---
title: "Bottle sterilisers: Which brands are most popular in search?"
description: "Compare the bottle sterilisers people search for. Share of Search among Chicco, Baby Brezza, Tommee Tippee, Dr Brown's, Philips Avent and MAM, the bottle sterilisers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bottle-sterilisers"
publisher: "Brandwave"
---

# Bottle sterilisers: Which brands are most popular in search?

Compare the bottle sterilisers people search for. Share of Search among Chicco, Baby Brezza, Tommee Tippee, Dr Brown's, Philips Avent and MAM, the bottle sterilisers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bottle sterilisers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Chicco, 47.5%

## Which brand is most popular in search among bottle sterilisers worldwide?

- In August 2026, Chicco was the most searched among bottle sterilisers worldwide, with an estimated 475K branded searches and 47.5% estimated Share of Search within this set.
- Baby Brezza is in 2nd place, 17.4 percentage points behind at 30.1% Share of Search.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among bottle sterilisers worldwide increased from 42.7% to 47.5%.
- Across the 11 months ending August 2026, Baby Brezza’s estimated Share of Search among bottle sterilisers worldwide decreased from 35.9% to 30.1%.
- Across the 11 months ending August 2026, Dr Brown's’ estimated Share of Search among bottle sterilisers worldwide increased from 3.2% to 4.1%.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among bottle sterilisers worldwide peaked at 48.6% in November 2025 and was lowest at 42.4% in January 2026.
- Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among bottle sterilisers worldwide peaked at 14.9% in June 2026 and was lowest at 11.5% in April 2026.
- Across the 11 months ending August 2026, Dr Brown's’ estimated Share of Search among bottle sterilisers worldwide peaked at 5% in March 2026 and was lowest at 2.9% in November 2025.
- Across the 11 months ending August 2026, Tommee Tippee, Philips Avent and MAM held steady: their estimated Share of Search among bottle sterilisers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Chicco vs Baby Brezza: compare search popularity](/demand/global-en/compare/baby-brezza-vs-chicco): 47.5% against 30.1% Share of Search.
- [Chicco vs Tommee Tippee: compare search popularity](/demand/global-en/compare/chicco-vs-tommee-tippee): 47.5% against 13.5% Share of Search.
- [Chicco vs Dr Brown's: compare search popularity](/demand/global-en/compare/chicco-vs-dr-brown-s): 47.5% against 4.1% Share of Search.
- [Chicco vs Philips Avent: compare search popularity](/demand/global-en/compare/chicco-vs-philips-avent): 47.5% against 3.3% Share of Search.
- [Baby Brezza vs Tommee Tippee: compare search popularity](/demand/global-en/compare/baby-brezza-vs-tommee-tippee): 30.1% against 13.5% Share of Search.
- [Baby Brezza vs Dr Brown's: compare search popularity](/demand/global-en/compare/baby-brezza-vs-dr-brown-s): 30.1% against 4.1% Share of Search.
- [Baby Brezza vs Philips Avent: compare search popularity](/demand/global-en/compare/baby-brezza-vs-philips-avent): 30.1% against 3.3% Share of Search.
- [Tommee Tippee vs Dr Brown's: compare search popularity](/demand/global-en/compare/dr-brown-s-vs-tommee-tippee): 13.5% against 4.1% Share of Search.
- [Tommee Tippee vs Philips Avent: compare search popularity](/demand/global-en/compare/philips-avent-vs-tommee-tippee): 13.5% against 3.3% Share of Search.
- [Dr Brown's vs Philips Avent: compare search popularity](/demand/global-en/compare/dr-brown-s-vs-philips-avent): 4.1% against 3.3% Share of Search.

## How did search popularity change for bottle sterilisers worldwide in August 2026?

- In August 2026, Chicco gained estimated Share of Search among bottle sterilisers worldwide, from 42.5% to 47.5%.
- In August 2026, Baby Brezza lost estimated Share of Search among bottle sterilisers worldwide, from 33% to 30.1%.
- In August 2026, Tommee Tippee lost estimated Share of Search among bottle sterilisers worldwide, from 14.8% to 13.5%.
- Estimated monthly branded searches for Dr Brown's worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.
- Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chicco | 47.5% | 475K | +22.5% | Chicco |
| 2 | Baby Brezza | 30.1% | 301K | 0.0% | Baby Brezza |
| 3 | Tommee Tippee | 13.5% | 135K | 0.0% | Tommee Tippee |
| 4 | Dr Brown's | 4.1% | 40.5K | 0.0% | Dr Brown's |
| 5 | Philips Avent | 3.3% | 33.1K | 0.0% | Philips |
| 6 | MAM | 1.5% | 14.8K | 0.0% | MAM |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chicco | 438K | 42.7% | 1 |
| Oct 2025 | Baby Brezza | 368K | 35.9% | 2 |
| Oct 2025 | Tommee Tippee | 135K | 13.2% | 3 |
| Oct 2025 | Dr Brown's | 33.1K | 3.2% | 4 |
| Oct 2025 | Philips Avent | 33.1K | 3.2% | 5 |
| Oct 2025 | MAM | 18.1K | 1.8% | 6 |
| Nov 2025 | Chicco | 555K | 48.6% | 1 |
| Nov 2025 | Baby Brezza | 368K | 32.2% | 2 |
| Nov 2025 | Tommee Tippee | 135K | 11.8% | 3 |
| Nov 2025 | Dr Brown's | 33.1K | 2.9% | 4 |
| Nov 2025 | Philips Avent | 33.1K | 2.9% | 5 |
| Nov 2025 | MAM | 18.1K | 1.6% | 6 |
| Dec 2025 | Chicco | 428K | 46.5% | 1 |
| Dec 2025 | Baby Brezza | 301K | 32.7% | 2 |
| Dec 2025 | Tommee Tippee | 110K | 12% | 3 |
| Dec 2025 | Dr Brown's | 33.1K | 3.6% | 4 |
| Dec 2025 | Philips Avent | 33.1K | 3.6% | 5 |
| Dec 2025 | MAM | 14.8K | 1.6% | 6 |
| Jan 2026 | Chicco | 444K | 42.4% | 1 |
| Jan 2026 | Baby Brezza | 368K | 35.2% | 2 |
| Jan 2026 | Tommee Tippee | 135K | 12.9% | 3 |
| Jan 2026 | Dr Brown's | 40.5K | 3.9% | 4 |
| Jan 2026 | Philips Avent | 40.5K | 3.9% | 5 |
| Jan 2026 | MAM | 18.1K | 1.7% | 6 |
| Feb 2026 | Chicco | 375K | 42.9% | 1 |
| Feb 2026 | Baby Brezza | 301K | 34.4% | 2 |
| Feb 2026 | Tommee Tippee | 110K | 12.6% | 3 |
| Feb 2026 | Dr Brown's | 40.5K | 4.6% | 4 |
| Feb 2026 | Philips Avent | 33.1K | 3.8% | 5 |
| Feb 2026 | MAM | 14.8K | 1.7% | 6 |
| Mar 2026 | Chicco | 450K | 45.6% | 1 |
| Mar 2026 | Baby Brezza | 301K | 30.5% | 2 |
| Mar 2026 | Tommee Tippee | 135K | 13.7% | 3 |
| Mar 2026 | Dr Brown's | 49.5K | 5% | 4 |
| Mar 2026 | Philips Avent | 33.1K | 3.4% | 5 |
| Mar 2026 | MAM | 18.1K | 1.8% | 6 |
| Apr 2026 | Chicco | 456K | 47.7% | 1 |
| Apr 2026 | Baby Brezza | 301K | 31.5% | 2 |
| Apr 2026 | Tommee Tippee | 110K | 11.5% | 3 |
| Apr 2026 | Dr Brown's | 40.5K | 4.2% | 4 |
| Apr 2026 | Philips Avent | 33.1K | 3.5% | 5 |
| Apr 2026 | MAM | 14.8K | 1.5% | 6 |
| May 2026 | Chicco | 446K | 47.6% | 1 |
| May 2026 | Baby Brezza | 301K | 32.1% | 2 |
| May 2026 | Tommee Tippee | 110K | 11.7% | 3 |
| May 2026 | Dr Brown's | 33.1K | 3.5% | 4 |
| May 2026 | Philips Avent | 33.1K | 3.5% | 5 |
| May 2026 | MAM | 14.8K | 1.6% | 6 |
| Jun 2026 | Chicco | 387K | 42.8% | 1 |
| Jun 2026 | Baby Brezza | 301K | 33.3% | 2 |
| Jun 2026 | Tommee Tippee | 135K | 14.9% | 3 |
| Jun 2026 | Dr Brown's | 33.1K | 3.7% | 4 |
| Jun 2026 | Philips Avent | 33.1K | 3.7% | 5 |
| Jun 2026 | MAM | 14.8K | 1.6% | 6 |
| Jul 2026 | Chicco | 388K | 42.5% | 1 |
| Jul 2026 | Baby Brezza | 301K | 33% | 2 |
| Jul 2026 | Tommee Tippee | 135K | 14.8% | 3 |
| Jul 2026 | Dr Brown's | 40.5K | 4.4% | 4 |
| Jul 2026 | Philips Avent | 33.1K | 3.6% | 5 |
| Jul 2026 | MAM | 14.8K | 1.6% | 6 |
| Aug 2026 | Chicco | 475K | 47.5% | 1 |
| Aug 2026 | Baby Brezza | 301K | 30.1% | 2 |
| Aug 2026 | Tommee Tippee | 135K | 13.5% | 3 |
| Aug 2026 | Dr Brown's | 40.5K | 4.1% | 4 |
| Aug 2026 | Philips Avent | 33.1K | 3.3% | 5 |
| Aug 2026 | MAM | 14.8K | 1.5% | 6 |
| Sep 2026 | Baby Brezza | — | — | — |
| Sep 2026 | Chicco | — | — | — |
| Sep 2026 | Dr Brown's | — | — | — |
| Sep 2026 | MAM | — | — | — |
| Sep 2026 | Philips Avent | — | — | — |
| Sep 2026 | Tommee Tippee | — | — | — |

## What is being compared

- **Baby Brezza**: Measured on the search term “baby brezza”.
- **Chicco**: Measured on the search terms “car seat chicco”, “chicco”, “chicco car seat”, “chicco fit360”, “chicco keyfit”, “chicco myfit”, “chicco onefit” and “chiccousa com”, summed into one figure.
- **Dr Brown's**: Measured on the search term “dr browns”.
- **MAM**: Measured on the search term “mam dummy”.
- **Philips Avent**: Measured on the search term “avent bottles”.
- **Tommee Tippee**: Measured on the search term “tommee tippee”.

- [Baby Brezza](/demand/global-en/brands/baby-brezza)
- [Chicco](/demand/global-en/brands/chicco)
- [Dr Brown's](/demand/global-en/brands/dr-brown-s)
- [MAM](/demand/global-en/brands/mam)
- [Philips Avent](/demand/global-en/brands/philips-avent)
- [Tommee Tippee](/demand/global-en/brands/tommee-tippee)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bottle sterilisers worldwide?

In August 2026, Chicco was the most searched among bottle sterilisers worldwide, with an estimated 475K branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bottle sterilisers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bottle-sterilisers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bottle-sterilisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.