--- title: "Boot bag brands: Which are searched most?" description: "Compare the boot bag brands people buy. Share of Search among Thule, Lange, Dakine, Atomic and Ogio, the boot bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/boot-bag-brands" publisher: "Brandwave" --- # Boot bag brands: Which are searched most? Compare the boot bag brands people buy. Share of Search among Thule, Lange, Dakine, Atomic and Ogio, the boot bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Boot bag brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Thule, 50.8% ## Which brand is most popular in search among boot bag brands worldwide? - In September 2026, Thule was the most searched among boot bag brands worldwide, with an estimated 301K branded searches and 50.8% estimated Share of Search within this set. - Lange is in 2nd place, 21.8 percentage points behind at 28.9% Share of Search. - Across the 12 months ending September 2026, Thule’s estimated Share of Search among boot bag brands worldwide increased from 45.4% to 50.8%. - Across the 12 months ending September 2026, Lange’s estimated Share of Search among boot bag brands worldwide decreased from 32.2% to 28.9%. - Across the 12 months ending September 2026, Dakine’s estimated Share of Search among boot bag brands worldwide increased from 7.5% to 8.3%. - Across the 12 months ending September 2026, Atomic’s estimated Share of Search among boot bag brands worldwide decreased from 9.9% to 7.4%. - Across the 12 months ending September 2026, Thule’s estimated Share of Search among boot bag brands worldwide peaked at 63.1% in May 2026 and was lowest at 38.8% in February 2026. - Across the 12 months ending September 2026, Lange’s estimated Share of Search among boot bag brands worldwide peaked at 35.4% in November 2025 and was lowest at 22.9% in June 2026. - Across the 12 months ending September 2026, Dakine’s estimated Share of Search among boot bag brands worldwide peaked at 9.2% in August 2026 and was lowest at 6.8% in December 2025. - Across the 12 months ending September 2026, Atomic’s estimated Share of Search among boot bag brands worldwide peaked at 24.4% in February 2026 and was lowest at 1.8% in May 2026. - Across the 12 months ending September 2026, Ogio’s estimated Share of Search among boot bag brands worldwide peaked at 5.5% in June 2026 and was lowest at 3.3% in January 2026. - Across the 12 months ending September 2026, Dakine rose from 4th to 3rd among boot bag brands worldwide. - Across the 12 months ending September 2026, Atomic fell from 3rd to 4th among boot bag brands worldwide. - Across the 12 months ending September 2026, Ogio held steady: its estimated Share of Search among boot bag brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Thule vs Lange: compare search popularity](/demand/global-en/compare/lange-vs-thule): 50.8% against 28.9% Share of Search. - [Thule vs Dakine: compare search popularity](/demand/global-en/compare/dakine-vs-thule): 50.8% against 8.3% Share of Search. - [Thule vs Atomic: compare search popularity](/demand/global-en/compare/atomic-vs-thule): 50.8% against 7.4% Share of Search. - [Thule vs Ogio: compare search popularity](/demand/global-en/compare/ogio-vs-thule): 50.8% against 4.6% Share of Search. - [Lange vs Dakine: compare search popularity](/demand/global-en/compare/dakine-vs-lange): 28.9% against 8.3% Share of Search. - [Lange vs Atomic: compare search popularity](/demand/global-en/compare/atomic-vs-lange): 28.9% against 7.4% Share of Search. - [Lange vs Ogio: compare search popularity](/demand/global-en/compare/lange-vs-ogio): 28.9% against 4.6% Share of Search. - [Dakine vs Atomic: compare search popularity](/demand/global-en/compare/atomic-vs-dakine): 8.3% against 7.4% Share of Search. - [Dakine vs Ogio: compare search popularity](/demand/global-en/compare/dakine-vs-ogio): 8.3% against 4.6% Share of Search. - [Atomic vs Ogio: compare search popularity](/demand/global-en/compare/atomic-vs-ogio): 7.4% against 4.6% Share of Search. ## How did search popularity change for boot bag brands worldwide in September 2026? - In September 2026, Atomic overtook Ogio to rank 4th among boot bag brands worldwide, with 7.4% estimated Share of Search. - In September 2026, Lange gained estimated Share of Search among boot bag brands worldwide, from 25.7% to 28.9%. - In September 2026, Thule lost estimated Share of Search among boot bag brands worldwide, from 55.7% to 50.8%. - In September 2026, Dakine lost estimated Share of Search among boot bag brands worldwide, from 9.2% to 8.3%. - Estimated monthly branded searches for Ogio worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Thule | 50.8% | 301K | -18.2% | Thule | | 2 | Lange | 28.9% | 172K | +1.3% | Lange | | 3 | Dakine | 8.3% | 49.5K | -18.2% | Dakine | | 4 | Atomic | 7.4% | 43.9K | +49.3% | Atomic | | 5 | Ogio | 4.6% | 27.1K | -18.1% | Ogio | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Thule | 301K | 45.4% | 1 | | Oct 2025 | Lange | 213K | 32.2% | 2 | | Oct 2025 | Atomic | 65.7K | 9.9% | 3 | | Oct 2025 | Dakine | 49.5K | 7.5% | 4 | | Oct 2025 | Ogio | 33.1K | 5% | 5 | | Nov 2025 | Thule | 368K | 41.3% | 1 | | Nov 2025 | Lange | 316K | 35.4% | 2 | | Nov 2025 | Atomic | 115K | 12.9% | 3 | | Nov 2025 | Dakine | 60.5K | 6.8% | 4 | | Nov 2025 | Ogio | 33.1K | 3.7% | 5 | | Dec 2025 | Thule | 368K | 41.1% | 1 | | Dec 2025 | Lange | 287K | 32% | 2 | | Dec 2025 | Atomic | 146K | 16.3% | 3 | | Dec 2025 | Dakine | 60.5K | 6.8% | 4 | | Dec 2025 | Ogio | 33.1K | 3.7% | 5 | | Jan 2026 | Thule | 450K | 45% | 1 | | Jan 2026 | Lange | 242K | 24.2% | 2 | | Jan 2026 | Atomic | 201K | 20.1% | 3 | | Jan 2026 | Dakine | 74K | 7.4% | 4 | | Jan 2026 | Ogio | 33.1K | 3.3% | 5 | | Feb 2026 | Thule | 301K | 38.8% | 1 | | Feb 2026 | Lange | 192K | 24.8% | 2 | | Feb 2026 | Atomic | 189K | 24.4% | 3 | | Feb 2026 | Dakine | 60.5K | 7.8% | 4 | | Feb 2026 | Ogio | 33.1K | 4.3% | 5 | | Mar 2026 | Thule | 368K | 51% | 1 | | Mar 2026 | Lange | 180K | 24.9% | 2 | | Mar 2026 | Atomic | 80.3K | 11.1% | 3 | | Mar 2026 | Dakine | 60.5K | 8.4% | 4 | | Mar 2026 | Ogio | 33.1K | 4.6% | 5 | | Apr 2026 | Thule | 368K | 56.7% | 1 | | Apr 2026 | Lange | 170K | 26.3% | 2 | | Apr 2026 | Dakine | 49.5K | 7.6% | 3 | | Apr 2026 | Ogio | 33.1K | 5.1% | 4 | | Apr 2026 | Atomic | 28K | 4.3% | 5 | | May 2026 | Thule | 450K | 63.1% | 1 | | May 2026 | Lange | 168K | 23.5% | 2 | | May 2026 | Dakine | 49.5K | 6.9% | 3 | | May 2026 | Ogio | 33.1K | 4.6% | 4 | | May 2026 | Atomic | 13.1K | 1.8% | 5 | | Jun 2026 | Thule | 368K | 61.2% | 1 | | Jun 2026 | Lange | 138K | 22.9% | 2 | | Jun 2026 | Dakine | 49.5K | 8.2% | 3 | | Jun 2026 | Ogio | 33.1K | 5.5% | 4 | | Jun 2026 | Atomic | 12.5K | 2.1% | 5 | | Jul 2026 | Thule | 450K | 62.8% | 1 | | Jul 2026 | Lange | 168K | 23.4% | 2 | | Jul 2026 | Dakine | 49.5K | 6.9% | 3 | | Jul 2026 | Ogio | 33.1K | 4.6% | 4 | | Jul 2026 | Atomic | 15.9K | 2.2% | 5 | | Aug 2026 | Thule | 368K | 55.7% | 1 | | Aug 2026 | Lange | 169K | 25.7% | 2 | | Aug 2026 | Dakine | 60.5K | 9.2% | 3 | | Aug 2026 | Ogio | 33.1K | 5% | 4 | | Aug 2026 | Atomic | 29.4K | 4.5% | 5 | | Sep 2026 | Thule | 301K | 50.8% | 1 | | Sep 2026 | Lange | 172K | 28.9% | 2 | | Sep 2026 | Dakine | 49.5K | 8.3% | 3 | | Sep 2026 | Atomic | 43.9K | 7.4% | 4 | | Sep 2026 | Ogio | 27.1K | 4.6% | 5 | ## What is being compared - **Atomic**: Measured on the search terms “atomic boot”, “atomic ski” and “atomic ski boot”, summed into one figure. - **Dakine**: Measured on the search term “dakine”. - **Lange**: Measured on the search terms “lange” and “lange ski boots”, summed into one figure. - **Ogio**: Measured on the search term “ogio”. - **Thule**: Measured on the search term “thule”. - [Atomic](/demand/global-en/brands/atomic) - [Dakine](/demand/global-en/brands/dakine) - [Lange](/demand/global-en/brands/lange) - [Ogio](/demand/global-en/brands/ogio) - [Thule](/demand/global-en/brands/thule) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among boot bag brands worldwide? In September 2026, Thule was the most searched among boot bag brands worldwide, with an estimated 301K branded searches and 50.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Boot bag brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/boot-bag-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/boot-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.