--- title: "Bobbin winder brands: Which are searched most?" description: "Compare the bobbin winder brands people buy. Share of Search among Janome, Pfaff, Singer and Brother, the bobbin winder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/bobbin-winder-brands" publisher: "Brandwave" --- # Bobbin winder brands: Which are searched most? Compare the bobbin winder brands people buy. Share of Search among Janome, Pfaff, Singer and Brother, the bobbin winder brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Bobbin winder brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Janome, 62.2% ## Which brand is most popular in search among bobbin winder brands worldwide? - In September 2026, Janome was the most searched among bobbin winder brands worldwide, with an estimated 106K branded searches and 62.2% estimated Share of Search within this set. - Pfaff is in 2nd place, 33.3 percentage points behind at 29% Share of Search. - Across the 12 months ending September 2026, Janome’s estimated Share of Search among bobbin winder brands worldwide decreased from 65.8% to 62.2%. - Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin winder brands worldwide increased from 24.9% to 29%. - Across the 12 months ending September 2026, Janome’s estimated Share of Search among bobbin winder brands worldwide peaked at 74.2% in February 2026 and was lowest at 61.6% in June 2026. - Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin winder brands worldwide peaked at 32% in June 2026 and was lowest at 18.8% in February 2026. - Across the 12 months ending September 2026, Singer’s estimated Share of Search among bobbin winder brands worldwide peaked at 9.1% in October 2025 and was lowest at 6.3% in January 2026. - Across the 12 months ending September 2026, Singer and Brother held steady: their estimated Share of Search among bobbin winder brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Janome vs Pfaff: compare search popularity](/demand/global-en/compare/janome-vs-pfaff): 62.2% against 29% Share of Search. - [Janome vs Singer: compare search popularity](/demand/global-en/compare/janome-vs-singer): 62.2% against 8.7% Share of Search. - [Pfaff vs Singer: compare search popularity](/demand/global-en/compare/pfaff-vs-singer): 29% against 8.7% Share of Search. ## How did search popularity change for bobbin winder brands worldwide in September 2026? - In September 2026, Pfaff gained estimated Share of Search among bobbin winder brands worldwide, from 27.1% to 29%. - In September 2026, Singer gained estimated Share of Search among bobbin winder brands worldwide, from 8.1% to 8.7%. - In September 2026, Janome lost estimated Share of Search among bobbin winder brands worldwide, from 64.6% to 62.2%. - Estimated monthly branded searches for Brother worldwide fell 19.2% over 12 measured months, from 260 to 210 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Janome | 62.2% | 106K | -9.9% | Janome | | 2 | Pfaff | 29% | 49.5K | 0.0% | Pfaff | | 3 | Singer | 8.7% | 14.8K | 0.0% | Singer | | 4 | Brother | 0.12% | 210 | -19.2% | Brother | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Janome | 107K | 65.8% | 1 | | Oct 2025 | Pfaff | 40.5K | 24.9% | 2 | | Oct 2025 | Singer | 14.8K | 9.1% | 3 | | Oct 2025 | Brother | 260 | 0.16% | 4 | | Nov 2025 | Janome | 129K | 71% | 1 | | Nov 2025 | Pfaff | 40.5K | 22.3% | 2 | | Nov 2025 | Singer | 12.1K | 6.7% | 3 | | Nov 2025 | Brother | 210 | 0.12% | 4 | | Dec 2025 | Janome | 132K | 71.4% | 1 | | Dec 2025 | Pfaff | 40.5K | 21.9% | 2 | | Dec 2025 | Singer | 12.1K | 6.6% | 3 | | Dec 2025 | Brother | 260 | 0.14% | 4 | | Jan 2026 | Janome | 132K | 68% | 1 | | Jan 2026 | Pfaff | 49.5K | 25.6% | 2 | | Jan 2026 | Singer | 12.1K | 6.3% | 3 | | Jan 2026 | Brother | 260 | 0.13% | 4 | | Feb 2026 | Janome | 131K | 74.2% | 1 | | Feb 2026 | Pfaff | 33.1K | 18.8% | 2 | | Feb 2026 | Singer | 12.1K | 6.9% | 3 | | Feb 2026 | Brother | 170 | 0.1% | 4 | | Mar 2026 | Janome | 132K | 71.3% | 1 | | Mar 2026 | Pfaff | 40.5K | 22% | 2 | | Mar 2026 | Singer | 12.1K | 6.6% | 3 | | Mar 2026 | Brother | 210 | 0.11% | 4 | | Apr 2026 | Janome | 117K | 72.1% | 1 | | Apr 2026 | Pfaff | 33.1K | 20.4% | 2 | | Apr 2026 | Singer | 12.1K | 7.4% | 3 | | Apr 2026 | Brother | 140 | 0.09% | 4 | | May 2026 | Janome | 131K | 71.2% | 1 | | May 2026 | Pfaff | 40.5K | 22.1% | 2 | | May 2026 | Singer | 12.1K | 6.6% | 3 | | May 2026 | Brother | 210 | 0.11% | 4 | | Jun 2026 | Janome | 117K | 61.6% | 1 | | Jun 2026 | Pfaff | 60.5K | 32% | 2 | | Jun 2026 | Singer | 12.1K | 6.4% | 3 | | Jun 2026 | Brother | 170 | 0.09% | 4 | | Jul 2026 | Janome | 106K | 62.1% | 1 | | Jul 2026 | Pfaff | 49.5K | 29.1% | 2 | | Jul 2026 | Singer | 14.8K | 8.7% | 3 | | Jul 2026 | Brother | 170 | 0.1% | 4 | | Aug 2026 | Janome | 118K | 64.6% | 1 | | Aug 2026 | Pfaff | 49.5K | 27.1% | 2 | | Aug 2026 | Singer | 14.8K | 8.1% | 3 | | Aug 2026 | Brother | 260 | 0.14% | 4 | | Sep 2026 | Janome | 106K | 62.2% | 1 | | Sep 2026 | Pfaff | 49.5K | 29% | 2 | | Sep 2026 | Singer | 14.8K | 8.7% | 3 | | Sep 2026 | Brother | 210 | 0.12% | 4 | ## What is being compared - **Brother**: Measured on the search term “brother bobbin winder”. - **Janome**: Measured on the search terms “janome”, “janome embroidery machine”, “janome overlocker” and “janome sewing machine”, summed into one figure. - **Pfaff**: Measured on the search term “pfaff”. - **Singer**: Measured on the search term “singer machine”. - [Brother](/demand/global-en/brands/brother) - [Janome](/demand/global-en/brands/janome) - [Pfaff](/demand/global-en/brands/pfaff) - [Singer](/demand/global-en/brands/singer) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among bobbin winder brands worldwide? In September 2026, Janome was the most searched among bobbin winder brands worldwide, with an estimated 106K branded searches and 62.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Bobbin winder brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bobbin-winder-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bobbin-winder-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.