---
title: "Aveeno vs Vaseline: Which is searched more?"
description: "Which is more popular in search, Aveeno or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/body-care-brands/compare/aveeno-vs-vaseline"
publisher: "Brandwave"
---

# Aveeno vs Vaseline: Which is searched more?

Which is more popular in search, Aveeno or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aveeno and Vaseline
- **Competitive set**: Body care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Aveeno Share of Search**: 13.7%
- **Vaseline Share of Search**: 62.1%

## Which is more popular in search, Aveeno or Vaseline?

- In September 2026, Vaseline had more branded searches than Aveeno among body care brands worldwide. Vaseline was estimated to have 1.5M branded searches compared to Aveeno’s 336K, and held a 62.1% Share of Search versus Aveeno’s 13.7%.
- Vaseline was ahead of Aveeno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among body care brands worldwide moved from 13.8% to 13.7%, and its estimated monthly branded searches moved from 332K to 336K.
- Across the 12 months ending September 2026, Vaseline’s estimated Share of Search among body care brands worldwide moved from 56.8% to 62.1%, and its estimated monthly branded searches moved from 1.4M to 1.5M.

## How did search popularity change for body care brands worldwide in September 2026?

- In September 2026, Vaseline gained estimated Share of Search among body care brands worldwide, from 58.4% to 62.1%.
- In September 2026, Aveeno lost estimated Share of Search among body care brands worldwide, from 15% to 13.7%.

## Month by month

| Month | Aveeno estimated searches | Aveeno Share of Search | Aveeno rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 332K | 13.8% | 3 | 1.4M | 56.8% | 1 |
| Nov 2025 | 361K | 12.2% | 3 | 1.9M | 64.9% | 1 |
| Dec 2025 | 383K | 13.7% | 3 | 1.7M | 62.2% | 1 |
| Jan 2026 | 372K | 13.8% | 3 | 1.6M | 60.1% | 1 |
| Feb 2026 | 314K | 13.6% | 3 | 1.3M | 57.1% | 1 |
| Mar 2026 | 361K | 15.4% | 3 | 1.3M | 55.7% | 1 |
| Apr 2026 | 361K | 15.4% | 3 | 1.3M | 55.7% | 1 |
| May 2026 | 325K | 15.5% | 3 | 1.1M | 52.1% | 1 |
| Jun 2026 | 325K | 15.5% | 3 | 1.1M | 52.1% | 1 |
| Jul 2026 | 336K | 16% | 3 | 1.1M | 51.9% | 1 |
| Aug 2026 | 336K | 15% | 3 | 1.3M | 58.4% | 1 |
| Sep 2026 | 336K | 13.7% | 3 | 1.5M | 62.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aveeno’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby lotion”, “aveeno body wash” and “aveeno lotion”, summed into one figure.
- **Vaseline**: Measured on the search terms “vaseline”, “vaseline body lotion”, “vaseline lotions” and “vaseline rosy lips”, summed into one figure.

- [Aveeno profile](/demand/global-en/brands/aveeno)
- [Vaseline profile](/demand/global-en/brands/vaseline)
- [All body care brands worldwide](/demand/global-en/categories/body-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Aveeno or Vaseline?

In September 2026, Vaseline had more branded searches than Aveeno among body care brands worldwide. Vaseline was estimated to have 1.5M branded searches compared to Aveeno’s 336K, and held a 62.1% Share of Search versus Aveeno’s 13.7%.

## Cite this page

Brandwave. "Aveeno vs Vaseline: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/body-care-brands/compare/aveeno-vs-vaseline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/body-care-brands/compare/aveeno-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.