--- title: "Book publishers: Which are searched most?" description: "Compare the book publishers content teams choose between. Share of Search among Penguin Random House, Simon & Schuster, HarperCollins, Bloomsbury, Macmillan and Hachette, the book publishers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/book-publishers" publisher: "Brandwave" --- # Book publishers: Which are searched most? Compare the book publishers content teams choose between. Share of Search among Penguin Random House, Simon & Schuster, HarperCollins, Bloomsbury, Macmillan and Hachette, the book publishers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Book publishers - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Penguin Random House, 33.9% ## Which brand is most popular in search among book publishers worldwide? - In August 2026, Penguin Random House was the most searched among book publishers worldwide, with an estimated 90.5K branded searches and 33.9% estimated Share of Search within this set. - Simon & Schuster is in 2nd place, 3.6 percentage points behind at 30.4% Share of Search. - Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide decreased from 36.1% to 33.9%. - Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide decreased from 32.5% to 30.4%. - Across the 11 months ending August 2026, HarperCollins’ estimated Share of Search among book publishers worldwide increased from 19.9% to 22.7%. - Across the 11 months ending August 2026, Bloomsbury’s estimated Share of Search among book publishers worldwide increased from 5.9% to 6.8%. - Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide increased from 4.9% to 5.5%. - Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide peaked at 40% in April 2026 and was lowest at 32.1% in November 2025. - Across the 11 months ending August 2026, Simon & Schuster’s estimated Share of Search among book publishers worldwide peaked at 35.1% in November 2025 and was lowest at 29.4% in April 2026. - Across the 11 months ending August 2026, HarperCollins’ estimated Share of Search among book publishers worldwide peaked at 23.3% in January 2026 and was lowest at 16.4% in March 2026. - Across the 11 months ending August 2026, Bloomsbury’s estimated Share of Search among book publishers worldwide peaked at 9% in March 2026 and was lowest at 5.7% in December 2025. - Across the 11 months ending August 2026, Macmillan’s estimated Share of Search among book publishers worldwide peaked at 6.6% in June 2026 and was lowest at 4.3% in November 2025. - Across the 11 months ending August 2026, Hachette held steady: its estimated Share of Search among book publishers worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Penguin Random House vs Simon & Schuster: compare search popularity](/demand/global-en/compare/penguin-random-house-vs-simon-schuster): 33.9% against 30.4% Share of Search. - [Penguin Random House vs HarperCollins: compare search popularity](/demand/global-en/compare/harpercollins-vs-penguin-random-house): 33.9% against 22.7% Share of Search. - [Penguin Random House vs Bloomsbury: compare search popularity](/demand/global-en/compare/bloomsbury-vs-penguin-random-house): 33.9% against 6.8% Share of Search. - [Penguin Random House vs Macmillan: compare search popularity](/demand/global-en/compare/macmillan-vs-penguin-random-house): 33.9% against 5.5% Share of Search. - [Simon & Schuster vs HarperCollins: compare search popularity](/demand/global-en/compare/harpercollins-vs-simon-schuster): 30.4% against 22.7% Share of Search. - [Simon & Schuster vs Bloomsbury: compare search popularity](/demand/global-en/compare/bloomsbury-vs-simon-schuster): 30.4% against 6.8% Share of Search. - [Simon & Schuster vs Macmillan: compare search popularity](/demand/global-en/compare/macmillan-vs-simon-schuster): 30.4% against 5.5% Share of Search. - [HarperCollins vs Bloomsbury: compare search popularity](/demand/global-en/compare/bloomsbury-vs-harpercollins): 22.7% against 6.8% Share of Search. - [HarperCollins vs Macmillan: compare search popularity](/demand/global-en/compare/harpercollins-vs-macmillan): 22.7% against 5.5% Share of Search. - [Bloomsbury vs Macmillan: compare search popularity](/demand/global-en/compare/bloomsbury-vs-macmillan): 6.8% against 5.5% Share of Search. ## How did search popularity change for book publishers worldwide in August 2026? - In August 2026, HarperCollins gained estimated Share of Search among book publishers worldwide, from 19.4% to 22.7%. - In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 35.5% to 33.9%. - In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 31.7% to 30.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Penguin Random House | 33.9% | 90.5K | 0.0% | Penguin Random House | | 2 | Simon & Schuster | 30.4% | 81K | 0.0% | Simon & Schuster | | 3 | HarperCollins | 22.7% | 60.5K | +22.2% | HarperCollins | | 4 | Bloomsbury | 6.8% | 18.1K | 0.0% | Bloomsbury | | 5 | Macmillan | 5.5% | 14.8K | 0.0% | Macmillan | | 6 | Hachette | 0.71% | 1.9K | +46.2% | Hachette | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Penguin Random House | 110K | 36.1% | 1 | | Oct 2025 | Simon & Schuster | 99K | 32.5% | 2 | | Oct 2025 | HarperCollins | 60.5K | 19.9% | 3 | | Oct 2025 | Bloomsbury | 18.1K | 5.9% | 4 | | Oct 2025 | Macmillan | 14.8K | 4.9% | 5 | | Oct 2025 | Hachette | 1.9K | 0.62% | 6 | | Nov 2025 | Simon & Schuster | 99K | 35.1% | 1 | | Nov 2025 | Penguin Random House | 90.5K | 32.1% | 2 | | Nov 2025 | HarperCollins | 60.5K | 21.5% | 3 | | Nov 2025 | Bloomsbury | 18.1K | 6.4% | 4 | | Nov 2025 | Macmillan | 12.1K | 4.3% | 5 | | Nov 2025 | Hachette | 1.6K | 0.57% | 6 | | Dec 2025 | Penguin Random House | 90.5K | 34.8% | 1 | | Dec 2025 | Simon & Schuster | 81K | 31.1% | 2 | | Dec 2025 | HarperCollins | 60.5K | 23.3% | 3 | | Dec 2025 | Bloomsbury | 14.8K | 5.7% | 4 | | Dec 2025 | Macmillan | 12.1K | 4.7% | 5 | | Dec 2025 | Hachette | 1.3K | 0.5% | 6 | | Jan 2026 | Penguin Random House | 110K | 34.6% | 1 | | Jan 2026 | Simon & Schuster | 99K | 31.2% | 2 | | Jan 2026 | HarperCollins | 74K | 23.3% | 3 | | Jan 2026 | Bloomsbury | 18.1K | 5.7% | 4 | | Jan 2026 | Macmillan | 14.8K | 4.7% | 5 | | Jan 2026 | Hachette | 1.9K | 0.6% | 6 | | Feb 2026 | Penguin Random House | 90.5K | 35.8% | 1 | | Feb 2026 | Simon & Schuster | 81K | 32% | 2 | | Feb 2026 | HarperCollins | 49.5K | 19.6% | 3 | | Feb 2026 | Bloomsbury | 18.1K | 7.2% | 4 | | Feb 2026 | Macmillan | 12.1K | 4.8% | 5 | | Feb 2026 | Hachette | 1.6K | 0.63% | 6 | | Mar 2026 | Penguin Random House | 110K | 36.4% | 1 | | Mar 2026 | Simon & Schuster | 99K | 32.7% | 2 | | Mar 2026 | HarperCollins | 49.5K | 16.4% | 3 | | Mar 2026 | Bloomsbury | 27.1K | 9% | 4 | | Mar 2026 | Macmillan | 14.8K | 4.9% | 5 | | Mar 2026 | Hachette | 1.9K | 0.63% | 6 | | Apr 2026 | Penguin Random House | 110K | 40% | 1 | | Apr 2026 | Simon & Schuster | 81K | 29.4% | 2 | | Apr 2026 | HarperCollins | 49.5K | 18% | 3 | | Apr 2026 | Bloomsbury | 18.1K | 6.6% | 4 | | Apr 2026 | Macmillan | 14.8K | 5.4% | 5 | | Apr 2026 | Hachette | 1.9K | 0.69% | 6 | | May 2026 | Penguin Random House | 90.5K | 36.3% | 1 | | May 2026 | Simon & Schuster | 81K | 32.5% | 2 | | May 2026 | HarperCollins | 49.5K | 19.8% | 3 | | May 2026 | Bloomsbury | 14.8K | 5.9% | 4 | | May 2026 | Macmillan | 12.1K | 4.8% | 5 | | May 2026 | Hachette | 1.6K | 0.64% | 6 | | Jun 2026 | Penguin Random House | 74K | 33.1% | 1 | | Jun 2026 | Simon & Schuster | 66.2K | 29.6% | 2 | | Jun 2026 | HarperCollins | 49.5K | 22.1% | 3 | | Jun 2026 | Bloomsbury | 18.1K | 8.1% | 4 | | Jun 2026 | Macmillan | 14.8K | 6.6% | 5 | | Jun 2026 | Hachette | 1.3K | 0.58% | 6 | | Jul 2026 | Penguin Random House | 90.5K | 35.5% | 1 | | Jul 2026 | Simon & Schuster | 81K | 31.7% | 2 | | Jul 2026 | HarperCollins | 49.5K | 19.4% | 3 | | Jul 2026 | Bloomsbury | 18.1K | 7.1% | 4 | | Jul 2026 | Macmillan | 14.8K | 5.8% | 5 | | Jul 2026 | Hachette | 1.3K | 0.51% | 6 | | Aug 2026 | Penguin Random House | 90.5K | 33.9% | 1 | | Aug 2026 | Simon & Schuster | 81K | 30.4% | 2 | | Aug 2026 | HarperCollins | 60.5K | 22.7% | 3 | | Aug 2026 | Bloomsbury | 18.1K | 6.8% | 4 | | Aug 2026 | Macmillan | 14.8K | 5.5% | 5 | | Aug 2026 | Hachette | 1.9K | 0.71% | 6 | | Sep 2026 | Bloomsbury | — | — | — | | Sep 2026 | Hachette | — | — | — | | Sep 2026 | HarperCollins | — | — | — | | Sep 2026 | Macmillan | — | — | — | | Sep 2026 | Penguin Random House | — | — | — | | Sep 2026 | Simon & Schuster | — | — | — | ## What is being compared - **Bloomsbury**: Measured on the search term “bloomsbury publishing”. - **Hachette**: Measured on the search term “hachette publishing”. - **HarperCollins**: Measured on the search term “harper collins”. - **Macmillan**: Measured on the search term “macmillan publishers”. - **Penguin Random House**: Measured on the search term “penguin random house”. - **Simon & Schuster**: Measured on the search terms “simon and schuster” and “simon schuster”, summed into one figure. - [Bloomsbury](/demand/global-en/brands/bloomsbury) - [Hachette](/demand/global-en/brands/hachette) - [HarperCollins](/demand/global-en/brands/harpercollins) - [Macmillan](/demand/global-en/brands/macmillan) - [Penguin Random House](/demand/global-en/brands/penguin-random-house) - [Simon & Schuster](/demand/global-en/brands/simon-schuster) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among book publishers worldwide? In August 2026, Penguin Random House was the most searched among book publishers worldwide, with an estimated 90.5K branded searches and 33.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Book publishers: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/book-publishers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/book-publishers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.