--- title: "Body lotion: Which are searched most?" description: "Compare the body lotion people search for. Share of Search among Cetaphil, Vaseline, Nivea, Aveeno, E45 and Jergens, the body lotion Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/body-lotion" publisher: "Brandwave" --- # Body lotion: Which are searched most? Compare the body lotion people search for. Share of Search among Cetaphil, Vaseline, Nivea, Aveeno, E45 and Jergens, the body lotion Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Body lotion - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Cetaphil, 52% ## Which brand is most popular in search among body lotion worldwide? - In August 2026, Cetaphil was the most searched among body lotion worldwide, with an estimated 2.1M branded searches and 52% estimated Share of Search within this set. - Vaseline is in 2nd place, 27.1 percentage points behind at 24.9% Share of Search. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body lotion worldwide decreased from 53.1% to 52%. - Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body lotion worldwide decreased from 25.5% to 24.9%. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body lotion worldwide increased from 14% to 16.8%. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body lotion worldwide decreased from 5.1% to 4.1%. - Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body lotion worldwide peaked at 54.8% in June 2026 and was lowest at 51.3% in December 2025. - Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body lotion worldwide peaked at 28.8% in December 2025 and was lowest at 20.6% in July 2026. - Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body lotion worldwide peaked at 20.6% in July 2026 and was lowest at 13% in December 2025. - Across the 11 months ending August 2026, E45 rose from 6th to 5th among body lotion worldwide. - Across the 11 months ending August 2026, Jergens fell from 5th to 6th among body lotion worldwide. ## Compare search popularity between leading brands - [Cetaphil vs Vaseline: compare search popularity](/demand/global-en/compare/cetaphil-vs-vaseline): 52% against 24.9% Share of Search. - [Cetaphil vs Nivea: compare search popularity](/demand/global-en/compare/cetaphil-vs-nivea): 52% against 16.8% Share of Search. - [Cetaphil vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-cetaphil): 52% against 4.1% Share of Search. - [Vaseline vs Nivea: compare search popularity](/demand/global-en/compare/nivea-vs-vaseline): 24.9% against 16.8% Share of Search. - [Vaseline vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-vaseline): 24.9% against 4.1% Share of Search. - [Nivea vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-nivea): 16.8% against 4.1% Share of Search. ## How did search popularity change for body lotion worldwide in August 2026? - In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%. - In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Jergens worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Cetaphil | 52% | 2.1M | 0.0% | Cetaphil | | 2 | Vaseline | 24.9% | 1M | +21.5% | Unilever | | 3 | Nivea | 16.8% | 673K | -18.2% | Nivea | | 4 | Aveeno | 4.1% | 165K | 0.0% | Aveeno | | 5 | E45 | 1.2% | 49.5K | 0.0% | E45 | | 6 | Jergens | 1% | 40.5K | 0.0% | Jergens | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cetaphil | 2.1M | 53.1% | 1 | | Oct 2025 | Vaseline | 1M | 25.5% | 2 | | Oct 2025 | Nivea | 550K | 14% | 3 | | Oct 2025 | Aveeno | 201K | 5.1% | 4 | | Oct 2025 | Jergens | 49.5K | 1.3% | 5 | | Oct 2025 | E45 | 40.5K | 1% | 6 | | Nov 2025 | Cetaphil | 2.4M | 52.2% | 1 | | Nov 2025 | Vaseline | 1.2M | 26.6% | 2 | | Nov 2025 | Nivea | 673K | 14.7% | 3 | | Nov 2025 | Aveeno | 201K | 4.4% | 4 | | Nov 2025 | E45 | 49.5K | 1.1% | 5 | | Nov 2025 | Jergens | 49.5K | 1.1% | 6 | | Dec 2025 | Cetaphil | 2.2M | 51.3% | 1 | | Dec 2025 | Vaseline | 1.2M | 28.8% | 2 | | Dec 2025 | Nivea | 550K | 13% | 3 | | Dec 2025 | Aveeno | 201K | 4.7% | 4 | | Dec 2025 | Jergens | 49.5K | 1.2% | 5 | | Dec 2025 | E45 | 40.5K | 0.96% | 6 | | Jan 2026 | Cetaphil | 2.4M | 52.2% | 1 | | Jan 2026 | Vaseline | 1.2M | 26.6% | 2 | | Jan 2026 | Nivea | 673K | 14.7% | 3 | | Jan 2026 | Aveeno | 201K | 4.4% | 4 | | Jan 2026 | E45 | 49.5K | 1.1% | 5 | | Jan 2026 | Jergens | 49.5K | 1.1% | 6 | | Feb 2026 | Cetaphil | 2.1M | 53.5% | 1 | | Feb 2026 | Vaseline | 1M | 25.7% | 2 | | Feb 2026 | Nivea | 550K | 14.2% | 3 | | Feb 2026 | Aveeno | 165K | 4.2% | 4 | | Feb 2026 | E45 | 49.5K | 1.3% | 5 | | Feb 2026 | Jergens | 40.5K | 1% | 6 | | Mar 2026 | Cetaphil | 2.2M | 54.2% | 1 | | Mar 2026 | Vaseline | 1M | 24.8% | 2 | | Mar 2026 | Nivea | 550K | 13.6% | 3 | | Mar 2026 | Aveeno | 201K | 5% | 4 | | Mar 2026 | E45 | 49.5K | 1.2% | 5 | | Mar 2026 | Jergens | 49.5K | 1.2% | 6 | | Apr 2026 | Cetaphil | 2.2M | 54.3% | 1 | | Apr 2026 | Vaseline | 1M | 24.8% | 2 | | Apr 2026 | Nivea | 550K | 13.7% | 3 | | Apr 2026 | Aveeno | 201K | 5% | 4 | | Apr 2026 | E45 | 49.5K | 1.2% | 5 | | Apr 2026 | Jergens | 40.5K | 1% | 6 | | May 2026 | Cetaphil | 2M | 54.7% | 1 | | May 2026 | Vaseline | 823K | 22.9% | 2 | | May 2026 | Nivea | 550K | 15.3% | 3 | | May 2026 | Aveeno | 165K | 4.6% | 4 | | May 2026 | E45 | 49.5K | 1.4% | 5 | | May 2026 | Jergens | 40.5K | 1.1% | 6 | | Jun 2026 | Cetaphil | 2M | 54.8% | 1 | | Jun 2026 | Vaseline | 823K | 23.1% | 2 | | Jun 2026 | Nivea | 550K | 15.4% | 3 | | Jun 2026 | Aveeno | 165K | 4.6% | 4 | | Jun 2026 | E45 | 40.5K | 1.1% | 5 | | Jun 2026 | Jergens | 33.1K | 0.93% | 6 | | Jul 2026 | Cetaphil | 2.1M | 52.3% | 1 | | Jul 2026 | Nivea | 823K | 20.6% | 2 | | Jul 2026 | Vaseline | 823K | 20.6% | 3 | | Jul 2026 | Aveeno | 165K | 4.1% | 4 | | Jul 2026 | E45 | 49.5K | 1.2% | 5 | | Jul 2026 | Jergens | 40.5K | 1% | 6 | | Aug 2026 | Cetaphil | 2.1M | 52% | 1 | | Aug 2026 | Vaseline | 1M | 24.9% | 2 | | Aug 2026 | Nivea | 673K | 16.8% | 3 | | Aug 2026 | Aveeno | 165K | 4.1% | 4 | | Aug 2026 | E45 | 49.5K | 1.2% | 5 | | Aug 2026 | Jergens | 40.5K | 1% | 6 | | Sep 2026 | Aveeno | — | — | — | | Sep 2026 | Cetaphil | — | — | — | | Sep 2026 | E45 | — | — | — | | Sep 2026 | Jergens | — | — | — | | Sep 2026 | Nivea | — | — | — | | Sep 2026 | Vaseline | — | — | — | ## What is being compared - **Aveeno**: Measured on the search term “aveeno”. - **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil com”, “cetaphil moisturizer”, “cetaphil serum” and “cetaphil skincare”, summed into one figure. - **E45**: Measured on the search term “e45 cream”. - **Jergens**: Measured on the search term “jergens lotion”. - **Nivea**: Measured on the search term “nivea”. - **Vaseline**: Measured on the search term “vaseline”. - [Aveeno](/demand/global-en/brands/aveeno) - [Cetaphil](/demand/global-en/brands/cetaphil) - [E45](/demand/global-en/brands/e45) - [Jergens](/demand/global-en/brands/jergens) - [Nivea](/demand/global-en/brands/nivea) - [Vaseline](/demand/global-en/brands/vaseline) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among body lotion worldwide? In August 2026, Cetaphil was the most searched among body lotion worldwide, with an estimated 2.1M branded searches and 52% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Body lotion: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/body-lotion This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/body-lotion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.