--- title: "Brand monitoring tools: Which brands are most popular in search?" description: "Compare the tools used to monitor brand mentions. Share of Search among Meltwater, Brand24, Talkwalker, YouScan and Mention, the brand monitoring tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brand-monitoring-tools" publisher: "Brandwave" --- # Brand monitoring tools: Which brands are most popular in search? Compare the tools used to monitor brand mentions. Share of Search among Meltwater, Brand24, Talkwalker, YouScan and Mention, the brand monitoring tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Brand monitoring tools - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Meltwater, 52.2% ## Which brand is most popular in search among brand monitoring tools worldwide? - In August 2026, Meltwater was the most searched among brand monitoring tools worldwide, with an estimated 60.8K branded searches and 52.2% estimated Share of Search within this set. - Brand24 is in 2nd place, 28.9 percentage points behind at 23.4% Share of Search. - Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among brand monitoring tools worldwide increased from 45% to 52.2%. - Across the 11 months ending August 2026, Brand24’s estimated Share of Search among brand monitoring tools worldwide decreased from 24.6% to 23.4%. - Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among brand monitoring tools worldwide decreased from 24.5% to 19.1%. - Across the 11 months ending August 2026, YouScan’s estimated Share of Search among brand monitoring tools worldwide increased from 4% to 4.6%. - Across the 11 months ending August 2026, Mention’s estimated Share of Search among brand monitoring tools worldwide decreased from 2% to 0.69%. - Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among brand monitoring tools worldwide peaked at 52.2% in August 2026 and was lowest at 42.4% in December 2025. - Across the 11 months ending August 2026, Brand24’s estimated Share of Search among brand monitoring tools worldwide peaked at 28.5% in November 2025 and was lowest at 23.3% in July 2026. - Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among brand monitoring tools worldwide peaked at 24.5% in October 2025 and was lowest at 19% in July 2026. - Across the 11 months ending August 2026, YouScan’s estimated Share of Search among brand monitoring tools worldwide peaked at 6.2% in February 2026 and was lowest at 3.8% in November 2025. ## Compare search popularity between leading brands - [Meltwater vs Brand24: compare search popularity](/demand/global-en/compare/brand24-vs-meltwater): 52.2% against 23.4% Share of Search. - [Meltwater vs Talkwalker: compare search popularity](/demand/global-en/compare/meltwater-vs-talkwalker): 52.2% against 19.1% Share of Search. - [Meltwater vs YouScan: compare search popularity](/demand/global-en/compare/meltwater-vs-youscan): 52.2% against 4.6% Share of Search. - [Brand24 vs Talkwalker: compare search popularity](/demand/global-en/compare/brand24-vs-talkwalker): 23.4% against 19.1% Share of Search. - [Brand24 vs YouScan: compare search popularity](/demand/global-en/compare/brand24-vs-youscan): 23.4% against 4.6% Share of Search. - [Talkwalker vs YouScan: compare search popularity](/demand/global-en/compare/talkwalker-vs-youscan): 19.1% against 4.6% Share of Search. ## How did search popularity change for brand monitoring tools worldwide in August 2026? - Meltwater’s estimated Share of Search among brand monitoring tools worldwide has gained ground for 3 months in a row, from 46.9% to 52.2% in August 2026. - Mention’s estimated Share of Search among brand monitoring tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.69% in August 2026. - Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026. - Estimated monthly branded searches for Brand24 worldwide fell 33% over 11 measured months, from 40.6K to 27.2K in August 2026. - Estimated monthly branded searches for YouScan worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Meltwater | 52.2% | 60.8K | -0.1% | Meltwater | | 2 | Brand24 | 23.4% | 27.2K | -0.1% | Brand24 | | 3 | Talkwalker | 19.1% | 22.2K | 0.0% | Talkwalker | | 4 | YouScan | 4.6% | 5.4K | 0.0% | YouScan | | 5 | Mention | 0.69% | 800 | -27.9% | Mention | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Meltwater | 74.3K | 45% | 1 | | Oct 2025 | Brand24 | 40.6K | 24.6% | 2 | | Oct 2025 | Talkwalker | 40.5K | 24.5% | 3 | | Oct 2025 | YouScan | 6.6K | 4% | 4 | | Oct 2025 | Mention | 3.3K | 2% | 5 | | Nov 2025 | Meltwater | 60.8K | 42.6% | 1 | | Nov 2025 | Brand24 | 40.6K | 28.5% | 2 | | Nov 2025 | Talkwalker | 33.1K | 23.2% | 3 | | Nov 2025 | YouScan | 5.4K | 3.8% | 4 | | Nov 2025 | Mention | 2.8K | 2% | 5 | | Dec 2025 | Meltwater | 49.7K | 42.4% | 1 | | Dec 2025 | Brand24 | 33.2K | 28.3% | 2 | | Dec 2025 | Talkwalker | 27.1K | 23.1% | 3 | | Dec 2025 | YouScan | 5.4K | 4.6% | 4 | | Dec 2025 | Mention | 1.9K | 1.6% | 5 | | Jan 2026 | Meltwater | 60.9K | 44.7% | 1 | | Jan 2026 | Brand24 | 33.2K | 24.4% | 2 | | Jan 2026 | Talkwalker | 33.1K | 24.3% | 3 | | Jan 2026 | YouScan | 6.6K | 4.8% | 4 | | Jan 2026 | Mention | 2.4K | 1.7% | 5 | | Feb 2026 | Meltwater | 60.9K | 46.3% | 1 | | Feb 2026 | Brand24 | 33.2K | 25.2% | 2 | | Feb 2026 | Talkwalker | 27.1K | 20.6% | 3 | | Feb 2026 | YouScan | 8.1K | 6.2% | 4 | | Feb 2026 | Mention | 2.3K | 1.7% | 5 | | Mar 2026 | Meltwater | 60.9K | 42.4% | 1 | | Mar 2026 | Brand24 | 40.6K | 28.3% | 2 | | Mar 2026 | Talkwalker | 33.1K | 23% | 3 | | Mar 2026 | YouScan | 6.6K | 4.6% | 4 | | Mar 2026 | Mention | 2.4K | 1.7% | 5 | | Apr 2026 | Meltwater | 60.9K | 46.9% | 1 | | Apr 2026 | Brand24 | 33.2K | 25.6% | 2 | | Apr 2026 | Talkwalker | 27.1K | 20.9% | 3 | | Apr 2026 | YouScan | 6.6K | 5.1% | 4 | | Apr 2026 | Mention | 2.1K | 1.6% | 5 | | May 2026 | Meltwater | 61K | 46.9% | 1 | | May 2026 | Brand24 | 33.2K | 25.6% | 2 | | May 2026 | Talkwalker | 27.1K | 20.9% | 3 | | May 2026 | YouScan | 6.6K | 5.1% | 4 | | May 2026 | Mention | 2K | 1.5% | 5 | | Jun 2026 | Meltwater | 60.9K | 47% | 1 | | Jun 2026 | Brand24 | 33.3K | 25.7% | 2 | | Jun 2026 | Talkwalker | 27.1K | 20.9% | 3 | | Jun 2026 | YouScan | 6.6K | 5.1% | 4 | | Jun 2026 | Mention | 1.6K | 1.3% | 5 | | Jul 2026 | Meltwater | 60.9K | 52.1% | 1 | | Jul 2026 | Brand24 | 27.2K | 23.3% | 2 | | Jul 2026 | Talkwalker | 22.2K | 19% | 3 | | Jul 2026 | YouScan | 5.4K | 4.6% | 4 | | Jul 2026 | Mention | 1.1K | 0.95% | 5 | | Aug 2026 | Meltwater | 60.8K | 52.2% | 1 | | Aug 2026 | Brand24 | 27.2K | 23.4% | 2 | | Aug 2026 | Talkwalker | 22.2K | 19.1% | 3 | | Aug 2026 | YouScan | 5.4K | 4.6% | 4 | | Aug 2026 | Mention | 800 | 0.69% | 5 | | Sep 2026 | Brand24 | — | — | — | | Sep 2026 | Meltwater | — | — | — | | Sep 2026 | Mention | — | — | — | | Sep 2026 | Talkwalker | — | — | — | | Sep 2026 | YouScan | — | — | — | ## What is being compared - **Brand24**: Measured on the search terms “brand24” and “brand24 social listening”, summed into one figure. - **Meltwater**: Measured on the search terms “meltwater”, “meltwater media intelligence” and “meltwater social listening”, summed into one figure. - **Mention**: Measured on the search terms “mention social listening” and “mention.com”, summed into one figure. - **Talkwalker**: Measured on the search term “talkwalker”. - **YouScan**: Measured on the search term “youscan”. - [Brand24](/demand/global-en/brands/brand24) - [Meltwater](/demand/global-en/brands/meltwater) - [Mention](/demand/global-en/brands/mention) - [Talkwalker](/demand/global-en/brands/talkwalker) - [YouScan](/demand/global-en/brands/youscan) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among brand monitoring tools worldwide? In August 2026, Meltwater was the most searched among brand monitoring tools worldwide, with an estimated 60.8K branded searches and 52.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Brand monitoring tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/brand-monitoring-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-monitoring-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.