---
title: "Brand strategy agencies: Which brands are most popular in search?"
description: "Compare agencies offering brand strategy, positioning and identity development. Share of Search among Landor, Interbrand, Wolff Olins, Pentagram and Siegel+Gale, the brand strategy agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/brand-strategy-agencies"
publisher: "Brandwave"
---

# Brand strategy agencies: Which brands are most popular in search?

Compare agencies offering brand strategy, positioning and identity development. Share of Search among Landor, Interbrand, Wolff Olins, Pentagram and Siegel+Gale, the brand strategy agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brand strategy agencies
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Landor, 52%

## Which brand is most popular in search among brand strategy agencies worldwide?

- In August 2026, Landor was the most searched among brand strategy agencies worldwide, with an estimated 27.4K branded searches and 52% estimated Share of Search within this set.
- Interbrand is in 2nd place, 28.6 percentage points behind at 23.4% Share of Search.
- Across the 11 months ending August 2026, Landor’s estimated Share of Search among brand strategy agencies worldwide increased from 48% to 52%.
- Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide decreased from 26.2% to 23.4%.
- Across the 11 months ending August 2026, Wolff Olins’ estimated Share of Search among brand strategy agencies worldwide decreased from 17.6% to 15.5%.
- Across the 11 months ending August 2026, Pentagram’s estimated Share of Search among brand strategy agencies worldwide increased from 4.4% to 5.2%.
- Across the 11 months ending August 2026, Landor’s estimated Share of Search among brand strategy agencies worldwide peaked at 56.6% in December 2025 and was lowest at 44.1% in March 2026.
- Across the 11 months ending August 2026, Interbrand’s estimated Share of Search among brand strategy agencies worldwide peaked at 26.2% in October 2025 and was lowest at 19.1% in January 2026.
- Across the 11 months ending August 2026, Wolff Olins’ estimated Share of Search among brand strategy agencies worldwide peaked at 19.5% in March 2026 and was lowest at 13.9% in December 2025.
- Across the 11 months ending August 2026, Pentagram’s estimated Share of Search among brand strategy agencies worldwide peaked at 7.6% in March 2026 and was lowest at 3.7% in November 2025.
- Across the 11 months ending August 2026, Siegel+Gale’s estimated Share of Search among brand strategy agencies worldwide peaked at 5.1% in February 2026 and was lowest at 3.3% in June 2026.
- Across the 11 months ending August 2026, Siegel+Gale held steady: its estimated Share of Search among brand strategy agencies worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Landor vs Interbrand: compare search popularity](/demand/global-en/compare/interbrand-vs-landor): 52% against 23.4% Share of Search.
- [Landor vs Wolff Olins: compare search popularity](/demand/global-en/compare/landor-vs-wolff-olins): 52% against 15.5% Share of Search.
- [Landor vs Pentagram: compare search popularity](/demand/global-en/compare/landor-vs-pentagram): 52% against 5.2% Share of Search.
- [Landor vs Siegel+Gale: compare search popularity](/demand/global-en/compare/landor-vs-siegel-gale): 52% against 3.8% Share of Search.
- [Interbrand vs Wolff Olins: compare search popularity](/demand/global-en/compare/interbrand-vs-wolff-olins): 23.4% against 15.5% Share of Search.
- [Interbrand vs Pentagram: compare search popularity](/demand/global-en/compare/interbrand-vs-pentagram): 23.4% against 5.2% Share of Search.
- [Interbrand vs Siegel+Gale: compare search popularity](/demand/global-en/compare/interbrand-vs-siegel-gale): 23.4% against 3.8% Share of Search.
- [Wolff Olins vs Pentagram: compare search popularity](/demand/global-en/compare/pentagram-vs-wolff-olins): 15.5% against 5.2% Share of Search.
- [Wolff Olins vs Siegel+Gale: compare search popularity](/demand/global-en/compare/siegel-gale-vs-wolff-olins): 15.5% against 3.8% Share of Search.
- [Pentagram vs Siegel+Gale: compare search popularity](/demand/global-en/compare/pentagram-vs-siegel-gale): 5.2% against 3.8% Share of Search.

## How did search popularity change for brand strategy agencies worldwide in August 2026?

- In August 2026, Landor gained estimated Share of Search among brand strategy agencies worldwide, from 49.7% to 52%.
- In August 2026, Interbrand gained estimated Share of Search among brand strategy agencies worldwide, from 22.5% to 23.4%.
- In August 2026, Wolff Olins lost estimated Share of Search among brand strategy agencies worldwide, from 18.3% to 15.5%.
- In August 2026, Pentagram lost estimated Share of Search among brand strategy agencies worldwide, from 5.8% to 5.2%.
- Estimated monthly branded searches for Siegel+Gale worldwide fell 22.2% over 11 measured months, from 2.6K to 2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Landor | 52% | 27.4K | -0.1% | Landor |
| 2 | Interbrand | 23.4% | 12.4K | -0.6% | Interbrand |
| 3 | Wolff Olins | 15.5% | 8.2K | -19.0% | Wolff Olins |
| 4 | Pentagram | 5.2% | 2.7K | -15.5% | Pentagram |
| 5 | Siegel+Gale | 3.8% | 2K | 0.0% | Siegel+Gale |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Landor | 33.4K | 48% | 1 |
| Oct 2025 | Interbrand | 18.3K | 26.2% | 2 |
| Oct 2025 | Wolff Olins | 12.3K | 17.6% | 3 |
| Oct 2025 | Pentagram | 3K | 4.4% | 4 |
| Oct 2025 | Siegel+Gale | 2.6K | 3.8% | 5 |
| Nov 2025 | Landor | 33.5K | 53.1% | 1 |
| Nov 2025 | Interbrand | 14.9K | 23.7% | 2 |
| Nov 2025 | Wolff Olins | 10K | 15.8% | 3 |
| Nov 2025 | Pentagram | 2.3K | 3.7% | 4 |
| Nov 2025 | Siegel+Gale | 2.3K | 3.7% | 5 |
| Dec 2025 | Landor | 33.5K | 56.6% | 1 |
| Dec 2025 | Interbrand | 12.3K | 20.8% | 2 |
| Dec 2025 | Wolff Olins | 8.2K | 13.9% | 3 |
| Dec 2025 | Siegel+Gale | 2.6K | 4.4% | 4 |
| Dec 2025 | Pentagram | 2.5K | 4.3% | 5 |
| Jan 2026 | Landor | 33.5K | 52.2% | 1 |
| Jan 2026 | Interbrand | 12.3K | 19.1% | 2 |
| Jan 2026 | Wolff Olins | 12.2K | 19.1% | 3 |
| Jan 2026 | Pentagram | 3.2K | 5% | 4 |
| Jan 2026 | Siegel+Gale | 2.9K | 4.5% | 5 |
| Feb 2026 | Landor | 27.6K | 48.4% | 1 |
| Feb 2026 | Interbrand | 12.8K | 22.4% | 2 |
| Feb 2026 | Wolff Olins | 10K | 17.5% | 3 |
| Feb 2026 | Pentagram | 3.8K | 6.6% | 4 |
| Feb 2026 | Siegel+Gale | 2.9K | 5.1% | 5 |
| Mar 2026 | Landor | 27.6K | 44.1% | 1 |
| Mar 2026 | Interbrand | 15.4K | 24.6% | 2 |
| Mar 2026 | Wolff Olins | 12.2K | 19.5% | 3 |
| Mar 2026 | Pentagram | 4.8K | 7.6% | 4 |
| Mar 2026 | Siegel+Gale | 2.6K | 4.2% | 5 |
| Apr 2026 | Landor | 27.7K | 49.7% | 1 |
| Apr 2026 | Interbrand | 12.4K | 22.2% | 2 |
| Apr 2026 | Wolff Olins | 10K | 17.9% | 3 |
| Apr 2026 | Pentagram | 3.3K | 5.9% | 4 |
| Apr 2026 | Siegel+Gale | 2.5K | 4.5% | 5 |
| May 2026 | Landor | 33.5K | 54.6% | 1 |
| May 2026 | Interbrand | 12.4K | 20.2% | 2 |
| May 2026 | Wolff Olins | 10K | 16.2% | 3 |
| May 2026 | Pentagram | 3.3K | 5.4% | 4 |
| May 2026 | Siegel+Gale | 2.2K | 3.6% | 5 |
| Jun 2026 | Landor | 33.5K | 54.6% | 1 |
| Jun 2026 | Interbrand | 12.4K | 20.3% | 2 |
| Jun 2026 | Wolff Olins | 10.6K | 17.2% | 3 |
| Jun 2026 | Pentagram | 2.8K | 4.6% | 4 |
| Jun 2026 | Siegel+Gale | 2K | 3.3% | 5 |
| Jul 2026 | Landor | 27.5K | 49.7% | 1 |
| Jul 2026 | Interbrand | 12.4K | 22.5% | 2 |
| Jul 2026 | Wolff Olins | 10.1K | 18.3% | 3 |
| Jul 2026 | Pentagram | 3.2K | 5.8% | 4 |
| Jul 2026 | Siegel+Gale | 2K | 3.7% | 5 |
| Aug 2026 | Landor | 27.4K | 52% | 1 |
| Aug 2026 | Interbrand | 12.4K | 23.4% | 2 |
| Aug 2026 | Wolff Olins | 8.2K | 15.5% | 3 |
| Aug 2026 | Pentagram | 2.7K | 5.2% | 4 |
| Aug 2026 | Siegel+Gale | 2K | 3.8% | 5 |
| Sep 2026 | Interbrand | — | — | — |
| Sep 2026 | Landor | — | — | — |
| Sep 2026 | Pentagram | — | — | — |
| Sep 2026 | Siegel+Gale | — | — | — |
| Sep 2026 | Wolff Olins | — | — | — |

## What is being compared

- **Interbrand**: Measured on the search terms “interbrand”, “interbrand brand strategy”, “interbrand branding”, “interbrand branding agency” and “interbrand com”, summed into one figure.
- **Landor**: Measured on the search terms “landor”, “landor brand strategy”, “landor branding”, “landor branding agency”, “landor com” and “landor design agency”, summed into one figure.
- **Pentagram**: Measured on the search terms “branding pentagram”, “pentagram branding agency”, “pentagram com” and “pentagram design agency”, summed into one figure.
- **Siegel+Gale**: Measured on the search terms “siegel & gale”, “siegel gale”, “siegelgale” and “siegelgale com”, summed into one figure.
- **Wolff Olins**: Measured on the search terms “branding wolff olins”, “wolff olins”, “wolff olins brand strategy”, “wolff olins branding agency”, “wolffolins” and “wolffolins com”, summed into one figure.

- [Interbrand](/demand/global-en/brands/interbrand)
- [Landor](/demand/global-en/brands/landor)
- [Pentagram](/demand/global-en/brands/pentagram)
- [Siegel+Gale](/demand/global-en/brands/siegel-gale)
- [Wolff Olins](/demand/global-en/brands/wolff-olins)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brand strategy agencies worldwide?

In August 2026, Landor was the most searched among brand strategy agencies worldwide, with an estimated 27.4K branded searches and 52% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Brand strategy agencies: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/brand-strategy-agencies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-strategy-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.