---
title: "Bread flour brands: Which are searched most?"
description: "Compare the bread flour brands people buy. Share of Search among King Arthur, Gold Medal, Pillsbury, Doves Farm and Bob's Red Mill, the bread flour brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bread-flour-brands"
publisher: "Brandwave"
---

# Bread flour brands: Which are searched most?

Compare the bread flour brands people buy. Share of Search among King Arthur, Gold Medal, Pillsbury, Doves Farm and Bob's Red Mill, the bread flour brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bread flour brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: King Arthur, 58.3%

## Which brand is most popular in search among bread flour brands worldwide?

- In September 2026, King Arthur was the most searched among bread flour brands worldwide, with an estimated 320K branded searches and 58.3% estimated Share of Search within this set.
- Gold Medal is in 2nd place, 20.7 percentage points behind at 37.6% Share of Search.
- Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among bread flour brands worldwide decreased from 74.1% to 58.3%.
- Across the 12 months ending September 2026, Gold Medal’s estimated Share of Search among bread flour brands worldwide increased from 22.1% to 37.6%.
- Across the 12 months ending September 2026, King Arthur’s estimated Share of Search among bread flour brands worldwide peaked at 78.7% in November 2025 and was lowest at 18.1% in February 2026.
- Across the 12 months ending September 2026, Gold Medal’s estimated Share of Search among bread flour brands worldwide peaked at 80.9% in February 2026 and was lowest at 17.8% in November 2025.
- Across the 12 months ending September 2026, Pillsbury’s estimated Share of Search among bread flour brands worldwide peaked at 2.4% in December 2025 and was lowest at 0.44% in February 2026.
- Across the 12 months ending September 2026, Doves Farm’s estimated Share of Search among bread flour brands worldwide peaked at 2% in January 2026 and was lowest at 0.46% in February 2026.
- Across the 12 months ending September 2026, Pillsbury, Doves Farm and Bob's Red Mill held steady: their estimated Share of Search among bread flour brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [King Arthur vs Gold Medal: compare search popularity](/demand/global-en/compare/gold-medal-vs-king-arthur): 58.3% against 37.6% Share of Search.

## How did search popularity change for bread flour brands worldwide in September 2026?

- In September 2026, Gold Medal gained estimated Share of Search among bread flour brands worldwide, from 34.5% to 37.6%.
- In September 2026, King Arthur lost estimated Share of Search among bread flour brands worldwide, from 62.3% to 58.3%.
- Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 12 measured months, from 1K to 3.6K in September 2026.
- Estimated monthly branded searches for Doves Farm worldwide rose 28.6% over 12 measured months, from 7K to 9K in September 2026.
- Estimated monthly branded searches for Pillsbury worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | King Arthur | 58.3% | 320K | -14.7% | King Arthur |
| 2 | Gold Medal | 37.6% | 206K | -0.6% | Gold Medal |
| 3 | Pillsbury | 1.8% | 9.9K | +22.2% | Pillsbury |
| 4 | Doves Farm | 1.6% | 9K | +23.3% | Doves Farm |
| 5 | Bob's Red Mill | 0.66% | 3.6K | 0.0% | Bob's Red Mill |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | King Arthur | 392K | 74.1% | 1 |
| Oct 2025 | Gold Medal | 117K | 22.1% | 2 |
| Oct 2025 | Pillsbury | 12.1K | 2.3% | 3 |
| Oct 2025 | Doves Farm | 7K | 1.3% | 4 |
| Oct 2025 | Bob's Red Mill | 1K | 0.19% | 5 |
| Nov 2025 | King Arthur | 436K | 78.7% | 1 |
| Nov 2025 | Gold Medal | 98.6K | 17.8% | 2 |
| Nov 2025 | Pillsbury | 9.9K | 1.8% | 3 |
| Nov 2025 | Doves Farm | 8.2K | 1.5% | 4 |
| Nov 2025 | Bob's Red Mill | 1K | 0.18% | 5 |
| Dec 2025 | King Arthur | 381K | 75.7% | 1 |
| Dec 2025 | Gold Medal | 100K | 19.9% | 2 |
| Dec 2025 | Pillsbury | 12.1K | 2.4% | 3 |
| Dec 2025 | Doves Farm | 9K | 1.8% | 4 |
| Dec 2025 | Bob's Red Mill | 1K | 0.2% | 5 |
| Jan 2026 | King Arthur | 411K | 74.8% | 1 |
| Jan 2026 | Gold Medal | 118K | 21.5% | 2 |
| Jan 2026 | Doves Farm | 11K | 2% | 3 |
| Jan 2026 | Pillsbury | 8.1K | 1.5% | 4 |
| Jan 2026 | Bob's Red Mill | 1.3K | 0.24% | 5 |
| Feb 2026 | Gold Medal | 1.5M | 80.9% | 1 |
| Feb 2026 | King Arthur | 337K | 18.1% | 2 |
| Feb 2026 | Doves Farm | 8.5K | 0.46% | 3 |
| Feb 2026 | Pillsbury | 8.1K | 0.44% | 4 |
| Feb 2026 | Bob's Red Mill | 1.6K | 0.09% | 5 |
| Mar 2026 | Gold Medal | 457K | 52.7% | 1 |
| Mar 2026 | King Arthur | 392K | 45.2% | 2 |
| Mar 2026 | Doves Farm | 8.5K | 0.98% | 3 |
| Mar 2026 | Pillsbury | 8.1K | 0.93% | 4 |
| Mar 2026 | Bob's Red Mill | 1.9K | 0.22% | 5 |
| Apr 2026 | King Arthur | 320K | 54.1% | 1 |
| Apr 2026 | Gold Medal | 253K | 42.7% | 2 |
| Apr 2026 | Doves Farm | 8.5K | 1.4% | 3 |
| Apr 2026 | Pillsbury | 8.1K | 1.4% | 4 |
| Apr 2026 | Bob's Red Mill | 1.9K | 0.32% | 5 |
| May 2026 | King Arthur | 375K | 62.7% | 1 |
| May 2026 | Gold Medal | 206K | 34.5% | 2 |
| May 2026 | Doves Farm | 7.3K | 1.2% | 3 |
| May 2026 | Pillsbury | 6.6K | 1.1% | 4 |
| May 2026 | Bob's Red Mill | 2.4K | 0.4% | 5 |
| Jun 2026 | King Arthur | 307K | 62.1% | 1 |
| Jun 2026 | Gold Medal | 170K | 34.5% | 2 |
| Jun 2026 | Doves Farm | 7K | 1.4% | 3 |
| Jun 2026 | Pillsbury | 6.6K | 1.3% | 4 |
| Jun 2026 | Bob's Red Mill | 2.9K | 0.59% | 5 |
| Jul 2026 | King Arthur | 307K | 62.2% | 1 |
| Jul 2026 | Gold Medal | 170K | 34.6% | 2 |
| Jul 2026 | Pillsbury | 6.6K | 1.3% | 3 |
| Jul 2026 | Doves Farm | 6K | 1.2% | 4 |
| Jul 2026 | Bob's Red Mill | 2.9K | 0.59% | 5 |
| Aug 2026 | King Arthur | 375K | 62.3% | 1 |
| Aug 2026 | Gold Medal | 208K | 34.5% | 2 |
| Aug 2026 | Pillsbury | 8.1K | 1.3% | 3 |
| Aug 2026 | Doves Farm | 7.3K | 1.2% | 4 |
| Aug 2026 | Bob's Red Mill | 3.6K | 0.6% | 5 |
| Sep 2026 | King Arthur | 320K | 58.3% | 1 |
| Sep 2026 | Gold Medal | 206K | 37.6% | 2 |
| Sep 2026 | Pillsbury | 9.9K | 1.8% | 3 |
| Sep 2026 | Doves Farm | 9K | 1.6% | 4 |
| Sep 2026 | Bob's Red Mill | 3.6K | 0.66% | 5 |

## What is being compared

- **Bob's Red Mill**: Measured on the search term “bobs red mill”.
- **Doves Farm**: Measured on the search terms “doves farm” and “doves farm flour”, summed into one figure.
- **Gold Medal**: Measured on the search terms “gold medal” and “gold medal flour”, summed into one figure.
- **King Arthur**: Measured on the search terms “king arthur” and “king arthur flour”, summed into one figure.
- **Pillsbury**: Measured on the search term “pillsbury dough”.

- [Bob's Red Mill](/demand/global-en/brands/bob-s-red-mill)
- [Doves Farm](/demand/global-en/brands/doves-farm)
- [Gold Medal](/demand/global-en/brands/gold-medal)
- [King Arthur](/demand/global-en/brands/king-arthur)
- [Pillsbury](/demand/global-en/brands/pillsbury)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bread flour brands worldwide?

In September 2026, King Arthur was the most searched among bread flour brands worldwide, with an estimated 320K branded searches and 58.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bread flour brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bread-flour-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bread-flour-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.