---
title: "Boot brands: Which are searched most?"
description: "Compare the boot brands people buy for work, fashion and weekends. Share of Search among UGG, Timberland, Dr. Martens, Blundstone, Redback and Merrell, the boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/boot-brands"
publisher: "Brandwave"
---

# Boot brands: Which are searched most?

Compare the boot brands people buy for work, fashion and weekends. Share of Search among UGG, Timberland, Dr. Martens, Blundstone, Redback and Merrell, the boot brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Boot brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: UGG, 57%

## Which brand is most popular in search among boot brands worldwide?

- In September 2026, UGG was the most searched among boot brands worldwide, with an estimated 6.1M branded searches and 57% estimated Share of Search within this set.
- Timberland is in 2nd place, 36.1 percentage points behind at 20.9% Share of Search.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among boot brands worldwide decreased from 59% to 57%.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among boot brands worldwide decreased from 21.6% to 20.9%.
- Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among boot brands worldwide increased from 14.5% to 17%.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among boot brands worldwide peaked at 65.3% in November 2025 and was lowest at 35.1% in April 2026.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among boot brands worldwide peaked at 35.1% in April 2026 and was lowest at 19.2% in December 2025.
- Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among boot brands worldwide peaked at 23.4% in April 2026 and was lowest at 10.8% in November 2025.
- Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among boot brands worldwide peaked at 4.7% in April 2026 and was lowest at 3.6% in July 2026.
- Across the 12 months ending September 2026, Blundstone, Redback and Merrell held steady: their estimated Share of Search among boot brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [UGG vs Timberland: compare search popularity](/demand/global-en/compare/timberland-vs-ugg): 57% against 20.9% Share of Search.
- [UGG vs Dr. Martens: compare search popularity](/demand/global-en/compare/dr-martens-vs-ugg): 57% against 17% Share of Search.
- [UGG vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-ugg): 57% against 4.2% Share of Search.
- [Timberland vs Dr. Martens: compare search popularity](/demand/global-en/compare/dr-martens-vs-timberland): 20.9% against 17% Share of Search.
- [Timberland vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-timberland): 20.9% against 4.2% Share of Search.
- [Dr. Martens vs Blundstone: compare search popularity](/demand/global-en/compare/blundstone-vs-dr-martens): 17% against 4.2% Share of Search.

## How did search popularity change for boot brands worldwide in September 2026?

- In September 2026, UGG gained estimated Share of Search among boot brands worldwide, from 49.7% to 57%.
- In September 2026, Blundstone gained estimated Share of Search among boot brands worldwide, from 3.7% to 4.2%.
- In September 2026, Timberland lost estimated Share of Search among boot brands worldwide, from 27.2% to 20.9%.
- In September 2026, Dr. Martens lost estimated Share of Search among boot brands worldwide, from 18.2% to 17%.
- In September 2026, Redback rose from 6th to 5th among boot brands worldwide.
- In September 2026, Merrell fell from 5th to 6th among boot brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | UGG | 57% | 6.1M | +49.6% | UGG |
| 2 | Timberland | 20.9% | 2.2M | 0.0% | Timberland |
| 3 | Dr. Martens | 17% | 1.8M | +22.0% | Dr. Martens |
| 4 | Blundstone | 4.2% | 450K | +49.5% | Blundstone |
| 5 | Redback | 0.56% | 60.5K | +22.2% | Redback |
| 6 | Merrell | 0.38% | 40.5K | -18.2% | Merrell |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | UGG | 9.1M | 59% | 1 |
| Oct 2025 | Timberland | 3.4M | 21.6% | 2 |
| Oct 2025 | Dr. Martens | 2.2M | 14.5% | 3 |
| Oct 2025 | Blundstone | 673K | 4.3% | 4 |
| Oct 2025 | Redback | 60.5K | 0.39% | 5 |
| Oct 2025 | Merrell | 27.1K | 0.17% | 6 |
| Nov 2025 | UGG | 16.6M | 65.3% | 1 |
| Nov 2025 | Timberland | 5M | 19.7% | 2 |
| Nov 2025 | Dr. Martens | 2.7M | 10.8% | 3 |
| Nov 2025 | Blundstone | 1M | 3.9% | 4 |
| Nov 2025 | Redback | 60.5K | 0.24% | 5 |
| Nov 2025 | Merrell | 22.2K | 0.09% | 6 |
| Dec 2025 | UGG | 13.6M | 63.7% | 1 |
| Dec 2025 | Timberland | 4.1M | 19.2% | 2 |
| Dec 2025 | Dr. Martens | 2.7M | 12.8% | 3 |
| Dec 2025 | Blundstone | 823K | 3.9% | 4 |
| Dec 2025 | Redback | 60.5K | 0.28% | 5 |
| Dec 2025 | Merrell | 22.2K | 0.1% | 6 |
| Jan 2026 | UGG | 7.5M | 54.5% | 1 |
| Jan 2026 | Timberland | 3.4M | 24.4% | 2 |
| Jan 2026 | Dr. Martens | 2.2M | 16.3% | 3 |
| Jan 2026 | Blundstone | 550K | 4% | 4 |
| Jan 2026 | Redback | 60.5K | 0.44% | 5 |
| Jan 2026 | Merrell | 33.1K | 0.24% | 6 |
| Feb 2026 | UGG | 4.1M | 49.4% | 1 |
| Feb 2026 | Timberland | 2.2M | 27.1% | 2 |
| Feb 2026 | Dr. Martens | 1.5M | 18.1% | 3 |
| Feb 2026 | Blundstone | 368K | 4.4% | 4 |
| Feb 2026 | Redback | 49.5K | 0.6% | 5 |
| Feb 2026 | Merrell | 33.1K | 0.4% | 6 |
| Mar 2026 | UGG | 2.7M | 42.5% | 1 |
| Mar 2026 | Timberland | 1.8M | 28.4% | 2 |
| Mar 2026 | Dr. Martens | 1.5M | 23.2% | 3 |
| Mar 2026 | Blundstone | 301K | 4.7% | 4 |
| Mar 2026 | Redback | 49.5K | 0.77% | 5 |
| Mar 2026 | Merrell | 33.1K | 0.51% | 6 |
| Apr 2026 | Timberland | 1.8M | 35.1% | 1 |
| Apr 2026 | UGG | 1.8M | 35.1% | 2 |
| Apr 2026 | Dr. Martens | 1.2M | 23.4% | 3 |
| Apr 2026 | Blundstone | 246K | 4.7% | 4 |
| Apr 2026 | Redback | 49.5K | 0.95% | 5 |
| Apr 2026 | Merrell | 40.5K | 0.78% | 6 |
| May 2026 | UGG | 2.2M | 39.8% | 1 |
| May 2026 | Timberland | 1.8M | 32.5% | 2 |
| May 2026 | Dr. Martens | 1.2M | 21.7% | 3 |
| May 2026 | Blundstone | 246K | 4.4% | 4 |
| May 2026 | Merrell | 49.5K | 0.88% | 5 |
| May 2026 | Redback | 49.5K | 0.88% | 6 |
| Jun 2026 | UGG | 1.8M | 39.7% | 1 |
| Jun 2026 | Timberland | 1.5M | 32.5% | 2 |
| Jun 2026 | Dr. Martens | 1M | 21.7% | 3 |
| Jun 2026 | Blundstone | 201K | 4.4% | 4 |
| Jun 2026 | Merrell | 40.5K | 0.88% | 5 |
| Jun 2026 | Redback | 40.5K | 0.88% | 6 |
| Jul 2026 | UGG | 2.2M | 40.1% | 1 |
| Jul 2026 | Timberland | 1.8M | 32.7% | 2 |
| Jul 2026 | Dr. Martens | 1.2M | 21.8% | 3 |
| Jul 2026 | Blundstone | 201K | 3.6% | 4 |
| Jul 2026 | Merrell | 49.5K | 0.89% | 5 |
| Jul 2026 | Redback | 49.5K | 0.89% | 6 |
| Aug 2026 | UGG | 4.1M | 49.7% | 1 |
| Aug 2026 | Timberland | 2.2M | 27.2% | 2 |
| Aug 2026 | Dr. Martens | 1.5M | 18.2% | 3 |
| Aug 2026 | Blundstone | 301K | 3.7% | 4 |
| Aug 2026 | Merrell | 49.5K | 0.6% | 5 |
| Aug 2026 | Redback | 49.5K | 0.6% | 6 |
| Sep 2026 | UGG | 6.1M | 57% | 1 |
| Sep 2026 | Timberland | 2.2M | 20.9% | 2 |
| Sep 2026 | Dr. Martens | 1.8M | 17% | 3 |
| Sep 2026 | Blundstone | 450K | 4.2% | 4 |
| Sep 2026 | Redback | 60.5K | 0.56% | 5 |
| Sep 2026 | Merrell | 40.5K | 0.38% | 6 |

## What is being compared

- **Blundstone**: Measured on the search term “blundstone”.
- **Dr. Martens**: Measured on the search term “drmartens”.
- **Merrell**: Measured on the search term “hiking boots merrell”.
- **Redback**: Measured on the search term “redback”.
- **Timberland**: Measured on the search term “timberland”.
- **UGG**: Measured on the search term “ugg”.

- [Blundstone](/demand/global-en/brands/blundstone)
- [Dr. Martens](/demand/global-en/brands/dr-martens)
- [Merrell](/demand/global-en/brands/merrell)
- [Redback](/demand/global-en/brands/redback)
- [Timberland](/demand/global-en/brands/timberland)
- [UGG](/demand/global-en/brands/ugg)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among boot brands worldwide?

In September 2026, UGG was the most searched among boot brands worldwide, with an estimated 6.1M branded searches and 57% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Boot brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/boot-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/boot-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.