---
title: "Body trimmer brands: Which are searched most?"
description: "Compare the body trimmer brands people buy. Share of Search among Panasonic, Gillette, Manscaped, Braun and Wahl, the body trimmer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/body-trimmer-brands"
publisher: "Brandwave"
---

# Body trimmer brands: Which are searched most?

Compare the body trimmer brands people buy. Share of Search among Panasonic, Gillette, Manscaped, Braun and Wahl, the body trimmer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body trimmer brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Panasonic, 41.9%

## Which brand is most popular in search among body trimmer brands worldwide?

- In September 2026, Panasonic was the most searched among body trimmer brands worldwide, with an estimated 823K branded searches and 41.9% estimated Share of Search within this set.
- Gillette is in 2nd place, 2.9 percentage points behind at 39% Share of Search.
- Across the 12 months ending September 2026, Gillette’s estimated Share of Search among body trimmer brands worldwide decreased from 39.5% to 39%.
- Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among body trimmer brands worldwide peaked at 49.4% in February 2026 and was lowest at 37.1% in December 2025.
- Across the 12 months ending September 2026, Gillette’s estimated Share of Search among body trimmer brands worldwide peaked at 41.5% in July 2026 and was lowest at 32% in February 2026.
- Across the 12 months ending September 2026, Manscaped’s estimated Share of Search among body trimmer brands worldwide peaked at 25% in November 2025 and was lowest at 15.6% in July 2026.
- Across the 12 months ending September 2026, Panasonic, Manscaped, Braun and Wahl held steady: their estimated Share of Search among body trimmer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Panasonic vs Gillette: compare search popularity](/demand/global-en/compare/gillette-vs-panasonic): 41.9% against 39% Share of Search.
- [Panasonic vs Manscaped: compare search popularity](/demand/global-en/compare/manscaped-vs-panasonic): 41.9% against 18.7% Share of Search.
- [Gillette vs Manscaped: compare search popularity](/demand/global-en/compare/gillette-vs-manscaped): 39% against 18.7% Share of Search.

## How did search popularity change for body trimmer brands worldwide in September 2026?

- In September 2026, Panasonic gained estimated Share of Search among body trimmer brands worldwide, from 40.7% to 41.9%.
- In September 2026, Manscaped gained estimated Share of Search among body trimmer brands worldwide, from 18.2% to 18.7%.
- In September 2026, Gillette lost estimated Share of Search among body trimmer brands worldwide, from 40.7% to 39%.
- Estimated monthly branded searches for Wahl worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.
- Estimated monthly branded searches for Braun worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Panasonic | 41.9% | 823K | 0.0% | Panasonic |
| 2 | Gillette | 39% | 766K | -6.8% | Procter & Gamble |
| 3 | Manscaped | 18.7% | 368K | 0.0% | Manscaped |
| 4 | Braun | 0.34% | 6.6K | 0.0% | Procter & Gamble |
| 5 | Wahl | 0.04% | 720 | 0.0% | Wahl |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Panasonic | 823K | 41.4% | 1 |
| Oct 2025 | Gillette | 786K | 39.5% | 2 |
| Oct 2025 | Manscaped | 368K | 18.5% | 3 |
| Oct 2025 | Braun | 9.9K | 0.5% | 4 |
| Oct 2025 | Wahl | 590 | 0.03% | 5 |
| Nov 2025 | Panasonic | 823K | 37.4% | 1 |
| Nov 2025 | Gillette | 816K | 37% | 2 |
| Nov 2025 | Manscaped | 550K | 25% | 3 |
| Nov 2025 | Braun | 12.1K | 0.55% | 4 |
| Nov 2025 | Wahl | 720 | 0.03% | 5 |
| Dec 2025 | Gillette | 835K | 37.6% | 1 |
| Dec 2025 | Panasonic | 823K | 37.1% | 2 |
| Dec 2025 | Manscaped | 550K | 24.8% | 3 |
| Dec 2025 | Braun | 12.1K | 0.54% | 4 |
| Dec 2025 | Wahl | 720 | 0.03% | 5 |
| Jan 2026 | Panasonic | 823K | 42.1% | 1 |
| Jan 2026 | Gillette | 755K | 38.6% | 2 |
| Jan 2026 | Manscaped | 368K | 18.8% | 3 |
| Jan 2026 | Braun | 9.9K | 0.51% | 4 |
| Jan 2026 | Wahl | 720 | 0.04% | 5 |
| Feb 2026 | Panasonic | 1M | 49.4% | 1 |
| Feb 2026 | Gillette | 648K | 32% | 2 |
| Feb 2026 | Manscaped | 368K | 18.2% | 3 |
| Feb 2026 | Braun | 6.6K | 0.33% | 4 |
| Feb 2026 | Wahl | 590 | 0.03% | 5 |
| Mar 2026 | Panasonic | 823K | 43.4% | 1 |
| Mar 2026 | Gillette | 766K | 40.4% | 2 |
| Mar 2026 | Manscaped | 301K | 15.9% | 3 |
| Mar 2026 | Braun | 5.4K | 0.28% | 4 |
| Mar 2026 | Wahl | 590 | 0.03% | 5 |
| Apr 2026 | Panasonic | 1M | 46.5% | 1 |
| Apr 2026 | Gillette | 780K | 36.2% | 2 |
| Apr 2026 | Manscaped | 368K | 17.1% | 3 |
| Apr 2026 | Braun | 4.4K | 0.2% | 4 |
| Apr 2026 | Wahl | 590 | 0.03% | 5 |
| May 2026 | Panasonic | 1M | 46.8% | 1 |
| May 2026 | Gillette | 766K | 35.8% | 2 |
| May 2026 | Manscaped | 368K | 17.2% | 3 |
| May 2026 | Braun | 3.6K | 0.17% | 4 |
| May 2026 | Wahl | 590 | 0.03% | 5 |
| Jun 2026 | Panasonic | 823K | 41.9% | 1 |
| Jun 2026 | Gillette | 766K | 39% | 2 |
| Jun 2026 | Manscaped | 368K | 18.8% | 3 |
| Jun 2026 | Braun | 4.4K | 0.22% | 4 |
| Jun 2026 | Wahl | 590 | 0.03% | 5 |
| Jul 2026 | Panasonic | 823K | 42.6% | 1 |
| Jul 2026 | Gillette | 802K | 41.5% | 2 |
| Jul 2026 | Manscaped | 301K | 15.6% | 3 |
| Jul 2026 | Braun | 6.6K | 0.34% | 4 |
| Jul 2026 | Wahl | 720 | 0.04% | 5 |
| Aug 2026 | Panasonic | 823K | 40.7% | 1 |
| Aug 2026 | Gillette | 822K | 40.7% | 2 |
| Aug 2026 | Manscaped | 368K | 18.2% | 3 |
| Aug 2026 | Braun | 6.6K | 0.33% | 4 |
| Aug 2026 | Wahl | 720 | 0.04% | 5 |
| Sep 2026 | Panasonic | 823K | 41.9% | 1 |
| Sep 2026 | Gillette | 766K | 39% | 2 |
| Sep 2026 | Manscaped | 368K | 18.7% | 3 |
| Sep 2026 | Braun | 6.6K | 0.34% | 4 |
| Sep 2026 | Wahl | 720 | 0.04% | 5 |

## What is being compared

- **Braun**: Measured on the search term “braun electric shaver”.
- **Gillette**: Measured on the search terms “gillette”, “gillette labs”, “gillette mach 3” and “gillette razor”, summed into one figure.
- **Manscaped**: Measured on the search term “manscaped”.
- **Panasonic**: Measured on the search term “panasonic”.
- **Wahl**: Measured on the search term “wahl body trimmer”.

- [Braun](/demand/global-en/brands/braun)
- [Gillette](/demand/global-en/brands/gillette)
- [Manscaped](/demand/global-en/brands/manscaped)
- [Panasonic](/demand/global-en/brands/panasonic)
- [Wahl](/demand/global-en/brands/wahl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body trimmer brands worldwide?

In September 2026, Panasonic was the most searched among body trimmer brands worldwide, with an estimated 823K branded searches and 41.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Body trimmer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/body-trimmer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/body-trimmer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.