---
title: "Brandy brands: Which are searched most?"
description: "Compare the brandy and cognac brands people buy. Share of Search among Hennessy, Rémy Martin, Metaxa, Torres, Asbach, E&J, St-Rémy, Fundador, Christian Brothers, Paul Masson and Korbel, the brandy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/brandy-brands"
publisher: "Brandwave"
---

# Brandy brands: Which are searched most?

Compare the brandy and cognac brands people buy. Share of Search among Hennessy, Rémy Martin, Metaxa, Torres, Asbach, E&J, St-Rémy, Fundador, Christian Brothers, Paul Masson and Korbel, the brandy brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brandy brands
- **Market**: Global
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hennessy, 62.4%

## Which brand is most popular in search among brandy brands worldwide?

- In September 2026, Hennessy was the most searched among brandy brands worldwide, with an estimated 1M branded searches, 62.4% of all searches for the 11 we track.
- Rémy Martin is in 2nd place, 39.4 percentage points behind at 23%.
- Across the 12 months ending September 2026, Hennessy’s share of searches among brandy brands worldwide decreased from 67% to 62.4%.
- Across the 12 months ending September 2026, Rémy Martin’s share of searches among brandy brands worldwide increased from 16.5% to 23%.
- Across the 12 months ending September 2026, Metaxa’s share of searches among brandy brands worldwide decreased from 7.4% to 6.9%.
- Across the 12 months ending September 2026, Hennessy’s share of searches among brandy brands worldwide peaked at 71.2% in July 2026 and was lowest at 61.5% in December 2025.
- Across the 12 months ending September 2026, Rémy Martin’s share of searches among brandy brands worldwide peaked at 23% in September 2026 and was lowest at 14.1% in May 2026.
- Across the 12 months ending September 2026, Metaxa’s share of searches among brandy brands worldwide peaked at 7.4% in October 2025 and was lowest at 5.9% in March 2026.
- Across the 12 months ending September 2026, Torres’ share of searches among brandy brands worldwide peaked at 7.4% in December 2025 and was lowest at 3.7% in August 2026.
- Across the 12 months ending September 2026, St-Rémy rose from 8th to 7th among brandy brands worldwide.
- Across the 12 months ending September 2026, Fundador fell from 7th to 8th among brandy brands worldwide.
- Across the 12 months ending September 2026, Torres, Asbach, E&J, Christian Brothers, Paul Masson and Korbel held steady: their share of searches among brandy brands worldwide each moved less than 0.5 percentage points.

## Top brandy brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hennessy, Rémy Martin and Torres appeared every time. Rémy Martin was recommended most often, coming first in three out of five answers. Hennessy was second, and Torres was third. Fundador, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rémy Martin | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hennessy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Torres | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| E&J | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Christian Brothers | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Paul Masson | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Korbel | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Asbach | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| St-Rémy | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Metaxa | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fundador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about brandy brands

- Asked ChatGPT "Which brandy should I buy?": 1. Rémy Martin, 2. Hennessy, 3. E&J, 4. Torres
- Asked ChatGPT "What are the best brandy brands?": 1. Rémy Martin, 2. Hennessy, 3. Torres
- Asked ChatGPT "What's a good brandy for sipping?": 1. Rémy Martin, 2. Torres, 3. Hennessy
- Searched Google, AI Overview "brandy brands": 1. Hennessy, 2. Rémy Martin, 3. E&J, 4. Christian Brothers, 5. Paul Masson, 6. Korbel, 7. Torres, 8. Asbach, 9. St-Rémy, 10. Metaxa
- Searched Google, AI Overview "best brandy": 1. Hennessy, 2. Rémy Martin, 3. Torres

Not named in any answer: Fundador.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Hennessy vs Rémy Martin: compare search popularity](/demand/global-en/compare/hennessy-vs-remy-martin): 62.4% against 23% Share of Search.
- [Hennessy vs Metaxa: compare search popularity](/demand/global-en/compare/hennessy-vs-metaxa): 62.4% against 6.9% Share of Search.
- [Hennessy vs Torres: compare search popularity](/demand/global-en/compare/hennessy-vs-torres-brandy): 62.4% against 4.2% Share of Search.
- [Rémy Martin vs Metaxa: compare search popularity](/demand/global-en/compare/metaxa-vs-remy-martin): 23% against 6.9% Share of Search.
- [Rémy Martin vs Torres: compare search popularity](/demand/global-en/compare/remy-martin-vs-torres-brandy): 23% against 4.2% Share of Search.
- [Metaxa vs Torres: compare search popularity](/demand/global-en/compare/metaxa-vs-torres-brandy): 6.9% against 4.2% Share of Search.

## How did search popularity change for brandy brands worldwide in September 2026?

- In September 2026, Rémy Martin gained share of searches among brandy brands worldwide, from 19.7% to 23%.
- In September 2026, Torres gained share of searches among brandy brands worldwide, from 3.7% to 4.2%.
- In September 2026, Hennessy lost share of searches among brandy brands worldwide, from 65.3% to 62.4%.
- In September 2026, Christian Brothers rose from 10th to 9th among brandy brands worldwide.
- In September 2026, Paul Masson fell from 9th to 10th among brandy brands worldwide.
- Estimated monthly branded searches for E&J worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
- Estimated monthly branded searches for Fundador worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
- Estimated monthly branded searches for Asbach worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hennessy | 62.4% | 1M | 0.0% | LVMH |
| 2 | Rémy Martin | 23% | 368K | +22.3% | Rémy Martin |
| 3 | Metaxa | 6.9% | 110K | 0.0% | Metaxa |
| 4 | Torres | 4.2% | 67.1K | +19.6% | Torres |
| 5 | Asbach | 1.4% | 22.2K | -18.1% | Asbach |
| 6 | E&J | 0.51% | 8.1K | 0.0% | E&J |
| 7 | St-Rémy | 0.51% | 8.1K | 0.0% | St-Rémy |
| 8 | Fundador | 0.41% | 6.6K | 0.0% | Fundador |
| 9 | Christian Brothers | 0.27% | 4.4K | 0.0% | Christian Brothers |
| 10 | Paul Masson | 0.27% | 4.4K | -18.5% | Paul Masson |
| 11 | Korbel | 0.22% | 3.6K | 0.0% | Korbel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hennessy | 1M | 67% | 1 |
| Oct 2025 | Rémy Martin | 246K | 16.5% | 2 |
| Oct 2025 | Metaxa | 110K | 7.4% | 3 |
| Oct 2025 | Torres | 67.1K | 4.5% | 4 |
| Oct 2025 | Asbach | 27.1K | 1.8% | 5 |
| Oct 2025 | E&J | 12.1K | 0.81% | 6 |
| Oct 2025 | Fundador | 8.1K | 0.54% | 7 |
| Oct 2025 | St-Rémy | 8.1K | 0.54% | 8 |
| Oct 2025 | Christian Brothers | 5.4K | 0.36% | 9 |
| Oct 2025 | Paul Masson | 5.4K | 0.36% | 10 |
| Oct 2025 | Korbel | 3.6K | 0.24% | 11 |
| Nov 2025 | Hennessy | 1M | 65.9% | 1 |
| Nov 2025 | Rémy Martin | 246K | 16.2% | 2 |
| Nov 2025 | Metaxa | 110K | 7.3% | 3 |
| Nov 2025 | Torres | 82.1K | 5.4% | 4 |
| Nov 2025 | Asbach | 27.1K | 1.8% | 5 |
| Nov 2025 | E&J | 14.8K | 0.98% | 6 |
| Nov 2025 | St-Rémy | 9.9K | 0.65% | 7 |
| Nov 2025 | Fundador | 8.1K | 0.53% | 8 |
| Nov 2025 | Christian Brothers | 6.6K | 0.44% | 9 |
| Nov 2025 | Paul Masson | 6.6K | 0.44% | 10 |
| Nov 2025 | Korbel | 5.4K | 0.36% | 11 |
| Dec 2025 | Hennessy | 1.2M | 61.5% | 1 |
| Dec 2025 | Rémy Martin | 368K | 18.6% | 2 |
| Dec 2025 | Torres | 147K | 7.4% | 3 |
| Dec 2025 | Metaxa | 135K | 6.8% | 4 |
| Dec 2025 | Asbach | 40.5K | 2% | 5 |
| Dec 2025 | E&J | 18.1K | 0.91% | 6 |
| Dec 2025 | St-Rémy | 14.8K | 0.75% | 7 |
| Dec 2025 | Fundador | 12.1K | 0.61% | 8 |
| Dec 2025 | Christian Brothers | 9.9K | 0.5% | 9 |
| Dec 2025 | Paul Masson | 9.9K | 0.5% | 10 |
| Dec 2025 | Korbel | 8.1K | 0.41% | 11 |
| Jan 2026 | Hennessy | 1M | 65.3% | 1 |
| Jan 2026 | Rémy Martin | 301K | 19.6% | 2 |
| Jan 2026 | Metaxa | 90.5K | 5.9% | 3 |
| Jan 2026 | Torres | 68.6K | 4.5% | 4 |
| Jan 2026 | Asbach | 27.1K | 1.8% | 5 |
| Jan 2026 | E&J | 12.1K | 0.79% | 6 |
| Jan 2026 | St-Rémy | 9.9K | 0.65% | 7 |
| Jan 2026 | Fundador | 8.1K | 0.53% | 8 |
| Jan 2026 | Christian Brothers | 5.4K | 0.35% | 9 |
| Jan 2026 | Paul Masson | 5.4K | 0.35% | 10 |
| Jan 2026 | Korbel | 4.4K | 0.29% | 11 |
| Feb 2026 | Hennessy | 823K | 65.6% | 1 |
| Feb 2026 | Rémy Martin | 246K | 19.6% | 2 |
| Feb 2026 | Metaxa | 74K | 5.9% | 3 |
| Feb 2026 | Torres | 54.9K | 4.4% | 4 |
| Feb 2026 | Asbach | 22.2K | 1.8% | 5 |
| Feb 2026 | E&J | 8.1K | 0.65% | 6 |
| Feb 2026 | Fundador | 6.6K | 0.53% | 7 |
| Feb 2026 | St-Rémy | 6.6K | 0.53% | 8 |
| Feb 2026 | Christian Brothers | 5.4K | 0.43% | 9 |
| Feb 2026 | Paul Masson | 4.4K | 0.35% | 10 |
| Feb 2026 | Korbel | 3.6K | 0.29% | 11 |
| Mar 2026 | Hennessy | 823K | 65.6% | 1 |
| Mar 2026 | Rémy Martin | 246K | 19.6% | 2 |
| Mar 2026 | Metaxa | 74K | 5.9% | 3 |
| Mar 2026 | Torres | 56.1K | 4.5% | 4 |
| Mar 2026 | Asbach | 22.2K | 1.8% | 5 |
| Mar 2026 | E&J | 8.1K | 0.65% | 6 |
| Mar 2026 | Fundador | 6.6K | 0.53% | 7 |
| Mar 2026 | St-Rémy | 6.6K | 0.53% | 8 |
| Mar 2026 | Christian Brothers | 4.4K | 0.35% | 9 |
| Mar 2026 | Paul Masson | 4.4K | 0.35% | 10 |
| Mar 2026 | Korbel | 3.6K | 0.29% | 11 |
| Apr 2026 | Hennessy | 823K | 64.6% | 1 |
| Apr 2026 | Rémy Martin | 246K | 19.3% | 2 |
| Apr 2026 | Metaxa | 90.5K | 7.1% | 3 |
| Apr 2026 | Torres | 56.1K | 4.4% | 4 |
| Apr 2026 | Asbach | 27.1K | 2.1% | 5 |
| Apr 2026 | E&J | 6.6K | 0.52% | 6 |
| Apr 2026 | Fundador | 6.6K | 0.52% | 7 |
| Apr 2026 | St-Rémy | 6.6K | 0.52% | 8 |
| Apr 2026 | Paul Masson | 4.4K | 0.35% | 9 |
| Apr 2026 | Christian Brothers | 3.6K | 0.28% | 10 |
| Apr 2026 | Korbel | 3.6K | 0.28% | 11 |
| May 2026 | Hennessy | 1M | 70.3% | 1 |
| May 2026 | Rémy Martin | 201K | 14.1% | 2 |
| May 2026 | Metaxa | 90.5K | 6.4% | 3 |
| May 2026 | Torres | 67.1K | 4.7% | 4 |
| May 2026 | Asbach | 27.1K | 1.9% | 5 |
| May 2026 | E&J | 9.9K | 0.7% | 6 |
| May 2026 | Fundador | 6.6K | 0.46% | 7 |
| May 2026 | St-Rémy | 6.6K | 0.46% | 8 |
| May 2026 | Paul Masson | 5.4K | 0.38% | 9 |
| May 2026 | Korbel | 4.4K | 0.31% | 10 |
| May 2026 | Christian Brothers | 3.6K | 0.25% | 11 |
| Jun 2026 | Hennessy | 1M | 68.5% | 1 |
| Jun 2026 | Rémy Martin | 246K | 16.8% | 2 |
| Jun 2026 | Metaxa | 90.5K | 6.2% | 3 |
| Jun 2026 | Torres | 65.9K | 4.5% | 4 |
| Jun 2026 | Asbach | 22.2K | 1.5% | 5 |
| Jun 2026 | E&J | 9.9K | 0.68% | 6 |
| Jun 2026 | Fundador | 6.6K | 0.45% | 7 |
| Jun 2026 | Paul Masson | 6.6K | 0.45% | 8 |
| Jun 2026 | St-Rémy | 6.6K | 0.45% | 9 |
| Jun 2026 | Christian Brothers | 3.6K | 0.25% | 10 |
| Jun 2026 | Korbel | 2.9K | 0.2% | 11 |
| Jul 2026 | Hennessy | 1M | 71.2% | 1 |
| Jul 2026 | Rémy Martin | 201K | 14.3% | 2 |
| Jul 2026 | Metaxa | 90.5K | 6.4% | 3 |
| Jul 2026 | Torres | 56.1K | 4% | 4 |
| Jul 2026 | Asbach | 22.2K | 1.6% | 5 |
| Jul 2026 | E&J | 8.1K | 0.58% | 6 |
| Jul 2026 | Fundador | 6.6K | 0.47% | 7 |
| Jul 2026 | St-Rémy | 6.6K | 0.47% | 8 |
| Jul 2026 | Paul Masson | 5.4K | 0.38% | 9 |
| Jul 2026 | Christian Brothers | 4.4K | 0.31% | 10 |
| Jul 2026 | Korbel | 3.6K | 0.26% | 11 |
| Aug 2026 | Hennessy | 1M | 65.3% | 1 |
| Aug 2026 | Rémy Martin | 301K | 19.7% | 2 |
| Aug 2026 | Metaxa | 110K | 7.2% | 3 |
| Aug 2026 | Torres | 56.1K | 3.7% | 4 |
| Aug 2026 | Asbach | 27.1K | 1.8% | 5 |
| Aug 2026 | E&J | 8.1K | 0.53% | 6 |
| Aug 2026 | St-Rémy | 8.1K | 0.53% | 7 |
| Aug 2026 | Fundador | 6.6K | 0.43% | 8 |
| Aug 2026 | Paul Masson | 5.4K | 0.35% | 9 |
| Aug 2026 | Christian Brothers | 4.4K | 0.29% | 10 |
| Aug 2026 | Korbel | 3.6K | 0.24% | 11 |
| Sep 2026 | Hennessy | 1M | 62.4% | 1 |
| Sep 2026 | Rémy Martin | 368K | 23% | 2 |
| Sep 2026 | Metaxa | 110K | 6.9% | 3 |
| Sep 2026 | Torres | 67.1K | 4.2% | 4 |
| Sep 2026 | Asbach | 22.2K | 1.4% | 5 |
| Sep 2026 | E&J | 8.1K | 0.51% | 6 |
| Sep 2026 | St-Rémy | 8.1K | 0.51% | 7 |
| Sep 2026 | Fundador | 6.6K | 0.41% | 8 |
| Sep 2026 | Christian Brothers | 4.4K | 0.27% | 9 |
| Sep 2026 | Paul Masson | 4.4K | 0.27% | 10 |
| Sep 2026 | Korbel | 3.6K | 0.22% | 11 |

## What is being compared

- **Asbach**: Measured on the search term “asbach uralt”.
- **Christian Brothers**: Measured on the search term “christian brothers brandy”.
- **E&J**: Measured on the search term “e&j brandy”.
- **Fundador**: Measured on the search term “fundador brandy”.
- **Hennessy**: Measured on the search term “hennessy”.
- **Korbel**: Measured on the search term “korbel brandy”.
- **Metaxa**: Measured on the search term “metaxa”.
- **Paul Masson**: Measured on the search term “paul masson brandy”.
- **Rémy Martin**: Measured on the search term “remy martin”.
- **St-Rémy**: Measured on the search term “st remy brandy”.
- **Torres**: Measured on the search terms “torres 10” and “torres brandy”, summed into one figure.

- [Asbach](/demand/global-en/brands/asbach)
- [Christian Brothers](/demand/global-en/brands/christian-brothers)
- [E&J](/demand/global-en/brands/e-and-j-brandy)
- [Fundador](/demand/global-en/brands/fundador)
- [Hennessy](/demand/global-en/brands/hennessy)
- [Korbel](/demand/global-en/brands/korbel)
- [Metaxa](/demand/global-en/brands/metaxa)
- [Paul Masson](/demand/global-en/brands/paul-masson)
- [Rémy Martin](/demand/global-en/brands/remy-martin)
- [St-Rémy](/demand/global-en/brands/st-remy)
- [Torres](/demand/global-en/brands/torres-brandy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brandy brands worldwide?

In September 2026, Hennessy was the most searched among brandy brands worldwide, with an estimated 1M branded searches, 62.4% of all searches for the 11 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Brandy brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/brandy-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brandy-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.