---
title: "Body care brands: Which are searched most?"
description: "Compare the body lotion, oil and body care brands people buy. Share of Search among Vaseline, Bio-Oil, Aveeno, Trilogy and Palmer's, the body care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/body-care-brands"
publisher: "Brandwave"
---

# Body care brands: Which are searched most?

Compare the body lotion, oil and body care brands people buy. Share of Search among Vaseline, Bio-Oil, Aveeno, Trilogy and Palmer's, the body care brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Body care brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Vaseline, 62.1%

## Which brand is most popular in search among body care brands worldwide?

- In September 2026, Vaseline was the most searched among body care brands worldwide, with an estimated 1.5M branded searches and 62.1% estimated Share of Search within this set.
- Bio-Oil is in 2nd place, 47.1 percentage points behind at 15% Share of Search.
- Across the 12 months ending September 2026, Vaseline’s estimated Share of Search among body care brands worldwide increased from 56.8% to 62.1%.
- Across the 12 months ending September 2026, Bio-Oil’s estimated Share of Search among body care brands worldwide decreased from 18.7% to 15%.
- Across the 12 months ending September 2026, Trilogy’s estimated Share of Search among body care brands worldwide decreased from 6.9% to 5.5%.
- Across the 12 months ending September 2026, Vaseline’s estimated Share of Search among body care brands worldwide peaked at 64.9% in November 2025 and was lowest at 51.9% in July 2026.
- Across the 12 months ending September 2026, Bio-Oil’s estimated Share of Search among body care brands worldwide peaked at 21.5% in May 2026 and was lowest at 15% in September 2026.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among body care brands worldwide peaked at 16% in July 2026 and was lowest at 12.2% in November 2025.
- Across the 12 months ending September 2026, Trilogy’s estimated Share of Search among body care brands worldwide peaked at 6.9% in October 2025 and was lowest at 4.6% in November 2025.
- Across the 12 months ending September 2026, Palmer's’ estimated Share of Search among body care brands worldwide peaked at 4.3% in May 2026 and was lowest at 3.1% in November 2025.
- Across the 12 months ending September 2026, Aveeno and Palmer's held steady: their estimated Share of Search among body care brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vaseline vs Bio-Oil: compare search popularity](/demand/global-en/compare/bio-oil-vs-vaseline): 62.1% against 15% Share of Search.
- [Vaseline vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-vaseline): 62.1% against 13.7% Share of Search.
- [Vaseline vs Trilogy: compare search popularity](/demand/global-en/compare/trilogy-vs-vaseline): 62.1% against 5.5% Share of Search.
- [Vaseline vs Palmer's: compare search popularity](/demand/global-en/compare/palmers-cocoa-butter-vs-vaseline): 62.1% against 3.7% Share of Search.
- [Bio-Oil vs Aveeno: compare search popularity](/demand/global-en/compare/aveeno-vs-bio-oil): 15% against 13.7% Share of Search.
- [Bio-Oil vs Trilogy: compare search popularity](/demand/global-en/compare/bio-oil-vs-trilogy): 15% against 5.5% Share of Search.
- [Bio-Oil vs Palmer's: compare search popularity](/demand/global-en/compare/bio-oil-vs-palmers-cocoa-butter): 15% against 3.7% Share of Search.
- [Aveeno vs Trilogy: compare search popularity](/demand/global-en/compare/aveeno-vs-trilogy): 13.7% against 5.5% Share of Search.
- [Aveeno vs Palmer's: compare search popularity](/demand/global-en/compare/aveeno-vs-palmers-cocoa-butter): 13.7% against 3.7% Share of Search.
- [Trilogy vs Palmer's: compare search popularity](/demand/global-en/compare/palmers-cocoa-butter-vs-trilogy): 5.5% against 3.7% Share of Search.

## How did search popularity change for body care brands worldwide in September 2026?

- In September 2026, Vaseline gained estimated Share of Search among body care brands worldwide, from 58.4% to 62.1%.
- In September 2026, Bio-Oil lost estimated Share of Search among body care brands worldwide, from 16.5% to 15%.
- In September 2026, Aveeno lost estimated Share of Search among body care brands worldwide, from 15% to 13.7%.
- In September 2026, Trilogy lost estimated Share of Search among body care brands worldwide, from 6% to 5.5%.
- Palmer's’ estimated Share of Search among body care brands worldwide has lost ground for 3 months in a row, from 4.3% to 3.7% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vaseline | 62.1% | 1.5M | +16.9% | Unilever |
| 2 | Bio-Oil | 15% | 368K | 0.0% | Bio-Oil |
| 3 | Aveeno | 13.7% | 336K | 0.0% | Aveeno |
| 4 | Trilogy | 5.5% | 135K | 0.0% | Trilogy |
| 5 | Palmer's | 3.7% | 90.5K | 0.0% | Palmer's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vaseline | 1.4M | 56.8% | 1 |
| Oct 2025 | Bio-Oil | 450K | 18.7% | 2 |
| Oct 2025 | Aveeno | 332K | 13.8% | 3 |
| Oct 2025 | Trilogy | 165K | 6.9% | 4 |
| Oct 2025 | Palmer's | 90.5K | 3.8% | 5 |
| Nov 2025 | Vaseline | 1.9M | 64.9% | 1 |
| Nov 2025 | Bio-Oil | 450K | 15.2% | 2 |
| Nov 2025 | Aveeno | 361K | 12.2% | 3 |
| Nov 2025 | Trilogy | 135K | 4.6% | 4 |
| Nov 2025 | Palmer's | 90.5K | 3.1% | 5 |
| Dec 2025 | Vaseline | 1.7M | 62.2% | 1 |
| Dec 2025 | Bio-Oil | 450K | 16.1% | 2 |
| Dec 2025 | Aveeno | 383K | 13.7% | 3 |
| Dec 2025 | Trilogy | 135K | 4.8% | 4 |
| Dec 2025 | Palmer's | 90.5K | 3.2% | 5 |
| Jan 2026 | Vaseline | 1.6M | 60.1% | 1 |
| Jan 2026 | Bio-Oil | 450K | 16.7% | 2 |
| Jan 2026 | Aveeno | 372K | 13.8% | 3 |
| Jan 2026 | Trilogy | 165K | 6.1% | 4 |
| Jan 2026 | Palmer's | 90.5K | 3.4% | 5 |
| Feb 2026 | Vaseline | 1.3M | 57.1% | 1 |
| Feb 2026 | Bio-Oil | 450K | 19.5% | 2 |
| Feb 2026 | Aveeno | 314K | 13.6% | 3 |
| Feb 2026 | Trilogy | 135K | 5.9% | 4 |
| Feb 2026 | Palmer's | 90.5K | 3.9% | 5 |
| Mar 2026 | Vaseline | 1.3M | 55.7% | 1 |
| Mar 2026 | Bio-Oil | 450K | 19.2% | 2 |
| Mar 2026 | Aveeno | 361K | 15.4% | 3 |
| Mar 2026 | Trilogy | 135K | 5.8% | 4 |
| Mar 2026 | Palmer's | 90.5K | 3.9% | 5 |
| Apr 2026 | Vaseline | 1.3M | 55.7% | 1 |
| Apr 2026 | Bio-Oil | 450K | 19.2% | 2 |
| Apr 2026 | Aveeno | 361K | 15.4% | 3 |
| Apr 2026 | Trilogy | 135K | 5.8% | 4 |
| Apr 2026 | Palmer's | 90.5K | 3.9% | 5 |
| May 2026 | Vaseline | 1.1M | 52.1% | 1 |
| May 2026 | Bio-Oil | 450K | 21.5% | 2 |
| May 2026 | Aveeno | 325K | 15.5% | 3 |
| May 2026 | Trilogy | 135K | 6.5% | 4 |
| May 2026 | Palmer's | 90.5K | 4.3% | 5 |
| Jun 2026 | Vaseline | 1.1M | 52.1% | 1 |
| Jun 2026 | Bio-Oil | 450K | 21.5% | 2 |
| Jun 2026 | Aveeno | 325K | 15.5% | 3 |
| Jun 2026 | Trilogy | 135K | 6.5% | 4 |
| Jun 2026 | Palmer's | 90.5K | 4.3% | 5 |
| Jul 2026 | Vaseline | 1.1M | 51.9% | 1 |
| Jul 2026 | Bio-Oil | 450K | 21.4% | 2 |
| Jul 2026 | Aveeno | 336K | 16% | 3 |
| Jul 2026 | Trilogy | 135K | 6.4% | 4 |
| Jul 2026 | Palmer's | 90.5K | 4.3% | 5 |
| Aug 2026 | Vaseline | 1.3M | 58.4% | 1 |
| Aug 2026 | Bio-Oil | 368K | 16.5% | 2 |
| Aug 2026 | Aveeno | 336K | 15% | 3 |
| Aug 2026 | Trilogy | 135K | 6% | 4 |
| Aug 2026 | Palmer's | 90.5K | 4.1% | 5 |
| Sep 2026 | Vaseline | 1.5M | 62.1% | 1 |
| Sep 2026 | Bio-Oil | 368K | 15% | 2 |
| Sep 2026 | Aveeno | 336K | 13.7% | 3 |
| Sep 2026 | Trilogy | 135K | 5.5% | 4 |
| Sep 2026 | Palmer's | 90.5K | 3.7% | 5 |

## What is being compared

- **Aveeno**: Measured on the search terms “aveeno”, “aveeno baby lotion”, “aveeno body wash” and “aveeno lotion”, summed into one figure.
- **Bio-Oil**: Measured on the search term “bio oil”.
- **Palmer's**: Measured on the search term “palmers cocoa butter”.
- **Trilogy**: Measured on the search term “trilogy”.
- **Vaseline**: Measured on the search terms “vaseline”, “vaseline body lotion”, “vaseline lotions” and “vaseline rosy lips”, summed into one figure.

- [Aveeno](/demand/global-en/brands/aveeno)
- [Bio-Oil](/demand/global-en/brands/bio-oil)
- [Palmer's](/demand/global-en/brands/palmers-cocoa-butter)
- [Trilogy](/demand/global-en/brands/trilogy)
- [Vaseline](/demand/global-en/brands/vaseline)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among body care brands worldwide?

In September 2026, Vaseline was the most searched among body care brands worldwide, with an estimated 1.5M branded searches and 62.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Body care brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/body-care-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/body-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.