---
title: "Bras: Which brands are most popular in search?"
description: "Compare the bras shoppers choose between. Share of Search among Calvin Klein, Under Armour, Triumph, Victoria's Secret, Wacoal and ThirdLove, the bras Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bras"
publisher: "Brandwave"
---

# Bras: Which brands are most popular in search?

Compare the bras shoppers choose between. Share of Search among Calvin Klein, Under Armour, Triumph, Victoria's Secret, Wacoal and ThirdLove, the bras Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bras
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Calvin Klein, 46.5%

## Which brand is most popular in search among bras worldwide?

- Calvin Klein and Under Armour share the highest estimated Share of Search among bras worldwide, at 46.5% in August 2026.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among bras worldwide increased from 42.1% to 46.5%.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among bras worldwide decreased from 51.4% to 46.5%.
- Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among bras worldwide peaked at 52.3% in March 2026 and was lowest at 42.1% in October 2025.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among bras worldwide peaked at 52% in December 2025 and was lowest at 42.2% in May 2026.
- Across the 11 months ending August 2026, Triumph’s estimated Share of Search among bras worldwide peaked at 3.4% in April 2026 and was lowest at 2.1% in March 2026.
- Across the 11 months ending August 2026, Calvin Klein rose from 2nd to 1st among bras worldwide.
- Across the 11 months ending August 2026, Under Armour fell from 1st to 2nd among bras worldwide.
- Across the 11 months ending August 2026, Triumph, Victoria's Secret, Wacoal and ThirdLove held steady: their estimated Share of Search among bras worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Calvin Klein vs Under Armour: compare search popularity](/demand/global-en/compare/calvin-klein-vs-under-armour): 46.5% Share of Search each.
- [Calvin Klein vs Triumph: compare search popularity](/demand/global-en/compare/calvin-klein-vs-triumph): 46.5% against 2.8% Share of Search.
- [Calvin Klein vs Victoria's Secret: compare search popularity](/demand/global-en/compare/calvin-klein-vs-victorias-secret): 46.5% against 2.3% Share of Search.
- [Under Armour vs Triumph: compare search popularity](/demand/global-en/compare/triumph-vs-under-armour): 46.5% against 2.8% Share of Search.
- [Under Armour vs Victoria's Secret: compare search popularity](/demand/global-en/compare/under-armour-vs-victorias-secret): 46.5% against 2.3% Share of Search.
- [Triumph vs Victoria's Secret: compare search popularity](/demand/global-en/compare/triumph-vs-victorias-secret): 2.8% against 2.3% Share of Search.

## How did search popularity change for bras worldwide in August 2026?

- Estimated monthly branded searches for Wacoal worldwide rose 49.6% over 11 measured months, from 60.5K to 90.5K in August 2026.
- Estimated monthly branded searches for Triumph worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Calvin Klein | 46.5% | 3.4M | 0.0% | Calvin Klein |
| 2 | Under Armour | 46.5% | 3.4M | 0.0% | Under Armour |
| 3 | Triumph | 2.8% | 201K | 0.0% | Triumph |
| 4 | Victoria's Secret | 2.3% | 165K | 0.0% | Victoria's Secret |
| 5 | Wacoal | 1.3% | 90.5K | 0.0% | Wacoal |
| 6 | ThirdLove | 0.56% | 40.5K | 0.0% | ThirdLove |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Under Armour | 4.1M | 51.4% | 1 |
| Oct 2025 | Calvin Klein | 3.4M | 42.1% | 2 |
| Oct 2025 | Triumph | 246K | 3.1% | 3 |
| Oct 2025 | Victoria's Secret | 165K | 2.1% | 4 |
| Oct 2025 | Wacoal | 60.5K | 0.76% | 5 |
| Oct 2025 | ThirdLove | 40.5K | 0.51% | 6 |
| Nov 2025 | Calvin Klein | 5M | 47.3% | 1 |
| Nov 2025 | Under Armour | 5M | 47.3% | 2 |
| Nov 2025 | Triumph | 246K | 2.3% | 3 |
| Nov 2025 | Victoria's Secret | 201K | 1.9% | 4 |
| Nov 2025 | ThirdLove | 60.5K | 0.57% | 5 |
| Nov 2025 | Wacoal | 60.5K | 0.57% | 6 |
| Dec 2025 | Under Armour | 5M | 52% | 1 |
| Dec 2025 | Calvin Klein | 4.1M | 42.6% | 2 |
| Dec 2025 | Triumph | 246K | 2.6% | 3 |
| Dec 2025 | Victoria's Secret | 165K | 1.7% | 4 |
| Dec 2025 | Wacoal | 60.5K | 0.63% | 5 |
| Dec 2025 | ThirdLove | 49.5K | 0.52% | 6 |
| Jan 2026 | Under Armour | 4.1M | 51.5% | 1 |
| Jan 2026 | Calvin Klein | 3.4M | 42.2% | 2 |
| Jan 2026 | Triumph | 246K | 3.1% | 3 |
| Jan 2026 | Victoria's Secret | 135K | 1.7% | 4 |
| Jan 2026 | Wacoal | 74K | 0.93% | 5 |
| Jan 2026 | ThirdLove | 49.5K | 0.62% | 6 |
| Feb 2026 | Calvin Klein | 4.1M | 51.9% | 1 |
| Feb 2026 | Under Armour | 3.4M | 42.5% | 2 |
| Feb 2026 | Triumph | 201K | 2.6% | 3 |
| Feb 2026 | Victoria's Secret | 135K | 1.7% | 4 |
| Feb 2026 | Wacoal | 60.5K | 0.77% | 5 |
| Feb 2026 | ThirdLove | 40.5K | 0.51% | 6 |
| Mar 2026 | Calvin Klein | 5M | 52.3% | 1 |
| Mar 2026 | Under Armour | 4.1M | 42.8% | 2 |
| Mar 2026 | Triumph | 201K | 2.1% | 3 |
| Mar 2026 | Victoria's Secret | 135K | 1.4% | 4 |
| Mar 2026 | Wacoal | 90.5K | 0.95% | 5 |
| Mar 2026 | ThirdLove | 49.5K | 0.52% | 6 |
| Apr 2026 | Calvin Klein | 3.4M | 46.2% | 1 |
| Apr 2026 | Under Armour | 3.4M | 46.2% | 2 |
| Apr 2026 | Triumph | 246K | 3.4% | 3 |
| Apr 2026 | Victoria's Secret | 165K | 2.3% | 4 |
| Apr 2026 | Wacoal | 90.5K | 1.2% | 5 |
| Apr 2026 | ThirdLove | 49.5K | 0.68% | 6 |
| May 2026 | Calvin Klein | 4.1M | 51.5% | 1 |
| May 2026 | Under Armour | 3.4M | 42.2% | 2 |
| May 2026 | Triumph | 201K | 2.5% | 3 |
| May 2026 | Victoria's Secret | 165K | 2.1% | 4 |
| May 2026 | Wacoal | 90.5K | 1.1% | 5 |
| May 2026 | ThirdLove | 49.5K | 0.62% | 6 |
| Jun 2026 | Calvin Klein | 3.4M | 46.5% | 1 |
| Jun 2026 | Under Armour | 3.4M | 46.5% | 2 |
| Jun 2026 | Triumph | 201K | 2.8% | 3 |
| Jun 2026 | Victoria's Secret | 165K | 2.3% | 4 |
| Jun 2026 | Wacoal | 90.5K | 1.3% | 5 |
| Jun 2026 | ThirdLove | 49.5K | 0.69% | 6 |
| Jul 2026 | Calvin Klein | 3.4M | 46.5% | 1 |
| Jul 2026 | Under Armour | 3.4M | 46.5% | 2 |
| Jul 2026 | Triumph | 201K | 2.8% | 3 |
| Jul 2026 | Victoria's Secret | 165K | 2.3% | 4 |
| Jul 2026 | Wacoal | 90.5K | 1.3% | 5 |
| Jul 2026 | ThirdLove | 40.5K | 0.56% | 6 |
| Aug 2026 | Calvin Klein | 3.4M | 46.5% | 1 |
| Aug 2026 | Under Armour | 3.4M | 46.5% | 2 |
| Aug 2026 | Triumph | 201K | 2.8% | 3 |
| Aug 2026 | Victoria's Secret | 165K | 2.3% | 4 |
| Aug 2026 | Wacoal | 90.5K | 1.3% | 5 |
| Aug 2026 | ThirdLove | 40.5K | 0.56% | 6 |
| Sep 2026 | Calvin Klein | — | — | — |
| Sep 2026 | ThirdLove | — | — | — |
| Sep 2026 | Triumph | — | — | — |
| Sep 2026 | Under Armour | — | — | — |
| Sep 2026 | Victoria's Secret | — | — | — |
| Sep 2026 | Wacoal | — | — | — |

## What is being compared

- **Calvin Klein**: Measured on the search term “calvin klein”.
- **ThirdLove**: Measured on the search term “third love”.
- **Triumph**: Measured on the search term “triumph bike”.
- **Under Armour**: Measured on the search term “under armour”.
- **Victoria's Secret**: Measured on the search term “victorias secret”.
- **Wacoal**: Measured on the search term “wacoal bra”.

- [Calvin Klein](/demand/global-en/brands/calvin-klein)
- [ThirdLove](/demand/global-en/brands/thirdlove)
- [Triumph](/demand/global-en/brands/triumph)
- [Under Armour](/demand/global-en/brands/under-armour)
- [Victoria's Secret](/demand/global-en/brands/victorias-secret)
- [Wacoal](/demand/global-en/brands/wacoal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bras worldwide?

Calvin Klein and Under Armour share the highest estimated Share of Search among bras worldwide, at 46.5% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bras: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bras

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bras. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.