---
title: "Body wash and soap brands: Which are searched most?"
description: "Compare the body wash, hand wash and soap brands people buy. Share of Search among Dove, Lux, Dettol, Palmolive, Protex and Imperial Leather, the body wash and soap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/body-wash-and-soap-brands"
publisher: "Brandwave"
---

# Body wash and soap brands: Which are searched most?

Compare the body wash, hand wash and soap brands people buy. Share of Search among Dove, Lux, Dettol, Palmolive, Protex and Imperial Leather, the body wash and soap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body wash and soap brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dove, 68.1%

## Which brand is most popular in search among body wash and soap brands worldwide?

- In September 2026, Dove was the most searched among body wash and soap brands worldwide, with an estimated 1.7M branded searches and 68.1% estimated Share of Search within this set.
- Lux is in 2nd place, 53 percentage points behind at 15.1% Share of Search.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body wash and soap brands worldwide increased from 66.7% to 68.1%.
- Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide decreased from 15.8% to 15.1%.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body wash and soap brands worldwide peaked at 68.5% in August 2026 and was lowest at 59.4% in November 2025.
- Across the 12 months ending September 2026, Lux’s estimated Share of Search among body wash and soap brands worldwide peaked at 23.3% in November 2025 and was lowest at 15% in August 2026.
- Across the 12 months ending September 2026, Dettol’s estimated Share of Search among body wash and soap brands worldwide peaked at 11.6% in April 2026 and was lowest at 10% in February 2026.
- Across the 12 months ending September 2026, Palmolive’s estimated Share of Search among body wash and soap brands worldwide peaked at 5% in July 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Dettol, Palmolive, Protex and Imperial Leather held steady: their estimated Share of Search among body wash and soap brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dove vs Lux: compare search popularity](/demand/global-en/compare/dove-vs-lux): 68.1% against 15.1% Share of Search.
- [Dove vs Dettol: compare search popularity](/demand/global-en/compare/dettol-vs-dove): 68.1% against 10.1% Share of Search.
- [Dove vs Palmolive: compare search popularity](/demand/global-en/compare/dove-vs-palmolive): 68.1% against 3.7% Share of Search.
- [Dove vs Protex: compare search popularity](/demand/global-en/compare/dove-vs-protex): 68.1% against 2.5% Share of Search.
- [Lux vs Dettol: compare search popularity](/demand/global-en/compare/dettol-vs-lux): 15.1% against 10.1% Share of Search.
- [Lux vs Palmolive: compare search popularity](/demand/global-en/compare/lux-vs-palmolive): 15.1% against 3.7% Share of Search.
- [Lux vs Protex: compare search popularity](/demand/global-en/compare/lux-vs-protex): 15.1% against 2.5% Share of Search.
- [Dettol vs Palmolive: compare search popularity](/demand/global-en/compare/dettol-vs-palmolive): 10.1% against 3.7% Share of Search.
- [Dettol vs Protex: compare search popularity](/demand/global-en/compare/dettol-vs-protex): 10.1% against 2.5% Share of Search.
- [Palmolive vs Protex: compare search popularity](/demand/global-en/compare/palmolive-vs-protex): 3.7% against 2.5% Share of Search.

## How did search popularity change for body wash and soap brands worldwide in September 2026?

- Estimated monthly branded searches for Imperial Leather worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dove | 68.1% | 1.7M | -1.5% | Unilever |
| 2 | Lux | 15.1% | 368K | 0.0% | Unilever |
| 3 | Dettol | 10.1% | 246K | 0.0% | Reckitt |
| 4 | Palmolive | 3.7% | 90.5K | 0.0% | Palmolive |
| 5 | Protex | 2.5% | 60.5K | 0.0% | Protex |
| 6 | Imperial Leather | 0.41% | 9.9K | 0.0% | Imperial Leather |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dove | 1.6M | 66.7% | 1 |
| Oct 2025 | Lux | 368K | 15.8% | 2 |
| Oct 2025 | Dettol | 246K | 10.5% | 3 |
| Oct 2025 | Palmolive | 90.5K | 3.9% | 4 |
| Oct 2025 | Protex | 60.5K | 2.6% | 5 |
| Oct 2025 | Imperial Leather | 12.1K | 0.52% | 6 |
| Nov 2025 | Dove | 1.4M | 59.4% | 1 |
| Nov 2025 | Lux | 550K | 23.3% | 2 |
| Nov 2025 | Dettol | 246K | 10.4% | 3 |
| Nov 2025 | Palmolive | 90.5K | 3.8% | 4 |
| Nov 2025 | Protex | 60.5K | 2.6% | 5 |
| Nov 2025 | Imperial Leather | 12.1K | 0.51% | 6 |
| Dec 2025 | Dove | 1.3M | 61.4% | 1 |
| Dec 2025 | Lux | 450K | 20.7% | 2 |
| Dec 2025 | Dettol | 246K | 11.3% | 3 |
| Dec 2025 | Palmolive | 74K | 3.4% | 4 |
| Dec 2025 | Protex | 60.5K | 2.8% | 5 |
| Dec 2025 | Imperial Leather | 9.9K | 0.46% | 6 |
| Jan 2026 | Dove | 1.4M | 63.7% | 1 |
| Jan 2026 | Lux | 368K | 17.2% | 2 |
| Jan 2026 | Dettol | 246K | 11.5% | 3 |
| Jan 2026 | Palmolive | 90.5K | 4.2% | 4 |
| Jan 2026 | Protex | 60.5K | 2.8% | 5 |
| Jan 2026 | Imperial Leather | 9.9K | 0.46% | 6 |
| Feb 2026 | Dove | 1.3M | 65.2% | 1 |
| Feb 2026 | Lux | 368K | 18.3% | 2 |
| Feb 2026 | Dettol | 201K | 10% | 3 |
| Feb 2026 | Palmolive | 74K | 3.7% | 4 |
| Feb 2026 | Protex | 49.5K | 2.5% | 5 |
| Feb 2026 | Imperial Leather | 8.1K | 0.4% | 6 |
| Mar 2026 | Dove | 1.6M | 66.8% | 1 |
| Mar 2026 | Lux | 368K | 15.8% | 2 |
| Mar 2026 | Dettol | 246K | 10.5% | 3 |
| Mar 2026 | Palmolive | 90.5K | 3.9% | 4 |
| Mar 2026 | Protex | 60.5K | 2.6% | 5 |
| Mar 2026 | Imperial Leather | 9.9K | 0.42% | 6 |
| Apr 2026 | Dove | 1.3M | 63.1% | 1 |
| Apr 2026 | Lux | 368K | 17.4% | 2 |
| Apr 2026 | Dettol | 246K | 11.6% | 3 |
| Apr 2026 | Palmolive | 90.5K | 4.3% | 4 |
| Apr 2026 | Protex | 60.5K | 2.9% | 5 |
| Apr 2026 | Imperial Leather | 14.8K | 0.7% | 6 |
| May 2026 | Dove | 1.6M | 66.8% | 1 |
| May 2026 | Lux | 368K | 15.8% | 2 |
| May 2026 | Dettol | 246K | 10.5% | 3 |
| May 2026 | Palmolive | 90.5K | 3.9% | 4 |
| May 2026 | Protex | 60.5K | 2.6% | 5 |
| May 2026 | Imperial Leather | 9.9K | 0.42% | 6 |
| Jun 2026 | Dove | 1.4M | 64.8% | 1 |
| Jun 2026 | Lux | 368K | 16.7% | 2 |
| Jun 2026 | Dettol | 246K | 11.2% | 3 |
| Jun 2026 | Palmolive | 90.5K | 4.1% | 4 |
| Jun 2026 | Protex | 60.5K | 2.8% | 5 |
| Jun 2026 | Imperial Leather | 9.9K | 0.45% | 6 |
| Jul 2026 | Dove | 1.4M | 64.2% | 1 |
| Jul 2026 | Lux | 368K | 16.6% | 2 |
| Jul 2026 | Dettol | 246K | 11.1% | 3 |
| Jul 2026 | Palmolive | 110K | 5% | 4 |
| Jul 2026 | Protex | 60.5K | 2.7% | 5 |
| Jul 2026 | Imperial Leather | 9.9K | 0.45% | 6 |
| Aug 2026 | Dove | 1.7M | 68.5% | 1 |
| Aug 2026 | Lux | 368K | 15% | 2 |
| Aug 2026 | Dettol | 246K | 10% | 3 |
| Aug 2026 | Palmolive | 90.5K | 3.7% | 4 |
| Aug 2026 | Protex | 60.5K | 2.5% | 5 |
| Aug 2026 | Imperial Leather | 9.9K | 0.4% | 6 |
| Sep 2026 | Dove | 1.7M | 68.1% | 1 |
| Sep 2026 | Lux | 368K | 15.1% | 2 |
| Sep 2026 | Dettol | 246K | 10.1% | 3 |
| Sep 2026 | Palmolive | 90.5K | 3.7% | 4 |
| Sep 2026 | Protex | 60.5K | 2.5% | 5 |
| Sep 2026 | Imperial Leather | 9.9K | 0.41% | 6 |

## What is being compared

- **Dettol**: Measured on the search term “dettol”.
- **Dove**: Measured on the search terms “dove”, “dove body scrub”, “dove body wash” and “dove soap”, summed into one figure.
- **Imperial Leather**: Measured on the search term “imperial leather”.
- **Lux**: Measured on the search term “lux”.
- **Palmolive**: Measured on the search term “palmolive”.
- **Protex**: Measured on the search term “protex”.

- [Dettol](/demand/global-en/brands/dettol)
- [Dove](/demand/global-en/brands/dove)
- [Imperial Leather](/demand/global-en/brands/imperial-leather)
- [Lux](/demand/global-en/brands/lux)
- [Palmolive](/demand/global-en/brands/palmolive)
- [Protex](/demand/global-en/brands/protex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body wash and soap brands worldwide?

In September 2026, Dove was the most searched among body wash and soap brands worldwide, with an estimated 1.7M branded searches and 68.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Body wash and soap brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/body-wash-and-soap-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/body-wash-and-soap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.