--- title: "Body wash brands: Which brands are most popular in search?" description: "Compare the body wash brands people buy. Share of Search among Cetaphil, Nivea, Olay, Aveeno and Dove, the body wash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/body-wash-brands" publisher: "Brandwave" --- # Body wash brands: Which brands are most popular in search? Compare the body wash brands people buy. Share of Search among Cetaphil, Nivea, Olay, Aveeno and Dove, the body wash brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Body wash brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Cetaphil, 66.8% ## Which brand is most popular in search among body wash brands worldwide? - In August 2026, Cetaphil was the most searched among body wash brands worldwide, with an estimated 2.1M branded searches and 66.8% estimated Share of Search within this set. - Nivea is in 2nd place, 45.2 percentage points behind at 21.5% Share of Search. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body wash brands worldwide decreased from 68.6% to 66.8%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body wash brands worldwide increased from 18.1% to 21.5%. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body wash brands worldwide decreased from 6.6% to 5.3%. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body wash brands worldwide peaked at 70.3% in February 2026 and was lowest at 64.4% in July 2026. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body wash brands worldwide peaked at 25.4% in July 2026 and was lowest at 17.5% in March 2026. - Across the 11 months ending August 2026, Olay’s estimated Share of Search among body wash brands worldwide peaked at 6.6% in October 2025 and was lowest at 5.1% in July 2026. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body wash brands worldwide peaked at 6.6% in October 2025 and was lowest at 5.1% in July 2026. - Across the 11 months ending August 2026, Olay rose from 4th to 3rd among body wash brands worldwide. - Across the 11 months ending August 2026, Aveeno fell from 3rd to 4th among body wash brands worldwide. - Across the 11 months ending August 2026, Dove held steady: its estimated Share of Search among body wash brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Cetaphil vs Nivea: compare search popularity](/demand/global-en/compare/cetaphil-vs-nivea): 66.8% against 21.5% Share of Search. - [Cetaphil vs Olay: compare search popularity](/demand/global-en/compare/cetaphil-vs-olay): 66.8% against 6.4% Share of Search. - [Cetaphil vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-cetaphil): 66.8% against 5.3% Share of Search. - [Nivea vs Olay: compare search popularity](/demand/global-en/compare/nivea-vs-olay): 21.5% against 6.4% Share of Search. - [Nivea vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-nivea): 21.5% against 5.3% Share of Search. - [Olay vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-olay): 6.4% against 5.3% Share of Search. ## How did search popularity change for body wash brands worldwide in August 2026? - In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%. - In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%. - In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%. - Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Cetaphil | 66.8% | 2.1M | 0.0% | Cetaphil | | 2 | Nivea | 21.5% | 673K | -18.2% | Nivea | | 3 | Olay | 6.4% | 201K | +21.8% | Olay | | 4 | Aveeno | 5.3% | 165K | 0.0% | Aveeno | | 5 | Dove | <0.01% | 260 | +52.9% | Unilever | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cetaphil | 2.1M | 68.6% | 1 | | Oct 2025 | Nivea | 550K | 18.1% | 2 | | Oct 2025 | Aveeno | 201K | 6.6% | 3 | | Oct 2025 | Olay | 201K | 6.6% | 4 | | Oct 2025 | Dove | 320 | 0.01% | 5 | | Nov 2025 | Cetaphil | 2.4M | 69% | 1 | | Nov 2025 | Nivea | 673K | 19.4% | 2 | | Nov 2025 | Aveeno | 201K | 5.8% | 3 | | Nov 2025 | Olay | 201K | 5.8% | 4 | | Nov 2025 | Dove | 320 | <0.01% | 5 | | Dec 2025 | Cetaphil | 2.2M | 69.5% | 1 | | Dec 2025 | Nivea | 550K | 17.6% | 2 | | Dec 2025 | Aveeno | 201K | 6.4% | 3 | | Dec 2025 | Olay | 201K | 6.4% | 4 | | Dec 2025 | Dove | 260 | <0.01% | 5 | | Jan 2026 | Cetaphil | 2.4M | 69% | 1 | | Jan 2026 | Nivea | 673K | 19.4% | 2 | | Jan 2026 | Aveeno | 201K | 5.8% | 3 | | Jan 2026 | Olay | 201K | 5.8% | 4 | | Jan 2026 | Dove | 320 | <0.01% | 5 | | Feb 2026 | Cetaphil | 2.1M | 70.3% | 1 | | Feb 2026 | Nivea | 550K | 18.6% | 2 | | Feb 2026 | Aveeno | 165K | 5.6% | 3 | | Feb 2026 | Olay | 165K | 5.6% | 4 | | Feb 2026 | Dove | 260 | <0.01% | 5 | | Mar 2026 | Cetaphil | 2.2M | 69.7% | 1 | | Mar 2026 | Nivea | 550K | 17.5% | 2 | | Mar 2026 | Aveeno | 201K | 6.4% | 3 | | Mar 2026 | Olay | 201K | 6.4% | 4 | | Mar 2026 | Dove | 260 | <0.01% | 5 | | Apr 2026 | Cetaphil | 2.2M | 69.6% | 1 | | Apr 2026 | Nivea | 550K | 17.5% | 2 | | Apr 2026 | Aveeno | 201K | 6.4% | 3 | | Apr 2026 | Olay | 201K | 6.4% | 4 | | Apr 2026 | Dove | 210 | <0.01% | 5 | | May 2026 | Cetaphil | 2M | 69.1% | 1 | | May 2026 | Nivea | 550K | 19.3% | 2 | | May 2026 | Aveeno | 165K | 5.8% | 3 | | May 2026 | Olay | 165K | 5.8% | 4 | | May 2026 | Dove | 210 | <0.01% | 5 | | Jun 2026 | Cetaphil | 2M | 69% | 1 | | Jun 2026 | Nivea | 550K | 19.4% | 2 | | Jun 2026 | Aveeno | 165K | 5.8% | 3 | | Jun 2026 | Olay | 165K | 5.8% | 4 | | Jun 2026 | Dove | 210 | <0.01% | 5 | | Jul 2026 | Cetaphil | 2.1M | 64.4% | 1 | | Jul 2026 | Nivea | 823K | 25.4% | 2 | | Jul 2026 | Aveeno | 165K | 5.1% | 3 | | Jul 2026 | Olay | 165K | 5.1% | 4 | | Jul 2026 | Dove | 170 | <0.01% | 5 | | Aug 2026 | Cetaphil | 2.1M | 66.8% | 1 | | Aug 2026 | Nivea | 673K | 21.5% | 2 | | Aug 2026 | Olay | 201K | 6.4% | 3 | | Aug 2026 | Aveeno | 165K | 5.3% | 4 | | Aug 2026 | Dove | 260 | <0.01% | 5 | | Sep 2026 | Aveeno | — | — | — | | Sep 2026 | Cetaphil | — | — | — | | Sep 2026 | Dove | — | — | — | | Sep 2026 | Nivea | — | — | — | | Sep 2026 | Olay | — | — | — | ## What is being compared - **Aveeno**: Measured on the search term “aveeno”. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil com”, “cetaphil moisturizer”, “cetaphil serum” and “cetaphil skincare”, summed into one figure. - **Dove**: Measured on the search term “dove nz”. - **Nivea**: Measured on the search term “nivea”. - **Olay**: Measured on the search term “olay”. - [Aveeno](/demand/global-en/brands/aveeno) - [Cetaphil](/demand/global-en/brands/cetaphil) - [Dove](/demand/global-en/brands/dove) - [Nivea](/demand/global-en/brands/nivea) - [Olay](/demand/global-en/brands/olay) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among body wash brands worldwide? In August 2026, Cetaphil was the most searched among body wash brands worldwide, with an estimated 2.1M branded searches and 66.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Body wash brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/body-wash-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/body-wash-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.