---
title: "Brand safety platforms: Which are searched most?"
description: "Compare the tools that check where ads appear. Share of Search among Oracle Cloud, DoubleVerify, Integral Ad Science, Channel Factory and Pixalate, the brand safety platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/brand-safety-platforms"
publisher: "Brandwave"
---

# Brand safety platforms: Which are searched most?

Compare the tools that check where ads appear. Share of Search among Oracle Cloud, DoubleVerify, Integral Ad Science, Channel Factory and Pixalate, the brand safety platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brand safety platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Oracle Cloud, 91.4%

## Which brand is most popular in search among brand safety platforms worldwide?

- In August 2026, Oracle Cloud was the most searched among brand safety platforms worldwide, with an estimated 250K branded searches and 91.4% estimated Share of Search within this set.
- DoubleVerify is in 2nd place, 86 percentage points behind at 5.4% Share of Search.
- Across the 11 months ending August 2026, Oracle Cloud’s estimated Share of Search among brand safety platforms worldwide increased from 87% to 91.4%.
- Across the 11 months ending August 2026, DoubleVerify’s estimated Share of Search among brand safety platforms worldwide decreased from 6.2% to 5.4%.
- Across the 11 months ending August 2026, Integral Ad Science’s estimated Share of Search among brand safety platforms worldwide decreased from 3.4% to 1.6%.
- Across the 11 months ending August 2026, Channel Factory’s estimated Share of Search among brand safety platforms worldwide decreased from 2.2% to 1.1%.
- Across the 11 months ending August 2026, Pixalate’s estimated Share of Search among brand safety platforms worldwide decreased from 1.2% to 0.58%.
- Across the 11 months ending August 2026, Oracle Cloud’s estimated Share of Search among brand safety platforms worldwide peaked at 93.4% in March 2026 and was lowest at 87% in October 2025.
- Across the 11 months ending August 2026, DoubleVerify’s estimated Share of Search among brand safety platforms worldwide peaked at 6.2% in October 2025 and was lowest at 3% in March 2026.
- Across the 11 months ending August 2026, Channel Factory’s estimated Share of Search among brand safety platforms worldwide peaked at 2.3% in November 2025 and was lowest at 1.1% in August 2026.

## Compare search popularity between leading brands

- [Oracle Cloud vs DoubleVerify: compare search popularity](/demand/global-en/compare/doubleverify-vs-oracle-cloud): 91.4% against 5.4% Share of Search.

## How did search popularity change for brand safety platforms worldwide in August 2026?

- In August 2026, DoubleVerify gained estimated Share of Search among brand safety platforms worldwide, from 4.4% to 5.4%.
- In August 2026, Channel Factory lost estimated Share of Search among brand safety platforms worldwide, from 1.6% to 1.1%.
- Estimated monthly branded searches for Oracle Cloud worldwide rose 46.9% over 11 measured months, from 170K to 250K in August 2026.
- Estimated monthly branded searches for Integral Ad Science worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
- Estimated monthly branded searches for Pixalate worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oracle Cloud | 91.4% | 250K | +21.9% | Oracle Cloud |
| 2 | DoubleVerify | 5.4% | 14.8K | +49.5% | DoubleVerify |
| 3 | Integral Ad Science | 1.6% | 4.4K | 0.0% | Integral Ad Science |
| 4 | Channel Factory | 1.1% | 2.9K | -19.4% | Channel Factory |
| 5 | Pixalate | 0.58% | 1.6K | 0.0% | Pixalate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oracle Cloud | 170K | 87% | 1 |
| Oct 2025 | DoubleVerify | 12.1K | 6.2% | 2 |
| Oct 2025 | Integral Ad Science | 6.6K | 3.4% | 3 |
| Oct 2025 | Channel Factory | 4.4K | 2.2% | 4 |
| Oct 2025 | Pixalate | 2.4K | 1.2% | 5 |
| Nov 2025 | Oracle Cloud | 169K | 88.7% | 1 |
| Nov 2025 | DoubleVerify | 9.9K | 5.2% | 2 |
| Nov 2025 | Integral Ad Science | 5.4K | 2.8% | 3 |
| Nov 2025 | Channel Factory | 4.4K | 2.3% | 4 |
| Nov 2025 | Pixalate | 1.9K | 0.99% | 5 |
| Dec 2025 | Oracle Cloud | 169K | 90.4% | 1 |
| Dec 2025 | DoubleVerify | 8.1K | 4.3% | 2 |
| Dec 2025 | Integral Ad Science | 5.4K | 2.9% | 3 |
| Dec 2025 | Channel Factory | 2.9K | 1.5% | 4 |
| Dec 2025 | Pixalate | 1.6K | 0.85% | 5 |
| Jan 2026 | Oracle Cloud | 205K | 90.5% | 1 |
| Jan 2026 | DoubleVerify | 9.9K | 4.4% | 2 |
| Jan 2026 | Integral Ad Science | 5.4K | 2.4% | 3 |
| Jan 2026 | Channel Factory | 4.4K | 1.9% | 4 |
| Jan 2026 | Pixalate | 1.9K | 0.84% | 5 |
| Feb 2026 | Oracle Cloud | 205K | 90.5% | 1 |
| Feb 2026 | DoubleVerify | 9.9K | 4.4% | 2 |
| Feb 2026 | Integral Ad Science | 5.4K | 2.4% | 3 |
| Feb 2026 | Channel Factory | 4.4K | 1.9% | 4 |
| Feb 2026 | Pixalate | 1.9K | 0.84% | 5 |
| Mar 2026 | Oracle Cloud | 306K | 93.4% | 1 |
| Mar 2026 | DoubleVerify | 9.9K | 3% | 2 |
| Mar 2026 | Integral Ad Science | 5.4K | 1.6% | 3 |
| Mar 2026 | Channel Factory | 4.4K | 1.3% | 4 |
| Mar 2026 | Pixalate | 1.9K | 0.58% | 5 |
| Apr 2026 | Oracle Cloud | 251K | 92.1% | 1 |
| Apr 2026 | DoubleVerify | 9.9K | 3.6% | 2 |
| Apr 2026 | Integral Ad Science | 5.4K | 2% | 3 |
| Apr 2026 | Channel Factory | 4.4K | 1.6% | 4 |
| Apr 2026 | Pixalate | 1.9K | 0.7% | 5 |
| May 2026 | Oracle Cloud | 251K | 92.8% | 1 |
| May 2026 | DoubleVerify | 9.9K | 3.7% | 2 |
| May 2026 | Integral Ad Science | 4.4K | 1.6% | 3 |
| May 2026 | Channel Factory | 3.6K | 1.3% | 4 |
| May 2026 | Pixalate | 1.6K | 0.59% | 5 |
| Jun 2026 | Oracle Cloud | 206K | 91.4% | 1 |
| Jun 2026 | DoubleVerify | 9.9K | 4.4% | 2 |
| Jun 2026 | Integral Ad Science | 4.4K | 1.9% | 3 |
| Jun 2026 | Channel Factory | 3.6K | 1.6% | 4 |
| Jun 2026 | Pixalate | 1.6K | 0.71% | 5 |
| Jul 2026 | Oracle Cloud | 205K | 91.3% | 1 |
| Jul 2026 | DoubleVerify | 9.9K | 4.4% | 2 |
| Jul 2026 | Integral Ad Science | 4.4K | 2% | 3 |
| Jul 2026 | Channel Factory | 3.6K | 1.6% | 4 |
| Jul 2026 | Pixalate | 1.6K | 0.71% | 5 |
| Aug 2026 | Oracle Cloud | 250K | 91.4% | 1 |
| Aug 2026 | DoubleVerify | 14.8K | 5.4% | 2 |
| Aug 2026 | Integral Ad Science | 4.4K | 1.6% | 3 |
| Aug 2026 | Channel Factory | 2.9K | 1.1% | 4 |
| Aug 2026 | Pixalate | 1.6K | 0.58% | 5 |
| Sep 2026 | Channel Factory | — | — | — |
| Sep 2026 | DoubleVerify | — | — | — |
| Sep 2026 | Integral Ad Science | — | — | — |
| Sep 2026 | Oracle Cloud | — | — | — |
| Sep 2026 | Pixalate | — | — | — |

## What is being compared

- **Channel Factory**: Measured on the search term “channel factory”.
- **DoubleVerify**: Measured on the search term “doubleverify”.
- **Integral Ad Science**: Measured on the search term “integral ad science”.
- **Oracle Cloud**: Measured on the search terms “oracle cloud” and “oracle com”, summed into one figure.
- **Pixalate**: Measured on the search term “pixalate”.

- [Channel Factory](/demand/global-en/brands/channel-factory)
- [DoubleVerify](/demand/global-en/brands/doubleverify)
- [Integral Ad Science](/demand/global-en/brands/ias)
- [Oracle Cloud](/demand/global-en/brands/oracle-cloud)
- [Pixalate](/demand/global-en/brands/pixalate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brand safety platforms worldwide?

In August 2026, Oracle Cloud was the most searched among brand safety platforms worldwide, with an estimated 250K branded searches and 91.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Brand safety platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/brand-safety-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-safety-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
