--- title: "Capterra vs Yotpo: Which is searched more?" description: "Is Capterra or Yotpo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand advocacy platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brand-advocacy-platforms/compare/capterra-vs-yotpo" publisher: "Brandwave" --- # Capterra vs Yotpo: Which is searched more? Is Capterra or Yotpo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand advocacy platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capterra and Yotpo - **Competitive set**: Brand advocacy platforms - **Market**: Global - **Month measured**: Sep 2026 - **Capterra Share of Search**: 6.7% - **Yotpo Share of Search**: 3% ## Is Capterra or Yotpo more popular in search? - In September 2026, Capterra had more branded searches than Yotpo among brand advocacy platforms worldwide. Capterra had about 40,500 branded searches, while Yotpo had 18,100. Capterra made up 6.7% of all brand advocacy platform searches we track, and Yotpo accounted for 3%. - Capterra was ahead of Yotpo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Capterra’s share of searches among brand advocacy platforms worldwide moved from 7.8% to 6.7%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Yotpo’s share of searches among brand advocacy platforms worldwide moved from 5.2% to 3%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top brand advocacy platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yotpo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Capterra did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Influitive | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Referral Factory | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | DSMN8 | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Referral Rock | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Birdeye | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Yotpo | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | UserEvidence | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Extole | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | G2 | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | TrustRadius | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Capterra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brand advocacy platforms - Asked ChatGPT "Which brand advocacy platform should I use?": 1. DSMN8, 2. Influitive, 3. Referral Factory, 4. Birdeye, 5. UserEvidence, 6. G2 - Asked ChatGPT "What are the best brand advocacy platforms?": 1. UserEvidence, 2. Influitive, 3. DSMN8, 4. Extole, 5. Birdeye, 6. Referral Factory, 7. G2 - Asked ChatGPT "What's the best brand advocacy platform for customer referrals?": 1. Referral Rock, 2. Yotpo, 3. Extole, 4. Influitive, 5. TrustRadius - Searched Google, AI Overview "customer advocacy software": 1. Influitive, 2. Birdeye, 3. Yotpo - Searched Google, AI Overview "referral marketing platform": 1. Referral Factory, 2. Referral Rock, 3. Yotpo Not named in any answer: Capterra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand advocacy platforms worldwide in September 2026? - In September 2026, Yotpo lost share of searches among brand advocacy platforms worldwide, from 3.7% to 3%. ## Month by month | Month | Capterra estimated searches | Capterra Share of Search | Capterra rank | Yotpo estimated searches | Yotpo Share of Search | Yotpo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 7.8% | 3 | 27.1K | 5.2% | 4 | | Nov 2025 | 33.1K | 7.6% | 3 | 22.2K | 5.1% | 4 | | Dec 2025 | 33.1K | 7.8% | 3 | 22.2K | 5.2% | 4 | | Jan 2026 | 40.5K | 9.1% | 3 | 22.2K | 5% | 4 | | Feb 2026 | 33.1K | 8.7% | 3 | 22.2K | 5.8% | 4 | | Mar 2026 | 40.5K | 6.9% | 3 | 22.2K | 3.8% | 4 | | Apr 2026 | 40.5K | 8.1% | 3 | 22.2K | 4.4% | 4 | | May 2026 | 40.5K | 6.8% | 3 | 22.2K | 3.7% | 4 | | Jun 2026 | 40.5K | 7% | 3 | 22.2K | 3.8% | 4 | | Jul 2026 | 40.5K | 7% | 3 | 22.2K | 3.8% | 4 | | Aug 2026 | 33.1K | 6.8% | 3 | 18.1K | 3.7% | 4 | | Sep 2026 | 40.5K | 6.7% | 3 | 18.1K | 3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Capterra’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capterra**: Measured on the search term “capterra”. - **Yotpo**: Measured on the search term “yotpo”. - [Capterra profile](/demand/global-en/brands/capterra) - [Yotpo profile](/demand/global-en/brands/yotpo) - [All brand advocacy platforms worldwide](/demand/global-en/categories/brand-advocacy-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Capterra or Yotpo more popular in search? In September 2026, Capterra had more branded searches than Yotpo among brand advocacy platforms worldwide. Capterra had about 40,500 branded searches, while Yotpo had 18,100. Capterra made up 6.7% of all brand advocacy platform searches we track, and Yotpo accounted for 3%. ## Cite this page Brandwave. "Capterra vs Yotpo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/brand-advocacy-platforms/compare/capterra-vs-yotpo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-advocacy-platforms/compare/capterra-vs-yotpo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.