--- title: "Brand24 vs Brandwatch: Which is searched more?" description: "Is Brand24 or Brandwatch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brand-tracking-platforms/compare/brand24-vs-brandwatch" publisher: "Brandwave" --- # Brand24 vs Brandwatch: Which is searched more? Is Brand24 or Brandwatch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brand24 and Brandwatch - **Competitive set**: Brand tracking platforms - **Market**: Global - **Month measured**: Sep 2026 - **Brand24 Share of Search**: 6.5% - **Brandwatch Share of Search**: 11.9% ## Is Brand24 or Brandwatch more popular in search? - In September 2026, Brandwatch had more branded searches than Brand24 among brand tracking platforms worldwide. Brandwatch had about 49,500 branded searches, while Brand24 had 27,100. Brandwatch made up 11.9% of all brand tracking platform searches we track, and Brand24 accounted for 6.5%. - Brandwatch was ahead of Brand24 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brand24’s share of searches among brand tracking platforms worldwide moved from 6.6% to 6.5%, and its estimated monthly branded searches moved from 40.5K to 27.1K. - Across the 12 months ending September 2026, Brandwatch’s share of searches among brand tracking platforms worldwide moved from 9.9% to 11.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top brand tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brandwatch appeared in all five answers. Brand24 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Brandwatch was listed before Brand24 in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tracksuit | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | YouGov BrandIndex | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Qualtrics | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Latana | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Brandwatch | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Brand24 | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | quantilope | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Attest | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about brand tracking platforms - Asked ChatGPT "Which brand tracking platform should I use?": 1. Tracksuit, 2. Brandwatch, 3. YouGov BrandIndex, 4. Brand24, 5. Kantar - Asked ChatGPT "What are the best brand tracking platforms?": 1. Tracksuit, 2. YouGov BrandIndex, 3. Kantar, 4. Latana, 5. Qualtrics, 6. Brandwatch, 7. Attest - Asked ChatGPT "What's the best brand tracking platform for brand awareness tracking?": 1. YouGov BrandIndex, 2. Tracksuit, 3. Kantar, 4. Qualtrics, 5. Brandwatch - Searched Google, AI Overview "brand tracking platforms": 1. Tracksuit, 2. Latana, 3. YouGov BrandIndex, 4. Qualtrics, 5. quantilope, 6. Brandwatch, 7. Brand24 - Searched Google, AI Overview "brand awareness software": 1. YouGov BrandIndex, 2. Qualtrics, 3. Tracksuit, 4. Latana, 5. Brandwatch, 6. Brand24 Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand tracking platforms worldwide in September 2026? - In September 2026, Brandwatch gained share of searches among brand tracking platforms worldwide, from 11.1% to 11.9%. - In September 2026, Brand24 lost share of searches among brand tracking platforms worldwide, from 7.5% to 6.5%. ## Month by month | Month | Brand24 estimated searches | Brand24 Share of Search | Brand24 rank | Brandwatch estimated searches | Brandwatch Share of Search | Brandwatch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 6.6% | 4 | 60.5K | 9.9% | 3 | | Nov 2025 | 40.5K | 7.8% | 4 | 60.5K | 11.7% | 3 | | Dec 2025 | 33.1K | 7.8% | 4 | 49.5K | 11.7% | 3 | | Jan 2026 | 33.1K | 7.8% | 4 | 49.5K | 11.7% | 3 | | Feb 2026 | 33.1K | 6.9% | 4 | 49.5K | 10.3% | 3 | | Mar 2026 | 40.5K | 6.9% | 4 | 60.5K | 10.3% | 3 | | Apr 2026 | 33.1K | 5.9% | 4 | 49.5K | 8.8% | 3 | | May 2026 | 33.1K | 6.6% | 4 | 49.5K | 9.9% | 3 | | Jun 2026 | 33.1K | 7.8% | 4 | 49.5K | 11.7% | 3 | | Jul 2026 | 27.1K | 7.5% | 4 | 40.5K | 11.1% | 3 | | Aug 2026 | 27.1K | 7.5% | 4 | 40.5K | 11.1% | 3 | | Sep 2026 | 27.1K | 6.5% | 4 | 49.5K | 11.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Brand24’s and Brandwatch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brand24**: Measured on the search term “brand24”. - **Brandwatch**: Measured on the search term “brandwatch”. - [Brand24 profile](/demand/global-en/brands/brand24) - [Brandwatch profile](/demand/global-en/brands/brandwatch) - [All brand tracking platforms worldwide](/demand/global-en/categories/brand-tracking-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brand24 or Brandwatch more popular in search? In September 2026, Brandwatch had more branded searches than Brand24 among brand tracking platforms worldwide. Brandwatch had about 49,500 branded searches, while Brand24 had 27,100. Brandwatch made up 11.9% of all brand tracking platform searches we track, and Brand24 accounted for 6.5%. ## Cite this page Brandwave. "Brand24 vs Brandwatch: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/brand-tracking-platforms/compare/brand24-vs-brandwatch This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-tracking-platforms/compare/brand24-vs-brandwatch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.