--- title: "Brand advocacy platforms: Which brands are most popular in search?" description: "Compare the platforms used to turn customers into advocates. Share of Search among Capterra, G2, TrustRadius, Extole and Influitive, the brand advocacy platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brand-advocacy-platforms" publisher: "Brandwave" --- # Brand advocacy platforms: Which brands are most popular in search? Compare the platforms used to turn customers into advocates. Share of Search among Capterra, G2, TrustRadius, Extole and Influitive, the brand advocacy platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Brand advocacy platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Capterra, 68.3% ## Which brand is most popular in search among brand advocacy platforms worldwide? - In August 2026, Capterra was the most searched among brand advocacy platforms worldwide, with an estimated 33.1K branded searches and 68.3% estimated Share of Search within this set. - G2 is in 2nd place, 51.6 percentage points behind at 16.7% Share of Search. - Across the 11 months ending August 2026, Capterra’s estimated Share of Search among brand advocacy platforms worldwide decreased from 71.2% to 68.3%. - Across the 11 months ending August 2026, G2’s estimated Share of Search among brand advocacy platforms worldwide increased from 14.2% to 16.7%. - Across the 11 months ending August 2026, TrustRadius’ estimated Share of Search among brand advocacy platforms worldwide increased from 9.5% to 11.1%. - Across the 11 months ending August 2026, Extole’s estimated Share of Search among brand advocacy platforms worldwide decreased from 3.4% to 2.8%. - Across the 11 months ending August 2026, Influitive’s estimated Share of Search among brand advocacy platforms worldwide decreased from 1.6% to 1%. - Across the 11 months ending August 2026, Capterra’s estimated Share of Search among brand advocacy platforms worldwide peaked at 73.7% in June 2026 and was lowest at 67.6% in February 2026. - Across the 11 months ending August 2026, G2’s estimated Share of Search among brand advocacy platforms worldwide peaked at 20.5% in May 2026 and was lowest at 14.2% in November 2025. - Across the 11 months ending August 2026, TrustRadius’ estimated Share of Search among brand advocacy platforms worldwide peaked at 11.1% in August 2026 and was lowest at 7.5% in May 2026. - Across the 11 months ending August 2026, Extole’s estimated Share of Search among brand advocacy platforms worldwide peaked at 3.5% in November 2025 and was lowest at 2.3% in May 2026. ## Compare search popularity between leading brands - [Capterra vs G2: compare search popularity](/demand/global-en/compare/capterra-vs-g2): 68.3% against 16.7% Share of Search. - [Capterra vs TrustRadius: compare search popularity](/demand/global-en/compare/capterra-vs-trustradius): 68.3% against 11.1% Share of Search. - [Capterra vs Extole: compare search popularity](/demand/global-en/compare/capterra-vs-extole): 68.3% against 2.8% Share of Search. - [G2 vs TrustRadius: compare search popularity](/demand/global-en/compare/g2-vs-trustradius): 16.7% against 11.1% Share of Search. - [G2 vs Extole: compare search popularity](/demand/global-en/compare/extole-vs-g2): 16.7% against 2.8% Share of Search. - [TrustRadius vs Extole: compare search popularity](/demand/global-en/compare/extole-vs-trustradius): 11.1% against 2.8% Share of Search. ## How did search popularity change for brand advocacy platforms worldwide in August 2026? - In August 2026, G2 gained estimated Share of Search among brand advocacy platforms worldwide, from 14.4% to 16.7%. - In August 2026, TrustRadius gained estimated Share of Search among brand advocacy platforms worldwide, from 9.6% to 11.1%. - In August 2026, Capterra lost estimated Share of Search among brand advocacy platforms worldwide, from 72% to 68.3%. - Estimated monthly branded searches for Influitive worldwide fell 45.1% over 11 measured months, from 910 to 500 in August 2026. - Estimated monthly branded searches for Extole worldwide fell 30.9% over 11 measured months, from 1.9K to 1.3K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Capterra | 68.3% | 33.1K | -18.3% | Capterra | | 2 | G2 | 16.7% | 8.1K | 0.0% | G2 | | 3 | TrustRadius | 11.1% | 5.4K | 0.0% | TrustRadius | | 4 | Extole | 2.8% | 1.3K | -17.8% | Extole | | 5 | Influitive | 1% | 500 | -19.4% | Influitive | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Capterra | 40.5K | 71.2% | 1 | | Oct 2025 | G2 | 8.1K | 14.2% | 2 | | Oct 2025 | TrustRadius | 5.4K | 9.5% | 3 | | Oct 2025 | Extole | 1.9K | 3.4% | 4 | | Oct 2025 | Influitive | 910 | 1.6% | 5 | | Nov 2025 | Capterra | 33.1K | 71.2% | 1 | | Nov 2025 | G2 | 6.6K | 14.2% | 2 | | Nov 2025 | TrustRadius | 4.4K | 9.5% | 3 | | Nov 2025 | Extole | 1.6K | 3.5% | 4 | | Nov 2025 | Influitive | 750 | 1.6% | 5 | | Dec 2025 | Capterra | 33.1K | 71.7% | 1 | | Dec 2025 | G2 | 6.6K | 14.3% | 2 | | Dec 2025 | TrustRadius | 4.4K | 9.5% | 3 | | Dec 2025 | Extole | 1.3K | 2.9% | 4 | | Dec 2025 | Influitive | 750 | 1.6% | 5 | | Jan 2026 | Capterra | 40.5K | 71.8% | 1 | | Jan 2026 | G2 | 8.1K | 14.4% | 2 | | Jan 2026 | TrustRadius | 5.4K | 9.6% | 3 | | Jan 2026 | Extole | 1.6K | 2.9% | 4 | | Jan 2026 | Influitive | 750 | 1.3% | 5 | | Feb 2026 | Capterra | 33.1K | 67.6% | 1 | | Feb 2026 | G2 | 8.1K | 16.5% | 2 | | Feb 2026 | TrustRadius | 5.4K | 11% | 3 | | Feb 2026 | Extole | 1.6K | 3.3% | 4 | | Feb 2026 | Influitive | 750 | 1.5% | 5 | | Mar 2026 | Capterra | 40.5K | 71.8% | 1 | | Mar 2026 | G2 | 8.1K | 14.4% | 2 | | Mar 2026 | TrustRadius | 5.4K | 9.6% | 3 | | Mar 2026 | Extole | 1.6K | 2.9% | 4 | | Mar 2026 | Influitive | 750 | 1.3% | 5 | | Apr 2026 | Capterra | 40.5K | 69.8% | 1 | | Apr 2026 | G2 | 9.9K | 17.1% | 2 | | Apr 2026 | TrustRadius | 5.4K | 9.3% | 3 | | Apr 2026 | Extole | 1.6K | 2.8% | 4 | | Apr 2026 | Influitive | 620 | 1.1% | 5 | | May 2026 | Capterra | 40.5K | 68.7% | 1 | | May 2026 | G2 | 12.1K | 20.5% | 2 | | May 2026 | TrustRadius | 4.4K | 7.5% | 3 | | May 2026 | Extole | 1.3K | 2.3% | 4 | | May 2026 | Influitive | 630 | 1.1% | 5 | | Jun 2026 | Capterra | 40.5K | 73.7% | 1 | | Jun 2026 | G2 | 8.1K | 14.7% | 2 | | Jun 2026 | TrustRadius | 4.4K | 8% | 3 | | Jun 2026 | Extole | 1.3K | 2.4% | 4 | | Jun 2026 | Influitive | 620 | 1.1% | 5 | | Jul 2026 | Capterra | 40.5K | 72% | 1 | | Jul 2026 | G2 | 8.1K | 14.4% | 2 | | Jul 2026 | TrustRadius | 5.4K | 9.6% | 3 | | Jul 2026 | Extole | 1.6K | 2.9% | 4 | | Jul 2026 | Influitive | 620 | 1.1% | 5 | | Aug 2026 | Capterra | 33.1K | 68.3% | 1 | | Aug 2026 | G2 | 8.1K | 16.7% | 2 | | Aug 2026 | TrustRadius | 5.4K | 11.1% | 3 | | Aug 2026 | Extole | 1.3K | 2.8% | 4 | | Aug 2026 | Influitive | 500 | 1% | 5 | | Sep 2026 | Capterra | — | — | — | | Sep 2026 | Extole | — | — | — | | Sep 2026 | G2 | — | — | — | | Sep 2026 | Influitive | — | — | — | | Sep 2026 | TrustRadius | — | — | — | ## What is being compared - **Capterra**: Measured on the search term “capterra”. - **Extole**: Measured on the search terms “extole”, “extole marketing”, “extole referral”, “extole referral marketing” and “extole.com”, summed into one figure. - **G2**: Measured on the search term “g2 reviews”. - **Influitive**: Measured on the search terms “influitive”, “influitive app”, “influitive com” and “influitive software”, summed into one figure. - **TrustRadius**: Measured on the search term “trustradius”. - [Capterra](/demand/global-en/brands/capterra) - [Extole](/demand/global-en/brands/extole) - [G2](/demand/global-en/brands/g2) - [Influitive](/demand/global-en/brands/influitive) - [TrustRadius](/demand/global-en/brands/trustradius) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among brand advocacy platforms worldwide? In August 2026, Capterra was the most searched among brand advocacy platforms worldwide, with an estimated 33.1K branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Brand advocacy platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/brand-advocacy-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brand-advocacy-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.