--- title: "Boat motors brands: Which are searched most?" description: "Compare the boat motors brands people buy. Share of Search among Yamaha, Suzuki and Honda Marine, the boat motors brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/boat-motors-brands" publisher: "Brandwave" --- # Boat motors brands: Which are searched most? Compare the boat motors brands people buy. Share of Search among Yamaha, Suzuki and Honda Marine, the boat motors brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Boat motors brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Yamaha, 54.8% ## Which brand is most popular in search among boat motors brands worldwide? - In September 2026, Yamaha was the most searched among boat motors brands worldwide, with an estimated 4.1M branded searches and 54.8% estimated Share of Search within this set. - Suzuki is in 2nd place, 9.9 percentage points behind at 44.9% Share of Search. - Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among boat motors brands worldwide increased from 49.9% to 54.8%. - Across the 12 months ending September 2026, Suzuki’s estimated Share of Search among boat motors brands worldwide decreased from 49.9% to 44.9%. - Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among boat motors brands worldwide peaked at 54.8% in March 2026 and was lowest at 49.9% in October 2025. - Across the 12 months ending September 2026, Suzuki’s estimated Share of Search among boat motors brands worldwide peaked at 49.9% in December 2025 and was lowest at 44.8% in June 2026. - Across the 12 months ending September 2026, Yamaha rose from 2nd to 1st among boat motors brands worldwide. - Across the 12 months ending September 2026, Suzuki fell from 1st to 2nd among boat motors brands worldwide. - Across the 12 months ending September 2026, Honda Marine held steady: its estimated Share of Search among boat motors brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Yamaha vs Suzuki: compare search popularity](/demand/global-en/compare/suzuki-vs-yamaha): 54.8% against 44.9% Share of Search. ## How did search popularity change for boat motors brands worldwide in September 2026? - Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yamaha | 54.8% | 4.1M | 0.0% | Yamaha | | 2 | Suzuki | 44.9% | 3.4M | 0.0% | Suzuki | | 3 | Honda Marine | 0.32% | 24.2K | -18.2% | Honda Marine | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Suzuki | 4.1M | 49.9% | 1 | | Oct 2025 | Yamaha | 4.1M | 49.9% | 2 | | Oct 2025 | Honda Marine | 24.2K | 0.29% | 3 | | Nov 2025 | Suzuki | 4.1M | 49.9% | 1 | | Nov 2025 | Yamaha | 4.1M | 49.9% | 2 | | Nov 2025 | Honda Marine | 19.8K | 0.24% | 3 | | Dec 2025 | Suzuki | 4.1M | 49.9% | 1 | | Dec 2025 | Yamaha | 4.1M | 49.9% | 2 | | Dec 2025 | Honda Marine | 18K | 0.22% | 3 | | Jan 2026 | Suzuki | 4.1M | 49.9% | 1 | | Jan 2026 | Yamaha | 4.1M | 49.9% | 2 | | Jan 2026 | Honda Marine | 22K | 0.27% | 3 | | Feb 2026 | Yamaha | 4.1M | 54.8% | 1 | | Feb 2026 | Suzuki | 3.4M | 44.9% | 2 | | Feb 2026 | Honda Marine | 24.2K | 0.32% | 3 | | Mar 2026 | Yamaha | 5M | 54.8% | 1 | | Mar 2026 | Suzuki | 4.1M | 44.9% | 2 | | Mar 2026 | Honda Marine | 26.9K | 0.3% | 3 | | Apr 2026 | Yamaha | 4.1M | 54.8% | 1 | | Apr 2026 | Suzuki | 3.4M | 44.9% | 2 | | Apr 2026 | Honda Marine | 26.9K | 0.36% | 3 | | May 2026 | Yamaha | 4.1M | 54.8% | 1 | | May 2026 | Suzuki | 3.4M | 44.8% | 2 | | May 2026 | Honda Marine | 30.2K | 0.4% | 3 | | Jun 2026 | Yamaha | 4.1M | 54.7% | 1 | | Jun 2026 | Suzuki | 3.4M | 44.8% | 2 | | Jun 2026 | Honda Marine | 32.9K | 0.44% | 3 | | Jul 2026 | Yamaha | 4.1M | 54.7% | 1 | | Jul 2026 | Suzuki | 3.4M | 44.8% | 2 | | Jul 2026 | Honda Marine | 32.9K | 0.44% | 3 | | Aug 2026 | Yamaha | 4.1M | 54.8% | 1 | | Aug 2026 | Suzuki | 3.4M | 44.8% | 2 | | Aug 2026 | Honda Marine | 29.6K | 0.4% | 3 | | Sep 2026 | Yamaha | 4.1M | 54.8% | 1 | | Sep 2026 | Suzuki | 3.4M | 44.9% | 2 | | Sep 2026 | Honda Marine | 24.2K | 0.32% | 3 | ## What is being compared - **Honda Marine**: Measured on the search terms “honda marine” and “honda outboard”, summed into one figure. - **Suzuki**: Measured on the search term “suzuki”. - **Yamaha**: Measured on the search term “yamaha”. - [Honda Marine](/demand/global-en/brands/honda-marine) - [Suzuki](/demand/global-en/brands/suzuki) - [Yamaha](/demand/global-en/brands/yamaha) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among boat motors brands worldwide? In September 2026, Yamaha was the most searched among boat motors brands worldwide, with an estimated 4.1M branded searches and 54.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Boat motors brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/boat-motors-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/boat-motors-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.