---
title: "Boom arm brands: Which are searched most?"
description: "Compare the boom arm brands people buy. Share of Search among HyperX, RODE, Shure, Blue, Elgato and YETI, the boom arm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/boom-arm-brands"
publisher: "Brandwave"
---

# Boom arm brands: Which are searched most?

Compare the boom arm brands people buy. Share of Search among HyperX, RODE, Shure, Blue, Elgato and YETI, the boom arm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Boom arm brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: HyperX, 46.4%

## Which brand is most popular in search among boom arm brands worldwide?

- In September 2026, HyperX was the most searched among boom arm brands worldwide, with an estimated 541K branded searches and 46.4% estimated Share of Search within this set.
- RODE is in 2nd place, 19.4 percentage points behind at 27.1% Share of Search.
- Across the 12 months ending September 2026, HyperX’s estimated Share of Search among boom arm brands worldwide decreased from 47.5% to 46.4%.
- Across the 12 months ending September 2026, RODE’s estimated Share of Search among boom arm brands worldwide increased from 25.8% to 27.1%.
- Across the 12 months ending September 2026, Shure’s estimated Share of Search among boom arm brands worldwide increased from 17.7% to 18.8%.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom arm brands worldwide decreased from 9% to 7.6%.
- Across the 12 months ending September 2026, HyperX’s estimated Share of Search among boom arm brands worldwide peaked at 53.5% in December 2025 and was lowest at 45.9% in May 2026.
- Across the 12 months ending September 2026, RODE’s estimated Share of Search among boom arm brands worldwide peaked at 27.9% in May 2026 and was lowest at 21.9% in December 2025.
- Across the 12 months ending September 2026, Shure’s estimated Share of Search among boom arm brands worldwide peaked at 18.8% in September 2026 and was lowest at 14.6% in November 2025.
- Across the 12 months ending September 2026, Blue’s estimated Share of Search among boom arm brands worldwide peaked at 10% in January 2026 and was lowest at 7.6% in September 2026.
- Across the 12 months ending September 2026, Elgato and YETI held steady: their estimated Share of Search among boom arm brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [HyperX vs RODE: compare search popularity](/demand/global-en/compare/hyperx-vs-rode): 46.4% against 27.1% Share of Search.
- [HyperX vs Shure: compare search popularity](/demand/global-en/compare/hyperx-vs-shure): 46.4% against 18.8% Share of Search.
- [HyperX vs Blue: compare search popularity](/demand/global-en/compare/blue-microphones-vs-hyperx): 46.4% against 7.6% Share of Search.
- [RODE vs Shure: compare search popularity](/demand/global-en/compare/rode-vs-shure): 27.1% against 18.8% Share of Search.
- [RODE vs Blue: compare search popularity](/demand/global-en/compare/blue-microphones-vs-rode): 27.1% against 7.6% Share of Search.
- [Shure vs Blue: compare search popularity](/demand/global-en/compare/blue-microphones-vs-shure): 18.8% against 7.6% Share of Search.

## How did search popularity change for boom arm brands worldwide in September 2026?

- In September 2026, Shure gained estimated Share of Search among boom arm brands worldwide, from 16.7% to 18.8%.
- In September 2026, Blue lost estimated Share of Search among boom arm brands worldwide, from 9.4% to 7.6%.
- HyperX’s estimated Share of Search among boom arm brands worldwide has lost ground for 3 months in a row, from 48.2% to 46.4% in September 2026.
- RODE’s estimated Share of Search among boom arm brands worldwide has lost ground for 3 months in a row, from 27.9% to 27.1% in September 2026.
- Estimated monthly branded searches for YETI worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HyperX | 46.4% | 541K | 0.0% | HyperX |
| 2 | RODE | 27.1% | 315K | -0.6% | RODE |
| 3 | Shure | 18.8% | 219K | +12.9% | Shure |
| 4 | Blue | 7.6% | 88.8K | -18.2% | Blue |
| 5 | Elgato | 0.06% | 720 | 0.0% | Corsair |
| 6 | YETI | <0.01% | 70 | -36.4% | YETI |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HyperX | 577K | 47.5% | 1 |
| Oct 2025 | RODE | 313K | 25.8% | 2 |
| Oct 2025 | Shure | 214K | 17.7% | 3 |
| Oct 2025 | Blue | 109K | 9% | 4 |
| Oct 2025 | Elgato | 720 | 0.06% | 5 |
| Oct 2025 | YETI | 140 | 0.01% | 6 |
| Nov 2025 | HyperX | 758K | 51.5% | 1 |
| Nov 2025 | RODE | 370K | 25.2% | 2 |
| Nov 2025 | Shure | 214K | 14.6% | 3 |
| Nov 2025 | Blue | 128K | 8.7% | 4 |
| Nov 2025 | Elgato | 1K | 0.07% | 5 |
| Nov 2025 | YETI | 140 | <0.01% | 6 |
| Dec 2025 | HyperX | 758K | 53.5% | 1 |
| Dec 2025 | RODE | 310K | 21.9% | 2 |
| Dec 2025 | Shure | 214K | 15.2% | 3 |
| Dec 2025 | Blue | 132K | 9.3% | 4 |
| Dec 2025 | Elgato | 1K | 0.07% | 5 |
| Dec 2025 | YETI | 170 | 0.01% | 6 |
| Jan 2026 | HyperX | 662K | 50% | 1 |
| Jan 2026 | RODE | 313K | 23.7% | 2 |
| Jan 2026 | Shure | 216K | 16.3% | 3 |
| Jan 2026 | Blue | 132K | 10% | 4 |
| Jan 2026 | Elgato | 880 | 0.07% | 5 |
| Jan 2026 | YETI | 140 | 0.01% | 6 |
| Feb 2026 | HyperX | 566K | 47.1% | 1 |
| Feb 2026 | RODE | 309K | 25.8% | 2 |
| Feb 2026 | Shure | 216K | 18% | 3 |
| Feb 2026 | Blue | 109K | 9% | 4 |
| Feb 2026 | Elgato | 720 | 0.06% | 5 |
| Feb 2026 | YETI | 110 | <0.01% | 6 |
| Mar 2026 | HyperX | 566K | 46.8% | 1 |
| Mar 2026 | RODE | 317K | 26.3% | 2 |
| Mar 2026 | Shure | 216K | 17.9% | 3 |
| Mar 2026 | Blue | 109K | 9% | 4 |
| Mar 2026 | Elgato | 720 | 0.06% | 5 |
| Mar 2026 | YETI | 110 | <0.01% | 6 |
| Apr 2026 | HyperX | 516K | 46.1% | 1 |
| Apr 2026 | RODE | 308K | 27.5% | 2 |
| Apr 2026 | Shure | 202K | 18.1% | 3 |
| Apr 2026 | Blue | 92.1K | 8.2% | 4 |
| Apr 2026 | Elgato | 720 | 0.06% | 5 |
| Apr 2026 | YETI | 90 | <0.01% | 6 |
| May 2026 | HyperX | 516K | 45.9% | 1 |
| May 2026 | RODE | 313K | 27.9% | 2 |
| May 2026 | Shure | 204K | 18.1% | 3 |
| May 2026 | Blue | 88.8K | 7.9% | 4 |
| May 2026 | Elgato | 720 | 0.06% | 5 |
| May 2026 | YETI | 90 | <0.01% | 6 |
| Jun 2026 | HyperX | 541K | 48.2% | 1 |
| Jun 2026 | RODE | 313K | 27.9% | 2 |
| Jun 2026 | Shure | 179K | 15.9% | 3 |
| Jun 2026 | Blue | 88.8K | 7.9% | 4 |
| Jun 2026 | Elgato | 720 | 0.06% | 5 |
| Jun 2026 | YETI | 90 | <0.01% | 6 |
| Jul 2026 | HyperX | 541K | 47.3% | 1 |
| Jul 2026 | RODE | 315K | 27.6% | 2 |
| Jul 2026 | Shure | 180K | 15.8% | 3 |
| Jul 2026 | Blue | 105K | 9.2% | 4 |
| Jul 2026 | Elgato | 720 | 0.06% | 5 |
| Jul 2026 | YETI | 90 | <0.01% | 6 |
| Aug 2026 | HyperX | 541K | 46.6% | 1 |
| Aug 2026 | RODE | 317K | 27.3% | 2 |
| Aug 2026 | Shure | 194K | 16.7% | 3 |
| Aug 2026 | Blue | 109K | 9.4% | 4 |
| Aug 2026 | Elgato | 720 | 0.06% | 5 |
| Aug 2026 | YETI | 110 | <0.01% | 6 |
| Sep 2026 | HyperX | 541K | 46.4% | 1 |
| Sep 2026 | RODE | 315K | 27.1% | 2 |
| Sep 2026 | Shure | 219K | 18.8% | 3 |
| Sep 2026 | Blue | 88.8K | 7.6% | 4 |
| Sep 2026 | Elgato | 720 | 0.06% | 5 |
| Sep 2026 | YETI | 70 | <0.01% | 6 |

## What is being compared

- **Blue**: Measured on the search terms “blue microphone” and “blue yeti”, summed into one figure.
- **Elgato**: Measured on the search term “elgato boom arm”.
- **HyperX**: Measured on the search terms “hyperx”, “hyperx alpha cloud”, “hyperx cloud 2” and “hyperx cloud 3”, summed into one figure.
- **RODE**: Measured on the search terms “rode com”, “rode mic”, “rode microphone”, “rode podcast”, “rode podcast microphone”, “rode podmic” and “rode wireless pro”, summed into one figure.
- **Shure**: Measured on the search terms “shure”, “shure microphone” and “shure podcast microphone”, summed into one figure.
- **YETI**: Measured on the search term “yeti boom arm”.

- [Blue](/demand/global-en/brands/blue-microphones)
- [Elgato](/demand/global-en/brands/elgato)
- [HyperX](/demand/global-en/brands/hyperx)
- [RODE](/demand/global-en/brands/rode)
- [Shure](/demand/global-en/brands/shure)
- [YETI](/demand/global-en/brands/yeti)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among boom arm brands worldwide?

In September 2026, HyperX was the most searched among boom arm brands worldwide, with an estimated 541K branded searches and 46.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Boom arm brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/boom-arm-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/boom-arm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.