---
title: "Body spray brands: Which are searched most?"
description: "Compare the body spray brands people buy. Share of Search among Dove, Lynx, Old Spice and Native, the body spray brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/body-spray-brands"
publisher: "Brandwave"
---

# Body spray brands: Which are searched most?

Compare the body spray brands people buy. Share of Search among Dove, Lynx, Old Spice and Native, the body spray brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body spray brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Dove, 56.3%

## Which brand is most popular in search among body spray brands worldwide?

- In September 2026, Dove was the most searched among body spray brands worldwide, with an estimated 1.7M branded searches and 56.3% estimated Share of Search within this set.
- Lynx is in 2nd place, 33.4 percentage points behind at 22.8% Share of Search.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body spray brands worldwide increased from 53% to 56.3%.
- Across the 12 months ending September 2026, Lynx’s estimated Share of Search among body spray brands worldwide decreased from 28% to 22.8%.
- Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among body spray brands worldwide increased from 10.2% to 12.5%.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among body spray brands worldwide peaked at 56.3% in September 2026 and was lowest at 44.4% in December 2025.
- Across the 12 months ending September 2026, Lynx’s estimated Share of Search among body spray brands worldwide peaked at 33.3% in December 2025 and was lowest at 22.4% in August 2026.
- Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among body spray brands worldwide peaked at 13.5% in July 2026 and was lowest at 9% in January 2026.
- Across the 12 months ending September 2026, Native’s estimated Share of Search among body spray brands worldwide peaked at 10.6% in January 2026 and was lowest at 8.4% in September 2026.
- Across the 12 months ending September 2026, Native held steady: its estimated Share of Search among body spray brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dove vs Lynx: compare search popularity](/demand/global-en/compare/dove-vs-lynx): 56.3% against 22.8% Share of Search.
- [Dove vs Old Spice: compare search popularity](/demand/global-en/compare/dove-vs-old-spice): 56.3% against 12.5% Share of Search.
- [Dove vs Native: compare search popularity](/demand/global-en/compare/dove-vs-native): 56.3% against 8.4% Share of Search.
- [Lynx vs Old Spice: compare search popularity](/demand/global-en/compare/lynx-vs-old-spice): 22.8% against 12.5% Share of Search.
- [Lynx vs Native: compare search popularity](/demand/global-en/compare/lynx-vs-native): 22.8% against 8.4% Share of Search.
- [Old Spice vs Native: compare search popularity](/demand/global-en/compare/native-vs-old-spice): 12.5% against 8.4% Share of Search.

## How did search popularity change for body spray brands worldwide in September 2026?

- In September 2026, Native lost estimated Share of Search among body spray brands worldwide, from 9.2% to 8.4%.
- Dove’s estimated Share of Search among body spray brands worldwide has gained ground for 3 months in a row, from 52.1% to 56.3% in September 2026.
- Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
- Estimated monthly branded searches for Lynx worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dove | 56.3% | 1.7M | -1.5% | Unilever |
| 2 | Lynx | 22.8% | 673K | 0.0% | Unilever |
| 3 | Old Spice | 12.5% | 368K | 0.0% | Procter & Gamble |
| 4 | Native | 8.4% | 248K | -9.9% | Procter & Gamble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dove | 1.6M | 53% | 1 |
| Oct 2025 | Lynx | 823K | 28% | 2 |
| Oct 2025 | Old Spice | 301K | 10.2% | 3 |
| Oct 2025 | Native | 258K | 8.8% | 4 |
| Nov 2025 | Dove | 1.4M | 50.4% | 1 |
| Nov 2025 | Lynx | 823K | 29.5% | 2 |
| Nov 2025 | Old Spice | 301K | 10.8% | 3 |
| Nov 2025 | Native | 258K | 9.3% | 4 |
| Dec 2025 | Dove | 1.3M | 44.4% | 1 |
| Dec 2025 | Lynx | 1M | 33.3% | 2 |
| Dec 2025 | Old Spice | 368K | 12.2% | 3 |
| Dec 2025 | Native | 302K | 10% | 4 |
| Jan 2026 | Dove | 1.4M | 50.1% | 1 |
| Jan 2026 | Lynx | 823K | 30.3% | 2 |
| Jan 2026 | Native | 289K | 10.6% | 3 |
| Jan 2026 | Old Spice | 246K | 9% | 4 |
| Feb 2026 | Dove | 1.3M | 53.2% | 1 |
| Feb 2026 | Lynx | 673K | 27.2% | 2 |
| Feb 2026 | Old Spice | 246K | 9.9% | 3 |
| Feb 2026 | Native | 238K | 9.6% | 4 |
| Mar 2026 | Dove | 1.6M | 52.9% | 1 |
| Mar 2026 | Lynx | 823K | 27.9% | 2 |
| Mar 2026 | Old Spice | 301K | 10.2% | 3 |
| Mar 2026 | Native | 265K | 9% | 4 |
| Apr 2026 | Dove | 1.3M | 52.1% | 1 |
| Apr 2026 | Lynx | 673K | 26.3% | 2 |
| Apr 2026 | Old Spice | 301K | 11.7% | 3 |
| Apr 2026 | Native | 254K | 9.9% | 4 |
| May 2026 | Dove | 1.6M | 54.5% | 1 |
| May 2026 | Lynx | 673K | 23.6% | 2 |
| May 2026 | Old Spice | 368K | 12.9% | 3 |
| May 2026 | Native | 258K | 9% | 4 |
| Jun 2026 | Dove | 1.4M | 52.1% | 1 |
| Jun 2026 | Lynx | 673K | 24.6% | 2 |
| Jun 2026 | Old Spice | 368K | 13.5% | 3 |
| Jun 2026 | Native | 269K | 9.8% | 4 |
| Jul 2026 | Dove | 1.4M | 52.2% | 1 |
| Jul 2026 | Lynx | 673K | 24.6% | 2 |
| Jul 2026 | Old Spice | 368K | 13.5% | 3 |
| Jul 2026 | Native | 266K | 9.8% | 4 |
| Aug 2026 | Dove | 1.7M | 56.1% | 1 |
| Aug 2026 | Lynx | 673K | 22.4% | 2 |
| Aug 2026 | Old Spice | 368K | 12.3% | 3 |
| Aug 2026 | Native | 275K | 9.2% | 4 |
| Sep 2026 | Dove | 1.7M | 56.3% | 1 |
| Sep 2026 | Lynx | 673K | 22.8% | 2 |
| Sep 2026 | Old Spice | 368K | 12.5% | 3 |
| Sep 2026 | Native | 248K | 8.4% | 4 |

## What is being compared

- **Dove**: Measured on the search terms “dove”, “dove body scrub”, “dove body wash” and “dove soap”, summed into one figure.
- **Lynx**: Measured on the search term “lynx”.
- **Native**: Measured on the search terms “native body wash”, “native deodorant”, “native shampoo”, “native sunscreen” and “nativecos”, summed into one figure.
- **Old Spice**: Measured on the search term “old spice”.

- [Dove](/demand/global-en/brands/dove)
- [Lynx](/demand/global-en/brands/lynx)
- [Native](/demand/global-en/brands/native)
- [Old Spice](/demand/global-en/brands/old-spice)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body spray brands worldwide?

In September 2026, Dove was the most searched among body spray brands worldwide, with an estimated 1.7M branded searches and 56.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Body spray brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/body-spray-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/body-spray-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.