--- title: "Bookkeeping software: Which brands are most popular in search?" description: "Compare the software small businesses use for bookkeeping. Share of Search among Xero, QuickBooks, Zoho Books and FreshBooks, the bookkeeping software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bookkeeping-software" publisher: "Brandwave" --- # Bookkeeping software: Which brands are most popular in search? Compare the software small businesses use for bookkeeping. Share of Search among Xero, QuickBooks, Zoho Books and FreshBooks, the bookkeeping software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bookkeeping software - **Market**: Global - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Xero, 44.1% ## Which brand is most popular in search among bookkeeping software worldwide? - In August 2026, Xero was the most searched among bookkeeping software worldwide, with an estimated 1.9M branded searches and 44.1% estimated Share of Search within this set. - QuickBooks is in 2nd place, 9.2 percentage points behind at 34.9% Share of Search. - Across the 11 months ending August 2026, Xero’s estimated Share of Search among bookkeeping software worldwide increased from 42.2% to 44.1%. - Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among bookkeeping software worldwide decreased from 40.7% to 34.9%. - Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among bookkeeping software worldwide increased from 15% to 19.2%. - Across the 11 months ending August 2026, Xero’s estimated Share of Search among bookkeeping software worldwide peaked at 49.2% in July 2026 and was lowest at 40.8% in December 2025. - Across the 11 months ending August 2026, QuickBooks’ estimated Share of Search among bookkeeping software worldwide peaked at 40.9% in April 2026 and was lowest at 32.1% in July 2026. - Across the 11 months ending August 2026, Zoho Books’ estimated Share of Search among bookkeeping software worldwide peaked at 19.2% in August 2026 and was lowest at 15% in January 2026. - Across the 11 months ending August 2026, FreshBooks held steady: its estimated Share of Search among bookkeeping software worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Xero vs QuickBooks: compare search popularity](/demand/global-en/compare/quickbooks-vs-xero): 44.1% against 34.9% Share of Search. - [Xero vs Zoho Books: compare search popularity](/demand/global-en/compare/xero-vs-zoho-books): 44.1% against 19.2% Share of Search. - [QuickBooks vs Zoho Books: compare search popularity](/demand/global-en/compare/quickbooks-vs-zoho-books): 34.9% against 19.2% Share of Search. ## How did search popularity change for bookkeeping software worldwide in August 2026? - In August 2026, QuickBooks gained estimated Share of Search among bookkeeping software worldwide, from 32.1% to 34.9%. - In August 2026, Zoho Books gained estimated Share of Search among bookkeeping software worldwide, from 17.7% to 19.2%. - In August 2026, FreshBooks gained estimated Share of Search among bookkeeping software worldwide, from 1.1% to 1.7%. - In August 2026, Xero lost estimated Share of Search among bookkeeping software worldwide, from 49.2% to 44.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Xero | 44.1% | 1.9M | -17.6% | Xero | | 2 | QuickBooks | 34.9% | 1.5M | 0.0% | Intuit | | 3 | Zoho Books | 19.2% | 827K | -0.1% | Zoho | | 4 | FreshBooks | 1.7% | 74.9K | +46.5% | FreshBooks | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Xero | 1.9M | 42.2% | 1 | | Oct 2025 | QuickBooks | 1.8M | 40.7% | 2 | | Oct 2025 | Zoho Books | 675K | 15% | 3 | | Oct 2025 | FreshBooks | 91.5K | 2% | 4 | | Nov 2025 | Xero | 1.9M | 45.6% | 1 | | Nov 2025 | QuickBooks | 1.5M | 36.2% | 2 | | Nov 2025 | Zoho Books | 675K | 16.3% | 3 | | Nov 2025 | FreshBooks | 75.3K | 1.8% | 4 | | Dec 2025 | Xero | 1.6M | 40.8% | 1 | | Dec 2025 | QuickBooks | 1.5M | 39.4% | 2 | | Dec 2025 | Zoho Books | 675K | 17.8% | 3 | | Dec 2025 | FreshBooks | 75.6K | 2% | 4 | | Jan 2026 | Xero | 1.9M | 42.3% | 1 | | Jan 2026 | QuickBooks | 1.8M | 40.6% | 2 | | Jan 2026 | Zoho Books | 676K | 15% | 3 | | Jan 2026 | FreshBooks | 92.9K | 2.1% | 4 | | Feb 2026 | Xero | 1.9M | 42.6% | 1 | | Feb 2026 | QuickBooks | 1.8M | 40.9% | 2 | | Feb 2026 | Zoho Books | 676K | 15.1% | 3 | | Feb 2026 | FreshBooks | 62.1K | 1.4% | 4 | | Mar 2026 | Xero | 1.9M | 42.6% | 1 | | Mar 2026 | QuickBooks | 1.8M | 40.9% | 2 | | Mar 2026 | Zoho Books | 676K | 15.1% | 3 | | Mar 2026 | FreshBooks | 64.9K | 1.4% | 4 | | Apr 2026 | Xero | 1.9M | 42.5% | 1 | | Apr 2026 | QuickBooks | 1.8M | 40.9% | 2 | | Apr 2026 | Zoho Books | 676K | 15.1% | 3 | | Apr 2026 | FreshBooks | 62.1K | 1.4% | 4 | | May 2026 | Xero | 1.9M | 46% | 1 | | May 2026 | QuickBooks | 1.5M | 36.3% | 2 | | May 2026 | Zoho Books | 677K | 16.4% | 3 | | May 2026 | FreshBooks | 51.4K | 1.2% | 4 | | Jun 2026 | Xero | 1.9M | 45.7% | 1 | | Jun 2026 | QuickBooks | 1.5M | 36.2% | 2 | | Jun 2026 | Zoho Books | 676K | 16.3% | 3 | | Jun 2026 | FreshBooks | 76.4K | 1.8% | 4 | | Jul 2026 | Xero | 2.3M | 49.2% | 1 | | Jul 2026 | QuickBooks | 1.5M | 32.1% | 2 | | Jul 2026 | Zoho Books | 827K | 17.7% | 3 | | Jul 2026 | FreshBooks | 51.1K | 1.1% | 4 | | Aug 2026 | Xero | 1.9M | 44.1% | 1 | | Aug 2026 | QuickBooks | 1.5M | 34.9% | 2 | | Aug 2026 | Zoho Books | 827K | 19.2% | 3 | | Aug 2026 | FreshBooks | 74.9K | 1.7% | 4 | | Sep 2026 | FreshBooks | — | — | — | | Sep 2026 | QuickBooks | — | — | — | | Sep 2026 | Xero | — | — | — | | Sep 2026 | Zoho Books | — | — | — | ## What is being compared - **FreshBooks**: Measured on the search terms “freshbooks” and “freshbooks accounting software”, summed into one figure. - **QuickBooks**: Measured on the search term “quickbooks”. - **Xero**: Measured on the search terms “xero”, “xero accounting”, “xero accounting software”, “xero invoicing”, “xero payroll”, “xero tax” and “xero tax software”, summed into one figure. - **Zoho Books**: Measured on the search terms “zoho books” and “zoho books accounting”, summed into one figure. - [FreshBooks](/demand/global-en/brands/freshbooks) - [QuickBooks](/demand/global-en/brands/quickbooks) - [Xero](/demand/global-en/brands/xero) - [Zoho Books](/demand/global-en/brands/zoho-books) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bookkeeping software worldwide? In August 2026, Xero was the most searched among bookkeeping software worldwide, with an estimated 1.9M branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bookkeeping software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bookkeeping-software This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bookkeeping-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.