---
title: "Brother vs Janome: Which is searched more?"
description: "Which is more popular in search, Brother or Janome? Compare estimated monthly branded-search demand and Share of Search inside the Bobbin case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bobbin-case-brands/compare/brother-vs-janome"
publisher: "Brandwave"
---

# Brother vs Janome: Which is searched more?

Which is more popular in search, Brother or Janome? Compare estimated monthly branded-search demand and Share of Search inside the Bobbin case brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brother and Janome
- **Competitive set**: Bobbin case brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brother Share of Search**: 0.33%
- **Janome Share of Search**: 40.4%

## Which is more popular in search, Brother or Janome?

- In September 2026, Janome had more branded searches than Brother among bobbin case brands worldwide. Janome was estimated to have 106K branded searches compared to Brother’s 880, and held a 40.4% Share of Search versus Brother’s 0.33%.
- Janome was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among bobbin case brands worldwide moved from 0.27% to 0.33%, and its estimated monthly branded searches moved from 720 to 880.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among bobbin case brands worldwide held steady at 40.4%, and its estimated monthly branded searches moved from 107K to 106K.

## How did search popularity change for bobbin case brands worldwide in September 2026?

- In September 2026, Janome lost estimated Share of Search among bobbin case brands worldwide, from 42.9% to 40.4%.
- Estimated monthly branded searches for Brother worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

## Month by month

| Month | Brother estimated searches | Brother Share of Search | Brother rank | Janome estimated searches | Janome Share of Search | Janome rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 0.27% | 5 | 107K | 40.4% | 1 |
| Nov 2025 | 720 | 0.25% | 5 | 129K | 45.4% | 1 |
| Dec 2025 | 720 | 0.25% | 5 | 132K | 46.1% | 1 |
| Jan 2026 | 880 | 0.29% | 5 | 132K | 43.7% | 1 |
| Feb 2026 | 720 | 0.26% | 5 | 131K | 46.7% | 1 |
| Mar 2026 | 720 | 0.26% | 5 | 132K | 47.4% | 1 |
| Apr 2026 | 720 | 0.29% | 5 | 117K | 47.1% | 1 |
| May 2026 | 880 | 0.33% | 5 | 131K | 48.6% | 1 |
| Jun 2026 | 880 | 0.33% | 5 | 117K | 43.4% | 1 |
| Jul 2026 | 1K | 0.38% | 5 | 106K | 40.2% | 1 |
| Aug 2026 | 1K | 0.36% | 5 | 118K | 42.9% | 1 |
| Sep 2026 | 880 | 0.33% | 5 | 106K | 40.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and Janome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brother**: Measured on the search term “brother bobbin case”.
- **Janome**: Measured on the search terms “janome”, “janome embroidery machine”, “janome overlocker” and “janome sewing machine”, summed into one figure.

- [Brother profile](/demand/global-en/brands/brother)
- [Janome profile](/demand/global-en/brands/janome)
- [All bobbin case brands worldwide](/demand/global-en/categories/bobbin-case-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brother or Janome?

In September 2026, Janome had more branded searches than Brother among bobbin case brands worldwide. Janome was estimated to have 106K branded searches compared to Brother’s 880, and held a 40.4% Share of Search versus Brother’s 0.33%.

## Cite this page

Brandwave. "Brother vs Janome: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/bobbin-case-brands/compare/brother-vs-janome

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bobbin-case-brands/compare/brother-vs-janome. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.