---
title: "Boots: Which are searched most?"
description: "Compare the boots people search for. Share of Search among UGG, Dr. Martens, Timberland, Red Wing, Blundstone and Sorel, the boots Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/boots"
publisher: "Brandwave"
---

# Boots: Which are searched most?

Compare the boots people search for. Share of Search among UGG, Dr. Martens, Timberland, Red Wing, Blundstone and Sorel, the boots Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Boots
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: UGG, 40.1%

## Which brand is most popular in search among boots worldwide?

- In August 2026, UGG was the most searched among boots worldwide, with an estimated 4.1M branded searches and 40.1% estimated Share of Search within this set.
- Dr. Martens is in 2nd place, 10.7 percentage points behind at 29.4% Share of Search.
- Across the 11 months ending August 2026, UGG’s estimated Share of Search among boots worldwide decreased from 47.1% to 40.1%.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boots worldwide increased from 23.1% to 29.4%.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide increased from 17.3% to 22%.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among boots worldwide decreased from 7.7% to 4.4%.
- Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among boots worldwide decreased from 3.5% to 3%.
- Across the 11 months ending August 2026, UGG’s estimated Share of Search among boots worldwide peaked at 53.1% in November 2025 and was lowest at 24.5% in April 2026.
- Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boots worldwide peaked at 33.6% in July 2026 and was lowest at 21.2% in December 2025.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide peaked at 25.2% in July 2026 and was lowest at 15.8% in December 2025.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among boots worldwide peaked at 21.9% in March 2026 and was lowest at 4.4% in August 2026.
- Across the 11 months ending August 2026, Sorel held steady: its estimated Share of Search among boots worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [UGG vs Dr. Martens: compare search popularity](/demand/global-en/compare/dr-martens-vs-ugg): 40.1% against 29.4% Share of Search.
- [UGG vs Timberland: compare search popularity](/demand/global-en/compare/timberland-vs-ugg): 40.1% against 22% Share of Search.
- [UGG vs Red Wing: compare search popularity](/demand/global-en/compare/red-wing-vs-ugg): 40.1% against 4.4% Share of Search.
- [UGG vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-ugg): 40.1% against 3% Share of Search.
- [Dr. Martens vs Timberland: compare search popularity](/demand/global-en/compare/dr-martens-vs-timberland): 29.4% against 22% Share of Search.
- [Dr. Martens vs Red Wing: compare search popularity](/demand/global-en/compare/dr-martens-vs-red-wing): 29.4% against 4.4% Share of Search.
- [Dr. Martens vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-dr-martens): 29.4% against 3% Share of Search.
- [Timberland vs Red Wing: compare search popularity](/demand/global-en/compare/red-wing-vs-timberland): 22% against 4.4% Share of Search.
- [Timberland vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-timberland): 22% against 3% Share of Search.
- [Red Wing vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-red-wing): 4.4% against 3% Share of Search.

## How did search popularity change for boots worldwide in August 2026?

- In August 2026, UGG overtook Dr. Martens to take the highest estimated Share of Search among boots worldwide, at 40.1%.
- In August 2026, Dr. Martens lost estimated Share of Search among boots worldwide, from 33.6% to 29.4%.
- In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 25.2% to 22%.
- In August 2026, Red Wing lost estimated Share of Search among boots worldwide, from 6.2% to 4.4%.
- Estimated monthly branded searches for Sorel worldwide fell 55.3% over 11 measured months, from 246K to 110K in August 2026.
- Estimated monthly branded searches for Blundstone worldwide fell 55.3% over 11 measured months, from 673K to 301K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | UGG | 40.1% | 4.1M | +82.6% | UGG |
| 2 | Dr. Martens | 29.4% | 3M | +23.0% | Dr. Martens |
| 3 | Timberland | 22% | 2.2M | +22.4% | Timberland |
| 4 | Red Wing | 4.4% | 450K | 0.0% | Red Wing |
| 5 | Blundstone | 3% | 301K | +49.8% | Blundstone |
| 6 | Sorel | 1.1% | 110K | +21.5% | Sorel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UGG | 9.1M | 47.1% | 1 |
| Oct 2025 | Dr. Martens | 4.5M | 23.1% | 2 |
| Oct 2025 | Timberland | 3.4M | 17.3% | 3 |
| Oct 2025 | Red Wing | 1.5M | 7.7% | 4 |
| Oct 2025 | Blundstone | 673K | 3.5% | 5 |
| Oct 2025 | Sorel | 246K | 1.3% | 6 |
| Nov 2025 | UGG | 16.6M | 53.1% | 1 |
| Nov 2025 | Dr. Martens | 6.7M | 21.4% | 2 |
| Nov 2025 | Timberland | 5M | 16% | 3 |
| Nov 2025 | Red Wing | 1.5M | 4.8% | 4 |
| Nov 2025 | Blundstone | 1M | 3.2% | 5 |
| Nov 2025 | Sorel | 450K | 1.4% | 6 |
| Dec 2025 | UGG | 13.6M | 52.6% | 1 |
| Dec 2025 | Dr. Martens | 5.5M | 21.2% | 2 |
| Dec 2025 | Timberland | 4.1M | 15.8% | 3 |
| Dec 2025 | Red Wing | 1.5M | 5.8% | 4 |
| Dec 2025 | Blundstone | 823K | 3.2% | 5 |
| Dec 2025 | Sorel | 368K | 1.4% | 6 |
| Jan 2026 | UGG | 7.5M | 41.6% | 1 |
| Jan 2026 | Dr. Martens | 4.5M | 24.9% | 2 |
| Jan 2026 | Timberland | 3.4M | 18.6% | 3 |
| Jan 2026 | Red Wing | 1.8M | 10.2% | 4 |
| Jan 2026 | Blundstone | 550K | 3.1% | 5 |
| Jan 2026 | Sorel | 301K | 1.7% | 6 |
| Feb 2026 | UGG | 4.1M | 38.3% | 1 |
| Feb 2026 | Dr. Martens | 3M | 28.1% | 2 |
| Feb 2026 | Timberland | 2.2M | 21% | 3 |
| Feb 2026 | Red Wing | 823K | 7.7% | 4 |
| Feb 2026 | Blundstone | 368K | 3.4% | 5 |
| Feb 2026 | Sorel | 165K | 1.5% | 6 |
| Mar 2026 | Dr. Martens | 3M | 29.3% | 1 |
| Mar 2026 | UGG | 2.7M | 26.7% | 2 |
| Mar 2026 | Red Wing | 2.2M | 21.9% | 3 |
| Mar 2026 | Timberland | 1.8M | 17.9% | 4 |
| Mar 2026 | Blundstone | 301K | 2.9% | 5 |
| Mar 2026 | Sorel | 135K | 1.3% | 6 |
| Apr 2026 | Dr. Martens | 2.4M | 32.7% | 1 |
| Apr 2026 | Timberland | 1.8M | 24.5% | 2 |
| Apr 2026 | UGG | 1.8M | 24.5% | 3 |
| Apr 2026 | Red Wing | 1M | 13.4% | 4 |
| Apr 2026 | Blundstone | 246K | 3.3% | 5 |
| Apr 2026 | Sorel | 110K | 1.5% | 6 |
| May 2026 | Dr. Martens | 2.4M | 33.4% | 1 |
| May 2026 | UGG | 2.2M | 30.6% | 2 |
| May 2026 | Timberland | 1.8M | 25% | 3 |
| May 2026 | Red Wing | 450K | 6.2% | 4 |
| May 2026 | Blundstone | 246K | 3.4% | 5 |
| May 2026 | Sorel | 110K | 1.5% | 6 |
| Jun 2026 | Dr. Martens | 2M | 33% | 1 |
| Jun 2026 | UGG | 1.8M | 30.2% | 2 |
| Jun 2026 | Timberland | 1.5M | 24.8% | 3 |
| Jun 2026 | Red Wing | 450K | 7.4% | 4 |
| Jun 2026 | Blundstone | 201K | 3.3% | 5 |
| Jun 2026 | Sorel | 74K | 1.2% | 6 |
| Jul 2026 | Dr. Martens | 2.4M | 33.6% | 1 |
| Jul 2026 | UGG | 2.2M | 30.9% | 2 |
| Jul 2026 | Timberland | 1.8M | 25.2% | 3 |
| Jul 2026 | Red Wing | 450K | 6.2% | 4 |
| Jul 2026 | Blundstone | 201K | 2.8% | 5 |
| Jul 2026 | Sorel | 90.5K | 1.2% | 6 |
| Aug 2026 | UGG | 4.1M | 40.1% | 1 |
| Aug 2026 | Dr. Martens | 3M | 29.4% | 2 |
| Aug 2026 | Timberland | 2.2M | 22% | 3 |
| Aug 2026 | Red Wing | 450K | 4.4% | 4 |
| Aug 2026 | Blundstone | 301K | 3% | 5 |
| Aug 2026 | Sorel | 110K | 1.1% | 6 |
| Sep 2026 | Blundstone | — | — | — |
| Sep 2026 | Dr. Martens | — | — | — |
| Sep 2026 | Red Wing | — | — | — |
| Sep 2026 | Sorel | — | — | — |
| Sep 2026 | Timberland | — | — | — |
| Sep 2026 | UGG | — | — | — |

## What is being compared

- **Blundstone**: Measured on the search term “blundstone”.
- **Dr. Martens**: Measured on the search terms “dr martens” and “drmartens”, summed into one figure.
- **Red Wing**: Measured on the search term “red wing”.
- **Sorel**: Measured on the search term “sorel”.
- **Timberland**: Measured on the search term “timberland”.
- **UGG**: Measured on the search term “ugg”.

- [Blundstone](/demand/global-en/brands/blundstone)
- [Dr. Martens](/demand/global-en/brands/dr-martens)
- [Red Wing](/demand/global-en/brands/red-wing)
- [Sorel](/demand/global-en/brands/sorel)
- [Timberland](/demand/global-en/brands/timberland)
- [UGG](/demand/global-en/brands/ugg)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among boots worldwide?

In August 2026, UGG was the most searched among boots worldwide, with an estimated 4.1M branded searches and 40.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Boots: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/boots

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/boots. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.