---
title: "Brand tracking platforms: Which brands are most popular in search?"
description: "Compare services that track brand awareness, consideration, and perception over time for marketing leaders. Share of Search among quantilope, Tracksuit, YouGov BrandIndex, Attest and Latana, the brand tracking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/brand-tracking-platforms"
publisher: "Brandwave"
---

# Brand tracking platforms: Which brands are most popular in search?

Compare services that track brand awareness, consideration, and perception over time for marketing leaders. Share of Search among quantilope, Tracksuit, YouGov BrandIndex, Attest and Latana, the brand tracking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brand tracking platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: quantilope, 53.4%

## Which brand is most popular in search among brand tracking platforms worldwide?

- In August 2026, quantilope was the most searched among brand tracking platforms worldwide, with an estimated 2.4K branded searches and 53.4% estimated Share of Search within this set.
- Tracksuit is in 2nd place, 29.1 percentage points behind at 24.3% Share of Search.
- Across the 11 months ending August 2026, quantilope’s estimated Share of Search among brand tracking platforms worldwide decreased from 65.3% to 53.4%.
- Across the 11 months ending August 2026, Tracksuit’s estimated Share of Search among brand tracking platforms worldwide increased from 16.2% to 24.3%.
- Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide increased from 12.9% to 15.9%.
- Across the 11 months ending August 2026, quantilope’s estimated Share of Search among brand tracking platforms worldwide peaked at 65.3% in October 2025 and was lowest at 52.8% in July 2026.
- Across the 11 months ending August 2026, Tracksuit’s estimated Share of Search among brand tracking platforms worldwide peaked at 26.2% in July 2026 and was lowest at 14.2% in March 2026.
- Across the 11 months ending August 2026, YouGov BrandIndex’s estimated Share of Search among brand tracking platforms worldwide peaked at 24.8% in March 2026 and was lowest at 10.6% in December 2025.
- Across the 11 months ending August 2026, Attest’s estimated Share of Search among brand tracking platforms worldwide peaked at 6.2% in January 2026 and was lowest at 4% in April 2026.
- Across the 11 months ending August 2026, Latana’s estimated Share of Search among brand tracking platforms worldwide peaked at 2% in April 2026 and was lowest at 0.66% in December 2025.
- Across the 11 months ending August 2026, Attest and Latana held steady: their estimated Share of Search among brand tracking platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [quantilope vs Tracksuit: compare search popularity](/demand/global-en/compare/quantilope-vs-tracksuit): 53.4% against 24.3% Share of Search.
- [quantilope vs YouGov BrandIndex: compare search popularity](/demand/global-en/compare/quantilope-vs-yougov-brandindex): 53.4% against 15.9% Share of Search.
- [quantilope vs Attest: compare search popularity](/demand/global-en/compare/attest-vs-quantilope): 53.4% against 5.1% Share of Search.
- [Tracksuit vs YouGov BrandIndex: compare search popularity](/demand/global-en/compare/tracksuit-vs-yougov-brandindex): 24.3% against 15.9% Share of Search.
- [Tracksuit vs Attest: compare search popularity](/demand/global-en/compare/attest-vs-tracksuit): 24.3% against 5.1% Share of Search.
- [YouGov BrandIndex vs Attest: compare search popularity](/demand/global-en/compare/attest-vs-yougov-brandindex): 15.9% against 5.1% Share of Search.

## How did search popularity change for brand tracking platforms worldwide in August 2026?

- In August 2026, Attest gained estimated Share of Search among brand tracking platforms worldwide, from 4.1% to 5.1%.
- In August 2026, quantilope gained estimated Share of Search among brand tracking platforms worldwide, from 52.8% to 53.4%.
- In August 2026, Tracksuit lost estimated Share of Search among brand tracking platforms worldwide, from 26.2% to 24.3%.
- Estimated monthly branded searches for Latana worldwide rose 20% over 11 measured months, from 50 to 60 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | quantilope | 53.4% | 2.4K | 0.0% | quantilope |
| 2 | Tracksuit | 24.3% | 1.1K | -8.3% | Tracksuit |
| 3 | YouGov BrandIndex | 15.9% | 720 | 0.0% | YouGov |
| 4 | Attest | 5.1% | 230 | +21.1% | Attest |
| 5 | Latana | 1.3% | 60 | +20.0% | Latana |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | quantilope | 3.6K | 65.3% | 1 |
| Oct 2025 | Tracksuit | 900 | 16.2% | 2 |
| Oct 2025 | YouGov BrandIndex | 720 | 12.9% | 3 |
| Oct 2025 | Attest | 260 | 4.7% | 4 |
| Oct 2025 | Latana | 50 | 0.9% | 5 |
| Nov 2025 | quantilope | 3.6K | 63% | 1 |
| Nov 2025 | Tracksuit | 1.1K | 18.8% | 2 |
| Nov 2025 | YouGov BrandIndex | 720 | 12.5% | 3 |
| Nov 2025 | Attest | 280 | 4.9% | 4 |
| Nov 2025 | Latana | 50 | 0.87% | 5 |
| Dec 2025 | quantilope | 2.9K | 64.3% | 1 |
| Dec 2025 | Tracksuit | 850 | 18.7% | 2 |
| Dec 2025 | YouGov BrandIndex | 480 | 10.6% | 3 |
| Dec 2025 | Attest | 260 | 5.7% | 4 |
| Dec 2025 | Latana | 30 | 0.66% | 5 |
| Jan 2026 | quantilope | 3.6K | 64.5% | 1 |
| Jan 2026 | Tracksuit | 890 | 15.8% | 2 |
| Jan 2026 | YouGov BrandIndex | 720 | 12.8% | 3 |
| Jan 2026 | Attest | 350 | 6.2% | 4 |
| Jan 2026 | Latana | 40 | 0.71% | 5 |
| Feb 2026 | quantilope | 2.9K | 60.1% | 1 |
| Feb 2026 | Tracksuit | 890 | 18.3% | 2 |
| Feb 2026 | YouGov BrandIndex | 720 | 14.8% | 3 |
| Feb 2026 | Attest | 280 | 5.8% | 4 |
| Feb 2026 | Latana | 50 | 1% | 5 |
| Mar 2026 | quantilope | 3.6K | 56% | 1 |
| Mar 2026 | YouGov BrandIndex | 1.6K | 24.8% | 2 |
| Mar 2026 | Tracksuit | 920 | 14.2% | 3 |
| Mar 2026 | Attest | 260 | 4% | 4 |
| Mar 2026 | Latana | 60 | 0.93% | 5 |
| Apr 2026 | quantilope | 2.9K | 58.1% | 1 |
| Apr 2026 | Tracksuit | 930 | 18.5% | 2 |
| Apr 2026 | YouGov BrandIndex | 880 | 17.5% | 3 |
| Apr 2026 | Attest | 200 | 4% | 4 |
| Apr 2026 | Latana | 100 | 2% | 5 |
| May 2026 | quantilope | 2.4K | 53.4% | 1 |
| May 2026 | Tracksuit | 920 | 20.3% | 2 |
| May 2026 | YouGov BrandIndex | 880 | 19.4% | 3 |
| May 2026 | Attest | 230 | 5.1% | 4 |
| May 2026 | Latana | 80 | 1.8% | 5 |
| Jun 2026 | quantilope | 2.4K | 53.7% | 1 |
| Jun 2026 | Tracksuit | 1.1K | 23.5% | 2 |
| Jun 2026 | YouGov BrandIndex | 720 | 16% | 3 |
| Jun 2026 | Attest | 250 | 5.5% | 4 |
| Jun 2026 | Latana | 60 | 1.3% | 5 |
| Jul 2026 | quantilope | 2.4K | 52.8% | 1 |
| Jul 2026 | Tracksuit | 1.2K | 26.2% | 2 |
| Jul 2026 | YouGov BrandIndex | 720 | 15.7% | 3 |
| Jul 2026 | Attest | 190 | 4.1% | 4 |
| Jul 2026 | Latana | 50 | 1.1% | 5 |
| Aug 2026 | quantilope | 2.4K | 53.4% | 1 |
| Aug 2026 | Tracksuit | 1.1K | 24.3% | 2 |
| Aug 2026 | YouGov BrandIndex | 720 | 15.9% | 3 |
| Aug 2026 | Attest | 230 | 5.1% | 4 |
| Aug 2026 | Latana | 60 | 1.3% | 5 |
| Sep 2026 | Attest | — | — | — |
| Sep 2026 | Latana | — | — | — |
| Sep 2026 | quantilope | — | — | — |
| Sep 2026 | Tracksuit | — | — | — |
| Sep 2026 | YouGov BrandIndex | — | — | — |

## What is being compared

- **Attest**: Measured on the search terms “askattest”, “askattest.com”, “attest brand tracking”, “attest consumer research” and “attest market research”, summed into one figure.
- **Latana**: Measured on the search terms “latana brand tracking” and “latana.com”, summed into one figure.
- **quantilope**: Measured on the search terms “quantilope”, “quantilope reviews” and “quantilope.com”, summed into one figure.
- **Tracksuit**: Measured on the search terms “gotracksuit”, “tracksuit brand health” and “tracksuit brand tracking”, summed into one figure.
- **YouGov BrandIndex**: Measured on the search term “yougov brandindex”.

- [Attest](/demand/global-en/brands/attest)
- [Latana](/demand/global-en/brands/latana)
- [quantilope](/demand/global-en/brands/quantilope)
- [Tracksuit](/demand/global-en/brands/tracksuit)
- [YouGov BrandIndex](/demand/global-en/brands/yougov-brandindex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brand tracking platforms worldwide?

In August 2026, quantilope was the most searched among brand tracking platforms worldwide, with an estimated 2.4K branded searches and 53.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Brand tracking platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/brand-tracking-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-tracking-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.