--- title: "Brake pad brands: Which are searched most?" description: "Compare the brake pad brands drivers and mechanics buy. Share of Search among Akebono, Brembo, Bosch, EBC Brakes, Ferodo, Textar, Hawk Performance, Pagid and PowerStop, the brake pad brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/brake-pad-brands" publisher: "Brandwave" --- # Brake pad brands: Which are searched most? Compare the brake pad brands drivers and mechanics buy. Share of Search among Akebono, Brembo, Bosch, EBC Brakes, Ferodo, Textar, Hawk Performance, Pagid and PowerStop, the brake pad brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Brake pad brands - **Market**: Global - **Brands compared**: 9 - **Month measured**: Sep 2026 - **Highest Share of Search**: Akebono, 34.2% ## Which brand is most popular in search among brake pad brands worldwide? - In September 2026, Akebono was the most searched among brake pad brands worldwide, with an estimated 22.2K branded searches, 34.2% of all searches for the nine we track. - Brembo is in 2nd place, 6.3 percentage points behind at 27.8%. - Across the 12 months ending September 2026, Akebono’s share of searches among brake pad brands worldwide increased from 33.5% to 34.2%. - Across the 12 months ending September 2026, EBC Brakes’ share of searches among brake pad brands worldwide decreased from 10% to 8.3%. - Across the 12 months ending September 2026, Ferodo’s share of searches among brake pad brands worldwide increased from 4.4% to 5.5%. - Across the 12 months ending September 2026, Hawk Performance’s share of searches among brake pad brands worldwide decreased from 4.4% to 3.7%. - Across the 12 months ending September 2026, Akebono’s share of searches among brake pad brands worldwide peaked at 34.2% in September 2026 and was lowest at 27% in December 2025. - Across the 12 months ending September 2026, Brembo’s share of searches among brake pad brands worldwide peaked at 40.4% in December 2025 and was lowest at 26.2% in August 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among brake pad brands worldwide peaked at 9.9% in April 2026 and was lowest at 6.6% in December 2025. - Across the 12 months ending September 2026, EBC Brakes’ share of searches among brake pad brands worldwide peaked at 10.8% in May 2026 and was lowest at 8.1% in December 2025. - Across the 12 months ending September 2026, Ferodo’s share of searches among brake pad brands worldwide peaked at 5.5% in September 2026 and was lowest at 3.9% in January 2026. - Across the 12 months ending September 2026, Textar’s share of searches among brake pad brands worldwide peaked at 6.4% in August 2026 and was lowest at 4.3% in December 2025. - Across the 12 months ending September 2026, Hawk Performance’s share of searches among brake pad brands worldwide peaked at 4.8% in May 2026 and was lowest at 3.6% in December 2025. - Across the 12 months ending September 2026, Pagid’s share of searches among brake pad brands worldwide peaked at 4.7% in February 2026 and was lowest at 2.8% in December 2025. - Across the 12 months ending September 2026, PowerStop’s share of searches among brake pad brands worldwide peaked at 3.6% in March 2026 and was lowest at 2.5% in January 2026. - Across the 12 months ending September 2026, Bosch rose from 4th to 3rd among brake pad brands worldwide. - Across the 12 months ending September 2026, EBC Brakes fell from 3rd to 4th among brake pad brands worldwide. - Across the 12 months ending September 2026, Ferodo rose from 6th to 5th among brake pad brands worldwide. - Across the 12 months ending September 2026, Textar fell from 5th to 6th among brake pad brands worldwide. - Across the 12 months ending September 2026, Brembo, Pagid and PowerStop held steady: their share of searches among brake pad brands worldwide each moved less than 0.5 percentage points. ## Top brake pad brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Akebono and Bosch were mentioned most often, in three of the four answers. Akebono was recommended most often, coming first in both answers that gave a list. Bosch was second, and Hawk Performance and PowerStop tied for third. Ferodo, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Akebono | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Bosch | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Hawk Performance | 3rd | 0 of 3 | 1 of 1 | 1 of 4 | | PowerStop | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Brembo | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | EBC Brakes | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Ferodo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Textar | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pagid | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about brake pad brands - Asked ChatGPT "Which brake pads should I buy for my car?": 1. Akebono, 2. Bosch - Asked ChatGPT "What are the best brake pad brands?": 1. Akebono, 2. Bosch, 3. PowerStop, 4. Brembo - Asked ChatGPT "Are ceramic or semi-metallic brake pads better for daily driving?": named none of the brands we track - Searched Google, AI Overview "best brake pads": 1. Akebono, 2. Bosch, 3. Hawk Performance, 4. EBC Brakes Not named in any answer: Ferodo, Textar and Pagid. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## Compare search popularity between leading brands - [Akebono vs Brembo: compare search popularity](/demand/global-en/compare/akebono-vs-brembo): 34.2% against 27.8% Share of Search. - [Akebono vs Bosch: compare search popularity](/demand/global-en/compare/akebono-vs-bosch): 34.2% against 8.3% Share of Search. - [Akebono vs EBC Brakes: compare search popularity](/demand/global-en/compare/akebono-vs-ebc-brakes): 34.2% against 8.3% Share of Search. - [Akebono vs Ferodo: compare search popularity](/demand/global-en/compare/akebono-vs-ferodo): 34.2% against 5.5% Share of Search. - [Brembo vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-brembo): 27.8% against 8.3% Share of Search. - [Brembo vs EBC Brakes: compare search popularity](/demand/global-en/compare/brembo-vs-ebc-brakes): 27.8% against 8.3% Share of Search. - [Brembo vs Ferodo: compare search popularity](/demand/global-en/compare/brembo-vs-ferodo): 27.8% against 5.5% Share of Search. - [Bosch vs EBC Brakes: compare search popularity](/demand/global-en/compare/bosch-vs-ebc-brakes): 8.3% Share of Search each. - [Bosch vs Ferodo: compare search popularity](/demand/global-en/compare/bosch-vs-ferodo): 8.3% against 5.5% Share of Search. - [EBC Brakes vs Ferodo: compare search popularity](/demand/global-en/compare/ebc-brakes-vs-ferodo): 8.3% against 5.5% Share of Search. ## How did search popularity change for brake pad brands worldwide in September 2026? - In September 2026, Akebono gained share of searches among brake pad brands worldwide, from 32.1% to 34.2%. - In September 2026, Brembo gained share of searches among brake pad brands worldwide, from 26.2% to 27.8%. - In September 2026, Bosch lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%. - In September 2026, EBC Brakes lost share of searches among brake pad brands worldwide, from 9.5% to 8.3%. - In September 2026, Textar lost share of searches among brake pad brands worldwide, from 6.4% to 5.5%. - In September 2026, PowerStop lost share of searches among brake pad brands worldwide, from 3.5% to 2.9%. - Hawk Performance’s share of searches among brake pad brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026. - In September 2026, Ferodo rose from 6th to 5th among brake pad brands worldwide. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Akebono | 34.2% | 22.2K | 0.0% | Akebono | | 2 | Brembo | 27.8% | 18.1K | 0.0% | Brembo | | 3 | Bosch | 8.3% | 5.4K | -18.2% | Bosch | | 4 | EBC Brakes | 8.3% | 5.4K | -18.2% | EBC Brakes | | 5 | Ferodo | 5.5% | 3.6K | 0.0% | Ferodo | | 6 | Textar | 5.5% | 3.6K | -18.2% | TMD Friction | | 7 | Hawk Performance | 3.7% | 2.4K | -17.2% | Hawk Performance | | 8 | Pagid | 3.7% | 2.4K | 0.0% | TMD Friction | | 9 | PowerStop | 2.9% | 1.9K | -20.8% | PowerStop | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Akebono | 27.1K | 33.5% | 1 | | Oct 2025 | Brembo | 22.2K | 27.4% | 2 | | Oct 2025 | EBC Brakes | 8.1K | 10% | 3 | | Oct 2025 | Bosch | 6.6K | 8.2% | 4 | | Oct 2025 | Textar | 4.4K | 5.4% | 5 | | Oct 2025 | Ferodo | 3.6K | 4.4% | 6 | | Oct 2025 | Hawk Performance | 3.6K | 4.4% | 7 | | Oct 2025 | Pagid | 2.9K | 3.6% | 8 | | Oct 2025 | PowerStop | 2.4K | 3% | 9 | | Nov 2025 | Akebono | 22.2K | 31.1% | 1 | | Nov 2025 | Brembo | 22.2K | 31.1% | 2 | | Nov 2025 | EBC Brakes | 6.6K | 9.3% | 3 | | Nov 2025 | Bosch | 5.4K | 7.6% | 4 | | Nov 2025 | Ferodo | 3.6K | 5% | 5 | | Nov 2025 | Textar | 3.6K | 5% | 6 | | Nov 2025 | Hawk Performance | 2.9K | 4.1% | 7 | | Nov 2025 | Pagid | 2.4K | 3.4% | 8 | | Nov 2025 | PowerStop | 2.4K | 3.4% | 9 | | Dec 2025 | Brembo | 27.1K | 40.4% | 1 | | Dec 2025 | Akebono | 18.1K | 27% | 2 | | Dec 2025 | EBC Brakes | 5.4K | 8.1% | 3 | | Dec 2025 | Bosch | 4.4K | 6.6% | 4 | | Dec 2025 | Ferodo | 2.9K | 4.3% | 5 | | Dec 2025 | Textar | 2.9K | 4.3% | 6 | | Dec 2025 | Hawk Performance | 2.4K | 3.6% | 7 | | Dec 2025 | Pagid | 1.9K | 2.8% | 8 | | Dec 2025 | PowerStop | 1.9K | 2.8% | 9 | | Jan 2026 | Brembo | 27.1K | 36.1% | 1 | | Jan 2026 | Akebono | 22.2K | 29.6% | 2 | | Jan 2026 | EBC Brakes | 6.6K | 8.8% | 3 | | Jan 2026 | Bosch | 5.4K | 7.2% | 4 | | Jan 2026 | Textar | 3.6K | 4.8% | 5 | | Jan 2026 | Ferodo | 2.9K | 3.9% | 6 | | Jan 2026 | Hawk Performance | 2.9K | 3.9% | 7 | | Jan 2026 | Pagid | 2.4K | 3.2% | 8 | | Jan 2026 | PowerStop | 1.9K | 2.5% | 9 | | Feb 2026 | Akebono | 18.1K | 29.3% | 1 | | Feb 2026 | Brembo | 18.1K | 29.3% | 2 | | Feb 2026 | EBC Brakes | 6.6K | 10.7% | 3 | | Feb 2026 | Bosch | 5.4K | 8.8% | 4 | | Feb 2026 | Ferodo | 2.9K | 4.7% | 5 | | Feb 2026 | Hawk Performance | 2.9K | 4.7% | 6 | | Feb 2026 | Pagid | 2.9K | 4.7% | 7 | | Feb 2026 | Textar | 2.9K | 4.7% | 8 | | Feb 2026 | PowerStop | 1.9K | 3.1% | 9 | | Mar 2026 | Akebono | 27.1K | 33.6% | 1 | | Mar 2026 | Brembo | 22.2K | 27.5% | 2 | | Mar 2026 | EBC Brakes | 8.1K | 10% | 3 | | Mar 2026 | Bosch | 6.6K | 8.2% | 4 | | Mar 2026 | Ferodo | 3.6K | 4.5% | 5 | | Mar 2026 | Hawk Performance | 3.6K | 4.5% | 6 | | Mar 2026 | Textar | 3.6K | 4.5% | 7 | | Mar 2026 | Pagid | 2.9K | 3.6% | 8 | | Mar 2026 | PowerStop | 2.9K | 3.6% | 9 | | Apr 2026 | Akebono | 27.1K | 33.2% | 1 | | Apr 2026 | Brembo | 22.2K | 27.2% | 2 | | Apr 2026 | Bosch | 8.1K | 9.9% | 3 | | Apr 2026 | EBC Brakes | 8.1K | 9.9% | 4 | | Apr 2026 | Ferodo | 3.6K | 4.4% | 5 | | Apr 2026 | Hawk Performance | 3.6K | 4.4% | 6 | | Apr 2026 | Textar | 3.6K | 4.4% | 7 | | Apr 2026 | Pagid | 2.9K | 3.6% | 8 | | Apr 2026 | PowerStop | 2.4K | 2.9% | 9 | | May 2026 | Akebono | 22.2K | 29.7% | 1 | | May 2026 | Brembo | 22.2K | 29.7% | 2 | | May 2026 | EBC Brakes | 8.1K | 10.8% | 3 | | May 2026 | Bosch | 5.4K | 7.2% | 4 | | May 2026 | Textar | 4.4K | 5.9% | 5 | | May 2026 | Ferodo | 3.6K | 4.8% | 6 | | May 2026 | Hawk Performance | 3.6K | 4.8% | 7 | | May 2026 | Pagid | 2.9K | 3.9% | 8 | | May 2026 | PowerStop | 2.4K | 3.2% | 9 | | Jun 2026 | Akebono | 22.2K | 32.8% | 1 | | Jun 2026 | Brembo | 18.1K | 26.7% | 2 | | Jun 2026 | Bosch | 6.6K | 9.7% | 3 | | Jun 2026 | EBC Brakes | 6.6K | 9.7% | 4 | | Jun 2026 | Textar | 3.6K | 5.3% | 5 | | Jun 2026 | Ferodo | 2.9K | 4.3% | 6 | | Jun 2026 | Hawk Performance | 2.9K | 4.3% | 7 | | Jun 2026 | Pagid | 2.9K | 4.3% | 8 | | Jun 2026 | PowerStop | 1.9K | 2.8% | 9 | | Jul 2026 | Akebono | 22.2K | 32.5% | 1 | | Jul 2026 | Brembo | 18.1K | 26.5% | 2 | | Jul 2026 | Bosch | 6.6K | 9.6% | 3 | | Jul 2026 | EBC Brakes | 6.6K | 9.6% | 4 | | Jul 2026 | Ferodo | 3.6K | 5.3% | 5 | | Jul 2026 | Textar | 3.6K | 5.3% | 6 | | Jul 2026 | Hawk Performance | 2.9K | 4.2% | 7 | | Jul 2026 | Pagid | 2.4K | 3.5% | 8 | | Jul 2026 | PowerStop | 2.4K | 3.5% | 9 | | Aug 2026 | Akebono | 22.2K | 32.1% | 1 | | Aug 2026 | Brembo | 18.1K | 26.2% | 2 | | Aug 2026 | Bosch | 6.6K | 9.5% | 3 | | Aug 2026 | EBC Brakes | 6.6K | 9.5% | 4 | | Aug 2026 | Textar | 4.4K | 6.4% | 5 | | Aug 2026 | Ferodo | 3.6K | 5.2% | 6 | | Aug 2026 | Hawk Performance | 2.9K | 4.2% | 7 | | Aug 2026 | Pagid | 2.4K | 3.5% | 8 | | Aug 2026 | PowerStop | 2.4K | 3.5% | 9 | | Sep 2026 | Akebono | 22.2K | 34.2% | 1 | | Sep 2026 | Brembo | 18.1K | 27.8% | 2 | | Sep 2026 | Bosch | 5.4K | 8.3% | 3 | | Sep 2026 | EBC Brakes | 5.4K | 8.3% | 4 | | Sep 2026 | Ferodo | 3.6K | 5.5% | 5 | | Sep 2026 | Textar | 3.6K | 5.5% | 6 | | Sep 2026 | Hawk Performance | 2.4K | 3.7% | 7 | | Sep 2026 | Pagid | 2.4K | 3.7% | 8 | | Sep 2026 | PowerStop | 1.9K | 2.9% | 9 | ## What is being compared - **Akebono**: Measured on the search term “akebono brake pads”. - **Bosch**: Measured on the search term “bosch brake pads”. - **Brembo**: Measured on the search term “brembo brake pads”. - **EBC Brakes**: Measured on the search term “ebc brake pads”. - **Ferodo**: Measured on the search term “ferodo brake pads”. - **Hawk Performance**: Measured on the search term “hawk brake pads”. - **Pagid**: Measured on the search term “pagid brake pads”. - **PowerStop**: Measured on the search term “power stop brake pads”. - **Textar**: Measured on the search term “textar brake pads”. - [Akebono](/demand/global-en/brands/akebono) - [Bosch](/demand/global-en/brands/bosch) - [Brembo](/demand/global-en/brands/brembo) - [EBC Brakes](/demand/global-en/brands/ebc-brakes) - [Ferodo](/demand/global-en/brands/ferodo) - [Hawk Performance](/demand/global-en/brands/hawk-performance) - [Pagid](/demand/global-en/brands/pagid) - [PowerStop](/demand/global-en/brands/powerstop) - [Textar](/demand/global-en/brands/textar) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among brake pad brands worldwide? In September 2026, Akebono was the most searched among brake pad brands worldwide, with an estimated 22.2K branded searches, 34.2% of all searches for the nine we track. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Brake pad brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/brake-pad-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/brake-pad-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.