---
title: "Janome vs Pfaff: Which is searched more?"
description: "Which is more popular in search, Janome or Pfaff? Compare estimated monthly branded-search demand and Share of Search inside the Bobbin winder brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bobbin-winder-brands/compare/janome-vs-pfaff"
publisher: "Brandwave"
---

# Janome vs Pfaff: Which is searched more?

Which is more popular in search, Janome or Pfaff? Compare estimated monthly branded-search demand and Share of Search inside the Bobbin winder brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Janome and Pfaff
- **Competitive set**: Bobbin winder brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Janome Share of Search**: 62.2%
- **Pfaff Share of Search**: 29%

## Which is more popular in search, Janome or Pfaff?

- In September 2026, Janome had more branded searches than Pfaff among bobbin winder brands worldwide. Janome was estimated to have 106K branded searches compared to Pfaff’s 49.5K, and held a 62.2% Share of Search versus Pfaff’s 29%.
- Janome was ahead of Pfaff in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among bobbin winder brands worldwide moved from 65.8% to 62.2%, and its estimated monthly branded searches moved from 107K to 106K.
- Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin winder brands worldwide moved from 24.9% to 29%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

## How did search popularity change for bobbin winder brands worldwide in September 2026?

- In September 2026, Pfaff gained estimated Share of Search among bobbin winder brands worldwide, from 27.1% to 29%.
- In September 2026, Janome lost estimated Share of Search among bobbin winder brands worldwide, from 64.6% to 62.2%.

## Month by month

| Month | Janome estimated searches | Janome Share of Search | Janome rank | Pfaff estimated searches | Pfaff Share of Search | Pfaff rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 107K | 65.8% | 1 | 40.5K | 24.9% | 2 |
| Nov 2025 | 129K | 71% | 1 | 40.5K | 22.3% | 2 |
| Dec 2025 | 132K | 71.4% | 1 | 40.5K | 21.9% | 2 |
| Jan 2026 | 132K | 68% | 1 | 49.5K | 25.6% | 2 |
| Feb 2026 | 131K | 74.2% | 1 | 33.1K | 18.8% | 2 |
| Mar 2026 | 132K | 71.3% | 1 | 40.5K | 22% | 2 |
| Apr 2026 | 117K | 72.1% | 1 | 33.1K | 20.4% | 2 |
| May 2026 | 131K | 71.2% | 1 | 40.5K | 22.1% | 2 |
| Jun 2026 | 117K | 61.6% | 1 | 60.5K | 32% | 2 |
| Jul 2026 | 106K | 62.1% | 1 | 49.5K | 29.1% | 2 |
| Aug 2026 | 118K | 64.6% | 1 | 49.5K | 27.1% | 2 |
| Sep 2026 | 106K | 62.2% | 1 | 49.5K | 29% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Janome’s and Pfaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Janome**: Measured on the search terms “janome”, “janome embroidery machine”, “janome overlocker” and “janome sewing machine”, summed into one figure.
- **Pfaff**: Measured on the search term “pfaff”.

- [Janome profile](/demand/global-en/brands/janome)
- [Pfaff profile](/demand/global-en/brands/pfaff)
- [All bobbin winder brands worldwide](/demand/global-en/categories/bobbin-winder-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Janome or Pfaff?

In September 2026, Janome had more branded searches than Pfaff among bobbin winder brands worldwide. Janome was estimated to have 106K branded searches compared to Pfaff’s 49.5K, and held a 62.2% Share of Search versus Pfaff’s 29%.

## Cite this page

Brandwave. "Janome vs Pfaff: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bobbin-winder-brands/compare/janome-vs-pfaff

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bobbin-winder-brands/compare/janome-vs-pfaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.