---
title: "Brand deal platforms: Which are searched most?"
description: "Compare platforms creators use to find and manage brand deals. Share of Search among Aspire, #paid, Influencity, IZEA and GRIN, the brand deal platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/brand-deal-platforms"
publisher: "Brandwave"
---

# Brand deal platforms: Which are searched most?

Compare platforms creators use to find and manage brand deals. Share of Search among Aspire, #paid, Influencity, IZEA and GRIN, the brand deal platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Brand deal platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Aspire, 49.6%

## Which brand is most popular in search among brand deal platforms worldwide?

- Aspire and #paid share the highest estimated Share of Search among brand deal platforms worldwide, at 49.6% and 49.4% in August 2026.
- Across the 11 months ending August 2026, Aspire’s estimated Share of Search among brand deal platforms worldwide decreased from 54% to 49.6%.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among brand deal platforms worldwide increased from 44% to 49.4%.
- Across the 11 months ending August 2026, Influencity’s estimated Share of Search among brand deal platforms worldwide decreased from 1.2% to 0.48%.
- Across the 11 months ending August 2026, Aspire’s estimated Share of Search among brand deal platforms worldwide peaked at 59.1% in March 2026 and was lowest at 49.5% in June 2026.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among brand deal platforms worldwide peaked at 49.4% in August 2026 and was lowest at 39.4% in March 2026.
- Across the 11 months ending August 2026, IZEA and GRIN held steady: their estimated Share of Search among brand deal platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Aspire vs #paid: compare search popularity](/demand/global-en/compare/aspire-vs-paid): 49.6% against 49.4% Share of Search.

## How did search popularity change for brand deal platforms worldwide in August 2026?

- #paid’s estimated Share of Search among brand deal platforms worldwide has gained ground for 3 months in a row, from 44.3% to 49.4% in August 2026.
- Estimated monthly branded searches for GRIN worldwide rose 22.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for Influencity worldwide fell 55.5% over 11 measured months, from 8.1K to 3.6K in August 2026.
- Estimated monthly branded searches for IZEA worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aspire | 49.6% | 369K | -0.1% | Aspire |
| 2 | #paid | 49.4% | 368K | 0.0% | #paid |
| 3 | Influencity | 0.48% | 3.6K | -18.1% | Influencity |
| 4 | IZEA | 0.32% | 2.4K | 0.0% | IZEA |
| 5 | GRIN | 0.21% | 1.6K | +63.3% | GRIN |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aspire | 369K | 54% | 1 |
| Oct 2025 | #paid | 301K | 44% | 2 |
| Oct 2025 | Influencity | 8.1K | 1.2% | 3 |
| Oct 2025 | IZEA | 4.4K | 0.64% | 4 |
| Oct 2025 | GRIN | 1.3K | 0.19% | 5 |
| Nov 2025 | Aspire | 369K | 54.2% | 1 |
| Nov 2025 | #paid | 301K | 44.1% | 2 |
| Nov 2025 | Influencity | 6.6K | 0.97% | 3 |
| Nov 2025 | IZEA | 3.6K | 0.53% | 4 |
| Nov 2025 | GRIN | 1.3K | 0.19% | 5 |
| Dec 2025 | Aspire | 369K | 54.3% | 1 |
| Dec 2025 | #paid | 301K | 44.3% | 2 |
| Dec 2025 | Influencity | 5.4K | 0.8% | 3 |
| Dec 2025 | IZEA | 2.9K | 0.43% | 4 |
| Dec 2025 | GRIN | 1.2K | 0.17% | 5 |
| Jan 2026 | Aspire | 370K | 54.2% | 1 |
| Jan 2026 | #paid | 301K | 44.1% | 2 |
| Jan 2026 | Influencity | 6.6K | 0.97% | 3 |
| Jan 2026 | IZEA | 3.6K | 0.53% | 4 |
| Jan 2026 | GRIN | 1.2K | 0.18% | 5 |
| Feb 2026 | Aspire | 369K | 54.3% | 1 |
| Feb 2026 | #paid | 301K | 44.2% | 2 |
| Feb 2026 | Influencity | 5.4K | 0.8% | 3 |
| Feb 2026 | IZEA | 2.9K | 0.43% | 4 |
| Feb 2026 | GRIN | 1.6K | 0.24% | 5 |
| Mar 2026 | Aspire | 452K | 59.1% | 1 |
| Mar 2026 | #paid | 301K | 39.4% | 2 |
| Mar 2026 | Influencity | 6.6K | 0.87% | 3 |
| Mar 2026 | IZEA | 2.9K | 0.38% | 4 |
| Mar 2026 | GRIN | 2.3K | 0.3% | 5 |
| Apr 2026 | Aspire | 370K | 54.3% | 1 |
| Apr 2026 | #paid | 301K | 44.2% | 2 |
| Apr 2026 | Influencity | 5.4K | 0.8% | 3 |
| Apr 2026 | IZEA | 3.6K | 0.53% | 4 |
| Apr 2026 | GRIN | 1.7K | 0.25% | 5 |
| May 2026 | Aspire | 370K | 54.4% | 1 |
| May 2026 | #paid | 301K | 44.3% | 2 |
| May 2026 | Influencity | 4.4K | 0.65% | 3 |
| May 2026 | IZEA | 2.9K | 0.43% | 4 |
| May 2026 | GRIN | 1.7K | 0.25% | 5 |
| Jun 2026 | Aspire | 369K | 49.5% | 1 |
| Jun 2026 | #paid | 368K | 49.4% | 2 |
| Jun 2026 | Influencity | 4.4K | 0.59% | 3 |
| Jun 2026 | IZEA | 2.4K | 0.32% | 4 |
| Jun 2026 | GRIN | 1.4K | 0.19% | 5 |
| Jul 2026 | Aspire | 369K | 49.6% | 1 |
| Jul 2026 | #paid | 368K | 49.4% | 2 |
| Jul 2026 | Influencity | 4.4K | 0.59% | 3 |
| Jul 2026 | IZEA | 2.4K | 0.32% | 4 |
| Jul 2026 | GRIN | 980 | 0.13% | 5 |
| Aug 2026 | Aspire | 369K | 49.6% | 1 |
| Aug 2026 | #paid | 368K | 49.4% | 2 |
| Aug 2026 | Influencity | 3.6K | 0.48% | 3 |
| Aug 2026 | IZEA | 2.4K | 0.32% | 4 |
| Aug 2026 | GRIN | 1.6K | 0.21% | 5 |
| Sep 2026 | #paid | — | — | — |
| Sep 2026 | Aspire | — | — | — |
| Sep 2026 | GRIN | — | — | — |
| Sep 2026 | Influencity | — | — | — |
| Sep 2026 | IZEA | — | — | — |

## What is being compared

- **#paid**: Measured on the search term “#paid”.
- **Aspire**: Measured on the search terms “aspire”, “aspire influencer” and “aspire influencer marketing platform”, summed into one figure.
- **GRIN**: Measured on the search terms “grin influencer” and “grin influencer marketing platform”, summed into one figure.
- **Influencity**: Measured on the search terms “influencity” and “influencity.com”, summed into one figure.
- **IZEA**: Measured on the search term “izea”.

- [#paid](/demand/global-en/brands/paid)
- [Aspire](/demand/global-en/brands/aspire)
- [GRIN](/demand/global-en/brands/grin)
- [Influencity](/demand/global-en/brands/influencity)
- [IZEA](/demand/global-en/brands/izea)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among brand deal platforms worldwide?

Aspire and #paid share the highest estimated Share of Search among brand deal platforms worldwide, at 49.6% and 49.4% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Brand deal platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/brand-deal-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-deal-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.