---
title: "Brand naming agencies: Which brands are most popular in search?"
description: "Compare services and tools used to develop brand and product names. Share of Search among Lexicon Branding, Catchword, NameStormers, Zinzin and Eat My Words, the brand naming agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/brand-naming-agencies"
publisher: "Brandwave"
---

# Brand naming agencies: Which brands are most popular in search?

Compare services and tools used to develop brand and product names. Share of Search among Lexicon Branding, Catchword, NameStormers, Zinzin and Eat My Words, the brand naming agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brand naming agencies
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lexicon Branding, 89%

## Which brand is most popular in search among brand naming agencies worldwide?

- In August 2026, Lexicon Branding was the most searched among brand naming agencies worldwide, with an estimated 1.3K branded searches and 89% estimated Share of Search within this set.
- Catchword is in 2nd place, 83.6 percentage points behind at 5.5% Share of Search.
- Across the 11 months ending August 2026, Lexicon Branding’s estimated Share of Search among brand naming agencies worldwide increased from 80% to 89%.
- Across the 11 months ending August 2026, Catchword’s estimated Share of Search among brand naming agencies worldwide decreased from 10.9% to 5.5%.
- Across the 11 months ending August 2026, NameStormers’ estimated Share of Search among brand naming agencies worldwide decreased from 6.4% to 3.4%.
- Across the 11 months ending August 2026, Zinzin’s estimated Share of Search among brand naming agencies worldwide decreased from 2.7% to 1.4%.
- Across the 11 months ending August 2026, Eat My Words’ estimated Share of Search among brand naming agencies worldwide increased from 0% to 0.68%.
- Across the 11 months ending August 2026, Lexicon Branding’s estimated Share of Search among brand naming agencies worldwide peaked at 91.4% in May 2026 and was lowest at 80% in October 2025.
- Across the 11 months ending August 2026, Catchword’s estimated Share of Search among brand naming agencies worldwide peaked at 10.9% in October 2025 and was lowest at 4.6% in May 2026.
- Across the 11 months ending August 2026, NameStormers’ estimated Share of Search among brand naming agencies worldwide peaked at 6.4% in October 2025 and was lowest at 1.7% in May 2026.
- Across the 11 months ending August 2026, Zinzin’s estimated Share of Search among brand naming agencies worldwide peaked at 3.5% in November 2025 and was lowest at 1% in July 2026.
- Across the 11 months ending August 2026, Eat My Words’ estimated Share of Search among brand naming agencies worldwide peaked at 1.1% in December 2025 and was lowest at 0% in October 2025.

## Compare search popularity between leading brands

- [Lexicon Branding vs Catchword: compare search popularity](/demand/global-en/compare/catchword-vs-lexicon-branding): 89% against 5.5% Share of Search.
- [Lexicon Branding vs NameStormers: compare search popularity](/demand/global-en/compare/lexicon-branding-vs-namestormers): 89% against 3.4% Share of Search.
- [Catchword vs NameStormers: compare search popularity](/demand/global-en/compare/catchword-vs-namestormers): 5.5% against 3.4% Share of Search.

## How did search popularity change for brand naming agencies worldwide in August 2026?

- In August 2026, NameStormers lost estimated Share of Search among brand naming agencies worldwide, from 4% to 3.4%.
- In August 2026, Zinzin rose from 5th to 4th among brand naming agencies worldwide.
- In August 2026, Eat My Words fell from 4th to 5th among brand naming agencies worldwide.
- Estimated monthly branded searches for Lexicon Branding worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.
- Estimated monthly branded searches for Catchword worldwide fell 33.3% over 11 measured months, from 120 to 80 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lexicon Branding | 89% | 1.3K | +47.7% | Lexicon Branding |
| 2 | Catchword | 5.5% | 80 | +60.0% | Catchword |
| 3 | NameStormers | 3.4% | 50 | +25.0% | NameStormers |
| 4 | Zinzin | 1.4% | 20 | +100.0% | Zinzin |
| 5 | Eat My Words | 0.68% | 10 | 0.0% | Eat My Words |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lexicon Branding | 880 | 80% | 1 |
| Oct 2025 | Catchword | 120 | 10.9% | 2 |
| Oct 2025 | NameStormers | 70 | 6.4% | 3 |
| Oct 2025 | Zinzin | 30 | 2.7% | 4 |
| Oct 2025 | Eat My Words | 0 | 0% | 5 |
| Nov 2025 | Lexicon Branding | 720 | 83.7% | 1 |
| Nov 2025 | Catchword | 60 | 7% | 2 |
| Nov 2025 | NameStormers | 50 | 5.8% | 3 |
| Nov 2025 | Zinzin | 30 | 3.5% | 4 |
| Nov 2025 | Eat My Words | 0 | 0% | 5 |
| Dec 2025 | Lexicon Branding | 720 | 81.8% | 1 |
| Dec 2025 | Catchword | 80 | 9.1% | 2 |
| Dec 2025 | NameStormers | 50 | 5.7% | 3 |
| Dec 2025 | Zinzin | 20 | 2.3% | 4 |
| Dec 2025 | Eat My Words | 10 | 1.1% | 5 |
| Jan 2026 | Lexicon Branding | 720 | 82.8% | 1 |
| Jan 2026 | Catchword | 80 | 9.2% | 2 |
| Jan 2026 | NameStormers | 50 | 5.7% | 3 |
| Jan 2026 | Zinzin | 20 | 2.3% | 4 |
| Jan 2026 | Eat My Words | 0 | 0% | 5 |
| Feb 2026 | Lexicon Branding | 880 | 80% | 1 |
| Feb 2026 | Catchword | 110 | 10% | 2 |
| Feb 2026 | NameStormers | 70 | 6.4% | 3 |
| Feb 2026 | Zinzin | 30 | 2.7% | 4 |
| Feb 2026 | Eat My Words | 10 | 0.91% | 5 |
| Mar 2026 | Lexicon Branding | 1K | 87% | 1 |
| Mar 2026 | Catchword | 80 | 7% | 2 |
| Mar 2026 | NameStormers | 40 | 3.5% | 3 |
| Mar 2026 | Zinzin | 20 | 1.7% | 4 |
| Mar 2026 | Eat My Words | 10 | 0.87% | 5 |
| Apr 2026 | Lexicon Branding | 880 | 85.4% | 1 |
| Apr 2026 | Catchword | 80 | 7.8% | 2 |
| Apr 2026 | NameStormers | 50 | 4.9% | 3 |
| Apr 2026 | Zinzin | 20 | 1.9% | 4 |
| Apr 2026 | Eat My Words | 0 | 0% | 5 |
| May 2026 | Lexicon Branding | 1.6K | 91.4% | 1 |
| May 2026 | Catchword | 80 | 4.6% | 2 |
| May 2026 | NameStormers | 30 | 1.7% | 3 |
| May 2026 | Zinzin | 30 | 1.7% | 4 |
| May 2026 | Eat My Words | 10 | 0.57% | 5 |
| Jun 2026 | Lexicon Branding | 880 | 87.1% | 1 |
| Jun 2026 | Catchword | 60 | 5.9% | 2 |
| Jun 2026 | NameStormers | 40 | 4% | 3 |
| Jun 2026 | Zinzin | 20 | 2% | 4 |
| Jun 2026 | Eat My Words | 10 | 0.99% | 5 |
| Jul 2026 | Lexicon Branding | 880 | 88.9% | 1 |
| Jul 2026 | Catchword | 50 | 5.1% | 2 |
| Jul 2026 | NameStormers | 40 | 4% | 3 |
| Jul 2026 | Eat My Words | 10 | 1% | 4 |
| Jul 2026 | Zinzin | 10 | 1% | 5 |
| Aug 2026 | Lexicon Branding | 1.3K | 89% | 1 |
| Aug 2026 | Catchword | 80 | 5.5% | 2 |
| Aug 2026 | NameStormers | 50 | 3.4% | 3 |
| Aug 2026 | Zinzin | 20 | 1.4% | 4 |
| Aug 2026 | Eat My Words | 10 | 0.68% | 5 |
| Sep 2026 | Catchword | — | — | — |
| Sep 2026 | Eat My Words | — | — | — |
| Sep 2026 | Lexicon Branding | — | — | — |
| Sep 2026 | NameStormers | — | — | — |
| Sep 2026 | Zinzin | — | — | — |

## What is being compared

- **Catchword**: Measured on the search terms “catchword branding” and “catchword naming”, summed into one figure.
- **Eat My Words**: Measured on the search term “eatmywords com”.
- **Lexicon Branding**: Measured on the search terms “lexicon branding” and “lexiconbranding”, summed into one figure.
- **NameStormers**: Measured on the search term “namestormers”.
- **Zinzin**: Measured on the search term “zinzin com”.

- [Catchword](/demand/global-en/brands/catchword)
- [Eat My Words](/demand/global-en/brands/eat-my-words)
- [Lexicon Branding](/demand/global-en/brands/lexicon-branding)
- [NameStormers](/demand/global-en/brands/namestormers)
- [Zinzin](/demand/global-en/brands/zinzin)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brand naming agencies worldwide?

In August 2026, Lexicon Branding was the most searched among brand naming agencies worldwide, with an estimated 1.3K branded searches and 89% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Brand naming agencies: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/brand-naming-agencies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-naming-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.