---
title: "Bread maker brands: Which brands are most popular in search?"
description: "Compare the bread maker brands people buy. Share of Search among Breville, Cuisinart, Zojirushi, Sunbeam and Panasonic, the bread maker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bread-maker-brands"
publisher: "Brandwave"
---

# Bread maker brands: Which brands are most popular in search?

Compare the bread maker brands people buy. Share of Search among Breville, Cuisinart, Zojirushi, Sunbeam and Panasonic, the bread maker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bread maker brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Breville, 62.8%

## Which brand is most popular in search among bread maker brands worldwide?

- In August 2026, Breville was the most searched among bread maker brands worldwide, with an estimated 845K branded searches and 62.8% estimated Share of Search within this set.
- Cuisinart is in 2nd place, 47.9 percentage points behind at 14.9% Share of Search.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among bread maker brands worldwide increased from 59.1% to 62.8%.
- Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among bread maker brands worldwide increased from 7.9% to 10%.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among bread maker brands worldwide decreased from 11.9% to 5.5%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among bread maker brands worldwide peaked at 67.2% in November 2025 and was lowest at 59.1% in October 2025.
- Across the 11 months ending August 2026, Cuisinart’s estimated Share of Search among bread maker brands worldwide peaked at 16.2% in May 2026 and was lowest at 13.7% in April 2026.
- Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among bread maker brands worldwide peaked at 10% in August 2026 and was lowest at 6.7% in November 2025.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among bread maker brands worldwide peaked at 7.5% in April 2026 and was lowest at 4.5% in November 2025.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among bread maker brands worldwide peaked at 11.9% in October 2025 and was lowest at 5.5% in December 2025.
- Across the 11 months ending August 2026, Zojirushi rose from 4th to 3rd among bread maker brands worldwide.
- Across the 11 months ending August 2026, Sunbeam rose from 5th to 4th among bread maker brands worldwide.
- Across the 11 months ending August 2026, Panasonic fell from 3rd to 5th among bread maker brands worldwide.
- Across the 11 months ending August 2026, Cuisinart held steady: its estimated Share of Search among bread maker brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Breville vs Cuisinart: compare search popularity](/demand/global-en/compare/breville-vs-cuisinart): 62.8% against 14.9% Share of Search.
- [Breville vs Zojirushi: compare search popularity](/demand/global-en/compare/breville-vs-zojirushi): 62.8% against 10% Share of Search.
- [Breville vs Sunbeam: compare search popularity](/demand/global-en/compare/breville-vs-sunbeam): 62.8% against 6.7% Share of Search.
- [Breville vs Panasonic: compare search popularity](/demand/global-en/compare/breville-vs-panasonic): 62.8% against 5.5% Share of Search.
- [Cuisinart vs Zojirushi: compare search popularity](/demand/global-en/compare/cuisinart-vs-zojirushi): 14.9% against 10% Share of Search.
- [Cuisinart vs Sunbeam: compare search popularity](/demand/global-en/compare/cuisinart-vs-sunbeam): 14.9% against 6.7% Share of Search.
- [Cuisinart vs Panasonic: compare search popularity](/demand/global-en/compare/cuisinart-vs-panasonic): 14.9% against 5.5% Share of Search.
- [Zojirushi vs Sunbeam: compare search popularity](/demand/global-en/compare/sunbeam-vs-zojirushi): 10% against 6.7% Share of Search.
- [Zojirushi vs Panasonic: compare search popularity](/demand/global-en/compare/panasonic-vs-zojirushi): 10% against 5.5% Share of Search.
- [Sunbeam vs Panasonic: compare search popularity](/demand/global-en/compare/panasonic-vs-sunbeam): 6.7% against 5.5% Share of Search.

## How did search popularity change for bread maker brands worldwide in August 2026?

- In August 2026, Sunbeam overtook Panasonic to rank 4th among bread maker brands worldwide, at 6.7%.
- In August 2026, Zojirushi gained estimated Share of Search among bread maker brands worldwide, from 8.4% to 10%.
- In August 2026, Breville lost estimated Share of Search among bread maker brands worldwide, from 64.9% to 62.8%.
- Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 62.8% | 845K | -0.3% | Breville |
| 2 | Cuisinart | 14.9% | 201K | 0.0% | Cuisinart |
| 3 | Zojirushi | 10% | 135K | +22.7% | Zojirushi |
| 4 | Sunbeam | 6.7% | 90.5K | +22.3% | Sunbeam |
| 5 | Panasonic | 5.5% | 74K | 0.0% | Panasonic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 820K | 59.1% | 1 |
| Oct 2025 | Cuisinart | 201K | 14.5% | 2 |
| Oct 2025 | Panasonic | 165K | 11.9% | 3 |
| Oct 2025 | Zojirushi | 110K | 7.9% | 4 |
| Oct 2025 | Sunbeam | 90.5K | 6.5% | 5 |
| Nov 2025 | Breville | 1.4M | 67.2% | 1 |
| Nov 2025 | Cuisinart | 301K | 14.9% | 2 |
| Nov 2025 | Panasonic | 135K | 6.7% | 3 |
| Nov 2025 | Zojirushi | 135K | 6.7% | 4 |
| Nov 2025 | Sunbeam | 90.5K | 4.5% | 5 |
| Dec 2025 | Breville | 1.3M | 66.9% | 1 |
| Dec 2025 | Cuisinart | 301K | 14.9% | 2 |
| Dec 2025 | Zojirushi | 165K | 8.2% | 3 |
| Dec 2025 | Panasonic | 110K | 5.5% | 4 |
| Dec 2025 | Sunbeam | 90.5K | 4.5% | 5 |
| Jan 2026 | Breville | 1.1M | 63.3% | 1 |
| Jan 2026 | Cuisinart | 246K | 14.7% | 2 |
| Jan 2026 | Zojirushi | 165K | 9.9% | 3 |
| Jan 2026 | Panasonic | 110K | 6.6% | 4 |
| Jan 2026 | Sunbeam | 90.5K | 5.4% | 5 |
| Feb 2026 | Breville | 759K | 63.3% | 1 |
| Feb 2026 | Cuisinart | 165K | 13.8% | 2 |
| Feb 2026 | Zojirushi | 110K | 9.2% | 3 |
| Feb 2026 | Panasonic | 90.5K | 7.5% | 4 |
| Feb 2026 | Sunbeam | 74K | 6.2% | 5 |
| Mar 2026 | Breville | 765K | 60.9% | 1 |
| Mar 2026 | Cuisinart | 201K | 16% | 2 |
| Mar 2026 | Zojirushi | 110K | 8.7% | 3 |
| Mar 2026 | Panasonic | 90.5K | 7.2% | 4 |
| Mar 2026 | Sunbeam | 90.5K | 7.2% | 5 |
| Apr 2026 | Breville | 768K | 63.6% | 1 |
| Apr 2026 | Cuisinart | 165K | 13.7% | 2 |
| Apr 2026 | Zojirushi | 110K | 9.1% | 3 |
| Apr 2026 | Sunbeam | 90.5K | 7.5% | 4 |
| Apr 2026 | Panasonic | 74K | 6.1% | 5 |
| May 2026 | Breville | 768K | 61.8% | 1 |
| May 2026 | Cuisinart | 201K | 16.2% | 2 |
| May 2026 | Zojirushi | 110K | 8.8% | 3 |
| May 2026 | Sunbeam | 90.5K | 7.3% | 4 |
| May 2026 | Panasonic | 74K | 5.9% | 5 |
| Jun 2026 | Breville | 775K | 64.7% | 1 |
| Jun 2026 | Cuisinart | 165K | 13.8% | 2 |
| Jun 2026 | Zojirushi | 110K | 9.2% | 3 |
| Jun 2026 | Panasonic | 74K | 6.2% | 4 |
| Jun 2026 | Sunbeam | 74K | 6.2% | 5 |
| Jul 2026 | Breville | 848K | 64.9% | 1 |
| Jul 2026 | Cuisinart | 201K | 15.4% | 2 |
| Jul 2026 | Zojirushi | 110K | 8.4% | 3 |
| Jul 2026 | Panasonic | 74K | 5.7% | 4 |
| Jul 2026 | Sunbeam | 74K | 5.7% | 5 |
| Aug 2026 | Breville | 845K | 62.8% | 1 |
| Aug 2026 | Cuisinart | 201K | 14.9% | 2 |
| Aug 2026 | Zojirushi | 135K | 10% | 3 |
| Aug 2026 | Sunbeam | 90.5K | 6.7% | 4 |
| Aug 2026 | Panasonic | 74K | 5.5% | 5 |
| Sep 2026 | Breville | — | — | — |
| Sep 2026 | Cuisinart | — | — | — |
| Sep 2026 | Panasonic | — | — | — |
| Sep 2026 | Sunbeam | — | — | — |
| Sep 2026 | Zojirushi | — | — | — |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.
- **Cuisinart**: Measured on the search term “cuisinart”.
- **Panasonic**: Measured on the search term “panasonic tv”.
- **Sunbeam**: Measured on the search term “sunbeam”.
- **Zojirushi**: Measured on the search term “zojirushi”.

- [Breville](/demand/global-en/brands/breville)
- [Cuisinart](/demand/global-en/brands/cuisinart)
- [Panasonic](/demand/global-en/brands/panasonic)
- [Sunbeam](/demand/global-en/brands/sunbeam)
- [Zojirushi](/demand/global-en/brands/zojirushi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bread maker brands worldwide?

In August 2026, Breville was the most searched among bread maker brands worldwide, with an estimated 845K branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bread maker brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bread-maker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bread-maker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.