--- title: "Bookkeeping services: Which brands are most popular in search?" description: "Compare the services that keep a business's books. Share of Search among Fondo, Bench, Bookkeeper360, Pilot and Xendoo, the bookkeeping services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bookkeeping-services" publisher: "Brandwave" --- # Bookkeeping services: Which brands are most popular in search? Compare the services that keep a business's books. Share of Search among Fondo, Bench, Bookkeeper360, Pilot and Xendoo, the bookkeeping services Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bookkeeping services - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Fondo, 99% ## Which brand is most popular in search among bookkeeping services worldwide? - In August 2026, Fondo was the most searched among bookkeeping services worldwide, with an estimated 450K branded searches and 99% estimated Share of Search within this set. - Bench is in 2nd place, 98.6 percentage points behind at 0.35% Share of Search. - Across the 11 months ending August 2026, Pilot rose from 5th to 4th among bookkeeping services worldwide. - Across the 11 months ending August 2026, Xendoo fell from 4th to 5th among bookkeeping services worldwide. - Across the 11 months ending August 2026, Fondo, Bench and Bookkeeper360 held steady: their estimated Share of Search among bookkeeping services worldwide each moved less than 0.5 percentage points. ## How did search popularity change for bookkeeping services worldwide in August 2026? - Estimated monthly branded searches for Bench worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026. - Estimated monthly branded searches for Xendoo worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026. - Estimated monthly branded searches for Bookkeeper360 worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026. - Estimated monthly branded searches for Fondo worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fondo | 99% | 450K | 0.0% | Fondo | | 2 | Bench | 0.35% | 1.6K | 0.0% | Bench | | 3 | Bookkeeper360 | 0.29% | 1.3K | 0.0% | Bookkeeper360 | | 4 | Pilot | 0.19% | 880 | -12.0% | Pilot | | 5 | Xendoo | 0.19% | 880 | 0.0% | Xendoo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fondo | 550K | 98.8% | 1 | | Oct 2025 | Bench | 2.4K | 0.43% | 2 | | Oct 2025 | Bookkeeper360 | 1.9K | 0.34% | 3 | | Oct 2025 | Xendoo | 1.3K | 0.23% | 4 | | Oct 2025 | Pilot | 880 | 0.16% | 5 | | Nov 2025 | Fondo | 550K | 99% | 1 | | Nov 2025 | Bench | 2.4K | 0.43% | 2 | | Nov 2025 | Bookkeeper360 | 1.6K | 0.29% | 3 | | Nov 2025 | Pilot | 880 | 0.16% | 4 | | Nov 2025 | Xendoo | 880 | 0.16% | 5 | | Dec 2025 | Fondo | 450K | 98.9% | 1 | | Dec 2025 | Bench | 1.9K | 0.42% | 2 | | Dec 2025 | Bookkeeper360 | 1.6K | 0.35% | 3 | | Dec 2025 | Pilot | 880 | 0.19% | 4 | | Dec 2025 | Xendoo | 720 | 0.16% | 5 | | Jan 2026 | Fondo | 450K | 98.6% | 1 | | Jan 2026 | Bench | 2.4K | 0.53% | 2 | | Jan 2026 | Bookkeeper360 | 1.6K | 0.35% | 3 | | Jan 2026 | Xendoo | 1.3K | 0.28% | 4 | | Jan 2026 | Pilot | 1K | 0.22% | 5 | | Feb 2026 | Fondo | 450K | 98.6% | 1 | | Feb 2026 | Bench | 2.9K | 0.64% | 2 | | Feb 2026 | Bookkeeper360 | 1.3K | 0.28% | 3 | | Feb 2026 | Xendoo | 1.3K | 0.28% | 4 | | Feb 2026 | Pilot | 1K | 0.22% | 5 | | Mar 2026 | Fondo | 550K | 98.8% | 1 | | Mar 2026 | Bench | 2.9K | 0.52% | 2 | | Mar 2026 | Bookkeeper360 | 1.3K | 0.23% | 3 | | Mar 2026 | Pilot | 1.3K | 0.23% | 4 | | Mar 2026 | Xendoo | 1.3K | 0.23% | 5 | | Apr 2026 | Fondo | 550K | 99% | 1 | | Apr 2026 | Bench | 2.4K | 0.43% | 2 | | Apr 2026 | Bookkeeper360 | 1.3K | 0.23% | 3 | | Apr 2026 | Pilot | 1K | 0.18% | 4 | | Apr 2026 | Xendoo | 1K | 0.18% | 5 | | May 2026 | Fondo | 550K | 99.1% | 1 | | May 2026 | Bench | 1.9K | 0.34% | 2 | | May 2026 | Pilot | 1.3K | 0.23% | 3 | | May 2026 | Bookkeeper360 | 1K | 0.18% | 4 | | May 2026 | Xendoo | 880 | 0.16% | 5 | | Jun 2026 | Fondo | 450K | 99% | 1 | | Jun 2026 | Bench | 1.6K | 0.35% | 2 | | Jun 2026 | Bookkeeper360 | 1K | 0.22% | 3 | | Jun 2026 | Pilot | 1K | 0.22% | 4 | | Jun 2026 | Xendoo | 880 | 0.19% | 5 | | Jul 2026 | Fondo | 450K | 98.9% | 1 | | Jul 2026 | Bench | 1.6K | 0.35% | 2 | | Jul 2026 | Bookkeeper360 | 1.3K | 0.29% | 3 | | Jul 2026 | Pilot | 1K | 0.22% | 4 | | Jul 2026 | Xendoo | 880 | 0.19% | 5 | | Aug 2026 | Fondo | 450K | 99% | 1 | | Aug 2026 | Bench | 1.6K | 0.35% | 2 | | Aug 2026 | Bookkeeper360 | 1.3K | 0.29% | 3 | | Aug 2026 | Pilot | 880 | 0.19% | 4 | | Aug 2026 | Xendoo | 880 | 0.19% | 5 | | Sep 2026 | Bench | — | — | — | | Sep 2026 | Bookkeeper360 | — | — | — | | Sep 2026 | Fondo | — | — | — | | Sep 2026 | Pilot | — | — | — | | Sep 2026 | Xendoo | — | — | — | ## What is being compared - **Bench**: Measured on the search term “bench accounting”. - **Bookkeeper360**: Measured on the search term “bookkeeper360”. - **Fondo**: Measured on the search term “fondo”. - **Pilot**: Measured on the search term “pilot bookkeeping”. - **Xendoo**: Measured on the search term “xendoo”. - [Bench](/demand/global-en/brands/bench) - [Bookkeeper360](/demand/global-en/brands/bookkeeper360) - [Fondo](/demand/global-en/brands/fondo) - [Pilot](/demand/global-en/brands/pilot-bookkeeping) - [Xendoo](/demand/global-en/brands/xendoo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bookkeeping services worldwide? In August 2026, Fondo was the most searched among bookkeeping services worldwide, with an estimated 450K branded searches and 99% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bookkeeping services: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/bookkeeping-services This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bookkeeping-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.