--- title: "Capterra vs G2: Which is searched more?" description: "Is Capterra or G2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand advocacy platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brand-advocacy-platforms/compare/capterra-vs-g2" publisher: "Brandwave" --- # Capterra vs G2: Which is searched more? Is Capterra or G2 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand advocacy platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Capterra and G2 - **Competitive set**: Brand advocacy platforms - **Market**: Global - **Month measured**: Sep 2026 - **Capterra Share of Search**: 6.7% - **G2 Share of Search**: 76.1% ## Is Capterra or G2 more popular in search? - In September 2026, G2 had more branded searches than Capterra among brand advocacy platforms worldwide. G2 had about 458,000 branded searches, while Capterra had 40,500. G2 made up 76.1% of all brand advocacy platform searches we track, and Capterra accounted for 6.7%. - G2 was ahead of Capterra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Capterra’s share of searches among brand advocacy platforms worldwide moved from 7.8% to 6.7%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, G2’s share of searches among brand advocacy platforms worldwide moved from 72.7% to 76.1%, and its estimated monthly branded searches moved from 376K to 458K. ## Top brand advocacy platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, G2 was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Capterra did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Influitive | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Referral Factory | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | DSMN8 | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Referral Rock | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Birdeye | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Yotpo | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | UserEvidence | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Extole | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | G2 | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | TrustRadius | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Capterra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about brand advocacy platforms - Asked ChatGPT "Which brand advocacy platform should I use?": 1. DSMN8, 2. Influitive, 3. Referral Factory, 4. Birdeye, 5. UserEvidence, 6. G2 - Asked ChatGPT "What are the best brand advocacy platforms?": 1. UserEvidence, 2. Influitive, 3. DSMN8, 4. Extole, 5. Birdeye, 6. Referral Factory, 7. G2 - Asked ChatGPT "What's the best brand advocacy platform for customer referrals?": 1. Referral Rock, 2. Yotpo, 3. Extole, 4. Influitive, 5. TrustRadius - Searched Google, AI Overview "customer advocacy software": 1. Influitive, 2. Birdeye, 3. Yotpo - Searched Google, AI Overview "referral marketing platform": 1. Referral Factory, 2. Referral Rock, 3. Yotpo Not named in any answer: Capterra. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for brand advocacy platforms worldwide in September 2026? - In September 2026, G2 lost share of searches among brand advocacy platforms worldwide, from 77.1% to 76.1%. ## Month by month | Month | Capterra estimated searches | Capterra Share of Search | Capterra rank | G2 estimated searches | G2 Share of Search | G2 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 7.8% | 3 | 376K | 72.7% | 1 | | Nov 2025 | 33.1K | 7.6% | 3 | 308K | 70.7% | 1 | | Dec 2025 | 33.1K | 7.8% | 3 | 308K | 72.7% | 1 | | Jan 2026 | 40.5K | 9.1% | 3 | 309K | 69.4% | 1 | | Feb 2026 | 33.1K | 8.7% | 3 | 254K | 66.5% | 1 | | Mar 2026 | 40.5K | 6.9% | 3 | 376K | 64.1% | 1 | | Apr 2026 | 40.5K | 8.1% | 3 | 378K | 75.3% | 1 | | May 2026 | 40.5K | 6.8% | 3 | 462K | 77.6% | 1 | | Jun 2026 | 40.5K | 7% | 3 | 458K | 78.9% | 1 | | Jul 2026 | 40.5K | 7% | 3 | 458K | 78.8% | 1 | | Aug 2026 | 33.1K | 6.8% | 3 | 376K | 77.1% | 1 | | Sep 2026 | 40.5K | 6.7% | 3 | 458K | 76.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Capterra’s and G2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Capterra**: Measured on the search term “capterra”. - **G2**: Measured on the search terms “g2” and “g2 reviews”, summed into one figure. - [Capterra profile](/demand/global-en/brands/capterra) - [G2 profile](/demand/global-en/brands/g2) - [All brand advocacy platforms worldwide](/demand/global-en/categories/brand-advocacy-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Capterra or G2 more popular in search? In September 2026, G2 had more branded searches than Capterra among brand advocacy platforms worldwide. G2 had about 458,000 branded searches, while Capterra had 40,500. G2 made up 76.1% of all brand advocacy platform searches we track, and Capterra accounted for 6.7%. ## Cite this page Brandwave. "Capterra vs G2: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/brand-advocacy-platforms/compare/capterra-vs-g2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-advocacy-platforms/compare/capterra-vs-g2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.