---
title: "Body scrub: Which brands are most popular in search?"
description: "Compare the body scrub shoppers choose between. Share of Search among St. Ives, Soap & Glory, Tree Hut, Frank Body, Dove and Mio, the body scrub Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/body-scrub"
publisher: "Brandwave"
---

# Body scrub: Which brands are most popular in search?

Compare the body scrub shoppers choose between. Share of Search among St. Ives, Soap & Glory, Tree Hut, Frank Body, Dove and Mio, the body scrub Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body scrub
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: St. Ives, 89.5%

## Which brand is most popular in search among body scrub worldwide?

- In August 2026, St. Ives was the most searched among body scrub worldwide, with an estimated 550K branded searches and 89.5% estimated Share of Search within this set.
- Soap & Glory is in 2nd place, 84.1 percentage points behind at 5.4% Share of Search.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide increased from 70.4% to 89.5%.
- Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide decreased from 14.2% to 5.4%.
- Across the 11 months ending August 2026, Tree Hut’s estimated Share of Search among body scrub worldwide decreased from 14.2% to 4.4%.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide peaked at 89.5% in August 2026 and was lowest at 46.7% in December 2025.
- Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide peaked at 25.6% in December 2025 and was lowest at 5.4% in August 2026.
- Across the 11 months ending August 2026, Tree Hut’s estimated Share of Search among body scrub worldwide peaked at 25.6% in December 2025 and was lowest at 4.4% in August 2026.
- Across the 11 months ending August 2026, Frank Body’s estimated Share of Search among body scrub worldwide peaked at 1.9% in December 2025 and was lowest at 0.59% in August 2026.
- Across the 11 months ending August 2026, Frank Body, Dove and Mio held steady: their estimated Share of Search among body scrub worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [St. Ives vs Soap & Glory: compare search popularity](/demand/global-en/compare/soap-glory-vs-st-ives): 89.5% against 5.4% Share of Search.
- [St. Ives vs Tree Hut: compare search popularity](/demand/global-en/compare/st-ives-vs-tree-hut): 89.5% against 4.4% Share of Search.
- [Soap & Glory vs Tree Hut: compare search popularity](/demand/global-en/compare/soap-glory-vs-tree-hut): 5.4% against 4.4% Share of Search.

## How did search popularity change for body scrub worldwide in August 2026?

- In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 87.5% to 89.5%.
- In August 2026, Soap & Glory lost estimated Share of Search among body scrub worldwide, from 6.4% to 5.4%.
- In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 5.3% to 4.4%.
- In August 2026, Dove rose from 6th to 5th among body scrub worldwide.
- In August 2026, Mio fell from 5th to 6th among body scrub worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | St. Ives | 89.5% | 550K | +22.2% | St. Ives |
| 2 | Soap & Glory | 5.4% | 33.1K | 0.0% | Soap & Glory |
| 3 | Tree Hut | 4.4% | 27.1K | 0.0% | Tree Hut |
| 4 | Frank Body | 0.59% | 3.6K | 0.0% | Frank Body |
| 5 | Dove | 0.04% | 260 | +52.9% | Unilever |
| 6 | Mio | 0.03% | 210 | 0.0% | Mio |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | St. Ives | 246K | 70.4% | 1 |
| Oct 2025 | Soap & Glory | 49.5K | 14.2% | 2 |
| Oct 2025 | Tree Hut | 49.5K | 14.2% | 3 |
| Oct 2025 | Frank Body | 3.6K | 1% | 4 |
| Oct 2025 | Dove | 320 | 0.09% | 5 |
| Oct 2025 | Mio | 320 | 0.09% | 6 |
| Nov 2025 | St. Ives | 201K | 54.3% | 1 |
| Nov 2025 | Tree Hut | 90.5K | 24.4% | 2 |
| Nov 2025 | Soap & Glory | 74K | 20% | 3 |
| Nov 2025 | Frank Body | 4.4K | 1.2% | 4 |
| Nov 2025 | Dove | 320 | 0.09% | 5 |
| Nov 2025 | Mio | 260 | 0.07% | 6 |
| Dec 2025 | St. Ives | 165K | 46.7% | 1 |
| Dec 2025 | Soap & Glory | 90.5K | 25.6% | 2 |
| Dec 2025 | Tree Hut | 90.5K | 25.6% | 3 |
| Dec 2025 | Frank Body | 6.6K | 1.9% | 4 |
| Dec 2025 | Dove | 260 | 0.07% | 5 |
| Dec 2025 | Mio | 260 | 0.07% | 6 |
| Jan 2026 | St. Ives | 246K | 74.1% | 1 |
| Jan 2026 | Soap & Glory | 40.5K | 12.2% | 2 |
| Jan 2026 | Tree Hut | 40.5K | 12.2% | 3 |
| Jan 2026 | Frank Body | 4.4K | 1.3% | 4 |
| Jan 2026 | Dove | 320 | 0.1% | 5 |
| Jan 2026 | Mio | 320 | 0.1% | 6 |
| Feb 2026 | St. Ives | 201K | 74.1% | 1 |
| Feb 2026 | Soap & Glory | 33.1K | 12.2% | 2 |
| Feb 2026 | Tree Hut | 33.1K | 12.2% | 3 |
| Feb 2026 | Frank Body | 3.6K | 1.3% | 4 |
| Feb 2026 | Dove | 260 | 0.1% | 5 |
| Feb 2026 | Mio | 210 | 0.08% | 6 |
| Mar 2026 | St. Ives | 301K | 82.2% | 1 |
| Mar 2026 | Soap & Glory | 33.1K | 9% | 2 |
| Mar 2026 | Tree Hut | 27.1K | 7.4% | 3 |
| Mar 2026 | Frank Body | 4.4K | 1.2% | 4 |
| Mar 2026 | Mio | 320 | 0.09% | 5 |
| Mar 2026 | Dove | 260 | 0.07% | 6 |
| Apr 2026 | St. Ives | 301K | 82.4% | 1 |
| Apr 2026 | Soap & Glory | 33.1K | 9.1% | 2 |
| Apr 2026 | Tree Hut | 27.1K | 7.4% | 3 |
| Apr 2026 | Frank Body | 3.6K | 0.99% | 4 |
| Apr 2026 | Mio | 260 | 0.07% | 5 |
| Apr 2026 | Dove | 210 | 0.06% | 6 |
| May 2026 | St. Ives | 450K | 87.4% | 1 |
| May 2026 | Soap & Glory | 33.1K | 6.4% | 2 |
| May 2026 | Tree Hut | 27.1K | 5.3% | 3 |
| May 2026 | Frank Body | 4.4K | 0.85% | 4 |
| May 2026 | Dove | 210 | 0.04% | 5 |
| May 2026 | Mio | 210 | 0.04% | 6 |
| Jun 2026 | St. Ives | 368K | 86.3% | 1 |
| Jun 2026 | Soap & Glory | 27.1K | 6.4% | 2 |
| Jun 2026 | Tree Hut | 27.1K | 6.4% | 3 |
| Jun 2026 | Frank Body | 3.6K | 0.84% | 4 |
| Jun 2026 | Dove | 210 | 0.05% | 5 |
| Jun 2026 | Mio | 210 | 0.05% | 6 |
| Jul 2026 | St. Ives | 450K | 87.5% | 1 |
| Jul 2026 | Soap & Glory | 33.1K | 6.4% | 2 |
| Jul 2026 | Tree Hut | 27.1K | 5.3% | 3 |
| Jul 2026 | Frank Body | 3.6K | 0.7% | 4 |
| Jul 2026 | Mio | 210 | 0.04% | 5 |
| Jul 2026 | Dove | 170 | 0.03% | 6 |
| Aug 2026 | St. Ives | 550K | 89.5% | 1 |
| Aug 2026 | Soap & Glory | 33.1K | 5.4% | 2 |
| Aug 2026 | Tree Hut | 27.1K | 4.4% | 3 |
| Aug 2026 | Frank Body | 3.6K | 0.59% | 4 |
| Aug 2026 | Dove | 260 | 0.04% | 5 |
| Aug 2026 | Mio | 210 | 0.03% | 6 |
| Sep 2026 | Dove | — | — | — |
| Sep 2026 | Frank Body | — | — | — |
| Sep 2026 | Mio | — | — | — |
| Sep 2026 | Soap & Glory | — | — | — |
| Sep 2026 | St. Ives | — | — | — |
| Sep 2026 | Tree Hut | — | — | — |

## What is being compared

- **Dove**: Measured on the search term “dove nz”.
- **Frank Body**: Measured on the search term “frank body scrub”.
- **Mio**: Measured on the search term “mio skincare”.
- **Soap & Glory**: Measured on the search term “soap and glory”.
- **St. Ives**: Measured on the search term “st ives”.
- **Tree Hut**: Measured on the search term “tree hut scrub”.

- [Dove](/demand/global-en/brands/dove)
- [Frank Body](/demand/global-en/brands/frank-body)
- [Mio](/demand/global-en/brands/mio)
- [Soap & Glory](/demand/global-en/brands/soap-glory)
- [St. Ives](/demand/global-en/brands/st-ives)
- [Tree Hut](/demand/global-en/brands/tree-hut)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body scrub worldwide?

In August 2026, St. Ives was the most searched among body scrub worldwide, with an estimated 550K branded searches and 89.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Body scrub: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/body-scrub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/body-scrub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.