--- title: "Branding agencies: Which are searched most?" description: "Compare the agencies that build brand identity. Share of Search among DesignStudio, Landor, Interbrand, Koto, Red Antler, COLLINS, Pentagram and Wolff Olins, the branding agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/branding-agencies" publisher: "Brandwave" --- # Branding agencies: Which are searched most? Compare the agencies that build brand identity. Share of Search among DesignStudio, Landor, Interbrand, Koto, Red Antler, COLLINS, Pentagram and Wolff Olins, the branding agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Branding agencies - **Market**: Global - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: DesignStudio, 41.6% ## Which brand is most popular in search among branding agencies worldwide? - In September 2026, DesignStudio was the most searched among branding agencies worldwide, with an estimated 40.5K branded searches, 41.6% of all searches for the eight we track. - Landor is in 2nd place, 7.6 percentage points behind at 34%. - Across the 12 months ending September 2026, DesignStudio’s share of searches among branding agencies worldwide increased from 38.5% to 41.6%. - Across the 12 months ending September 2026, Landor’s share of searches among branding agencies worldwide increased from 31.5% to 34%. - Across the 12 months ending September 2026, Interbrand’s share of searches among branding agencies worldwide decreased from 17.2% to 12.4%. - Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide increased from 4.7% to 5.6%. - Across the 12 months ending September 2026, Red Antler’s share of searches among branding agencies worldwide decreased from 6.3% to 4.5%. - Across the 12 months ending September 2026, DesignStudio’s share of searches among branding agencies worldwide peaked at 47.5% in March 2026 and was lowest at 38.5% in October 2025. - Across the 12 months ending September 2026, Landor’s share of searches among branding agencies worldwide peaked at 34.4% in June 2026 and was lowest at 26% in March 2026. - Across the 12 months ending September 2026, Interbrand’s share of searches among branding agencies worldwide peaked at 17.2% in October 2025 and was lowest at 11.3% in January 2026. - Across the 12 months ending September 2026, Koto’s share of searches among branding agencies worldwide peaked at 5.9% in August 2026 and was lowest at 4.4% in December 2025. - Across the 12 months ending September 2026, Koto rose from 5th to 4th among branding agencies worldwide. - Across the 12 months ending September 2026, Red Antler fell from 4th to 5th among branding agencies worldwide. - Across the 12 months ending September 2026, COLLINS, Pentagram and Wolff Olins held steady: their share of searches among branding agencies worldwide each moved less than 0.5 percentage points. ## Top branding agencies in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Koto, Red Antler and Pentagram were mentioned most often, in three of the four answers. Pentagram was recommended most often, coming first in two out of three answers that gave a list. COLLINS was second, and Red Antler was third. DesignStudio, which ranked first in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pentagram | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | COLLINS | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Red Antler | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Koto | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Landor | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Wolff Olins | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | DesignStudio | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Interbrand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about branding agencies - Asked ChatGPT "Which branding agency should I hire?": 1. Red Antler, 2. Koto - Asked ChatGPT "What are the best branding agencies?": 1. Pentagram, 2. COLLINS, 3. Landor, 4. Wolff Olins, 5. Koto, 6. Red Antler - Asked ChatGPT "What's the best branding agency for a new identity?": 1. Pentagram, 2. COLLINS, 3. Koto, 4. Red Antler - Searched Google, AI Overview "best branding agency": 1. Pentagram Not named in any answer: DesignStudio and Interbrand. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## Compare search popularity between leading brands - [DesignStudio vs Landor: compare search popularity](/demand/global-en/compare/designstudio-vs-landor): 41.6% against 34% Share of Search. - [DesignStudio vs Interbrand: compare search popularity](/demand/global-en/compare/designstudio-vs-interbrand): 41.6% against 12.4% Share of Search. - [DesignStudio vs Koto: compare search popularity](/demand/global-en/compare/designstudio-vs-koto): 41.6% against 5.6% Share of Search. - [DesignStudio vs Red Antler: compare search popularity](/demand/global-en/compare/designstudio-vs-red-antler): 41.6% against 4.5% Share of Search. - [Landor vs Interbrand: compare search popularity](/demand/global-en/compare/interbrand-vs-landor): 34% against 12.4% Share of Search. - [Landor vs Koto: compare search popularity](/demand/global-en/compare/koto-vs-landor): 34% against 5.6% Share of Search. - [Landor vs Red Antler: compare search popularity](/demand/global-en/compare/landor-vs-red-antler): 34% against 4.5% Share of Search. - [Interbrand vs Koto: compare search popularity](/demand/global-en/compare/interbrand-vs-koto): 12.4% against 5.6% Share of Search. - [Interbrand vs Red Antler: compare search popularity](/demand/global-en/compare/interbrand-vs-red-antler): 12.4% against 4.5% Share of Search. - [Koto vs Red Antler: compare search popularity](/demand/global-en/compare/koto-vs-red-antler): 5.6% against 4.5% Share of Search. ## How did search popularity change for branding agencies worldwide in September 2026? - In September 2026, Landor gained share of searches among branding agencies worldwide, from 29.7% to 34%. - In September 2026, DesignStudio lost share of searches among branding agencies worldwide, from 44.4% to 41.6%. - In September 2026, Interbrand lost share of searches among branding agencies worldwide, from 13.3% to 12.4%. - Estimated monthly branded searches for Wolff Olins worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026. - Estimated monthly branded searches for Red Antler worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. - Estimated monthly branded searches for Pentagram worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DesignStudio | 41.6% | 40.5K | 0.0% | DesignStudio | | 2 | Landor | 34% | 33.1K | +22.1% | Landor | | 3 | Interbrand | 12.4% | 12.1K | 0.0% | Interbrand | | 4 | Koto | 5.6% | 5.4K | 0.0% | Koto | | 5 | Red Antler | 4.5% | 4.4K | 0.0% | Red Antler | | 6 | COLLINS | 1.3% | 1.2K | +6.0% | COLLINS | | 7 | Pentagram | 0.49% | 480 | 0.0% | Pentagram | | 8 | Wolff Olins | 0.03% | 30 | -25.0% | Wolff Olins | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DesignStudio | 40.5K | 38.5% | 1 | | Oct 2025 | Landor | 33.1K | 31.5% | 2 | | Oct 2025 | Interbrand | 18.1K | 17.2% | 3 | | Oct 2025 | Red Antler | 6.6K | 6.3% | 4 | | Oct 2025 | Koto | 5K | 4.7% | 5 | | Oct 2025 | COLLINS | 1.1K | 1.1% | 6 | | Oct 2025 | Pentagram | 590 | 0.56% | 7 | | Oct 2025 | Wolff Olins | 50 | 0.05% | 8 | | Nov 2025 | DesignStudio | 40.5K | 40.2% | 1 | | Nov 2025 | Landor | 33.1K | 32.8% | 2 | | Nov 2025 | Interbrand | 14.8K | 14.7% | 3 | | Nov 2025 | Red Antler | 5.4K | 5.4% | 4 | | Nov 2025 | Koto | 5.1K | 5.1% | 5 | | Nov 2025 | COLLINS | 1.4K | 1.4% | 6 | | Nov 2025 | Pentagram | 480 | 0.48% | 7 | | Nov 2025 | Wolff Olins | 50 | 0.05% | 8 | | Dec 2025 | DesignStudio | 40.5K | 41.7% | 1 | | Dec 2025 | Landor | 33.1K | 34.1% | 2 | | Dec 2025 | Interbrand | 12.1K | 12.5% | 3 | | Dec 2025 | Red Antler | 5.4K | 5.6% | 4 | | Dec 2025 | Koto | 4.3K | 4.4% | 5 | | Dec 2025 | COLLINS | 1.2K | 1.3% | 6 | | Dec 2025 | Pentagram | 390 | 0.4% | 7 | | Dec 2025 | Wolff Olins | 50 | 0.05% | 8 | | Jan 2026 | DesignStudio | 49.5K | 46.1% | 1 | | Jan 2026 | Landor | 33.1K | 30.8% | 2 | | Jan 2026 | Interbrand | 12.1K | 11.3% | 3 | | Jan 2026 | Koto | 5.4K | 5% | 4 | | Jan 2026 | Red Antler | 5.4K | 5% | 5 | | Jan 2026 | COLLINS | 1.2K | 1.1% | 6 | | Jan 2026 | Pentagram | 590 | 0.55% | 7 | | Jan 2026 | Wolff Olins | 50 | 0.05% | 8 | | Feb 2026 | DesignStudio | 40.5K | 43.9% | 1 | | Feb 2026 | Landor | 27.1K | 29.4% | 2 | | Feb 2026 | Interbrand | 12.1K | 13.1% | 3 | | Feb 2026 | Red Antler | 5.4K | 5.8% | 4 | | Feb 2026 | Koto | 5.3K | 5.7% | 5 | | Feb 2026 | COLLINS | 1.3K | 1.4% | 6 | | Feb 2026 | Pentagram | 590 | 0.64% | 7 | | Feb 2026 | Wolff Olins | 50 | 0.05% | 8 | | Mar 2026 | DesignStudio | 49.5K | 47.5% | 1 | | Mar 2026 | Landor | 27.1K | 26% | 2 | | Mar 2026 | Interbrand | 14.8K | 14.2% | 3 | | Mar 2026 | Red Antler | 5.4K | 5.2% | 4 | | Mar 2026 | Koto | 5.3K | 5.1% | 5 | | Mar 2026 | COLLINS | 1.4K | 1.3% | 6 | | Mar 2026 | Pentagram | 720 | 0.69% | 7 | | Mar 2026 | Wolff Olins | 50 | 0.05% | 8 | | Apr 2026 | DesignStudio | 40.5K | 44.5% | 1 | | Apr 2026 | Landor | 27.1K | 29.7% | 2 | | Apr 2026 | Interbrand | 12.1K | 13.3% | 3 | | Apr 2026 | Koto | 5.3K | 5.8% | 4 | | Apr 2026 | Red Antler | 4.4K | 4.8% | 5 | | Apr 2026 | COLLINS | 1.1K | 1.2% | 6 | | Apr 2026 | Pentagram | 590 | 0.65% | 7 | | Apr 2026 | Wolff Olins | 40 | 0.04% | 8 | | May 2026 | DesignStudio | 40.5K | 42% | 1 | | May 2026 | Landor | 33.1K | 34.3% | 2 | | May 2026 | Interbrand | 12.1K | 12.5% | 3 | | May 2026 | Koto | 4.5K | 4.6% | 4 | | May 2026 | Red Antler | 4.4K | 4.6% | 5 | | May 2026 | COLLINS | 1.2K | 1.3% | 6 | | May 2026 | Pentagram | 590 | 0.61% | 7 | | May 2026 | Wolff Olins | 40 | 0.04% | 8 | | Jun 2026 | DesignStudio | 40.5K | 42% | 1 | | Jun 2026 | Landor | 33.1K | 34.4% | 2 | | Jun 2026 | Interbrand | 12.1K | 12.6% | 3 | | Jun 2026 | Koto | 4.5K | 4.7% | 4 | | Jun 2026 | Red Antler | 4.4K | 4.6% | 5 | | Jun 2026 | COLLINS | 1.1K | 1.1% | 6 | | Jun 2026 | Pentagram | 590 | 0.61% | 7 | | Jun 2026 | Wolff Olins | 50 | 0.05% | 8 | | Jul 2026 | DesignStudio | 40.5K | 44.4% | 1 | | Jul 2026 | Landor | 27.1K | 29.7% | 2 | | Jul 2026 | Interbrand | 12.1K | 13.3% | 3 | | Jul 2026 | Koto | 5.3K | 5.8% | 4 | | Jul 2026 | Red Antler | 4.4K | 4.8% | 5 | | Jul 2026 | COLLINS | 1.3K | 1.4% | 6 | | Jul 2026 | Pentagram | 590 | 0.65% | 7 | | Jul 2026 | Wolff Olins | 40 | 0.04% | 8 | | Aug 2026 | DesignStudio | 40.5K | 44.4% | 1 | | Aug 2026 | Landor | 27.1K | 29.7% | 2 | | Aug 2026 | Interbrand | 12.1K | 13.3% | 3 | | Aug 2026 | Koto | 5.4K | 5.9% | 4 | | Aug 2026 | Red Antler | 4.4K | 4.8% | 5 | | Aug 2026 | COLLINS | 1.2K | 1.3% | 6 | | Aug 2026 | Pentagram | 480 | 0.53% | 7 | | Aug 2026 | Wolff Olins | 40 | 0.04% | 8 | | Sep 2026 | DesignStudio | 40.5K | 41.6% | 1 | | Sep 2026 | Landor | 33.1K | 34% | 2 | | Sep 2026 | Interbrand | 12.1K | 12.4% | 3 | | Sep 2026 | Koto | 5.4K | 5.6% | 4 | | Sep 2026 | Red Antler | 4.4K | 4.5% | 5 | | Sep 2026 | COLLINS | 1.2K | 1.3% | 6 | | Sep 2026 | Pentagram | 480 | 0.49% | 7 | | Sep 2026 | Wolff Olins | 30 | 0.03% | 8 | ## What is being compared - **COLLINS**: Measured on the search terms “collins brand agency”, “collins design agency” and “wearecollins”, summed into one figure. - **DesignStudio**: Measured on the search term “designstudio”. - **Interbrand**: Measured on the search term “interbrand”. - **Koto**: Measured on the search terms “koto agency” and “koto studio”, summed into one figure. - **Landor**: Measured on the search term “landor”. - **Pentagram**: Measured on the search term “branding pentagram”. - **Red Antler**: Measured on the search term “red antler”. - **Wolff Olins**: Measured on the search term “branding wolff olins”. - [COLLINS](/demand/global-en/brands/collins-agency) - [DesignStudio](/demand/global-en/brands/designstudio) - [Interbrand](/demand/global-en/brands/interbrand) - [Koto](/demand/global-en/brands/koto) - [Landor](/demand/global-en/brands/landor) - [Pentagram](/demand/global-en/brands/pentagram) - [Red Antler](/demand/global-en/brands/red-antler) - [Wolff Olins](/demand/global-en/brands/wolff-olins) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among branding agencies worldwide? In September 2026, DesignStudio was the most searched among branding agencies worldwide, with an estimated 40.5K branded searches, 41.6% of all searches for the eight we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Branding agencies: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/branding-agencies This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/branding-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.