---
title: "Bobbin case brands: Which are searched most?"
description: "Compare the bobbin case brands people buy. Share of Search among Janome, Bernina, Pfaff, Singer and Brother, the bobbin case brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/bobbin-case-brands"
publisher: "Brandwave"
---

# Bobbin case brands: Which are searched most?

Compare the bobbin case brands people buy. Share of Search among Janome, Bernina, Pfaff, Singer and Brother, the bobbin case brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Bobbin case brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Janome, 40.4%

## Which brand is most popular in search among bobbin case brands worldwide?

- In September 2026, Janome was the most searched among bobbin case brands worldwide, with an estimated 106K branded searches and 40.4% estimated Share of Search within this set.
- Bernina is in 2nd place, 5.6 percentage points behind at 34.8% Share of Search.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among bobbin case brands worldwide decreased from 38.4% to 34.8%.
- Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin case brands worldwide increased from 15.3% to 18.8%.
- Across the 12 months ending September 2026, Janome’s estimated Share of Search among bobbin case brands worldwide peaked at 48.6% in May 2026 and was lowest at 40.2% in July 2026.
- Across the 12 months ending September 2026, Bernina’s estimated Share of Search among bobbin case brands worldwide peaked at 38.4% in October 2025 and was lowest at 29.3% in June 2026.
- Across the 12 months ending September 2026, Pfaff’s estimated Share of Search among bobbin case brands worldwide peaked at 22.5% in June 2026 and was lowest at 11.8% in February 2026.
- Across the 12 months ending September 2026, Singer’s estimated Share of Search among bobbin case brands worldwide peaked at 5.6% in July 2026 and was lowest at 4% in January 2026.
- Across the 12 months ending September 2026, Janome, Singer and Brother held steady: their estimated Share of Search among bobbin case brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Janome vs Bernina: compare search popularity](/demand/global-en/compare/bernina-vs-janome): 40.4% against 34.8% Share of Search.
- [Janome vs Pfaff: compare search popularity](/demand/global-en/compare/janome-vs-pfaff): 40.4% against 18.8% Share of Search.
- [Janome vs Singer: compare search popularity](/demand/global-en/compare/janome-vs-singer): 40.4% against 5.6% Share of Search.
- [Bernina vs Pfaff: compare search popularity](/demand/global-en/compare/bernina-vs-pfaff): 34.8% against 18.8% Share of Search.
- [Bernina vs Singer: compare search popularity](/demand/global-en/compare/bernina-vs-singer): 34.8% against 5.6% Share of Search.
- [Pfaff vs Singer: compare search popularity](/demand/global-en/compare/pfaff-vs-singer): 18.8% against 5.6% Share of Search.

## How did search popularity change for bobbin case brands worldwide in September 2026?

- In September 2026, Bernina gained estimated Share of Search among bobbin case brands worldwide, from 33.3% to 34.8%.
- In September 2026, Pfaff gained estimated Share of Search among bobbin case brands worldwide, from 18% to 18.8%.
- In September 2026, Janome lost estimated Share of Search among bobbin case brands worldwide, from 42.9% to 40.4%.
- Estimated monthly branded searches for Brother worldwide rose 22.2% over 12 measured months, from 720 to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Janome | 40.4% | 106K | -9.9% | Janome |
| 2 | Bernina | 34.8% | 91.6K | 0.0% | Bernina |
| 3 | Pfaff | 18.8% | 49.5K | 0.0% | Pfaff |
| 4 | Singer | 5.6% | 14.8K | 0.0% | Singer |
| 5 | Brother | 0.33% | 880 | -12.0% | Brother |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Janome | 107K | 40.4% | 1 |
| Oct 2025 | Bernina | 102K | 38.4% | 2 |
| Oct 2025 | Pfaff | 40.5K | 15.3% | 3 |
| Oct 2025 | Singer | 14.8K | 5.6% | 4 |
| Oct 2025 | Brother | 720 | 0.27% | 5 |
| Nov 2025 | Janome | 129K | 45.4% | 1 |
| Nov 2025 | Bernina | 102K | 35.8% | 2 |
| Nov 2025 | Pfaff | 40.5K | 14.3% | 3 |
| Nov 2025 | Singer | 12.1K | 4.3% | 4 |
| Nov 2025 | Brother | 720 | 0.25% | 5 |
| Dec 2025 | Janome | 132K | 46.1% | 1 |
| Dec 2025 | Bernina | 101K | 35.3% | 2 |
| Dec 2025 | Pfaff | 40.5K | 14.2% | 3 |
| Dec 2025 | Singer | 12.1K | 4.2% | 4 |
| Dec 2025 | Brother | 720 | 0.25% | 5 |
| Jan 2026 | Janome | 132K | 43.7% | 1 |
| Jan 2026 | Bernina | 107K | 35.6% | 2 |
| Jan 2026 | Pfaff | 49.5K | 16.4% | 3 |
| Jan 2026 | Singer | 12.1K | 4% | 4 |
| Jan 2026 | Brother | 880 | 0.29% | 5 |
| Feb 2026 | Janome | 131K | 46.7% | 1 |
| Feb 2026 | Bernina | 103K | 36.9% | 2 |
| Feb 2026 | Pfaff | 33.1K | 11.8% | 3 |
| Feb 2026 | Singer | 12.1K | 4.3% | 4 |
| Feb 2026 | Brother | 720 | 0.26% | 5 |
| Mar 2026 | Janome | 132K | 47.4% | 1 |
| Mar 2026 | Bernina | 92.8K | 33.4% | 2 |
| Mar 2026 | Pfaff | 40.5K | 14.6% | 3 |
| Mar 2026 | Singer | 12.1K | 4.4% | 4 |
| Mar 2026 | Brother | 720 | 0.26% | 5 |
| Apr 2026 | Janome | 117K | 47.1% | 1 |
| Apr 2026 | Bernina | 85.6K | 34.4% | 2 |
| Apr 2026 | Pfaff | 33.1K | 13.3% | 3 |
| Apr 2026 | Singer | 12.1K | 4.9% | 4 |
| Apr 2026 | Brother | 720 | 0.29% | 5 |
| May 2026 | Janome | 131K | 48.6% | 1 |
| May 2026 | Bernina | 84.6K | 31.5% | 2 |
| May 2026 | Pfaff | 40.5K | 15.1% | 3 |
| May 2026 | Singer | 12.1K | 4.5% | 4 |
| May 2026 | Brother | 880 | 0.33% | 5 |
| Jun 2026 | Janome | 117K | 43.4% | 1 |
| Jun 2026 | Bernina | 78.6K | 29.3% | 2 |
| Jun 2026 | Pfaff | 60.5K | 22.5% | 3 |
| Jun 2026 | Singer | 12.1K | 4.5% | 4 |
| Jun 2026 | Brother | 880 | 0.33% | 5 |
| Jul 2026 | Janome | 106K | 40.2% | 1 |
| Jul 2026 | Bernina | 91.6K | 34.9% | 2 |
| Jul 2026 | Pfaff | 49.5K | 18.9% | 3 |
| Jul 2026 | Singer | 14.8K | 5.6% | 4 |
| Jul 2026 | Brother | 1K | 0.38% | 5 |
| Aug 2026 | Janome | 118K | 42.9% | 1 |
| Aug 2026 | Bernina | 91.6K | 33.3% | 2 |
| Aug 2026 | Pfaff | 49.5K | 18% | 3 |
| Aug 2026 | Singer | 14.8K | 5.4% | 4 |
| Aug 2026 | Brother | 1K | 0.36% | 5 |
| Sep 2026 | Janome | 106K | 40.4% | 1 |
| Sep 2026 | Bernina | 91.6K | 34.8% | 2 |
| Sep 2026 | Pfaff | 49.5K | 18.8% | 3 |
| Sep 2026 | Singer | 14.8K | 5.6% | 4 |
| Sep 2026 | Brother | 880 | 0.33% | 5 |

## What is being compared

- **Bernina**: Measured on the search terms “bernina”, “bernina 1008”, “bernina serger” and “bernina sewing machine”, summed into one figure.
- **Brother**: Measured on the search term “brother bobbin case”.
- **Janome**: Measured on the search terms “janome”, “janome embroidery machine”, “janome overlocker” and “janome sewing machine”, summed into one figure.
- **Pfaff**: Measured on the search term “pfaff”.
- **Singer**: Measured on the search term “singer machine”.

- [Bernina](/demand/global-en/brands/bernina)
- [Brother](/demand/global-en/brands/brother)
- [Janome](/demand/global-en/brands/janome)
- [Pfaff](/demand/global-en/brands/pfaff)
- [Singer](/demand/global-en/brands/singer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among bobbin case brands worldwide?

In September 2026, Janome was the most searched among bobbin case brands worldwide, with an estimated 106K branded searches and 40.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Bobbin case brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/bobbin-case-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/bobbin-case-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.