---
title: "Breakfast bars brands: Which are searched most?"
description: "Compare the breakfast bars brands people buy. Share of Search among Kellogg's, Quaker Oats, Belvita, Nature Valley and Nutri-Grain, the breakfast bars brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/breakfast-bars-brands"
publisher: "Brandwave"
---

# Breakfast bars brands: Which are searched most?

Compare the breakfast bars brands people buy. Share of Search among Kellogg's, Quaker Oats, Belvita, Nature Valley and Nutri-Grain, the breakfast bars brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Breakfast bars brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kellogg's, 45.8%

## Which brand is most popular in search among breakfast bars brands worldwide?

- In September 2026, Kellogg's was the most searched among breakfast bars brands worldwide, with an estimated 362K branded searches and 45.8% estimated Share of Search within this set.
- Quaker Oats is in 2nd place, 14.6 percentage points behind at 31.2% Share of Search.
- Across the 12 months ending September 2026, Kellogg's’ estimated Share of Search among breakfast bars brands worldwide decreased from 50.9% to 45.8%.
- Across the 12 months ending September 2026, Quaker Oats’ estimated Share of Search among breakfast bars brands worldwide increased from 28.3% to 31.2%.
- Across the 12 months ending September 2026, Belvita’s estimated Share of Search among breakfast bars brands worldwide increased from 8.5% to 9.4%.
- Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among breakfast bars brands worldwide increased from 8.5% to 9.4%.
- Across the 12 months ending September 2026, Kellogg's’ estimated Share of Search among breakfast bars brands worldwide peaked at 54.5% in November 2025 and was lowest at 45.8% in September 2026.
- Across the 12 months ending September 2026, Quaker Oats’ estimated Share of Search among breakfast bars brands worldwide peaked at 32.3% in August 2026 and was lowest at 24.9% in November 2025.
- Across the 12 months ending September 2026, Belvita’s estimated Share of Search among breakfast bars brands worldwide peaked at 9.4% in September 2026 and was lowest at 7.5% in November 2025.
- Across the 12 months ending September 2026, Nature Valley’s estimated Share of Search among breakfast bars brands worldwide peaked at 10.2% in January 2026 and was lowest at 7.9% in August 2026.
- Across the 12 months ending September 2026, Nutri-Grain held steady: its estimated Share of Search among breakfast bars brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kellogg's vs Quaker Oats: compare search popularity](/demand/global-en/compare/kelloggs-vs-quaker-oats): 45.8% against 31.2% Share of Search.
- [Kellogg's vs Belvita: compare search popularity](/demand/global-en/compare/belvita-vs-kelloggs): 45.8% against 9.4% Share of Search.
- [Kellogg's vs Nature Valley: compare search popularity](/demand/global-en/compare/kelloggs-vs-nature-valley): 45.8% against 9.4% Share of Search.
- [Kellogg's vs Nutri-Grain: compare search popularity](/demand/global-en/compare/kelloggs-vs-nutri-grain): 45.8% against 4.2% Share of Search.
- [Quaker Oats vs Belvita: compare search popularity](/demand/global-en/compare/belvita-vs-quaker-oats): 31.2% against 9.4% Share of Search.
- [Quaker Oats vs Nature Valley: compare search popularity](/demand/global-en/compare/nature-valley-vs-quaker-oats): 31.2% against 9.4% Share of Search.
- [Quaker Oats vs Nutri-Grain: compare search popularity](/demand/global-en/compare/nutri-grain-vs-quaker-oats): 31.2% against 4.2% Share of Search.
- [Belvita vs Nature Valley: compare search popularity](/demand/global-en/compare/belvita-vs-nature-valley): 9.4% Share of Search each.
- [Belvita vs Nutri-Grain: compare search popularity](/demand/global-en/compare/belvita-vs-nutri-grain): 9.4% against 4.2% Share of Search.
- [Nature Valley vs Nutri-Grain: compare search popularity](/demand/global-en/compare/nature-valley-vs-nutri-grain): 9.4% against 4.2% Share of Search.

## How did search popularity change for breakfast bars brands worldwide in September 2026?

- In September 2026, Belvita gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.
- In September 2026, Nature Valley gained estimated Share of Search among breakfast bars brands worldwide, from 7.9% to 9.4%.
- In September 2026, Kellogg's lost estimated Share of Search among breakfast bars brands worldwide, from 47.5% to 45.8%.
- In September 2026, Quaker Oats lost estimated Share of Search among breakfast bars brands worldwide, from 32.3% to 31.2%.
- Estimated monthly branded searches for Nutri-Grain worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kellogg's | 45.8% | 362K | 0.0% | Kellogg's |
| 2 | Quaker Oats | 31.2% | 246K | 0.0% | Quaker Oats |
| 3 | Belvita | 9.4% | 74K | +22.3% | Belvita |
| 4 | Nature Valley | 9.4% | 74K | +22.3% | Nature Valley |
| 5 | Nutri-Grain | 4.2% | 33.1K | 0.0% | Nutri-Grain |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kellogg's | 362K | 50.9% | 1 |
| Oct 2025 | Quaker Oats | 201K | 28.3% | 2 |
| Oct 2025 | Belvita | 60.5K | 8.5% | 3 |
| Oct 2025 | Nature Valley | 60.5K | 8.5% | 4 |
| Oct 2025 | Nutri-Grain | 27.1K | 3.8% | 5 |
| Nov 2025 | Kellogg's | 362K | 54.5% | 1 |
| Nov 2025 | Quaker Oats | 165K | 24.9% | 2 |
| Nov 2025 | Nature Valley | 60.5K | 9.1% | 3 |
| Nov 2025 | Belvita | 49.5K | 7.5% | 4 |
| Nov 2025 | Nutri-Grain | 27.1K | 4.1% | 5 |
| Dec 2025 | Kellogg's | 296K | 49.9% | 1 |
| Dec 2025 | Quaker Oats | 165K | 27.8% | 2 |
| Dec 2025 | Nature Valley | 60.5K | 10.2% | 3 |
| Dec 2025 | Belvita | 49.5K | 8.4% | 4 |
| Dec 2025 | Nutri-Grain | 22.2K | 3.7% | 5 |
| Jan 2026 | Kellogg's | 362K | 49.9% | 1 |
| Jan 2026 | Quaker Oats | 201K | 27.8% | 2 |
| Jan 2026 | Nature Valley | 74K | 10.2% | 3 |
| Jan 2026 | Belvita | 60.5K | 8.4% | 4 |
| Jan 2026 | Nutri-Grain | 27.1K | 3.7% | 5 |
| Feb 2026 | Kellogg's | 362K | 50.9% | 1 |
| Feb 2026 | Quaker Oats | 201K | 28.3% | 2 |
| Feb 2026 | Belvita | 60.5K | 8.5% | 3 |
| Feb 2026 | Nature Valley | 60.5K | 8.5% | 4 |
| Feb 2026 | Nutri-Grain | 27.1K | 3.8% | 5 |
| Mar 2026 | Kellogg's | 362K | 49.9% | 1 |
| Mar 2026 | Quaker Oats | 201K | 27.8% | 2 |
| Mar 2026 | Nature Valley | 74K | 10.2% | 3 |
| Mar 2026 | Belvita | 60.5K | 8.4% | 4 |
| Mar 2026 | Nutri-Grain | 27.1K | 3.7% | 5 |
| Apr 2026 | Kellogg's | 362K | 50.9% | 1 |
| Apr 2026 | Quaker Oats | 201K | 28.3% | 2 |
| Apr 2026 | Belvita | 60.5K | 8.5% | 3 |
| Apr 2026 | Nature Valley | 60.5K | 8.5% | 4 |
| Apr 2026 | Nutri-Grain | 27.1K | 3.8% | 5 |
| May 2026 | Kellogg's | 362K | 50.9% | 1 |
| May 2026 | Quaker Oats | 201K | 28.3% | 2 |
| May 2026 | Belvita | 60.5K | 8.5% | 3 |
| May 2026 | Nature Valley | 60.5K | 8.5% | 4 |
| May 2026 | Nutri-Grain | 27.1K | 3.8% | 5 |
| Jun 2026 | Kellogg's | 296K | 46.6% | 1 |
| Jun 2026 | Quaker Oats | 201K | 31.7% | 2 |
| Jun 2026 | Nature Valley | 60.5K | 9.5% | 3 |
| Jun 2026 | Belvita | 49.5K | 7.8% | 4 |
| Jun 2026 | Nutri-Grain | 27.1K | 4.3% | 5 |
| Jul 2026 | Kellogg's | 296K | 46.6% | 1 |
| Jul 2026 | Quaker Oats | 201K | 31.7% | 2 |
| Jul 2026 | Nature Valley | 60.5K | 9.5% | 3 |
| Jul 2026 | Belvita | 49.5K | 7.8% | 4 |
| Jul 2026 | Nutri-Grain | 27.1K | 4.3% | 5 |
| Aug 2026 | Kellogg's | 362K | 47.5% | 1 |
| Aug 2026 | Quaker Oats | 246K | 32.3% | 2 |
| Aug 2026 | Belvita | 60.5K | 7.9% | 3 |
| Aug 2026 | Nature Valley | 60.5K | 7.9% | 4 |
| Aug 2026 | Nutri-Grain | 33.1K | 4.3% | 5 |
| Sep 2026 | Kellogg's | 362K | 45.8% | 1 |
| Sep 2026 | Quaker Oats | 246K | 31.2% | 2 |
| Sep 2026 | Belvita | 74K | 9.4% | 3 |
| Sep 2026 | Nature Valley | 74K | 9.4% | 4 |
| Sep 2026 | Nutri-Grain | 33.1K | 4.2% | 5 |

## What is being compared

- **Belvita**: Measured on the search term “belvita”.
- **Kellogg's**: Measured on the search terms “kellogg s” and “kelloggs”, summed into one figure.
- **Nature Valley**: Measured on the search term “nature valley”.
- **Nutri-Grain**: Measured on the search term “nutri-grain”.
- **Quaker Oats**: Measured on the search term “quaker oats”.

- [Belvita](/demand/global-en/brands/belvita)
- [Kellogg's](/demand/global-en/brands/kelloggs)
- [Nature Valley](/demand/global-en/brands/nature-valley)
- [Nutri-Grain](/demand/global-en/brands/nutri-grain)
- [Quaker Oats](/demand/global-en/brands/quaker-oats)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among breakfast bars brands worldwide?

In September 2026, Kellogg's was the most searched among breakfast bars brands worldwide, with an estimated 362K branded searches and 45.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Breakfast bars brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/breakfast-bars-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/breakfast-bars-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.