--- title: "Boat brands: Which brands are most popular in search?" description: "Compare the boat brands people buy. Share of Search among Yamaha, Malibu, Boston Whaler, Sea Ray, Bayliner and MasterCraft, the boat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/boat-brands" publisher: "Brandwave" --- # Boat brands: Which brands are most popular in search? Compare the boat brands people buy. Share of Search among Yamaha, Malibu, Boston Whaler, Sea Ray, Bayliner and MasterCraft, the boat brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Boat brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Yamaha, 91.8% ## Which brand is most popular in search among boat brands worldwide? - In August 2026, Yamaha was the most searched among boat brands worldwide, with an estimated 4.1M branded searches and 91.8% estimated Share of Search within this set. - Malibu is in 2nd place, 88.8 percentage points behind at 3% Share of Search. - Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among boat brands worldwide decreased from 93.5% to 91.8%. - Across the 11 months ending August 2026, Malibu’s estimated Share of Search among boat brands worldwide decreased from 3.8% to 3%. - Across the 11 months ending August 2026, Boston Whaler’s estimated Share of Search among boat brands worldwide increased from 1.4% to 2.4%. - Across the 11 months ending August 2026, Sea Ray’s estimated Share of Search among boat brands worldwide increased from 0.85% to 1.7%. - Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among boat brands worldwide peaked at 94.7% in March 2026 and was lowest at 90.2% in July 2026. - Across the 11 months ending August 2026, Malibu’s estimated Share of Search among boat brands worldwide peaked at 3.8% in December 2025 and was lowest at 2.5% in February 2026. - Across the 11 months ending August 2026, Boston Whaler’s estimated Share of Search among boat brands worldwide peaked at 2.9% in July 2026 and was lowest at 1.1% in December 2025. - Across the 11 months ending August 2026, Sea Ray’s estimated Share of Search among boat brands worldwide peaked at 1.8% in July 2026 and was lowest at 0.69% in December 2025. - Across the 11 months ending August 2026, Bayliner and MasterCraft held steady: their estimated Share of Search among boat brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Yamaha vs Malibu: compare search popularity](/demand/global-en/compare/malibu-vs-yamaha): 91.8% against 3% Share of Search. - [Yamaha vs Boston Whaler: compare search popularity](/demand/global-en/compare/boston-whaler-vs-yamaha): 91.8% against 2.4% Share of Search. - [Malibu vs Boston Whaler: compare search popularity](/demand/global-en/compare/boston-whaler-vs-malibu): 3% against 2.4% Share of Search. ## How did search popularity change for boat brands worldwide in August 2026? - In August 2026, Yamaha gained estimated Share of Search among boat brands worldwide, from 90.2% to 91.8%. - In August 2026, Malibu lost estimated Share of Search among boat brands worldwide, from 3.6% to 3%. - Estimated monthly branded searches for MasterCraft worldwide rose 124.2% over 11 measured months, from 9.9K to 22.2K in August 2026. - Estimated monthly branded searches for Sea Ray worldwide rose 107% over 11 measured months, from 37K to 76.6K in August 2026. - Estimated monthly branded searches for Bayliner worldwide rose 83.5% over 11 measured months, from 12.1K to 22.2K in August 2026. - Estimated monthly branded searches for Boston Whaler worldwide rose 82.8% over 11 measured months, from 59.4K to 109K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yamaha | 91.8% | 4.1M | 0.0% | Yamaha | | 2 | Malibu | 3% | 135K | -18.2% | Malibu | | 3 | Boston Whaler | 2.4% | 109K | -17.9% | Boston Whaler | | 4 | Sea Ray | 1.7% | 76.6K | -7.3% | Sea Ray | | 5 | Bayliner | 0.5% | 22.2K | -32.9% | Bayliner | | 6 | MasterCraft | 0.5% | 22.2K | -32.9% | MasterCraft | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yamaha | 4.1M | 93.5% | 1 | | Oct 2025 | Malibu | 165K | 3.8% | 2 | | Oct 2025 | Boston Whaler | 59.4K | 1.4% | 3 | | Oct 2025 | Sea Ray | 37K | 0.85% | 4 | | Oct 2025 | Bayliner | 12.1K | 0.28% | 5 | | Oct 2025 | MasterCraft | 9.9K | 0.23% | 6 | | Nov 2025 | Yamaha | 4.1M | 94.6% | 1 | | Nov 2025 | Malibu | 135K | 3.1% | 2 | | Nov 2025 | Boston Whaler | 48.6K | 1.1% | 3 | | Nov 2025 | Sea Ray | 32.9K | 0.76% | 4 | | Nov 2025 | Bayliner | 9.9K | 0.23% | 5 | | Nov 2025 | MasterCraft | 6.6K | 0.15% | 6 | | Dec 2025 | Yamaha | 4.1M | 94% | 1 | | Dec 2025 | Malibu | 165K | 3.8% | 2 | | Dec 2025 | Boston Whaler | 48.6K | 1.1% | 3 | | Dec 2025 | Sea Ray | 30.2K | 0.69% | 4 | | Dec 2025 | Bayliner | 9.9K | 0.23% | 5 | | Dec 2025 | MasterCraft | 6.6K | 0.15% | 6 | | Jan 2026 | Yamaha | 4.1M | 94.1% | 1 | | Jan 2026 | Malibu | 135K | 3.1% | 2 | | Jan 2026 | Boston Whaler | 59.4K | 1.4% | 3 | | Jan 2026 | Sea Ray | 41.9K | 0.96% | 4 | | Jan 2026 | Bayliner | 12.1K | 0.28% | 5 | | Jan 2026 | MasterCraft | 9.9K | 0.23% | 6 | | Feb 2026 | Yamaha | 4.1M | 94.7% | 1 | | Feb 2026 | Malibu | 110K | 2.5% | 2 | | Feb 2026 | Boston Whaler | 61.6K | 1.4% | 3 | | Feb 2026 | Sea Ray | 37K | 0.86% | 4 | | Feb 2026 | Bayliner | 12.1K | 0.28% | 5 | | Feb 2026 | MasterCraft | 9.9K | 0.23% | 6 | | Mar 2026 | Yamaha | 5M | 94.7% | 1 | | Mar 2026 | Malibu | 135K | 2.6% | 2 | | Mar 2026 | Boston Whaler | 72.6K | 1.4% | 3 | | Mar 2026 | Sea Ray | 45.2K | 0.86% | 4 | | Mar 2026 | Bayliner | 14.8K | 0.28% | 5 | | Mar 2026 | MasterCraft | 9.9K | 0.19% | 6 | | Apr 2026 | Yamaha | 4.1M | 93.5% | 1 | | Apr 2026 | Malibu | 135K | 3.1% | 2 | | Apr 2026 | Boston Whaler | 72.6K | 1.7% | 3 | | Apr 2026 | Sea Ray | 45.2K | 1% | 4 | | Apr 2026 | Bayliner | 18.1K | 0.41% | 5 | | Apr 2026 | MasterCraft | 14.8K | 0.34% | 6 | | May 2026 | Yamaha | 4.1M | 91.7% | 1 | | May 2026 | Malibu | 165K | 3.7% | 2 | | May 2026 | Boston Whaler | 109K | 2.4% | 3 | | May 2026 | Sea Ray | 55.3K | 1.2% | 4 | | May 2026 | Bayliner | 22.2K | 0.5% | 5 | | May 2026 | MasterCraft | 18.1K | 0.41% | 6 | | Jun 2026 | Yamaha | 4.1M | 91.1% | 1 | | Jun 2026 | Malibu | 165K | 3.7% | 2 | | Jun 2026 | Boston Whaler | 113K | 2.5% | 3 | | Jun 2026 | Sea Ray | 67.6K | 1.5% | 4 | | Jun 2026 | Bayliner | 27.1K | 0.6% | 5 | | Jun 2026 | MasterCraft | 27.1K | 0.6% | 6 | | Jul 2026 | Yamaha | 4.1M | 90.2% | 1 | | Jul 2026 | Malibu | 165K | 3.6% | 2 | | Jul 2026 | Boston Whaler | 132K | 2.9% | 3 | | Jul 2026 | Sea Ray | 82.6K | 1.8% | 4 | | Jul 2026 | Bayliner | 33.1K | 0.73% | 5 | | Jul 2026 | MasterCraft | 33.1K | 0.73% | 6 | | Aug 2026 | Yamaha | 4.1M | 91.8% | 1 | | Aug 2026 | Malibu | 135K | 3% | 2 | | Aug 2026 | Boston Whaler | 109K | 2.4% | 3 | | Aug 2026 | Sea Ray | 76.6K | 1.7% | 4 | | Aug 2026 | Bayliner | 22.2K | 0.5% | 5 | | Aug 2026 | MasterCraft | 22.2K | 0.5% | 6 | | Sep 2026 | Bayliner | — | — | — | | Sep 2026 | Boston Whaler | — | — | — | | Sep 2026 | Malibu | — | — | — | | Sep 2026 | MasterCraft | — | — | — | | Sep 2026 | Sea Ray | — | — | — | | Sep 2026 | Yamaha | — | — | — | ## What is being compared - **Bayliner**: Measured on the search term “bayliner boats”. - **Boston Whaler**: Measured on the search terms “boston whaler” and “boston whaler boats”, summed into one figure. - **Malibu**: Measured on the search term “malibu rum”. - **MasterCraft**: Measured on the search term “mastercraft boats”. - **Sea Ray**: Measured on the search terms “sea ray” and “sea ray boats”, summed into one figure. - **Yamaha**: Measured on the search term “yamaha”. - [Bayliner](/demand/global-en/brands/bayliner) - [Boston Whaler](/demand/global-en/brands/boston-whaler) - [Malibu](/demand/global-en/brands/malibu) - [MasterCraft](/demand/global-en/brands/mastercraft) - [Sea Ray](/demand/global-en/brands/sea-ray) - [Yamaha](/demand/global-en/brands/yamaha) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among boat brands worldwide? In August 2026, Yamaha was the most searched among boat brands worldwide, with an estimated 4.1M branded searches and 91.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Boat brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/boat-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/boat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.