--- title: "Boiler suit brands: Which are searched most?" description: "Compare the boiler suit brands people buy. Share of Search among Carhartt, Dickies and Hard Yakka, the boiler suit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/boiler-suit-brands" publisher: "Brandwave" --- # Boiler suit brands: Which are searched most? Compare the boiler suit brands people buy. Share of Search among Carhartt, Dickies and Hard Yakka, the boiler suit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Boiler suit brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Carhartt, 93.8% ## Which brand is most popular in search among boiler suit brands worldwide? - In September 2026, Carhartt was the most searched among boiler suit brands worldwide, with an estimated 450K branded searches and 93.8% estimated Share of Search within this set. - Dickies is in 2nd place, 90.7 percentage points behind at 3.1% Share of Search. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among boiler suit brands worldwide decreased from 3.8% to 3.1%. - Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among boiler suit brands worldwide increased from 2.1% to 3.1%. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among boiler suit brands worldwide peaked at 97.8% in December 2025 and was lowest at 83.4% in May 2026. - Across the 12 months ending September 2026, Dickies’ estimated Share of Search among boiler suit brands worldwide peaked at 7.5% in May 2026 and was lowest at 1.4% in November 2025. - Across the 12 months ending September 2026, Hard Yakka’s estimated Share of Search among boiler suit brands worldwide peaked at 9.3% in June 2026 and was lowest at 0.79% in December 2025. - Across the 12 months ending September 2026, Carhartt held steady: its estimated Share of Search among boiler suit brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Carhartt vs Dickies: compare search popularity](/demand/global-en/compare/carhartt-vs-dickies): 93.8% against 3.1% Share of Search. - [Carhartt vs Hard Yakka: compare search popularity](/demand/global-en/compare/carhartt-vs-hard-yakka): 93.8% against 3.1% Share of Search. - [Dickies vs Hard Yakka: compare search popularity](/demand/global-en/compare/dickies-vs-hard-yakka): 3.1% Share of Search each. ## How did search popularity change for boiler suit brands worldwide in September 2026? - In September 2026, Carhartt gained estimated Share of Search among boiler suit brands worldwide, from 88.2% to 93.8%. - In September 2026, Hard Yakka lost estimated Share of Search among boiler suit brands worldwide, from 6.5% to 3.1%. - In September 2026, Dickies lost estimated Share of Search among boiler suit brands worldwide, from 5.3% to 3.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Carhartt | 93.8% | 450K | +82.9% | Carhartt | | 2 | Dickies | 3.1% | 14.8K | 0.0% | Dickies | | 3 | Hard Yakka | 3.1% | 14.8K | -18.2% | Hard Yakka | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Carhartt | 823K | 94.1% | 1 | | Oct 2025 | Dickies | 33.1K | 3.8% | 2 | | Oct 2025 | Hard Yakka | 18.1K | 2.1% | 3 | | Nov 2025 | Carhartt | 1.5M | 97.4% | 1 | | Nov 2025 | Dickies | 22.2K | 1.4% | 2 | | Nov 2025 | Hard Yakka | 18.1K | 1.2% | 3 | | Dec 2025 | Carhartt | 1.5M | 97.8% | 1 | | Dec 2025 | Dickies | 22.2K | 1.4% | 2 | | Dec 2025 | Hard Yakka | 12.1K | 0.79% | 3 | | Jan 2026 | Carhartt | 823K | 96.2% | 1 | | Jan 2026 | Dickies | 18.1K | 2.1% | 2 | | Jan 2026 | Hard Yakka | 14.8K | 1.7% | 3 | | Feb 2026 | Carhartt | 450K | 93.8% | 1 | | Feb 2026 | Dickies | 14.8K | 3.1% | 2 | | Feb 2026 | Hard Yakka | 14.8K | 3.1% | 3 | | Mar 2026 | Carhartt | 301K | 90.1% | 1 | | Mar 2026 | Hard Yakka | 18.1K | 5.4% | 2 | | Mar 2026 | Dickies | 14.8K | 4.4% | 3 | | Apr 2026 | Carhartt | 201K | 85.9% | 1 | | Apr 2026 | Hard Yakka | 18.1K | 7.7% | 2 | | Apr 2026 | Dickies | 14.8K | 6.3% | 3 | | May 2026 | Carhartt | 165K | 83.4% | 1 | | May 2026 | Hard Yakka | 18.1K | 9.1% | 2 | | May 2026 | Dickies | 14.8K | 7.5% | 3 | | Jun 2026 | Carhartt | 165K | 84.5% | 1 | | Jun 2026 | Hard Yakka | 18.1K | 9.3% | 2 | | Jun 2026 | Dickies | 12.1K | 6.2% | 3 | | Jul 2026 | Carhartt | 165K | 86% | 1 | | Jul 2026 | Hard Yakka | 14.8K | 7.7% | 2 | | Jul 2026 | Dickies | 12.1K | 6.3% | 3 | | Aug 2026 | Carhartt | 246K | 88.2% | 1 | | Aug 2026 | Hard Yakka | 18.1K | 6.5% | 2 | | Aug 2026 | Dickies | 14.8K | 5.3% | 3 | | Sep 2026 | Carhartt | 450K | 93.8% | 1 | | Sep 2026 | Dickies | 14.8K | 3.1% | 2 | | Sep 2026 | Hard Yakka | 14.8K | 3.1% | 3 | ## What is being compared - **Carhartt**: Measured on the search term “carhartt jacket”. - **Dickies**: Measured on the search term “dickies overalls”. - **Hard Yakka**: Measured on the search term “hardyakka”. - [Carhartt](/demand/global-en/brands/carhartt) - [Dickies](/demand/global-en/brands/dickies) - [Hard Yakka](/demand/global-en/brands/hard-yakka) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among boiler suit brands worldwide? In September 2026, Carhartt was the most searched among boiler suit brands worldwide, with an estimated 450K branded searches and 93.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Boiler suit brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/boiler-suit-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/boiler-suit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.