---
title: "Breakfast cereals: Which brands are most popular in search?"
description: "Compare the breakfast cereals people search for. Share of Search among Kellogg's, Weetabix, Quaker Oats, Weet-Bix, Nestle and General Mills, the breakfast cereals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/breakfast-cereals"
publisher: "Brandwave"
---

# Breakfast cereals: Which brands are most popular in search?

Compare the breakfast cereals people search for. Share of Search among Kellogg's, Weetabix, Quaker Oats, Weet-Bix, Nestle and General Mills, the breakfast cereals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Breakfast cereals
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kellogg's, 29.9%

## Which brand is most popular in search among breakfast cereals worldwide?

- Kellogg's and Weetabix share the highest estimated Share of Search among breakfast cereals worldwide, at 29.9% in August 2026.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereals worldwide decreased from 31% to 29.9%.
- Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among breakfast cereals worldwide decreased from 31% to 29.9%.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among breakfast cereals worldwide increased from 20.7% to 24.5%.
- Across the 11 months ending August 2026, Nestle’s estimated Share of Search among breakfast cereals worldwide decreased from 5.1% to 4%.
- Across the 11 months ending August 2026, Kellogg's’ estimated Share of Search among breakfast cereals worldwide peaked at 33% in May 2026 and was lowest at 19.4% in January 2026.
- Across the 11 months ending August 2026, Weetabix’s estimated Share of Search among breakfast cereals worldwide peaked at 53.1% in January 2026 and was lowest at 26.2% in April 2026.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among breakfast cereals worldwide peaked at 24.5% in August 2026 and was lowest at 13% in January 2026.
- Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereals worldwide peaked at 10.6% in June 2026 and was lowest at 7.9% in December 2025.
- Across the 11 months ending August 2026, Nestle’s estimated Share of Search among breakfast cereals worldwide peaked at 5.3% in November 2025 and was lowest at 3.2% in January 2026.
- Across the 11 months ending August 2026, General Mills’ estimated Share of Search among breakfast cereals worldwide peaked at 5.3% in April 2026 and was lowest at 2.4% in November 2025.
- Across the 11 months ending August 2026, Weet-Bix and General Mills held steady: their estimated Share of Search among breakfast cereals worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kellogg's vs Weetabix: compare search popularity](/demand/global-en/compare/kelloggs-vs-weetabix): 29.9% Share of Search each.
- [Kellogg's vs Quaker Oats: compare search popularity](/demand/global-en/compare/kelloggs-vs-quaker-oats): 29.9% against 24.5% Share of Search.
- [Kellogg's vs Weet-Bix: compare search popularity](/demand/global-en/compare/kelloggs-vs-weet-bix): 29.9% against 9% Share of Search.
- [Kellogg's vs Nestle: compare search popularity](/demand/global-en/compare/kelloggs-vs-nestle-confectionery): 29.9% against 4% Share of Search.
- [Weetabix vs Quaker Oats: compare search popularity](/demand/global-en/compare/quaker-oats-vs-weetabix): 29.9% against 24.5% Share of Search.
- [Weetabix vs Weet-Bix: compare search popularity](/demand/global-en/compare/weet-bix-vs-weetabix): 29.9% against 9% Share of Search.
- [Weetabix vs Nestle: compare search popularity](/demand/global-en/compare/nestle-confectionery-vs-weetabix): 29.9% against 4% Share of Search.
- [Quaker Oats vs Weet-Bix: compare search popularity](/demand/global-en/compare/quaker-oats-vs-weet-bix): 24.5% against 9% Share of Search.
- [Quaker Oats vs Nestle: compare search popularity](/demand/global-en/compare/nestle-confectionery-vs-quaker-oats): 24.5% against 4% Share of Search.
- [Weet-Bix vs Nestle: compare search popularity](/demand/global-en/compare/nestle-confectionery-vs-weet-bix): 9% against 4% Share of Search.

## How did search popularity change for breakfast cereals worldwide in August 2026?

- In August 2026, Kellogg's gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.
- In August 2026, Weetabix gained estimated Share of Search among breakfast cereals worldwide, from 28.7% to 29.9%.
- In August 2026, Quaker Oats gained estimated Share of Search among breakfast cereals worldwide, from 23.5% to 24.5%.
- In August 2026, Weet-Bix lost estimated Share of Search among breakfast cereals worldwide, from 10.6% to 9%.
- In August 2026, General Mills lost estimated Share of Search among breakfast cereals worldwide, from 3.9% to 2.7%.
- In August 2026, Nestle lost estimated Share of Search among breakfast cereals worldwide, from 4.7% to 4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kellogg's | 29.9% | 301K | +22.4% | Kellogg's |
| 2 | Weetabix | 29.9% | 301K | +22.4% | Weetabix |
| 3 | Quaker Oats | 24.5% | 246K | +22.4% | Quaker Oats |
| 4 | Weet-Bix | 9% | 90.5K | 0.0% | Sanitarium |
| 5 | Nestle | 4% | 40.5K | 0.0% | Nestle |
| 6 | General Mills | 2.7% | 27.1K | -18.1% | General Mills |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kellogg's | 301K | 31% | 1 |
| Oct 2025 | Weetabix | 301K | 31% | 2 |
| Oct 2025 | Quaker Oats | 201K | 20.7% | 3 |
| Oct 2025 | Weet-Bix | 90.5K | 9.3% | 4 |
| Oct 2025 | Nestle | 49.5K | 5.1% | 5 |
| Oct 2025 | General Mills | 27.1K | 2.8% | 6 |
| Nov 2025 | Kellogg's | 301K | 32.4% | 1 |
| Nov 2025 | Weetabix | 301K | 32.4% | 2 |
| Nov 2025 | Quaker Oats | 165K | 17.8% | 3 |
| Nov 2025 | Weet-Bix | 90.5K | 9.7% | 4 |
| Nov 2025 | Nestle | 49.5K | 5.3% | 5 |
| Nov 2025 | General Mills | 22.2K | 2.4% | 6 |
| Dec 2025 | Weetabix | 368K | 39.3% | 1 |
| Dec 2025 | Kellogg's | 246K | 26.3% | 2 |
| Dec 2025 | Quaker Oats | 165K | 17.6% | 3 |
| Dec 2025 | Weet-Bix | 74K | 7.9% | 4 |
| Dec 2025 | Nestle | 49.5K | 5.3% | 5 |
| Dec 2025 | General Mills | 33.1K | 3.5% | 6 |
| Jan 2026 | Weetabix | 823K | 53.1% | 1 |
| Jan 2026 | Kellogg's | 301K | 19.4% | 2 |
| Jan 2026 | Quaker Oats | 201K | 13% | 3 |
| Jan 2026 | Weet-Bix | 135K | 8.7% | 4 |
| Jan 2026 | Nestle | 49.5K | 3.2% | 5 |
| Jan 2026 | General Mills | 40.5K | 2.6% | 6 |
| Feb 2026 | Weetabix | 368K | 35.3% | 1 |
| Feb 2026 | Kellogg's | 301K | 28.9% | 2 |
| Feb 2026 | Quaker Oats | 201K | 19.3% | 3 |
| Feb 2026 | Weet-Bix | 90.5K | 8.7% | 4 |
| Feb 2026 | Nestle | 49.5K | 4.7% | 5 |
| Feb 2026 | General Mills | 33.1K | 3.2% | 6 |
| Mar 2026 | Kellogg's | 301K | 30.8% | 1 |
| Mar 2026 | Weetabix | 301K | 30.8% | 2 |
| Mar 2026 | Quaker Oats | 201K | 20.6% | 3 |
| Mar 2026 | Weet-Bix | 90.5K | 9.3% | 4 |
| Mar 2026 | Nestle | 49.5K | 5.1% | 5 |
| Mar 2026 | General Mills | 33.1K | 3.4% | 6 |
| Apr 2026 | Kellogg's | 301K | 32.1% | 1 |
| Apr 2026 | Weetabix | 246K | 26.2% | 2 |
| Apr 2026 | Quaker Oats | 201K | 21.4% | 3 |
| Apr 2026 | Weet-Bix | 90.5K | 9.7% | 4 |
| Apr 2026 | General Mills | 49.5K | 5.3% | 5 |
| Apr 2026 | Nestle | 49.5K | 5.3% | 6 |
| May 2026 | Kellogg's | 301K | 33% | 1 |
| May 2026 | Weetabix | 246K | 27% | 2 |
| May 2026 | Quaker Oats | 201K | 22% | 3 |
| May 2026 | Weet-Bix | 90.5K | 9.9% | 4 |
| May 2026 | Nestle | 40.5K | 4.4% | 5 |
| May 2026 | General Mills | 33.1K | 3.6% | 6 |
| Jun 2026 | Kellogg's | 246K | 28.9% | 1 |
| Jun 2026 | Weetabix | 246K | 28.9% | 2 |
| Jun 2026 | Quaker Oats | 201K | 23.6% | 3 |
| Jun 2026 | Weet-Bix | 90.5K | 10.6% | 4 |
| Jun 2026 | Nestle | 40.5K | 4.8% | 5 |
| Jun 2026 | General Mills | 27.1K | 3.2% | 6 |
| Jul 2026 | Kellogg's | 246K | 28.7% | 1 |
| Jul 2026 | Weetabix | 246K | 28.7% | 2 |
| Jul 2026 | Quaker Oats | 201K | 23.5% | 3 |
| Jul 2026 | Weet-Bix | 90.5K | 10.6% | 4 |
| Jul 2026 | Nestle | 40.5K | 4.7% | 5 |
| Jul 2026 | General Mills | 33.1K | 3.9% | 6 |
| Aug 2026 | Kellogg's | 301K | 29.9% | 1 |
| Aug 2026 | Weetabix | 301K | 29.9% | 2 |
| Aug 2026 | Quaker Oats | 246K | 24.5% | 3 |
| Aug 2026 | Weet-Bix | 90.5K | 9% | 4 |
| Aug 2026 | Nestle | 40.5K | 4% | 5 |
| Aug 2026 | General Mills | 27.1K | 2.7% | 6 |
| Sep 2026 | General Mills | — | — | — |
| Sep 2026 | Kellogg's | — | — | — |
| Sep 2026 | Nestle | — | — | — |
| Sep 2026 | Quaker Oats | — | — | — |
| Sep 2026 | Weet-Bix | — | — | — |
| Sep 2026 | Weetabix | — | — | — |

## What is being compared

- **General Mills**: Measured on the search term “general mills cereal”.
- **Kellogg's**: Measured on the search term “kelloggs”.
- **Nestle**: Measured on the search term “nestle chocolate”.
- **Quaker Oats**: Measured on the search term “quaker oats”.
- **Weet-Bix**: Measured on the search term “weet bix”.
- **Weetabix**: Measured on the search term “weetabix”.

- [General Mills](/demand/global-en/brands/general-mills)
- [Kellogg's](/demand/global-en/brands/kelloggs)
- [Nestle](/demand/global-en/brands/nestle-confectionery)
- [Quaker Oats](/demand/global-en/brands/quaker-oats)
- [Weet-Bix](/demand/global-en/brands/weet-bix)
- [Weetabix](/demand/global-en/brands/weetabix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among breakfast cereals worldwide?

Kellogg's and Weetabix share the highest estimated Share of Search among breakfast cereals worldwide, at 29.9% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Breakfast cereals: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/breakfast-cereals

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/breakfast-cereals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.