--- title: "Collabstr vs #paid: Which is searched more?" description: "Is Collabstr or #paid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand deal platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brand-deal-platforms/compare/collabstr-vs-paid" publisher: "Brandwave" --- # Collabstr vs #paid: Which is searched more? Is Collabstr or #paid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand deal platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Collabstr and #paid - **Competitive set**: Brand deal platforms - **Market**: Global - **Month measured**: Sep 2026 - **Collabstr Share of Search**: 6.4% - **#paid Share of Search**: 87.3% ## Is Collabstr or #paid more popular in search? - In September 2026, #paid had more branded searches than Collabstr among brand deal platforms worldwide. #paid had about 368,000 branded searches, while Collabstr had 27,100. #paid made up 87.3% of all brand deal platform searches we track, and Collabstr accounted for 6.4%. - #paid was ahead of Collabstr in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Collabstr’s share of searches among brand deal platforms worldwide moved from 9.2% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, #paid’s share of searches among brand deal platforms worldwide moved from 83.3% to 87.3%, and its estimated monthly branded searches moved from 301K to 368K. ## Top brand deal platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Collabstr was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. #paid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Collabstr was listed before #paid in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Collabstr | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Aspire | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Shopify Collabs | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | #paid | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | IZEA | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | GRIN | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Influencity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brand deal platforms - Asked ChatGPT "Which brand deal platform should I use?": 1. Collabstr, 2. Aspire - Asked ChatGPT "What are the best brand deal platforms?": 1. Collabstr, 2. Aspire, 3. IZEA, 4. Shopify Collabs - Asked ChatGPT "What's the best brand deal platform for creator partnerships?": 1. Aspire, 2. Collabstr, 3. Shopify Collabs, 4. GRIN - Searched Google, AI Overview "brand deal platforms": 1. IZEA - Searched Google, AI Overview "creator brand deals": 1. Collabstr, 2. #paid Not named in any answer: Influencity. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand deal platforms worldwide in September 2026? - In September 2026, #paid gained share of searches among brand deal platforms worldwide, from 86% to 87.3%. - In September 2026, Collabstr lost share of searches among brand deal platforms worldwide, from 7.7% to 6.4%. ## Month by month | Month | Collabstr estimated searches | Collabstr Share of Search | Collabstr rank | #paid estimated searches | #paid Share of Search | #paid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 9.2% | 2 | 301K | 83.3% | 1 | | Nov 2025 | 27.1K | 7.6% | 2 | 301K | 84.6% | 1 | | Dec 2025 | 27.1K | 7.7% | 2 | 301K | 85.8% | 1 | | Jan 2026 | 33.1K | 9.1% | 2 | 301K | 83.1% | 1 | | Feb 2026 | 33.1K | 9.3% | 2 | 301K | 84.2% | 1 | | Mar 2026 | 33.1K | 9.2% | 2 | 301K | 83.2% | 1 | | Apr 2026 | 33.1K | 9.2% | 2 | 301K | 83.3% | 1 | | May 2026 | 27.1K | 7.7% | 2 | 301K | 85.3% | 1 | | Jun 2026 | 27.1K | 6.5% | 2 | 368K | 87.8% | 1 | | Jul 2026 | 33.1K | 7.8% | 2 | 368K | 86.5% | 1 | | Aug 2026 | 33.1K | 7.7% | 2 | 368K | 86% | 1 | | Sep 2026 | 27.1K | 6.4% | 2 | 368K | 87.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Collabstr’s and #paid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Collabstr**: Measured on the search term “collabstr”. - **#paid**: Measured on the search term “#paid”. - [Collabstr profile](/demand/global-en/brands/collabstr) - [#paid profile](/demand/global-en/brands/paid) - [All brand deal platforms worldwide](/demand/global-en/categories/brand-deal-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Collabstr or #paid more popular in search? In September 2026, #paid had more branded searches than Collabstr among brand deal platforms worldwide. #paid had about 368,000 branded searches, while Collabstr had 27,100. #paid made up 87.3% of all brand deal platform searches we track, and Collabstr accounted for 6.4%. ## Cite this page Brandwave. "Collabstr vs #paid: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/brand-deal-platforms/compare/collabstr-vs-paid This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-deal-platforms/compare/collabstr-vs-paid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.