---
title: "Body oil brands: Which are searched most?"
description: "Compare the body oil brands brands people buy. Share of Search among L'Occitane, Elemis, Aveeno and Neom, the body oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/body-oil-brands"
publisher: "Brandwave"
---

# Body oil brands: Which are searched most?

Compare the body oil brands brands people buy. Share of Search among L'Occitane, Elemis, Aveeno and Neom, the body oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body oil brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: L'Occitane, 60.8%

## Which brand is most popular in search among body oil brands worldwide?

- In September 2026, L'Occitane was the most searched among body oil brands worldwide, with an estimated 1.2M branded searches and 60.8% estimated Share of Search within this set.
- Elemis is in 2nd place, 38.4 percentage points behind at 22.4% Share of Search.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among body oil brands worldwide decreased from 65.8% to 60.8%.
- Across the 12 months ending September 2026, Elemis’ estimated Share of Search among body oil brands worldwide increased from 16.2% to 22.4%.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among body oil brands worldwide decreased from 17.9% to 16.7%.
- Across the 12 months ending September 2026, L'Occitane’s estimated Share of Search among body oil brands worldwide peaked at 78.5% in December 2025 and was lowest at 57.9% in July 2026.
- Across the 12 months ending September 2026, Elemis’ estimated Share of Search among body oil brands worldwide peaked at 26.1% in July 2026 and was lowest at 10.5% in December 2025.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among body oil brands worldwide peaked at 19.2% in March 2026 and was lowest at 11% in December 2025.
- Across the 12 months ending September 2026, Elemis rose from 3rd to 2nd among body oil brands worldwide.
- Across the 12 months ending September 2026, Aveeno fell from 2nd to 3rd among body oil brands worldwide.
- Across the 12 months ending September 2026, Neom held steady: its estimated Share of Search among body oil brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [L'Occitane vs Elemis: compare search popularity](/demand/global-en/compare/elemis-vs-loccitane): 60.8% against 22.4% Share of Search.
- [L'Occitane vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-loccitane): 60.8% against 16.7% Share of Search.
- [Elemis vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-elemis): 22.4% against 16.7% Share of Search.

## How did search popularity change for body oil brands worldwide in September 2026?

- In September 2026, Elemis gained estimated Share of Search among body oil brands worldwide, from 19.1% to 22.4%.
- In September 2026, L'Occitane lost estimated Share of Search among body oil brands worldwide, from 63.4% to 60.8%.
- In September 2026, Aveeno lost estimated Share of Search among body oil brands worldwide, from 17.4% to 16.7%.
- Estimated monthly branded searches for Neom worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | L'Occitane | 60.8% | 1.2M | 0.0% | L'Occitane |
| 2 | Elemis | 22.4% | 450K | +22.3% | Elemis |
| 3 | Aveeno | 16.7% | 336K | 0.0% | Aveeno |
| 4 | Neom | 0.02% | 480 | -18.6% | Neom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | L'Occitane | 1.2M | 65.8% | 1 |
| Oct 2025 | Aveeno | 332K | 17.9% | 2 |
| Oct 2025 | Elemis | 301K | 16.2% | 3 |
| Oct 2025 | Neom | 590 | 0.03% | 4 |
| Nov 2025 | L'Occitane | 2.2M | 68.4% | 1 |
| Nov 2025 | Elemis | 673K | 20.6% | 2 |
| Nov 2025 | Aveeno | 361K | 11% | 3 |
| Nov 2025 | Neom | 880 | 0.03% | 4 |
| Dec 2025 | L'Occitane | 2.7M | 78.5% | 1 |
| Dec 2025 | Aveeno | 383K | 11% | 2 |
| Dec 2025 | Elemis | 368K | 10.5% | 3 |
| Dec 2025 | Neom | 1K | 0.03% | 4 |
| Jan 2026 | L'Occitane | 1.5M | 61.9% | 1 |
| Jan 2026 | Elemis | 550K | 22.7% | 2 |
| Jan 2026 | Aveeno | 372K | 15.3% | 3 |
| Jan 2026 | Neom | 590 | 0.02% | 4 |
| Feb 2026 | L'Occitane | 1.2M | 70.3% | 1 |
| Feb 2026 | Aveeno | 314K | 18.1% | 2 |
| Feb 2026 | Elemis | 201K | 11.6% | 3 |
| Feb 2026 | Neom | 480 | 0.03% | 4 |
| Mar 2026 | L'Occitane | 1.2M | 64.8% | 1 |
| Mar 2026 | Aveeno | 361K | 19.2% | 2 |
| Mar 2026 | Elemis | 301K | 16% | 3 |
| Mar 2026 | Neom | 480 | 0.03% | 4 |
| Apr 2026 | L'Occitane | 1.2M | 60.1% | 1 |
| Apr 2026 | Elemis | 450K | 22.2% | 2 |
| Apr 2026 | Aveeno | 361K | 17.8% | 3 |
| Apr 2026 | Neom | 480 | 0.02% | 4 |
| May 2026 | L'Occitane | 1.2M | 63.8% | 1 |
| May 2026 | Elemis | 368K | 19.2% | 2 |
| May 2026 | Aveeno | 325K | 17% | 3 |
| May 2026 | Neom | 480 | 0.03% | 4 |
| Jun 2026 | L'Occitane | 1.2M | 69.9% | 1 |
| Jun 2026 | Aveeno | 325K | 18.6% | 2 |
| Jun 2026 | Elemis | 201K | 11.5% | 3 |
| Jun 2026 | Neom | 320 | 0.02% | 4 |
| Jul 2026 | L'Occitane | 1.2M | 57.9% | 1 |
| Jul 2026 | Elemis | 550K | 26.1% | 2 |
| Jul 2026 | Aveeno | 336K | 15.9% | 3 |
| Jul 2026 | Neom | 480 | 0.02% | 4 |
| Aug 2026 | L'Occitane | 1.2M | 63.4% | 1 |
| Aug 2026 | Elemis | 368K | 19.1% | 2 |
| Aug 2026 | Aveeno | 336K | 17.4% | 3 |
| Aug 2026 | Neom | 590 | 0.03% | 4 |
| Sep 2026 | L'Occitane | 1.2M | 60.8% | 1 |
| Sep 2026 | Elemis | 450K | 22.4% | 2 |
| Sep 2026 | Aveeno | 336K | 16.7% | 3 |
| Sep 2026 | Neom | 480 | 0.02% | 4 |

## What is being compared

- **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby lotion”, “aveeno body wash” and “aveeno lotion”, summed into one figure.
- **Elemis**: Measured on the search term “elemis”.
- **L'Occitane**: Measured on the search term “l occitane”.
- **Neom**: Measured on the search term “neom body oil”.

- [Aveeno](/demand/global-en/brands/aveeno)
- [Elemis](/demand/global-en/brands/elemis)
- [L'Occitane](/demand/global-en/brands/loccitane)
- [Neom](/demand/global-en/brands/neom)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body oil brands worldwide?

In September 2026, L'Occitane was the most searched among body oil brands worldwide, with an estimated 1.2M branded searches and 60.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Body oil brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/body-oil-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/body-oil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.