---
title: "Bow Tie brands: Which are searched most?"
description: "Compare the bow tie brands people buy. Share of Search among Orange, Gucci, Tom Ford, Yellow, Purple and Blue, the bow Tie brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bow-tie-brands"
publisher: "Brandwave"
---

# Bow Tie brands: Which are searched most?

Compare the bow tie brands people buy. Share of Search among Orange, Gucci, Tom Ford, Yellow, Purple and Blue, the bow Tie brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bow Tie brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Orange, 57.6%

## Which brand is most popular in search among bow Tie brands worldwide?

- In September 2026, Orange was the most searched among bow Tie brands worldwide, with an estimated 7.5M branded searches and 57.6% estimated Share of Search within this set.
- Gucci is in 2nd place, 36.6 percentage points behind at 21% Share of Search.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among bow Tie brands worldwide decreased from 59.8% to 57.6%.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among bow Tie brands worldwide decreased from 21.8% to 21%.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among bow Tie brands worldwide increased from 8% to 9.3%.
- Across the 12 months ending September 2026, Yellow’s estimated Share of Search among bow Tie brands worldwide increased from 8% to 9.3%.
- Across the 12 months ending September 2026, Orange’s estimated Share of Search among bow Tie brands worldwide peaked at 60.2% in March 2026 and was lowest at 55.1% in December 2025.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among bow Tie brands worldwide peaked at 24.8% in April 2026 and was lowest at 21% in September 2026.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among bow Tie brands worldwide peaked at 9.3% in September 2026 and was lowest at 6.5% in June 2026.
- Across the 12 months ending September 2026, Yellow’s estimated Share of Search among bow Tie brands worldwide peaked at 9.6% in June 2026 and was lowest at 7.9% in January 2026.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among bow Tie brands worldwide peaked at 2.9% in May 2026 and was lowest at 1.6% in December 2025.
- Across the 12 months ending September 2026, Purple and Blue held steady: their estimated Share of Search among bow Tie brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Orange vs Gucci: compare search popularity](/demand/global-en/compare/gucci-vs-orange-amps): 57.6% against 21% Share of Search.
- [Orange vs Tom Ford: compare search popularity](/demand/global-en/compare/orange-amps-vs-tom-ford): 57.6% against 9.3% Share of Search.
- [Orange vs Yellow: compare search popularity](/demand/global-en/compare/orange-amps-vs-yellow-nz): 57.6% against 9.3% Share of Search.
- [Orange vs Purple: compare search popularity](/demand/global-en/compare/orange-amps-vs-purple-mattress): 57.6% against 2.1% Share of Search.
- [Gucci vs Tom Ford: compare search popularity](/demand/global-en/compare/gucci-vs-tom-ford): 21% against 9.3% Share of Search.
- [Gucci vs Yellow: compare search popularity](/demand/global-en/compare/gucci-vs-yellow-nz): 21% against 9.3% Share of Search.
- [Gucci vs Purple: compare search popularity](/demand/global-en/compare/gucci-vs-purple-mattress): 21% against 2.1% Share of Search.
- [Tom Ford vs Yellow: compare search popularity](/demand/global-en/compare/tom-ford-vs-yellow-nz): 9.3% Share of Search each.
- [Tom Ford vs Purple: compare search popularity](/demand/global-en/compare/purple-mattress-vs-tom-ford): 9.3% against 2.1% Share of Search.
- [Yellow vs Purple: compare search popularity](/demand/global-en/compare/purple-mattress-vs-yellow-nz): 9.3% against 2.1% Share of Search.

## How did search popularity change for bow Tie brands worldwide in September 2026?

- In September 2026, Tom Ford overtook Yellow to rank 3rd among bow Tie brands worldwide, with 9.3% estimated Share of Search.
- In September 2026, Orange lost estimated Share of Search among bow Tie brands worldwide, from 58.2% to 57.6%.
- Gucci’s estimated Share of Search among bow Tie brands worldwide has lost ground for 3 months in a row, from 21.7% to 21% in September 2026.
- Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Orange | 57.6% | 7.5M | 0.0% | Orange |
| 2 | Gucci | 21% | 2.7M | 0.0% | Kering |
| 3 | Tom Ford | 9.3% | 1.2M | +22.0% | Tom Ford |
| 4 | Yellow | 9.3% | 1.2M | 0.0% | Yellow |
| 5 | Purple | 2.1% | 269K | -17.1% | Purple |
| 6 | Blue | 0.68% | 88.8K | -18.2% | Blue |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Orange | 9.2M | 59.8% | 1 |
| Oct 2025 | Gucci | 3.4M | 21.8% | 2 |
| Oct 2025 | Tom Ford | 1.2M | 8% | 3 |
| Oct 2025 | Yellow | 1.2M | 8% | 4 |
| Oct 2025 | Purple | 268K | 1.7% | 5 |
| Oct 2025 | Blue | 109K | 0.71% | 6 |
| Nov 2025 | Orange | 9.2M | 58.2% | 1 |
| Nov 2025 | Gucci | 3.4M | 21.2% | 2 |
| Nov 2025 | Yellow | 1.5M | 9.5% | 3 |
| Nov 2025 | Tom Ford | 1.2M | 7.7% | 4 |
| Nov 2025 | Purple | 396K | 2.5% | 5 |
| Nov 2025 | Blue | 128K | 0.81% | 6 |
| Dec 2025 | Orange | 9.2M | 55.1% | 1 |
| Dec 2025 | Gucci | 4.1M | 24.5% | 2 |
| Dec 2025 | Tom Ford | 1.5M | 9% | 3 |
| Dec 2025 | Yellow | 1.5M | 9% | 4 |
| Dec 2025 | Purple | 269K | 1.6% | 5 |
| Dec 2025 | Blue | 132K | 0.79% | 6 |
| Jan 2026 | Orange | 9.2M | 59.7% | 1 |
| Jan 2026 | Gucci | 3.4M | 21.8% | 2 |
| Jan 2026 | Tom Ford | 1.2M | 7.9% | 3 |
| Jan 2026 | Yellow | 1.2M | 7.9% | 4 |
| Jan 2026 | Purple | 273K | 1.8% | 5 |
| Jan 2026 | Blue | 132K | 0.86% | 6 |
| Feb 2026 | Orange | 7.5M | 58.2% | 1 |
| Feb 2026 | Gucci | 2.7M | 21.2% | 2 |
| Feb 2026 | Yellow | 1.2M | 9.5% | 3 |
| Feb 2026 | Tom Ford | 1M | 7.7% | 4 |
| Feb 2026 | Purple | 324K | 2.5% | 5 |
| Feb 2026 | Blue | 109K | 0.84% | 6 |
| Mar 2026 | Orange | 9.2M | 60.2% | 1 |
| Mar 2026 | Gucci | 3.4M | 22% | 2 |
| Mar 2026 | Yellow | 1.2M | 8% | 3 |
| Mar 2026 | Tom Ford | 1M | 6.6% | 4 |
| Mar 2026 | Purple | 396K | 2.6% | 5 |
| Mar 2026 | Blue | 109K | 0.71% | 6 |
| Apr 2026 | Orange | 7.5M | 55.7% | 1 |
| Apr 2026 | Gucci | 3.4M | 24.8% | 2 |
| Apr 2026 | Yellow | 1.2M | 9% | 3 |
| Apr 2026 | Tom Ford | 1M | 7.4% | 4 |
| Apr 2026 | Purple | 324K | 2.4% | 5 |
| Apr 2026 | Blue | 92.1K | 0.68% | 6 |
| May 2026 | Orange | 7.5M | 55.4% | 1 |
| May 2026 | Gucci | 3.4M | 24.7% | 2 |
| May 2026 | Yellow | 1.2M | 9% | 3 |
| May 2026 | Tom Ford | 1M | 7.4% | 4 |
| May 2026 | Purple | 392K | 2.9% | 5 |
| May 2026 | Blue | 88.8K | 0.65% | 6 |
| Jun 2026 | Orange | 7.5M | 59.4% | 1 |
| Jun 2026 | Gucci | 2.7M | 21.7% | 2 |
| Jun 2026 | Yellow | 1.2M | 9.6% | 3 |
| Jun 2026 | Tom Ford | 823K | 6.5% | 4 |
| Jun 2026 | Purple | 269K | 2.1% | 5 |
| Jun 2026 | Blue | 88.8K | 0.7% | 6 |
| Jul 2026 | Orange | 7.5M | 58.5% | 1 |
| Jul 2026 | Gucci | 2.7M | 21.3% | 2 |
| Jul 2026 | Yellow | 1.2M | 9.5% | 3 |
| Jul 2026 | Tom Ford | 1M | 7.8% | 4 |
| Jul 2026 | Purple | 270K | 2.1% | 5 |
| Jul 2026 | Blue | 105K | 0.82% | 6 |
| Aug 2026 | Orange | 7.5M | 58.2% | 1 |
| Aug 2026 | Gucci | 2.7M | 21.2% | 2 |
| Aug 2026 | Yellow | 1.2M | 9.5% | 3 |
| Aug 2026 | Tom Ford | 1M | 7.7% | 4 |
| Aug 2026 | Purple | 325K | 2.5% | 5 |
| Aug 2026 | Blue | 109K | 0.84% | 6 |
| Sep 2026 | Orange | 7.5M | 57.6% | 1 |
| Sep 2026 | Gucci | 2.7M | 21% | 2 |
| Sep 2026 | Tom Ford | 1.2M | 9.3% | 3 |
| Sep 2026 | Yellow | 1.2M | 9.3% | 4 |
| Sep 2026 | Purple | 269K | 2.1% | 5 |
| Sep 2026 | Blue | 88.8K | 0.68% | 6 |

## What is being compared

- **Blue**: Measured on the search terms “blue microphone” and “blue yeti”, summed into one figure.
- **Gucci**: Measured on the search term “gucci”.
- **Orange**: Measured on the search terms “orange”, “orange amps” and “orangeamps”, summed into one figure.
- **Purple**: Measured on the search terms “bed purple”, “mattress purple”, “purple harmony”, “purple rejuvenate”, “purple restore”, “purple restore plus” and “purple restore premier”, summed into one figure.
- **Tom Ford**: Measured on the search term “tom ford”.
- **Yellow**: Measured on the search term “yellow”.

- [Blue](/demand/global-en/brands/blue-microphones)
- [Gucci](/demand/global-en/brands/gucci)
- [Orange](/demand/global-en/brands/orange-amps)
- [Purple](/demand/global-en/brands/purple-mattress)
- [Tom Ford](/demand/global-en/brands/tom-ford)
- [Yellow](/demand/global-en/brands/yellow-nz)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bow Tie brands worldwide?

In September 2026, Orange was the most searched among bow Tie brands worldwide, with an estimated 7.5M branded searches and 57.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bow Tie brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bow-tie-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bow-tie-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.