figure.

- [Lansinoh](/demand/global-en/brands/lansinoh)
- [Medela](/demand/global-en/brands/medela)
- [NUK](/demand/global-en/brands/nuk)
- [Philips Avent](/demand/global-en/brands/philips-avent)
- [Pigeon](/demand/global-en/brands/pigeon)
- [Tommee Tippee](/demand/global-en/brands/tommee-tippee)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among breast pads brands worldwide?

In September 2026, Tommee Tippee was the most searched among breast pads brands worldwide, with an estimated 286K branded searches and 49% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Breast pads brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/breast-pads-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/breast-pads-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.